FollowApp Care
FollowApp Care is a UK-based SaaS platform that automates post-appointment patient engagement, NPS feedback collection, and online reviews for dental practices, with an integrated Dental Store e-commerce module, serving 600+ practices across the UK, Europe, North America, and Australia.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What FollowApp Care does
FollowApp Care is a UK-based SaaS company, founded in 2013 by dentist David Holmes and headquartered in London, that operates a cloud-based patient engagement platform purpose-built for dental practices. The platform automates post-appointment follow-ups via SMS and email, captures NPS and clinician-level patient satisfaction data, runs sentiment analysis on feedback using Natural Language Processing, and prompts patients to leave online reviews. It integrates with dental practice management software and is delivered through regional web applications covering the UK/Europe, North America, and Australia.
The company's product surface has two layers: the core FollowApp platform, which handles 130,000+ monthly patient interactions and serves more than 600 UK dental practices alongside undisclosed international accounts, and the Dental Store module, a first-of-its-kind automated practice-branded e-commerce offering that enables direct-to-patient sales of dentist-recommended oral health products and creates an additional commission-based revenue stream. The platform is ISO27001 certified, GDPR and HIPAA compliant, and hosted on Microsoft Azure with multi-region SMS delivery via Twilio and Infobip and email delivery via Mandrill.
FollowApp monetizes through bespoke annual SaaS subscriptions to dental practices of all sizes (from solo independents to enterprise groups), supplemented by transaction commissions on Dental Store sales and affiliate brand partnerships. Go-to-market is sales-led and demo-based, supported by content marketing, case studies (e.g., Real Good Dental, Queensway, Medicover), and a patient-facing Find a Dentist directory that doubles as a distribution channel. The business operates with a small team (1–10 employees), no disclosed external funding, and an owner-operator structure under the founder.
FollowApp Care firmographics
Firmographics- Name
- FollowApp Care
- Website
- https://followapp.care
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- FollowApp Care is a UK-based SaaS platform that automates post-appointment patient engagement, NPS feedback collection, and online reviews for dental practices, with an integrated Dental Store e-commerce module, serving 600+ practices across the UK, Europe, North America, and Australia.
- Ownership category
- akta.pro rank
FollowApp Care industry classification
Industry- Product category
- Dental Patient Engagement Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Adherence, Reminders & Engagement Automation (Medication/Follow-up) (HLACAEAJ)
Keywords
Where FollowApp Care is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
FollowApp Care business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription for Dental Practices: Software-as-a-service subscription model for dental practices to access the patient engagement platform. Pricing appears to be quote-based with custom plans for different practice sizes.
- Dental Store Revenue Share: Additional revenue stream from the Dental Store feature where practices earn commission on product sales. Potential revenue ranges from £5k to £2M depending on practice size, with no extra work or risk for practices.
- Affiliate Partner Brand Partnerships: Brands gain visibility and sales through the clinician-supported dental store platform, with FollowApp taking a commission on transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | No publicly available pricing tiers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
FollowApp Care product offering
Product offeringCore offering
FollowApp Care is a cloud-based SaaS patient engagement platform built specifically for dental practices. It automates post-appointment follow-ups via SMS and email, collects NPS feedback, runs sentiment analysis using Natural Language Processing, prompts Google reviews, and integrates with existing dental practice management software. An add-on Dental Store module enables practices to sell dentist-recommended oral health products directly to patients.
Product overview
FollowApp Care offers a unified SaaS platform for dental practices combining post-appointment patient aftercare, automated feedback collection (NPS), online review management, and practice-branded e-commerce. The core FollowApp platform serves as the primary product, handling 130,000+ monthly patient interactions through personalized SMS/email follow-ups and sentiment analysis. The Dental Store module extends the platform by enabling practices to sell recommended products directly to patients, representing the first fully automated dental e-commerce solution in the UK market.
Differentiator
Problem solved
Functional benefit
Products and services
- FollowApp Core Platform A SaaS patient engagement platform for dental practices that automates personalised post-appointment follow-ups via SMS and email, collects NPS feedback, applies NLP-based sentiment analysis, prompts Google reviews, and integrates with practice management software to drive rebookings.
- Dental Store An add-on e-commerce module integrated with the FollowApp core platform that allows dental practices to sell dentist-recommended oral health products through practice-branded online stores, with products shipped directly to patients.
Quantifiable outcome
- 8% minimum increase in patient rebookings
- +9 more outcomes
Companies that use FollowApp Care
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles3 records
FollowApp Care technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature7 records
FollowApp Care partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- TwiliocoreSMS provider used by FollowApp to send automated patient communications. Twilio is a cloud communications platform enabling programmatic sending of SMS messages.
- InfobipcoreAlternative SMS provider used by FollowApp for sending patient communications, providing redundancy and global SMS delivery capabilities.
- Mandrill (Mailchimp)coreEmail delivery service used by FollowApp to send patient communications via email, part of the Mailchimp platform ecosystem.
- Microsoft AzurecoreCloud infrastructure provider hosting FollowApp data in secure Microsoft Azure data centres, with data stored in local geographic locations for compliance.
Scale indicators12 records
Recent moves1 record
Expansion highlights6 records
FollowApp Care competitors and assessment
Company assessmentDirect peers
- Weave: Weave is a patient communication and engagement platform serving dental and medical practices with SMS/email follow-ups, two-way texting, review requests, and payment tools. It is the most direct head-to-head competitor to FollowApp in dental practice engagement.
- Solutionreach: Solutionreach provides patient engagement software (reminders, recall, surveys, reviews, two-way messaging) used by dental, optometry, and medical practices. It overlaps directly with FollowApp's core follow-up, NPS, and review-generation features.
- NexHealth: NexHealth offers a patient experience platform for dental practices with online booking, digital forms, reminders, reviews, and payments integrated with major practice management systems. It is a direct competitor focused on the same dental customer base.
- Tebra (PatientPop): Tebra (formed via the PatientPop and Kareo merger) provides a practice growth and patient experience platform including reputation management, patient communication, and online scheduling for independent practices including dental. It competes for the same SMB dental customer.
- BirdEye: BirdEye is a customer experience and reputation management platform with strong adoption in dental and healthcare for review generation, NPS surveys, and messaging. Its review and feedback capabilities directly overlap with FollowApp's NPS and Google review features.
- Podium: Podium is a customer interaction and messaging platform widely used by dental practices for review generation, two-way texting, and patient communication. It competes head-on with FollowApp in dental review capture and patient messaging.
- Demandforce: Demandforce (an Intuit company) provides patient communications, online reputation, appointment reminders, and marketing automation for dental and medical practices. Its feature set closely mirrors FollowApp's automated follow-up and review solicitation workflow.
- Lighthouse 360 (Henry Schein One): Lighthouse 360, now part of Henry Schein One, offers dental-specific patient communication, reminders, and reactivation tools. Backed by the dominant dental supply and software distributor, it competes directly with FollowApp in dental practice engagement.
Broad incumbents
- Salesforce Health Cloud: Salesforce Health Cloud is a broad CRM and patient engagement platform used by large healthcare and dental service organizations. While not dental-specialized, it offers overlapping capabilities (messaging, surveys, analytics) and could move downmarket into mid-sized dental groups.
Regional players
- Doctolib: Doctolib is the leading patient booking and practice management platform in France, Germany, Italy, and the Netherlands. It overlaps with FollowApp's patient engagement layer in European markets and is a regional incumbent where FollowApp is expanding (Spain, Italy).
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
FollowApp Care social profiles
Digital presenceFollowApp Care compliance and trust
Trust signalCompliance3 records
FollowApp Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
FollowApp Care leadership team
Management profileNumber of profiles
Profiles1 record
FollowApp Care funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FollowApp Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FollowApp Care
What does FollowApp Care do?
FollowApp Care is a cloud-based SaaS patient engagement platform built specifically for dental practices. It automates post-appointment follow-ups via SMS and email, collects NPS feedback, runs sentiment analysis using Natural Language Processing, prompts Google reviews, and integrates with existing dental practice management software. An add-on Dental Store module enables practices to sell dentist-recommended oral health products directly to patients.
Is FollowApp Care a public or private company?
FollowApp Care is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FollowApp Care founded?
FollowApp Care was founded in 2013. It employs 1 to 10 people.
Where is FollowApp Care based?
FollowApp Care is headquartered in London, United Kingdom, in the Europe region.
How does FollowApp Care make money?
Three revenue lines are on record. SaaS Subscription for Dental Practices are the primary driver. The others are dental Store Revenue Share and affiliate Partner Brand Partnerships.
Who are FollowApp Care's main competitors?
Direct peers on record are Weave, Solutionreach, NexHealth, Tebra (PatientPop), BirdEye, Podium, Demandforce and Lighthouse 360 (Henry Schein One). Salesforce Health Cloud is listed as a broad incumbent. Doctolib is listed as a regional player.
Does FollowApp Care have an API?
No public API is recorded for FollowApp Care.
What industry is FollowApp Care in?
FollowApp Care's product category is Dental Patient Engagement Software. Its primary akta.pro industry code is HLACAEAJ, Adherence, Reminders & Engagement Automation (Medication/Follow-up). Its SIC code is 7372.