Rare Volume

What Rare Volume does

Rare Volume is a privately held, New York–based design and technology studio (founded 2016, 1-10 employees) that delivers custom-built data visualization, content automation, and spatial computing experiences for Fortune 500 enterprises and cultural institutions. The studio organizes its work around three service pillars: Data Tools & Experiences (interactive dashboards and data exhibits), Content Automation (digital signage, 24/7 broadcast platforms, and render-on-demand systems), and Spatial Computing (immersive, mixed-reality environments). Its technical stack includes realtime graphics engines, custom software development across front-end and back-end, motion design systems, generative particle simulations, and AI-driven modules for NLP, computer vision, and audio-reactive generative graphics. Notable proprietary systems include the Aurora realtime Twitter data visualizer, a multimillion-particle facial-expression analysis system deployed across SK-II's Future X Smart Stores, and generative software powering an 11-story 258,000-pixel LED sculpture at Warner Bros. Discovery's Hudson Yards headquarters.

Name

Rare Volume

Legal name

Rare Volume

Website

https://rarevolume.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Rare Volume is a New York–based design and technology studio (founded 2016) that builds bespoke data visualization, content automation, and spatial computing experiences for enterprises including Google, Samsung, AT&T, Warner Bros. Discovery, and BCG.

Ownership category

akta.pro rank

Product category

Design and Technology Services

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Asset Creation, Pipeline, DCC Integration & Content Management Tools (MPAFAFAL)

akta.pro secondary industry

OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows) (MPAHAJAA)

Keywords

• Data visualization services
• Content automation systems
• Spatial computing experiences
• Interactive digital installations
• Generative graphics design

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Professional Services / Project-based Consulting: Rare Volume operates as a consultancy and studio providing end-to-end services from strategy to execution. Revenue is generated through custom project engagements with enterprise clients, including interactive dashboard creation, data visualization systems, content automation products, and spatial computing experiences.
2. Software Licensing / White-label Solutions: The company develops custom automation products and bespoke software solutions that can be licensed or deployed for clients. Solutions include digital signage systems, 24/7 broadcast platforms, and generative systems delivered as ongoing products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Rare Volume is a design and technology consultancy and studio that helps enterprises make the most of their data through interactive dashboards, data visualization systems, and content automation. They deliver end-to-end services from strategy to execution across three pillars: Data Tools & Experiences, Spatial Computing, and Content Automation, serving clients including Google, Samsung, AT&T, Warner Bros. Discovery, Reuters, and BCG.

Product overview

Rare Volume operates as a design and technology studio offering three integrated service pillars: Data Tools & Experiences (interactive dashboards, data exhibits, data visualization), Spatial Computing (immersive digital environments, spatial UX, dimensional interfaces), and Content Automation (digital signage, broadcast platforms, render-on-demand systems). These are supported by custom software development, motion graphics production, and strategic consulting capabilities. The company's portfolio spans 20+ client projects including the Twitter/X Aurora data visualization tool, Reuters TV broadcast design system, SK-II Future X Smart Stores emotion-responsive installations, Warner Bros. Discovery's 11-story LED Prow Sculpture, and BCG's enterprise-wide data visualization and motion systems. Services are delivered to clients including Google, Samsung, AT&T, Warner Bros. Discovery, Reuters, BCG, and Major League Baseball.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Tools & Experiences Collaborative data visualization studio services creating interactive dashboards, data exhibits, and data-powered content for organizations. Helps partners including Google, X, AT&T, and Samsung interpret and utilize their data more effectively, providing clear direction for their business and engaging narratives for diverse audiences.
• Spatial Computing Design and engineering expertise for creating interactive content in environments that blur lines between digital and physical spaces, including room-scale canvases, multi-layered displays, and mixed reality environments that transform spaces into immersive yet functional digital environments.
• Content Automation Bespoke automation products ensuring visuals are generated on-demand and distributed efficiently without human intervention, encompassing digital signage, 24/7 broadcast platforms, and generative systems. Clients include Reuters, Warner Bros. Discovery, BCG, and Major League Baseball.
• Custom Software & Tools AI-driven digital signage to render-on-demand systems that automate the media creation process, giving clients the power to output dynamic visuals at any scale, format, and frequency.
• Creative & Technical Strategy Partnership services evolving product briefs, communications strategies, and marketing initiatives into inspired human experiences, providing end-to-end consultancy from strategy to execution.
• Design, UX & Motion Visual design and motion graphics services spanning broadcast design systems, generative installations, and marketing content production for enterprise clients.

Quantifiable outcome

• 81 screens across 9 floors and 200,000 square feet automated at The Shed
• +3 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature8 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Twitter (X)coreStrategic or Co-development PartnerTwo-year partnership to design and develop the Aurora experience - a powerful data visualizer surfacing Twitter communities and conversations in realtime. Rare Volume partnered with internal Twitter teams and stakeholders from branding to experience architecture to prototyping. Twitter Aurora was developed at Twitter headquarters in NYC and San Francisco.
• UENOminorStrategic or Co-development PartnerCollaboration partner for Reuters TV platform work, providing design and content automation for the global press agency's streaming news platform.
• HUGEcoreStrategic or Co-development PartnerAgency partner for SK-II Future X Smart Stores project. HUGE collaborated with Rare Volume on interactive portrait installations for six locations throughout Asia and the United States.
• ESI DesigncoreStrategic or Co-development PartnerLong-term partnership on multiple major projects including MLB headquarters media experiences and Warner Bros. Discovery Hudson Yards installations (Prow Sculpture, Interactives, Lobbies).
• IntersectionminorImplementation/ SI/ Consulting PartnerPartner for The Shed digital displays project, providing technology and operational expertise for the 81-screen network across 9 floors.
• Other MeansminorStrategic or Co-development PartnerDesign collaboration partner for The Shed project.
• Ralph Appelbaum AssociatescoreStrategic or Co-development PartnerCollaboration partner for National Veterans Memorial and Museum Graphics Standards for Media project.
• Gallagher & AssociatescoreStrategic or Co-development PartnerPartner for Ernest N. Morial Convention Center interactive entry exhibit design.
• DigitasminorStrategic or Co-development PartnerAgency partner for Accenture Symphonologie live audiovisual experience at The Louvre.
• Hannah DavisminorStrategic or Co-development PartnerTechnologist collaborator for Accenture Symphonologie AI-generated symphony visualization.
• Bang Music and AudiominorStrategic or Co-development PartnerAudio collaborator for Accenture Symphonologie live performance.
• X2OcoreTechnology or IntegrationTechnology partner for Warner Bros. Discovery Prow Sculpture, providing platform for 11-story generative data sculpture.
• Parallel DevelopmentcoreTechnology or IntegrationDevelopment partner for Warner Bros. Discovery Prow Sculpture project.
• AntfoodcoreStrategic or Co-development PartnerCreative partner for Warner Bros. Discovery interactive installations including Hot Lines and Universe experiences.
• GuildcoreStrategic or Co-development PartnerAgency partner for Samsung 837 video wall installations in Manhattan's Meatpacking District.
• Cheil WorldwidecoreStrategic or Co-development PartnerGlobal agency partner for Samsung KX interactive souvenir experience at London's Coal Drops Yard.
• ArtRabbitminorStrategic or Co-development PartnerPartner for Samsung KX creative content and curation.
• MediaProcoreStrategic or Co-development PartnerPartner for Torre Glòries Hyperview Barcelona data exhibit, providing content and operational expertise.
• HUGEcoreStrategic or Co-development PartnerAgency partner for Comcast Xfinity retail media suite design and production.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• UENO: Independent design and product studio with strength in interactive digital experiences; listed as a Rare Volume collaboration partner on Reuters TV, with overlapping skill set in CMS, content automation, and product design.

Broad incumbents

• HUGE: Global digital experience agency working on retail, brand, and product experiences; co-development partner with Rare Volume on SK-II and Comcast Xfinity projects, with overlapping retail experience capabilities at significantly greater scale.
• Accenture Song: Accenture's creative and experience practice combining strategy, design, and technology for global enterprises; engaged Rare Volume for Symphonologie and represents a scaled incumbent competitor with adjacent capabilities.
• Digitas: Publicis-owned connected marketing agency with a content and experience practice; co-development partner with Rare Volume on Accenture Symphonologie and offers competing end-to-end experiential services.

Direct peers

• Moment Factory: Montreal-based multimedia studio specializing in immersive installations, real-time graphics, and content automation for global brands and cultural venues; comparable in scale, technical depth, and end-to-end service model.
• ESI Design: Experiential design studio that partners with cultural institutions and corporations on interactive media environments; Rare Volume lists ESI Design as a long-standing partner on MLB and Warner Bros. Discovery projects, indicating directly overlapping craft and clients.
• Block & Tackle: Independent creative studio that designs and builds interactive brand experiences, digital products, and motion-driven content for major cultural and corporate clients; directly comparable boutique model.
• Artechouse: Digital art and immersive experience operator combining custom generative visuals with venue-based delivery; comparable in marrying data-driven visuals to physical spaces for cultural and commercial clients.
• Ideum: Interactive exhibit and touch-table developer serving museums, cultural institutions, and corporations; comparable in the museum and large-format interactive space, particularly for installations like NVMM.
• Leviathan: Boutique experiential design and production studio building immersive brand experiences, real-time visuals, and generative content for enterprise and entertainment clients with comparable scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rare-volume
• Instagraminstagram.com/rarevolume

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rare Volume