Neustar Localeze

What Neustar Localeze does

Neustar Localeze, operating since 2005 and now branded as TransUnion Digital Business Profile, is a local business identity management platform that enables businesses to verify, manage, and distribute their location data across the local search ecosystem. The service maintains a proprietary database of 16 million+ business profiles, with rooftop lat/long geocoding applied to over 90% of records and a proprietary confidence scoring system for completeness and accuracy. Through direct authorized relationships with more than 80 search platforms, directories, navigation systems, and mobile applications — including Google, Apple, Bing, Facebook, MapQuest, NextDoor, YP, and Nokia/HERE — the platform publishes a single source of business profile data to the largest authorized local search distribution network in the industry, with a Persistent Record ID referenced by over 200 online publishers.

The platform operates four product lines aligned to four customer segments: SMB subscriptions at $99/year per location for 1–24 locations via self-serve; enterprise/chain contracts with bulk management, file upload, and duplication resolution for 25+ locations; reseller/agency partnerships through Rio SEO, Yext, Vendasta, Web.com, and Soci; and B2B data licensing providing weekly file feeds and real-time API access in XML, IYP, and EDR formats. Revenue is generated through recurring SMB and enterprise subscriptions, multi-year enterprise contracts, and licensing/royalty arrangements with data partners including Microsoft, Capital One, Indeed, PlaceIQ, and Walk Score. As a subsidiary of TransUnion (NYSE: TRU) operating under the legal entity Data Solutions Services, LLC with headquarters in Chicago, the business is positioned as a data asset within a publicly traded parent rather than an independent growth-stage company.

Name

Neustar Localeze

Legal name

Data Solutions Services, LLC

Website

https://www.neustarlocaleze.biz

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Neustar Localeze (TransUnion Digital Business Profile) operates a local business identity management platform, managing 16 million+ business profiles and distributing them to 80+ search platforms and publishers for SMBs, chains, resellers, and data licensing customers.

Ownership category

akta.pro rank

Product category

Local Search Data Management

NAICS

Web Search Portals and All Other Information Services (51929), Web Search Portals, Libraries, Archives, and Other Information Services (519)

akta.pro primary industry

Local Search & Business Directories (BPAMAAAE)

akta.pro secondary industry

Local SEO (Maps, Citations, Reviews) (BPAFAJAD)

Keywords

• Local business listings
• Business profile management
• Location data licensing
• Local search optimization
• Business identity management

Headquarters

HQ city

Sterling

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Business Profile Subscription (SMB): Annual subscription for small businesses managing 1-24 locations. Provides unlimited updates, social media linking, business hours, contact information, and expert support. Publishes to 80+ platforms.
2. Enterprise Business Profile Management: Custom pricing for chains and enterprises with 25+ locations. Includes bulk management, file upload, chain management, duplication resolution, and dedicated support.
3. Data Licensing: B2B data licensing for partners requiring detailed business information. Provides data files in XML, IYP, and EDR formats with flexible options for full file, specific geographies, and vertical industries. Weekly data feeds available.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels3 records

Core offering

Neustar Localeze (now operating as TransUnion Digital Business Profile) runs a local business identity management platform that lets businesses create, verify, and distribute their business profile information across 80+ search platforms, directories, navigation systems, and mobile applications from a single interface. The company also licenses authoritative local business data, including rooftop geocodes and proprietary confidence scores, to B2B partners in XML, IYP, and EDR formats with weekly file feed options.

Product overview

TransUnion Digital Business Profile (formerly Neustar Localeze) is a local business identity management platform that enables businesses to manage and distribute their business profile information across over 80 search platforms, directories, and mobile applications. The platform offers tiered services: TransUnion Digital Business Profile for Small Businesses (1-24 locations at $99/year) and for Large Businesses (25+ locations with bulk management capabilities). The Data Licensing Services provide access to over 16 million business records with geocoding and rich attributes. Core capabilities include confidence scoring for profile accuracy and business type classification for identity management.

Differentiator

Problem solved

Functional benefit

Products and services

• TransUnion Digital Business Profile for Small Businesses Subscription service for small businesses with 1-24 locations that provides unlimited profile updates, publication to 80+ search platforms and directories, social media page linking, business hours, additional contact information, and expert support at $99/year per location.
• TransUnion Digital Business Profile for Large Businesses Enterprise-grade business profile management for businesses with 25+ locations, including bulk management, file upload for add/update, chain management services, duplication resolution services, and dedicated support and guidance on a multi-year contract.
• Data Licensing Services B2B licensing of over 16 million authoritative local search business profiles with rooftop geocoding for more than 90% of records. Delivered via XML, IYP, and EDR data structures with flexible options for full file, specific geographies, and vertical industries, available as weekly file feeds or real-time access.
• Reseller and Agency Program Channel program that enables resellers and agencies to submit customer business profile data through a web application or APIs and offer local search solutions as a differentiator or upsell to their own customers.

Quantifiable outcome

• Publishes business profiles to 80+ platforms from one place
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

18 partnerships are on record, tiered core, major and flagship.

• GooglecoreTechnology or IntegrationTransUnion Digital Business Profile distributes business profile data to Google Business Profile and Google Maps. Part of the 80+ platform distribution network that includes search engines, directories, navigation, and mobile applications.
• ApplecoreTechnology or IntegrationDistributes business profiles to Apple Maps. Part of the authorized local search platform network. Apple Maps currently does not support businesses without a physical location.
• BingcoreTechnology or IntegrationData partner distributing business profile information to Bing search engine and associated Microsoft properties.
• FacebookcoreTechnology or IntegrationSyncs business profile data to Facebook. Currently only available for US users. Part of 80+ platform distribution network.
• MapQuestmajorTechnology or IntegrationNavigation platform partner for business profile distribution. Part of the largest authorized local search platform network.
• NextDoormajorTechnology or IntegrationSocial networking platform partner for local business profile distribution. Enables businesses to be found in neighborhood searches.
• YP DirectorymajorTechnology or IntegrationInternet yellow pages directory partner for business profile distribution. Part of 80+ platform network.
• Rio SEOflagshipChannel Partner/ Reseller/ DistributorFlagship reseller partner recommending TransUnion Digital Business Profile to all clients since 2009. Rio SEO is a local SEO platform for multi-location businesses. Bill Connard, VP of Local Search Solutions, provides testimonial endorsement.
• YextcoreChannel Partner/ Reseller/ DistributorListed as reseller and agency partner offering TransUnion Digital Business Profile solutions to customers.
• VendastacoreChannel Partner/ Reseller/ DistributorReseller partner offering local business profile solutions as part of their platform for agencies and businesses.
• Web.commajorChannel Partner/ Reseller/ DistributorPartner offering TransUnion Digital Business Profile solutions to their customer base of small businesses.
• SocimajorChannel Partner/ Reseller/ DistributorSocial media marketing platform partner integrating TransUnion Digital Business Profile for multi-location business management.
• Walk ScoreflagshipTechnology or IntegrationData licensing partner using TransUnion Digital Business Profile data for neighborhood walkability scoring. CEO Josh Herst provides testimonial: 'TransUnion Digital Business Profile helps us deliver valuable insight to our customers, both online and via mobile.' Walk Score depends on accurate business profile data for their proprietary algorithm.
• MicrosoftcoreTechnology or IntegrationData licensing partner receiving business profile data for integration with Microsoft platforms and services.
• Capital OnemajorTechnology or IntegrationData licensing partner receiving business information for financial services applications and credit card transaction matching.
• IndeedmajorTechnology or IntegrationJob search platform partner licensing business data for location-based job search functionality.
• PlaceIQmajorTechnology or IntegrationLocation intelligence and mobile advertising platform partner using business data for targeted mobile advertising and location analytics.
• Nokia (HERE Maps)majorTechnology or IntegrationNavigation and mapping platform partner for business profile distribution to Nokia/HERE mapping services.

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Semrush: Semrush is a broad digital marketing platform with a Listing Management tool that distributes business data to directories. While not specialized in listings like Localeze, it serves the same SEO and visibility use cases at scale.

Direct peers

• Birdeye: Birdeye is a customer experience and listings management platform serving multi-location businesses. Like Localeze, Birdeye distributes business information across search engines, directories, and mapping services for enterprise customers.
• Yext: Yext is the leading direct competitor in enterprise business listings management and digital presence platform. Both Yext and Localeze distribute business profile data to search platforms and offer enterprise-tier SaaS for multi-location brands.
• Chatmeter: Chatmeter provides enterprise listings management, reputation management, and local SEO for multi-location brands. Competes with Localeze's enterprise tier for chain and franchise customers.
• Rio SEO: Rio SEO is a local search platform for multi-location businesses and a flagship Localeze reseller partner. Both companies serve similar enterprise customers with local search optimization and listings management.
• Uberall: Uberall is a location marketing platform that manages business listings, reviews, and local search presence for multi-location brands. Competes directly with Localeze in the enterprise listings management market.

Emerging players

• Moz Local: Moz Local is a listings management product from Moz, focused on distributing business information to data aggregators and directories. Targets agencies and SMBs in the local SEO space.
• BrightLocal: BrightLocal provides local SEO tools and listings management for agencies and SMBs. Overlaps with Localeze's SMB and reseller segments in citation management and local search reporting.
• Whitespark: Whitespark provides local search software including citation building and listings management. Competes in the local SEO tooling segment with SMB and agency customers.
• Vendasta: Vendasta is a channel partner and adjacent SMB marketing platform that resells Localeze data while also building competing local presence capabilities. Targets agencies serving small and medium businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/localeze

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neustar Localeze