Multivende
Multivende is a cloud-based omnichannel management platform that centralizes product catalog, inventory, pricing, and order operations for 500+ Latin American retailers and brands selling across 30+ marketplaces and 8+ eCommerce platforms. Headquartered in Santiago, Chile, it serves enterprise customers including Huawei, Xiaomi, and Levi's across Chile, Mexico, Colombia, Peru, and Ecuador.
- Company typePrivate
- Founded2016
- HeadquartersSantiago, Chile
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Multivende does
Multivende is a cloud-based omnichannel management platform that centralizes product catalog, inventory, pricing, and order operations for Latin American retailers and brands selling across multiple marketplaces and eCommerce channels. The platform's API-first architecture connects sellers' internal systems (ERP, POS, WMS, BI) to 30+ LATAM marketplaces — including Mercado Libre, Amazon, Falabella, Walmart, Coppel, Liverpool, Dafiti, Paris, Ripley, and Grupo Éxito — as well as 8+ eCommerce platforms (Shopify, VTEX, Adobe Commerce, WooCommerce, BigCommerce, PrestaShop, Jumpseller, Mercado Shops) and 7+ logistics operators (Chilexpress, Shipit, Chazki, Envíame, Alas, Llegó, Welivery). Core capabilities include real-time inventory synchronization, multi-channel pricing and discount management, unified order processing, warehouse management across multiple locations, and a recently launched Catalog Hub module that uses guided workflows to correct product data errors before marketplace publication. The platform also offers an open REST API with webhook support for custom integrations and ERP/DTE/POS/WMS system connectivity.
The company operates a hybrid go-to-market model combining self-serve platform access for lower tiers with sales-assisted enterprise engagement for Advanced/Enterprise plans. Revenue is generated through monthly subscriptions across four tiers (Starter, Pro, Enterprise, Advanced) priced in local currencies (UF in Chile, COP in Colombia, MXN in Mexico, PEN in Peru, USD), with pricing scaled by average monthly transaction volume from 500 to 15,000 transactions; one-time setup fees are charged per channel connection and per API/App Store integration. Distribution combines direct website sales, self-serve signup, and a partner referral network including integration developers, logistics operators, and industry partners.
Multivende is headquartered in Santiago, Chile, and serves 500+ enterprise customers including Huawei, Xiaomi, Levi's, Samsonite, Doite, Kitchen Center, Rosen, Bianchi, Stanley, Bamex, Amphora, Block, Bebesit, DBS, and Rimax across five Latin American countries: Chile, Mexico, Colombia, Peru, and Ecuador. Marketing is conducted through content marketing (blog with 71+ articles), YouTube webinars, email newsletter, the Multivende Academy educational program, and a comprehensive help center/knowledge base. The company maintains status page reporting 99.96-99.99% uptime across its core order registry and key marketplace integrations.
Multivende firmographics
Firmographics- Name
- Multivende
- Legal name
- Multivende
- Website
- https://multivende.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Multivende is a cloud-based omnichannel management platform that centralizes product catalog, inventory, pricing, and order operations for 500+ Latin American retailers and brands selling across 30+ marketplaces and 8+ eCommerce platforms. Headquartered in Santiago, Chile, it serves enterprise customers including Huawei, Xiaomi, and Levi's across Chile, Mexico, Colombia, Peru, and Ecuador.
- Ownership category
- akta.pro rank
Multivende industry classification
Industry- Product category
- Omnichannel eCommerce Integration Software
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Software Publishers (5132)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Omnichannel Commerce & Click-and-Collect Platforms (BPAMAGAL)
- akta.pro secondary industry
- Order Management & Inventory Orchestration (OMS) (CRAFAMAC)
Keywords
Where Multivende is headquartered
LocationHeadquarters
- HQ city
- Santiago
- HQ country
- Chile
- HQ region
- Latin America
Offices1 record
Markets served
Multivende business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Monthly subscription fees in local currencies (UF in Chile, COP in Colombia, MXN in Mexico, PEN in Peru, USD). Four tiers (Starter, Pro, Enterprise, Advanced) with varying transaction limits and features. Higher tiers offer more transactions, integrations, warehouses, and support levels.
- Setup Fees: One-time setup fee charged per connection to each sales channel and per API/App Store integration. This covers initial onboarding and configuration costs.
- Transaction-based Billing: Plans are tiered by average monthly transaction volume (ranging from 500 to 15,000 transactions), with each tier corresponding to different pricing levels and included features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter - UF 10/month in Chile, $800,000 COP in Colombia, $3,700 MXN in Mexico, S/ 770 in Peru, USD 230 |
| Subscription | Monthly | Pro - UF 20/month in Chile, $1,600,000 COP in Colombia, $7,400 MXN in Mexico, S/ 1,540 in Peru, USD 450 |
| Subscription | Monthly | Enterprise - UF 35/month in Chile, $3,100,000 COP in Colombia, $13,500 MXN in Mexico, S/ 3,000 in Peru, USD 800 |
| Subscription | Monthly | Advanced - UF 100/month in Chile, $4,800,000 COP in Colombia, USD 1,300, S/ 4,600 in Peru |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Multivende product offering
Product offeringCore offering
Multivende is a cloud-based omnichannel eCommerce integration platform that centralizes the online sales operations of Latin American retailers and brands across multiple marketplaces (Amazon, Mercado Libre, Falabella, Walmart, Coppel, Liverpool, Paris, Ripley, Grupo Éxito, TikTok Shop, Dafiti) and eCommerce platforms (Shopify, WooCommerce, VTEX, Adobe Commerce, BigCommerce, PrestaShop, Jumpseller, Mercado Shops). The platform provides unified product catalog management, real-time inventory synchronization, multi-channel pricing and discount strategies, order processing with logistics operator integration, and an open API for connecting ERP, POS, WMS, and BI systems. It is delivered via tiered monthly subscriptions with localized pricing in Chile, Mexico, Colombia, and Peru.
Product overview
Multivende is an omnichannel eCommerce integration platform that enables businesses to centralize their online sales operations across multiple marketplaces and eCommerce platforms in Latin America. The core platform provides centralized management of product catalogs, inventory synchronization, pricing strategies, order management, and logistics integration. The product portfolio includes the core Multivende Platform, the Catalog Hub module for guided product data management, the Multivende Academy training program with eCommerce and API courses, the Partners Program ecosystem, and an open API for system integrations. The platform integrates with major Latin American marketplaces (Amazon, Mercado Libre, Falabella, Walmart, Coppel, Liverpool, Dafiti, Paris, Ripley, and others), eCommerce platforms (Shopify, WooCommerce, VTEX, Adobe Commerce, BigCommerce, PrestaShop), and logistics operators (Chilexpress, Shipit, Envíame, Alas, Chazki). The company serves over 500 businesses across Chile, Mexico, Colombia, Peru, and Ecuador.
Differentiator
Problem solved
Functional benefit
Products and services
- Multivende Platform Omnichannel eCommerce integration platform that centralizes product catalog management, real-time inventory synchronization, multi-channel pricing strategies, order processing, and logistics operator integration across 30+ Latin American marketplaces, eCommerce platforms, and logistics providers. Targets retailers and brands selling across multiple online channels in Latin America. Delivered via tiered monthly subscriptions (Starter, Pro, Enterprise, Advanced) with localized pricing in Chilean UF, Colombian COP, Mexican MXN, Peruvian PEN, and USD.
Quantifiable outcome
- 99.96% uptime for order registry (90-day average)
- +4 more outcomes
Companies that use Multivende
Customer profileNamed customers15 records
Segments1 record
Ideal customer profiles2 records
Multivende technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration36 records
AI capability1 record
Feature5 records
Multivende partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered core.
- AmazoncoreMarketplace integration allowing sellers to manage Amazon listings, inventory, and orders through the Multivende platform
- Mercado LibrecorePrimary marketplace integration with comprehensive features including User Products model support, order management, and inventory synchronization
- Falabella.comcoreMajor Latin American retail marketplace integration with category management, attribute mapping, and document API support
- WalmartcoreMarketplace integration for Walmart's Latin American operations enabling centralized multi-channel selling
- PariscoreChilean and Peruvian retail marketplace with sub-order management, mixed order handling, and fulfillment integration
- RipleycoreChilean department store marketplace integration for centralized catalog and order management
- LiverpoolcoreMexican department store marketplace with omnichannel integration capabilities
- CoppelcoreMexican marketplace with 800M+ monthly visits integration for multi-channel sellers
- DafiticoreFashion-focused marketplace integration for Global Fashion Group's Latin American operations
- SanbornscoreMexican marketplace integration via T1 Comercios for Grupo Carso retail operations
- SearscoreMexican department store marketplace via T1 Comercios integration
- Grupo ÉxitocoreColombian retail marketplace integration leveraging Grupo Éxito's omnichannel infrastructure
- TikTok ShopcoreSocial commerce marketplace integration combining content and shopping experiences
- TotalplaycoreExclusive Mexican marketplace for Totalplay customers with integrated payment options
- ShopifycoreeCommerce platform integration enabling sellers to connect Shopify stores with marketplaces
- VTEXcoreCommerce platform integration with 99.99% uptime reliability for enterprise digital commerce
- Adobe CommercecoreEnterprise eCommerce platform integration for B2B and B2C operations
- WooCommercecoreOpen-source WordPress eCommerce plugin integration for SMB sellers
- BigCommercecoreSaaS eCommerce platform integration combining ease-of-use with API flexibility
- PrestaShopcoreOpen-source eCommerce platform integration with global developer community
- JumpsellercoreRegional eCommerce platform integration serving 20+ countries in Latin America
- Mercado ShopscoreMercado Libre's store creation platform integration for building independent online stores
- ChilexpresscoreChilean logistics operator integration for order fulfillment and last-mile delivery
- ShipitcoreChilean logistics operator integration for fulfillment and delivery services
- EnvíamecoreLogistics operator integration for Chilean and Latin American shipping operations
- ChazkicoreSame-day delivery logistics operator integration for urgent shipments
- AlascoreLogistics operator integration for fulfillment services
- LlegócoreLogistics operator integration for delivery management
- WeliverycoreLogistics operator integration for omnichannel fulfillment operations
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Multivende competitors and assessment
Company assessmentBroad incumbents
- VTEX: Brazil-founded digital commerce platform with omnichannel and marketplace capabilities serving LATAM and global enterprise brands. Directly comparable because both platforms integrate sellers with marketplaces (Mercado Libre, Amazon, Walmart) and offer OMS-grade functionality across LATAM.
- Mirakl: Global enterprise marketplace and dropship platform provider enabling retailers and brands to operate their own marketplaces. Comparable as adjacent infrastructure for omnichannel commerce, though Mirakl focuses on launching marketplaces rather than integrating sellers into existing ones.
- BigCommerce: Global SaaS eCommerce platform with built-in multi-channel selling to Amazon, eBay, Walmart, and Google Shopping. Comparable in serving multi-channel sellers and overlapping with Multivende as both already list each other as integration partners.
Direct peers
- Zentail: US-based multichannel commerce platform for brands selling on Amazon, Walmart, Shopify, and other marketplaces. Directly comparable in offering centralized inventory, pricing, and order management across marketplaces for mid-market and enterprise sellers.
- ChannelEngine: Global marketplace integration platform connecting brands and retailers to 700+ marketplaces worldwide. Directly comparable because it offers the same core OMS, inventory sync, and multi-channel pricing features Multivende provides, just with global rather than LATAM focus.
- Cedcommerce: Marketplace integration and multichannel commerce platform connecting Shopify, Magento, WooCommerce sellers to Amazon, eBay, Walmart, and others. Comparable in providing OMS and catalog sync across marketplaces, though primarily serving North American and European sellers.
- Sellbrite: Multichannel listing and inventory management platform (acquired by GoDaddy) connecting sellers to Amazon, eBay, Walmart, and Shopify. Comparable core feature set — listing, inventory sync, order management — though Sellbrite has historically focused on SMB sellers.
- Lengow: European-origin eCommerce integration platform specializing in marketplace feeds, product data optimization, and order routing. Comparable in product architecture (centralized catalog and order management across marketplaces) and overlapping in seller target segments.
- Nuvemshop (Tiendanube): Leading LATAM SMB eCommerce platform operating across Brazil, Argentina, Mexico, Colombia, Chile, and Peru. Comparable as both serve multi-channel sellers in the same regional footprint, though Nuvemshop focuses on store creation rather than marketplace integration orchestration.
Regional players
- Jumpseller: LATAM-focused SaaS eCommerce platform operating in 20+ countries. Directly comparable as a regional multi-channel seller platform; notably already integrated as a Multivende partner, confirming overlap in target customer and feature set.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Multivende social profiles
Digital presenceMultivende financial estimates
Financial estimateRevenue estimate
Valuation estimate
Multivende leadership team
Management profileNumber of profiles
Multivende funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Multivende M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Multivende
What does Multivende do?
Multivende is a cloud-based omnichannel eCommerce integration platform that centralizes the online sales operations of Latin American retailers and brands across multiple marketplaces (Amazon, Mercado Libre, Falabella, Walmart, Coppel, Liverpool, Paris, Ripley, Grupo Éxito, TikTok Shop, Dafiti) and eCommerce platforms (Shopify, WooCommerce, VTEX, Adobe Commerce, BigCommerce, PrestaShop, Jumpseller, Mercado Shops). The platform provides unified product catalog management, real-time inventory synchronization, multi-channel pricing and discount strategies, order processing with logistics operator integration, and an open API for connecting ERP, POS, WMS, and BI systems. It is delivered via tiered monthly subscriptions with localized pricing in Chile, Mexico, Colombia, and Peru.
Is Multivende a public or private company?
Multivende is a private company. It is classified as unknown and is currently operating.
When was Multivende founded?
Multivende was founded in 2016. It employs 1 to 10 people.
Where is Multivende based?
Multivende is headquartered in Santiago, Chile, in the Latin America region.
How does Multivende make money?
Three revenue lines are on record. Subscription Plans are the primary driver. The others are setup Fees and transaction-based Billing.
Who are Multivende's main competitors?
Broad incumbents on record are VTEX, Mirakl and BigCommerce. Direct peers are Zentail, ChannelEngine, Cedcommerce, Sellbrite, Lengow and Nuvemshop (Tiendanube). Jumpseller is listed as a regional player.
Does Multivende have an API?
Yes. Multivende offers an open API that allows integration with multiple external systems including ERP, POS, WMS, BI, AI solutions, and logistics operators. The API supports webhook notifications and enables real-time synchronization of products, inventory, prices, and orders. The platform provides dedicated API support through email tickets for system integration (ERP, DTE, POS, WMS). API documentation is available at dev.multivende.com. The API is used for integration with sales channels, including marketplaces and eCommerce platforms. Developer documentation is at dev.multivende.com.
What industry is Multivende in?
Multivende's product category is Omnichannel eCommerce Integration Software. Its primary akta.pro industry code is BPAMAGAL, Omnichannel Commerce & Click-and-Collect Platforms, with a secondary code of CRAFAMAC, Order Management & Inventory Orchestration (OMS). Its NAICS code is 54151 and its SIC code is 7373.