Wealmoor
Wealmoor is a second-generation, family-owned UK grower-packer-distributor of subtropical fresh fruits, vegetables, and herbs supplying nine major UK supermarket chains plus wholesale and foodservice operators with nearly 150 SKUs sourced globally.
- Company typePrivate
- Founded1973
- HeadquartersNortholt, United Kingdom
- Headcount501–1,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What Wealmoor does
Wealmoor is a second-generation, family-owned UK fresh produce business that grows, packs, and distributes subtropical fruits, vegetables, herbs and premium produce to British retailers, wholesalers and foodservice operators. Founded in 1973 by Rati and Vilas (with roots in a Kenyan horticulture venture, KHE) and led today by CEO Avnish Malde alongside co-owner Leena Malde, the company sources nearly 150 different fresh produce items from operations and grower partnerships across Kenya, Peru, The Gambia, Spain, Brazil, Senegal, Jamaica, India and Thailand. Its portfolio spans consumer-facing sub-brands Chillifresh (chillies and peppers), Herbfresh (sustainable-packaged fresh herbs), Love Me Tender (DTC home-delivery produce boxes launched during COVID-19), and Saxon's Asparagus (premium UK asparagus), supported by owned farm Radville Farms in The Gambia and Spanish subsidiary Tropical Growers Export.
The business operates a B2B-first model with direct field-sales relationships into nine major UK supermarket chains — ASDA, Sainsbury's, Waitrose, Aldi, Morrisons, Lidl, Ocado, Costco and Booths — supplemented by wholesale and foodservice supply and a geographically limited direct-to-consumer delivery service in Greater London. Vertically integrated production (own farms, packing depots at Greenford, Hayes and Atherstone-on-Stour, and long-tenured supplier relationships including a 35-year partnership with Brazilian mango exporter Agrodan) underpins quality, food-safety (BRC and HACCP compliance) and ESG positioning. GTM is enterprise field sales at the core, with the Love Me Tender e-commerce storefront as a small experimental DTC channel.
Revenue is generated through quote-based B2B transaction pricing on supply contracts with retailers and foodservice operators, plus DTC produce-box sales; no revenue is publicly disclosed. The company has no external funding, remains entirely family-controlled, and has 501-1000 employees across UK sites and overseas operations. Strategic emphasis under the second generation has been on vertical integration, supply-chain ownership, sustainability packaging (Tri-pack partnership for Herbfresh) and category development (papaya superfood campaign).
Wealmoor firmographics
Firmographics- Name
- Wealmoor
- Legal name
- Wealmoor Ltd
- Website
- https://wealmoor.co.uk
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Wealmoor is a second-generation, family-owned UK grower-packer-distributor of subtropical fresh fruits, vegetables, and herbs supplying nine major UK supermarket chains plus wholesale and foodservice operators with nearly 150 SKUs sourced globally.
- Ownership category
- akta.pro rank
Wealmoor industry classification
Industry- Product category
- Fresh Produce Distribution
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (424480), Fruit and Vegetable Retailers (445230)
- SIC
- Wholesale-Groceries, General Line (5141), Agricultural Production-Crops (100)
- akta.pro primary industry
- Exotic & Specialty Produce Wholesale (AFAIACAF)
- akta.pro secondary industries
- Fresh Produce Wholesale (Fruit & Vegetables) (AFAIABAE), Ethnic Produce & Specialty Vegetables Wholesale (AFAIAIAD)
Keywords
Where Wealmoor is headquartered
LocationHeadquarters
- HQ city
- Northolt
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Wealmoor business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Fresh Produce Sales: Growing, packing, and distributing fresh fruits, vegetables, herbs and subtropical produce to UK retailers, wholesalers, and foodservice operators. Handles nearly 150 different fresh produce items sourced globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale fresh produce supply |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Wealmoor product offering
Product offeringCore offering
Wealmoor grows, packs, and markets subtropical fresh fruits, premium vegetables, herbs, and chillies from global sourcing operations in Africa, South America, Europe, and Asia. It distributes nearly 150 fresh produce items to UK retailers (ASDA, Sainsbury's, Waitrose, Aldi, Morrisons, Lidl, Ocado, Costco, Booths), wholesalers, and foodservice operators. The company also operates a direct-to-consumer home delivery service under the Love Me Tender brand, offering fresh produce boxes in medium and large sizes across parts of Greater London.
Product overview
Wealmoor is a family-owned fresh produce business offering a diverse portfolio of products across multiple sub-brands and categories. The company operates as a grower, packer, and distributor of subtropical fresh fruits and vegetables from around the world, with its own farm operations (Radville Farms in The Gambia) and subsidiary operations (Tropical Growers Export in Spain). The product portfolio includes branded offerings such as Chillifresh (chillies and peppers), Herbfresh (herbs with sustainable packaging), Love Me Tender (home delivery boxes), and Saxon's Asparagus, alongside broader categories of exotic produce, tropical produce, premium vegetables, and ingredients. The company handles nearly 150 different fresh produce items and distributes to UK retail, wholesale, and foodservice sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Chillifresh: Chilli and pepper produce brand
- Herbfresh
- Love Me Tender
- Saxon's Asparagus
Products and services
- Exotic and Tropical Fresh Produce Range Range of nearly 150 exotic and tropical fresh fruits, premium vegetables, herbs, chillies and sweet potatoes sourced from Wealmoor's own farm operations and global grower partnerships, supplied to UK retailers, wholesalers and foodservice operators.
- Chillifresh Sub-brand offering of chillies and peppers sourced from Wealmoor's global growing operations, supplied to UK retail and wholesale customers.
- Herbfresh Premium fresh herbs brand featuring 100% recyclable, sustainably sourced flat-pack packaging with dual-barrier technology that keeps herbs fresher longer, supplied through UK retail and wholesale channels.
- Love Me Tender Home Delivery Direct-to-consumer fresh produce home delivery service offering medium and large assorted fruit and vegetable boxes, English asparagus boxes and tropical fruit boxes, including recipe cards and cook-along videos from Wealmoor's in-house chef.
- Saxon's Asparagus Premium asparagus brand sourced from Wealmoor's UK farms in Suffolk and the Heart of England, supplied to UK retailers and foodservice operators.
Quantifiable outcome
- Nearly 150 different fresh produce items handled from around the world
- +1 more outcomes
Companies that use Wealmoor
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Wealmoor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Wealmoor partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- AgrodancoreBrazilian supplier and exporter of mangos - celebrating 35-year relationship. Located northeast of Petroleo in Belem de Sao Francisco, Pernambuco. Agrodan operates seven farms and packhouses exporting to Western and Eastern Europe. Built community school attended by 300+ children of employees. Supports Wealmoor's sustainable and ethical supply chain.
- Forever 5minorBrazilian supplier specializing in limes, ginger, grapes, and mangos. Long-established relationship with Wealmoor as part of global supplier network.
- Tropical Growers ExportcoreSpanish subsidiary operation shortlisted as finalist for FPC Fresh Awards for sustainability excellence. Represents Wealmoor's European growing and export operations.
- Tri-packcorePartnership for sustainable packaging solutions for Herbfresh business. Tri-pack provides 100% recyclable and sustainably sourced flat-pack packaging boxes with dual-barrier technology. This partnership reduced Wealmoor's carbon footprint by eliminating need for separate packaging warehouse storage and providing up to 70% more storage capacity on pallets.
- Radville FarmscoreOwned farm operation in The Gambia. Hosts annual Sports Day events for employees. Supports local community through Radville Nemakunku School. Represents Wealmoor's vertically integrated farming operations.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
Wealmoor competitors and assessment
Company assessmentDirect peers
- S&A Produce: UK fresh berry and stone fruit grower-marketer. Comparable vertically integrated UK-focused fresh produce supplier serving major retailers with seasonal programmes.
- Fresca Group: UK-based fresh produce supplier and packer supplying major UK retailers. Comparable vertically integrated model with multi-category fresh produce distribution and own growing operations.
- Fyffes: One of the largest tropical produce importers/distributors globally, with deep banana, pineapple and melon programmes. Direct comparable in tropical fruit sourcing and European retailer supply.
- Berry Gardens: UK grower-owned berry cooperative supplying major UK supermarkets. Comparable UK retail distribution model with vertically integrated grower relationships and seasonal fresh produce focus.
- AM Fresh Group: Vertically integrated global fresh produce group with strong citrus, grape and tropical programmes. Comparable integrated grower-packer-marketer model serving European retailers.
- Poupart: UK fresh produce specialist distributor supplying independent and regional retailers. Comparable UK-focused B2B fresh produce distribution model though smaller scale and more limited own-growing capability.
Broad incumbents
- Total Produce (now Dole plc): Global fresh produce giant supplying European retailers across all categories including exotics. Larger, more diversified incumbent in the same supply chain with overlapping tropical produce programmes.
- Greenyard: European fresh, frozen and prepared produce supplier with vertically integrated operations and broad retailer relationships. Direct overlap in fresh fruit and vegetable wholesale to major European grocers.
- Bakkavor: UK-listed fresh prepared foods supplier to major grocers. Overlapping UK retail customer base and fresh-produce supply chain capability, although focused on prepared categories rather than raw exotics.
Emerging players
- BerryWorld: UK-headquartered premium berry specialist supplying major retailers. Comparable vertically integrated grower-marketer model, though narrower category focus than Wealmoor's broad exotic portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wealmoor social profiles
Digital presenceWealmoor compliance and trust
Trust signalCompliance2 records
Wealmoor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wealmoor leadership team
Management profileNumber of profiles
Profiles2 records
Wealmoor subsidiaries and ownership
Company hierarchySubsidiaries3 records
Wealmoor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wealmoor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wealmoor
What does Wealmoor do?
Wealmoor grows, packs, and markets subtropical fresh fruits, premium vegetables, herbs, and chillies from global sourcing operations in Africa, South America, Europe, and Asia. It distributes nearly 150 fresh produce items to UK retailers (ASDA, Sainsbury's, Waitrose, Aldi, Morrisons, Lidl, Ocado, Costco, Booths), wholesalers, and foodservice operators. The company also operates a direct-to-consumer home delivery service under the Love Me Tender brand, offering fresh produce boxes in medium and large sizes across parts of Greater London.
Is Wealmoor a public or private company?
Wealmoor is a private company. It is classified as family owned and is currently operating.
When was Wealmoor founded?
Wealmoor was founded in 1973. It employs 501 to 1,000 people.
Where is Wealmoor based?
Wealmoor is headquartered in Northolt, United Kingdom, in the Europe region.
How does Wealmoor make money?
One revenue line is on record: fresh Produce Sales.
Who are Wealmoor's main competitors?
Direct peers on record are S&A Produce, Fresca Group, Fyffes, Berry Gardens, AM Fresh Group and Poupart. Broad incumbents are Total Produce (now Dole plc), Greenyard and Bakkavor. BerryWorld is listed as an emerging player.
Does Wealmoor have an API?
No public API is recorded for Wealmoor.
What industry is Wealmoor in?
Wealmoor's product category is Fresh Produce Distribution. Its primary akta.pro industry code is AFAIACAF, Exotic & Specialty Produce Wholesale, with a secondary code of AFAIABAE, Fresh Produce Wholesale (Fruit & Vegetables). Its NAICS code is 424480 and its SIC code is 5141.