Metorik
Metorik is a Melbourne-based SaaS company providing real-time eCommerce analytics, cost-and-profit reporting, and email automation (Metorik Engage) for WooCommerce and Shopify stores. It serves 10,000+ merchants globally via a self-serve PLG model with a 30-day free trial and tiered subscriptions.
- Company typePrivate
- Founded2015
- HeadquartersCaulfield Junction, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Metorik does
Metorik is a privately held, founder-led SaaS company headquartered in Melbourne, Australia (operated by UJU Pty Ltd t/a Metorik, ABN 76 616 391 925), providing eCommerce analytics and email marketing for stores running on WooCommerce and Shopify. The platform is a cloud-hosted layer that syncs store data — orders, customers, subscriptions, products, categories, variations, and coupons — in real time via API and webhooks, then layers in cost-and-profit reporting, customer cohort and LTV analysis, automated report digests delivered to email or Slack, and an integrated email marketing suite branded Metorik Engage (covering abandoned cart recovery, automated flows, transactional emails, and bulk broadcasts). The product is differentiated by deep WooCommerce-specific capabilities built over ten years (including WooCommerce Subscriptions lifecycle reporting and WooCommerce custom field exports), a breadth of integrations with seven ad platforms (Google, Meta, TikTok, Microsoft, Pinterest, Snapchat, Reddit) and six helpdesk tools (Zendesk, Help Scout, Gorgias, Intercom, Freshdesk, Groove), and emerging AI surfaces including an MCP integration exposing store data to Claude, ChatGPT, and Cursor alongside in-product generative AI tools for email subject lines and product descriptions.
Metorik operates a product-led growth model: a 30-day free trial with no credit card required, tiered subscription plans with monthly billing, unlimited contacts across all plans, and a setup path advertised as roughly 15 minutes. Acquisition is driven primarily by organic SEO, a portfolio of free no-signup tools (UTM Parameter Builder, Profit Margin Calculator, Selling Price Calculator, AI Subject Line Generator, AI Product Description Generator), and an annual WooCommerce Insights report — the 2026 edition covering 65M+ orders and $6.6B+ in revenue across 6,000+ stores. Distribution also runs through the Shopify App Store and WordPress.org plugin directory (both holding 4.9/5 ratings), and an Agency Partner Program offering 15% recurring commission for 24 months. The customer base spans 10,000+ eCommerce stores globally, ranging from large brand-name logos (Sennheiser, Tupperware, Campari, Unity, La Marzocco, Beaver Builder) to mid-market and SMB merchants.
The company is bootstrapped with no disclosed funding rounds, no disclosed revenue, and a lean management profile (only the founder "Bryce" and two support team members are publicly named). Infrastructure relies on Linode (Akamai) and AWS, with Stripe for billing and Postmark for transactional email delivery. Compliance posture covers PCI DSS Level 1 (via Stripe), the Australian Privacy Act 1988, and GDPR. Recent strategic emphasis has shifted toward AI-readiness (MCP), developer extensibility (Metorik API, launched 2024), and feature expansion on Shopify parity with WooCommerce — all consistent with a sustained, product-led, single-vertical growth strategy rather than a venture-scale land grab.
Metorik firmographics
Firmographics- Name
- Metorik
- Legal name
- UJU Pty Ltd t/a Metorik
- Website
- https://metorik.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Metorik is a Melbourne-based SaaS company providing real-time eCommerce analytics, cost-and-profit reporting, and email automation (Metorik Engage) for WooCommerce and Shopify stores. It serves 10,000+ merchants globally via a self-serve PLG model with a 30-day free trial and tiered subscriptions.
- Ownership category
- akta.pro rank
Metorik industry classification
Industry- Product category
- eCommerce Analytics
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industry
- Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)
Keywords
Where Metorik is headquartered
LocationHeadquarters
- HQ city
- Caulfield Junction
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Metorik business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Metorik operates on a subscription recurring revenue model with tiered plans. All plans include a 30-day free trial with no credit card required. Plans differentiate by feature level and likely store/order volume limits. Revenue is generated through recurring monthly/annual subscription fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | All plans include 30-day free trial, automated reports, email marketing (Engage), cost & profit reporting, and unlimited contacts |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Metorik product offering
Product offeringCore offering
Metorik is a cloud-based SaaS platform that provides real-time eCommerce analytics, cost and profit reporting, customer segmentation, and email marketing automation specifically for WooCommerce and Shopify stores. It combines an analytics suite (real-time reports, customer cohorts, subscription reporting, sales goals, forecasting) with an email marketing suite called Engage (abandoned cart recovery, automated email flows, bulk broadcasts) into one unified platform, syncing store data via API/webhooks and integrating advertising, customer support, and shipping platforms.
Product overview
Metorik is a unified eCommerce analytics and email marketing platform built for WooCommerce and Shopify stores. The core offering consists of two integrated product suites: Analytics & Reports (providing real-time store data, costs and profit reports, customer cohorts, sales goals, subscription reporting, data exporting, and eCommerce forecasting) and Engage (a built-in email marketing suite for abandoned cart recovery, automated email flows, and bulk broadcasts). The platform also offers a suite of free eCommerce tools including an AI Subject Line Generator, AI Product Description Generator, UTM Parameter Builder, Profit Margin Calculator, and Selling Price Calculator. Additional offerings include a Desktop App for Mac/Windows, an Agency Partner Program, and a Developer API. The platform is trusted by 10,000+ eCommerce stores.
Differentiator
Problem solved
Functional benefit
Brands
- Metorik Engage: Email marketing suite for broadcasts, automations, abandoned cart recovery, and transactional emails.
Products and services
- Metorik Analytics & Reports Real-time analytics and reporting suite for WooCommerce and Shopify stores, covering sales, costs, profit, products, customers, subscriptions, customer cohorts, sales goals, and forecasting. Customers subscribe to access via web app after a 30-day free trial.
- Metorik Engage (Email Marketing Suite) Email marketing suite integrated with Metorik's analytics and segmentation, including abandoned cart recovery emails with dynamic discounts, automated email flows triggered by any event, and bulk email broadcasts. Included with every Metorik subscription plan with unlimited contacts and a generous email inclusion allowance.
- Metorik API Standalone developer API providing secure JSON endpoints to access live store data, including products, customers, orders, revenue performance, and programmatic management of Engage email profiles and unsubscribes.
- Metorik Desktop App Native desktop application for Mac and Windows that provides access to Metorik's full functionality without a web browser, distributed as a downloadable client.
- AI Subject Line Generator Free standalone AI tool that generates email subject lines with character counts, spam-word checks, and angle tagging options, usable without signup.
- AI Product Description Generator
Quantifiable outcome
- Stores using automated reports save 8-10 hours per month on manual reporting
- +5 more outcomes
Companies that use Metorik
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Metorik technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability9 records
Feature13 records
Metorik partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- Google (Ads & Sheets)coreMetorik integrates with Google Ads to sync daily ad spend directly into profit reports, allowing stores to see which campaigns generate real revenue vs. just clicks. Also integrates with Google Sheets for additional ad-cost tracking via CSV upload.
- Meta (Facebook & Instagram)coreMetorik syncs Facebook and Instagram ad costs to show exactly how social campaigns drive sales and contribute to bottom-line profitability.
- TikTok AdscoreMetorik tracks TikTok ad spend in real time and shows how every campaign contributes to the bottom line for stores running TikTok advertising.
- ShipStationcoreMetorik syncs shipping costs from ShipStation to give stores a clear picture of true delivery costs and accurate profit reporting.
- ZendeskcoreMetorik displays Zendesk support tickets alongside customer profiles and order info in Metorik, and shows order information directly within Zendesk for unified customer service workflows.
- GorgiascoreMetorik shows support tickets from Gorgias directly on customer and order profiles, enabling support teams to see purchase history alongside support requests.
- Help ScoutcoreMetorik displays Help Scout tickets on the customer profile, and shows order info in Help Scout, enabling seamless customer support workflows.
- IntercomcoreMetorik can start new Intercom tickets and display existing ones on customer profiles within Metorik.
- FreshdeskcoreMetorik shows Freshdesk tickets on the customer profile and displays order info directly in Freshdesk for unified customer support.
- StripecoreStripe is Metorik's payment processor for its own SaaS billing (subscription fees). Stripe processes all credit/debit card payments and is PCI DSS Level 1 certified. Stripe Gateway is the leading WooCommerce payment plugin (used by 40% of WooCommerce stores per the 2026 Insights report).
- Linode (Akamai)coreLinode (now part of Akamai) is Metorik's primary hosting provider. All Metorik account data and store databases are stored on Linode secure servers in the USA. Metorik's status page history shows recurring reliance on Linode infrastructure.
- AWScoreAWS is used alongside Linode as a server infrastructure provider for Metorik's operations, as listed in the privacy policy.
- PostmarkcorePostmark is Metorik's upstream email service provider for transactional and marketing emails sent through the platform (including Engage emails and digest notifications). Status page history shows reliance on Postmark for email delivery.
- Facebook & Google (Advertising)coreMetorik uses Facebook and Google as retargeting advertising providers for its own marketing, sharing email addresses to match Metorik ads to existing customers and prospects on these platforms.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Metorik competitors and assessment
Company assessmentDirect peers
- Triple Whale: Triple Whale is a direct eCommerce analytics and marketing attribution platform purpose-built for Shopify and WooCommerce merchants. It offers comparable profit dashboards, ad-spend syncing across Meta/Google/TikTok, and customer LTV/cohort analytics, overlapping directly with Metorik's core Analytics & Reports suite.
- Glew.io: Glew is a multi-channel eCommerce analytics and reporting SaaS that pulls data from Shopify, WooCommerce, BigCommerce, and ad platforms into unified dashboards. It competes head-to-head with Metorik's analytics, reporting, and segmentation capabilities for SMB and mid-market merchants.
- Polar Analytics: Polar Analytics is a Shopify-focused analytics and profit-tracking SaaS providing ad spend, LTV, cohort, and inventory reporting on top of the storefront. Its feature set mirrors Metorik's cost-and-profit and cohort reporting for Shopify merchants in the same SMB segment.
- Lifetimely: Lifetimely is a subscription analytics and LTV platform for Shopify subscription merchants, offering cohort retention, LTV prediction, and churn dashboards. It overlaps directly with Metorik's subscription reporting and cohort analysis modules for WooCommerce Subscriptions.
- Putler: Putler is an eCommerce analytics tool that aggregates orders, customers, and product data from WooCommerce, Shopify, Amazon, and others into unified reports. It targets the same SMB eCommerce merchant segment as Metorik with comparable reporting and segmentation features.
- Northbeam: Northbeam is a cross-channel marketing attribution and analytics platform purpose-built for DTC eCommerce brands, integrating ad platforms and storefronts to produce unified profit reporting. It competes for the same mid-market/enterprise merchants' analytics budgets that Metorik serves with cost-and-profit reports.
- Littledata: Littledata is a Shopify-focused analytics SaaS that automates clean GA4-to-revenue reporting and customer journey analytics. It overlaps with Metorik's Google Analytics integration and traffic-driven segmentation for Shopify merchants.
Broad incumbents
- Klaviyo: Klaviyo is the category-leading email/SMS marketing automation and customer data platform for Shopify and WooCommerce, with embedded analytics, segmentation, and flows. While broader and more capitalized, it competes directly with Metorik Engage for email automation and abandoned-cart revenue in the same merchant base.
- Mailchimp: Mailchimp is a broad incumbent marketing automation platform with email, CRM, and basic analytics capabilities widely used by SMB eCommerce merchants. Its automated flows and segmentation compete with Metorik Engage at the smaller end of the merchant market.
- Drip: Drip is an eCommerce-focused email/SMS marketing automation platform (owned by Shopify) with segmentation, automation, and on-site personalization features. It overlaps with Metorik Engage in the WooCommerce/Shopify email automation category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Metorik social profiles
Digital presenceMetorik compliance and trust
Trust signalCompliance3 records
Metorik financial estimates
Financial estimateRevenue estimate
Valuation estimate
Metorik leadership team
Management profileNumber of profiles
Profiles3 records
Metorik funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Metorik M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Metorik
What does Metorik do?
Metorik is a cloud-based SaaS platform that provides real-time eCommerce analytics, cost and profit reporting, customer segmentation, and email marketing automation specifically for WooCommerce and Shopify stores. It combines an analytics suite (real-time reports, customer cohorts, subscription reporting, sales goals, forecasting) with an email marketing suite called Engage (abandoned cart recovery, automated email flows, bulk broadcasts) into one unified platform, syncing store data via API/webhooks and integrating advertising, customer support, and shipping platforms.
Is Metorik a public or private company?
Metorik is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Metorik founded?
Metorik was founded in 2015. It employs 1 to 10 people.
Where is Metorik based?
Metorik is headquartered in Caulfield Junction, Australia, in the Oceania region.
How does Metorik make money?
One revenue line is on record: subscription Plans.
Who are Metorik's main competitors?
Direct peers on record are Triple Whale, Glew.io, Polar Analytics, Lifetimely, Putler, Northbeam and Littledata. Broad incumbents are Klaviyo, Mailchimp and Drip.
Does Metorik have an API?
Yes. Metorik API provides secure access to live store data via simple JSON endpoints. Developers can search products, customers and orders, pull detailed product, customer and revenue performance, and programmatically manage Engage profiles and unsubscribes. The API leverages Metorik's raw data, sales and profit figures directly into your tech stack. Developer documentation is at metorik.dev.
What industry is Metorik in?
Metorik's product category is eCommerce Analytics. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of BPAMALAE, Marketing Automation, CRM & Lifecycle Messaging. Its NAICS code is 51821 and its SIC code is 7372.