Wareologie

What Wareologie does

Wareologie, Inc. is a Southfield, Michigan-based, woman-owned Medtech startup founded in 2019 by Gina Adams that designs, curates, and commercializes self-care and rehabilitation products for hospitals, senior living, rehabilitation clinics, and homecare consumers. The company's flagship innovation is the Portable Parallel Bars, a foldable, FDA Class 1-registered, lightweight (~68 lb) parallel-bar system on 3-inch locking medical-grade casters with a patented anti-slip platform, 600 lb load capacity, sub-one-minute tool-free setup, and height/width adjustability to span pediatric through bariatric patients. Co-developed with VHA Innovators Network clinical SMEs under the Greenhouse Initiative, the device was adopted by the VA, Stanford Health Care, Thomas Jefferson University Hospital, and Gaylord Specialty Healthcare for ICU bedside, acute-care, amputee, and SCI rehabilitation.

Wareologie's business model combines direct enterprise sales of the parallel bars (quote-based, founder-led demos via Calendly/HubSpot), the VA Intrapreneurial Product Marketplace channel, and a curated e-commerce shop on wareologie.com that resells partner brands such as Hyperice, Vielight, MaxPro, MOVAO, AirHawk, CADENSE, SpringRose, ThermoTex, Mvolo, Echo Water, and Dignity Lift, with affiliate referral commissions on selected products. The company's other original product is the patented Buttons 2 Button magnetic shirt-button adapter, which remains in the catalog. In July 2024, Wareologie sold the underlying Portable Parallel Bars intellectual property to Pivotal Health Solutions Medical (publicly announced May 5, 2025), and the next-generation Armedica-branded product launched in Q2 2025 via Pivotal's global medical-equipment distribution, shifting the core hardware economics off Wareologie's P&L. Post-divestiture, Wareologie, Inc. continues to operate as a woman-owned healthcare innovation and consulting entity, relying on the curated marketplace, affiliate revenue, and assistive-technology design partnerships. Capital raised to date is approximately $485,000 in aggregate ($285,000 Friends & Family, $50,000 MEDC BAF grant, and a June 2023 angel round led by Jumpstart Foundry with Right Side Capital Management).

Name

Wareologie

Legal name

Wareologie™, Inc.

Website

https://wareologie.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Wareologie is a woman-owned Medtech company that developed the FDA Class 1 Portable Parallel Bars and curates a rehabilitation and wellness marketplace for hospitals, senior living, rehab clinics, and homecare consumers. Its flagship parallel-bar IP was sold to Pivotal Health Solutions Medical in 2025 and now ships globally as Armedica.

Ownership category

akta.pro rank

Headquarters

HQ city

Southfield

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Hardware Sales — Portable Parallel Bars: One-time hardware sales of the FDA Class 1 portable parallel bars; formerly direct via Wareologie.com and VA Intrapreneurial Product Marketplace, now via Armedica (Pivotal Health Solutions) after IP acquisition
2. E-commerce Sales of Curated Partner Products: Direct online sales via wareologie.com shop of curated third-party wellness and rehab products (ThermoTex, Echo, Mvolo, etc.)
3. Affiliate Referral Commissions: Affiliate revenue from partner products (e.g., Dignity Lift, Mvolo) via awin1.com tracking links embedded on Wareologie.com
4. IP Acquisition Proceeds: One-time revenue from sale of proprietary Portable Parallel Bars technology/IP to Pivotal Health Solutions Medical in July 2024 / announced May 2025

Pricing tiers

Go-to-market motion5 records

Distribution channels5 records

Marketing channels9 records

Core offering

Wareologie developed and patented the Portable Parallel Bars, an FDA Class 1, foldable, lightweight parallel bar system on locking wheels for early mobility, gait training, and Safe Patient Handling and Mobility (SPHM) in hospitals, rehab clinics, senior living, and homecare. The company also created the Buttons 2 Button magnetic shirt-button adapters and operates a curated e-commerce shop (wareologie.com) reselling partner products in wearable therapy, rehabilitation equipment, and functional wellness categories. Following the May 2025 IP sale to Pivotal Health Solutions Medical, the Portable Parallel Bars is now manufactured and distributed globally as Armedica Portable Parallel Bars.

Product overview

Wareologie operates as a curated healthcare innovation platform rather than a single product, built around its flagship Armedica Portable Parallel Bars (formerly Wareologie Portable Parallel Bars, with IP acquired by Pivotal Health Solutions Medical in 2025) and supplemented by a portfolio of represented partner products organized into three pillars: Wearable Therapy Technology (Vielight Neuro Pro 2, Vielight Vagus, Hyperice Normatec Elite Legs, Hyperice X 2 Knee, Hyperice X 2 Shoulder, Hume Health), Rehabilitation Equipment (MaxPro Air, MOVAO Mini, AirHawk Compact Power Wheelchairs, CADENSE adaptive shoes), and Functional Wellness (SpringRose adaptive bras, ThermoTex infrared therapy, Mvolo LED/infrared therapy devices, Echo hydrogen water products, plus the Dignity Lift DL2 from the Home Transition line). Wareologie's own proprietary products include the Armedica Portable Parallel Bars and the original Buttons 2 Button magnetic shirt-button adapters; partner products are delivered through authorized reseller and distribution agreements that extend Wareologie's reach into hospitals, senior living, rehabilitation clinics, and homecare settings.

Differentiator

Problem solved

Functional benefit

Brands

• Portable Parallel Bars™: Wareologie's flagship foldable, FDA Class 1-registered portable parallel bars on wheels for early mobility rehabilitation; now manufactured and distributed as Armedica Portable Parallel Bars following the 2025 IP sale to Pivotal Health Solutions Medical.
• Buttons 2 Button

Products and services

• Armedica Portable Parallel Bars (formerly Wareologie Portable Parallel Bars) FDA Class 1 foldable, lightweight parallel bar system on 3-inch locking wheels that sets up in under one minute, supports up to 600 lbs (300 lbs per bar), and is height- and width-adjustable for pediatric through bariatric patients. Designed for early mobility, gait training, balance therapy, and Safe Patient Handling and Mobility (SPHM) protocols at bedside, in rehab gyms, skilled nursing, ICU, acute care, and homecare settings. Co-developed with VHA iNet clinical SMEs; patented in the US, Europe, Canada, and UAE.
• Buttons 2 Button Magnetic adapters that fit over regular shirt buttons and close magnetically to help people with limited dexterity (e.g., Parkinson's, post-stroke) button shirts independently, restoring dignity and enabling self-dressing. Patented; founder Gina Adams holds one issued patent with a second pending.
• Dignity Lift DL2 Deluxe Toilet Lift Mechanical toilet lift with one-handed up/down push buttons on both sides and integrated handlebars that prevents falls and helps users safely sit and stand without requiring a nearby electrical outlet; fits most toilets and bathrooms. Promoted and resold by Wareologie through affiliate referral links.
• Hyperice Normatec Elite Legs Hose-free, all-in-one dynamic air compression recovery system for the legs designed to increase blood flow, reduce muscle soreness and inflammation, and accelerate post-activity recovery. Listed on Wareologie.com shop at $1,399.00.

Quantifiable outcome

• Patient falls and clinician-related injuries cost the U.S. healthcare system over $34 billion annually
• +5 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

21 partnerships are on record, tiered flagship, minor and core.

• Pivotal Health Solutions MedicalflagshipStrategic or Co-development Partner · 5 May 2025Pivotal Health Solutions Medical, a global leader in medical and rehabilitation equipment with 40+ years of experience, acquired Wareologie's proprietary Portable Parallel Bars technology. The deal enables global scaling of the next-generation Armedica-branded Portable Parallel Bars, launched in Q2 2025 with plans for broader international distribution.
• ArmedicaflagshipOEM/ Whitelabel/ Licensing Partner · 5 May 2025Armedica, a Pivotal Health Solutions brand, now manufactures and distributes the Portable Parallel Bars under the Armedica brand (Armedica Portable Parallel Bars). The next-generation device launched Q2 2025 via armedicamfg.com.
• HA IndustriesflagshipOEM/ Whitelabel/ Licensing Partner · 1 January 2022HA Industries (Sterling Heights, MI) is Wareologie's manufacturing partner that built the Minimum Viable Product (MVP) of the Portable Parallel Bars. Their involvement enabled the FDA Class 1 device to be commercialized in 9 months.
• Global Tech VenturesminorStrategic or Co-development Partner · 1 January 2022Global Tech Ventures collaborated on prototype design, ensuring high-performance and aesthetically pleasing initial designs for the Portable Parallel Bars.
• Aurora PatentscoreImplementation/ SI/ Consulting Partner · 1 January 2022Aurora Patents is the IP firm that secured Wareologie's patent claims in the US, Europe, Canada, and the UAE, enabling the company to scale and eventually sell its IP in July 2024.
• VielightminorChannel Partner/ Reseller/ Distributor · 1 January 2022Vielight is a wearable therapy technology partner featured on wareologie.com. Vielight produces photobiomodulation devices (Neuro, Neuro Pro 2, Vagus) that Wareologie promotes and resells through its shop.
• MaxPro FitnessminorChannel Partner/ Reseller/ Distributor · 1 January 2022MaxPro Air (MaxPro Fitness) is a portable resistance training system partner featured under Rehabilitation Equipment on Wareologie's Therapy & Rehab Tools page.
• MOVAOminorChannel Partner/ Reseller/ Distributor · 1 January 2022MOVAO is a rehabilitation equipment partner; Wareologie features the MOVAO Mini portable leg press device under its Rehabilitation Equipment category.
• HypericeminorChannel Partner/ Reseller/ Distributor · 1 January 2022Hyperice is a wearable recovery technology partner featured on wareologie.com; Wareologie sells Hyperice products including Normatec Elite Legs ($1,399) and Hyperice X 2 Knee ($599).
• HumeHealthminorChannel Partner/ Reseller/ Distributor · 1 January 2022HumeHealth is a wearable health-monitoring partner featured on Wareologie's Therapy & Rehab Tools page under the Wearable Therapy Technology category.
• AirHawk (Compact Wheelchairs)minorChannel Partner/ Reseller/ Distributor · 1 January 2022AirHawk is a rehabilitation equipment partner; Wareologie features the AirHawk lightweight folding power wheelchair (41 lbs) and the Helium carbon-fiber wheelchair (26 lbs) under Rehabilitation Equipment.
• CADENSEminorChannel Partner/ Reseller/ Distributor · 1 January 2022CADENSE is an adaptive footwear partner featured on Wareologie's shop; produces Variable Friction Technology adaptive shoes for drop foot and walking difficulties.
• SpringRoseminorChannel Partner/ Reseller/ Distributor · 1 January 2022SpringRose is an adaptive intimates partner; Wareologie features SpringRose's patented front-opening adaptive bras under its Functional Wellness category.
• ThermoTexminorChannel Partner/ Reseller/ Distributor · 1 January 2022ThermoTex is a far-infrared therapy partner featured in Wareologie's shop under Functional Wellness, with FDA-cleared wrist and infrared therapy systems.
• MvolominorChannel Partner/ Reseller/ Distributor · 1 January 2022Mvolo is a red-light therapy partner featured on Wareologie's shop; offers LED Face Mask + Neck Mask, Double Infrared Lamp, and Elite Series 506 products.
• Echo WaterminorChannel Partner/ Reseller/ Distributor · 1 January 2022Echo Water is a hydrogen-infused water bottle partner featured on Wareologie's shop; products include Echo Flask, Echo Flow, and Echo Ultimate Hydrogen Water Machine.
• Dignity LiftminorChannel Partner/ Reseller/ Distributor · 1 January 2022Dignity Lift is a homecare partner featured on Wareologie's Home Transition page; Wareologie promotes the DL2 Deluxe Toilet Lift via affiliate links.
• Product ReadyminorStrategic or Co-development Partner · 18 June 2021Product Ready is listed as a development and commercialization collaborator supporting the Portable PT Parallel Bars 12-month journey to develop, pilot, test, and commercialize the device.
• Veterans Health Administration Innovators Network (VHA iNET)flagshipStrategic or Co-development Partner · 1 January 2020VHA iNET provided Wareologie with a Greenhouse Initiative contract and clinical subject matter experts from the Richmond, Cleveland, and Asheville VA medical centers. This co-design collaboration produced the FDA Class 1 Portable Parallel Bars, with prototypes piloted at the Central Virginia VA Health Care System in September 2021 and February 2022.
• Challenge AmericacoreStrategic or Co-development Partner · 1 January 2020Challenge America co-sponsored the 2020 VHA Innovation Ecosystem COVID-19 Maker Challenge, which led to the portable parallel bars concept and the broader VHA iNET collaboration that produced Wareologie's flagship product.
• Lawrence Technological University / Centrepolis AcceleratorcoreStrategic or Co-development Partner · 1 January 2019LTU's Centrepolis Accelerator provided initial guidance, resources, and product commercialization support for Wareologie since its 2019 founding. The Centrepolis Accelerator 2021 Client Awards named Wareologie's Portable Parallel Bars 'Best New Commercialized Product'. Centrepolis is a manufacturing business accelerator on LTU's campus.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Regional players

• RehabMart: Online retailer specializing in rehabilitation, mobility, and assistive products for clinical, senior living, and homecare use. Comparable to Wareologie's marketplace/shop strategy of aggregating rehab and adaptive brands for direct-to-consumer and institutional buyers.

Direct peers

• Hausmann Industries: Long-established U.S. manufacturer of physical therapy and rehabilitation equipment including parallel bars, treatment tables, and mat platforms. Closest direct comparable to Wareologie's flagship portable parallel bars concept, though Hausmann's portfolio is stationary/fixed rather than foldable/portable.
• Altimate Medical (EasyStand): Manufacturer of sit-to-stand and standing-frame rehabilitation equipment for clinical, school, and home use. Comparable to Wareologie on mobility, safe patient handling, and dignity-focused rehab equipment across hospitals, senior living, and homecare.
• Rifton Equipment: Specialized manufacturer of adaptive rehabilitation and mobility equipment (gait trainers, standing frames, activity chairs) designed for clinical and special-needs populations. Comparable to Wareologie's mission of enabling safer patient mobilization and dignity-preserving adaptive equipment in clinical and homecare settings.

Emerging players

• Mobility Research (LiteGait): Manufacturer of gait-training and partial-weight-bearing rehabilitation equipment used in physical therapy, neurology, and pediatric rehab. Comparable to Wareologie's portable parallel bars and early-mobility positioning across ICU, acute care, and outpatient rehab settings.

Broad incumbents

• Hillrom (Baxter International): Global incumbent in hospital and patient-handling equipment (now part of Baxter), including Safe Patient Handling and Mobility (SPHM) solutions, hospital beds, and rehab tables. Comparable to Wareologie's positioning around SPHM, ICU early mobility, and reducing clinician injury in acute care settings.
• Performance Health (Sammons Preston, Rolyan): Large-scale distributor and manufacturer of rehabilitation, physical therapy, and assistive products including parallel bars, mobility aids, and homecare equipment. Comparable to Wareologie's curated adaptive/rehab marketplace and rehabilitation equipment positioning across hospitals, rehab clinics, and homecare.
• AliMed: Catalog and online distributor of medical, rehabilitation, and adaptive products serving hospitals, rehab clinics, and homecare. Comparable to Wareologie's e-commerce marketplace model with a curated rehab/wellness product assortment targeting clinicians and consumers.
• Dynatronics: Public medical device company manufacturing and distributing physical therapy, rehabilitation, and orthopedic products. Comparable as a rehab/PT equipment manufacturer serving hospitals, clinics, and the VA system — overlapping with Wareologie's hospital and outpatient customer base.
• Armedica (Pivotal Health Solutions Medical): Acquired Wareologie's Portable Parallel Bars IP in 2024–2025 and now manufactures the Armedica-branded next-generation device for global distribution. Operates a broad rehab and medical equipment portfolio with 40+ years of distribution footprint — a direct acquirer and now the principal competitor/channel partner for the Wareologie product line.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@WareologiecreatorofPortableParallelBars
• Facebookfacebook.com/Wareologie
• Instagraminstagram.com/wareologie
• LinkedInlinkedin.com/company/wareologie

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wareologie