Asia Market Entry

What Asia Market Entry does

Asia Market Entry (AME) is a Singapore-based, founder-led B2B sales and market entry agency established in 2015 by Steve Dawson. The firm helps technology and non-technology companies expand into and scale across Asia Pacific through five core service lines: The Workshop (a free, EDB-endorsed 60-minute strategy session), Pipeline Creation (ICP definition and outbound campaigns via a lead-generation consortium), Partner Programs (design and activation of channel ecosystems), Fractional Sales (embedded in-market sales representatives), and Group Expansion Programs (cohort-based programs for governments, VCs, accelerators, and tech platforms).

AME's underlying operating model is a service-oriented GTM Engineering discipline that combines CRM systems, enrichment tools, partner databases, outreach software, analytics dashboards, and automation layers to execute and iterate go-to-market motions across multiple APAC markets. Delivery is distributed across a remote-first team of 11-50, supported by a partner network covering at least 15 countries and extending into execution (Intralink, Fenetre Partners, Ekaga Futuristics, Venture SEA, Alliance DG), employer-of-record, banking, recruitment, and corporate services. The flagship institutional relationship is with the Singapore Economic Development Board, where AME operates as an approved expert partner.

The firm is privately held with no disclosed external funding, and revenue is not publicly reported. Commercial mechanics rely on a freemium workshop funnel feeding professional services engagements across pipeline creation, partner programs, fractional sales, and cohort-based programs; pricing is quote-based and not publicly disclosed. AME reports 300+ B2B clients helped and $250M+ in influenced pipeline over its operating history, with named customers spanning enterprise software (Master Control), telecommunications (SoftBank), geospatial technology (Seequent), and industrial sectors.

Name

Asia Market Entry

Legal name

Asia Market Entry Pte Ltd

Website

https://asiamarketentry.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Asia Market Entry is a Singapore-based B2B agency founded in 2015 that helps technology and non-technology companies expand into Asia Pacific through workshops, pipeline creation, partner programs, fractional sales, and cohort-based expansion programs.

Ownership category

akta.pro rank

Product category

Market Entry Consulting Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

B2B / Industrial Market Research (MPAAALAA)

Keywords

• Market entry consulting
• Go-to-market services
• Partner program design
• Fractional sales services
• Pipeline creation services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Workshop (Singapore EDB Partnership): Free 1-hour strategy sessions delivered in partnership with Singapore Economic Development Board. AME does not receive payment for these sessions; the partnership generates referrals that may lead to commercial engagements.
2. Pipeline Creation Services: Define TAM and launch data-backed campaigns to generate qualified pipeline through hyper-personalized outbound campaigns and consortium partners. Revenue from professional services delivery.
3. Partner Program Design and Activation: Design high-performing partner programs and recruit partners for scalable relationship-driven growth across Asia. Revenue from professional services.
4. Fractional Sales Representation: In-market sales reps who progress leads, carry business cards, build relationships, and close deals. Minimum 6-month engagements with accountability to pipeline and commercial KPIs. Revenue from professional services engagements.
5. Group Expansion Programs: Cohort-based expansion programs for organizations aiding companies in new markets: government agencies, VCs, accelerators, and tech platforms. Pre-work diagnostics followed by group workshops and individual company support.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Asia Market Entry is a Singapore-based B2B market entry services agency that helps international technology and non-tech companies expand into Asia Pacific through a portfolio of professional services: a free founder-led workshop (delivered with the Singapore EDB), Pipeline Creation (outbound campaign execution), Partner Programs (channel ecosystem design and activation), Fractional Sales (in-market sales representation), and Group Expansion Programs (cohort-based programs for government agencies, VCs, and accelerators). The company combines on-the-ground local execution with a proprietary GTM Engineering methodology to convert APAC expansion strategies into commercial outcomes.

Product overview

Asia Market Entry is a services company (not a software product company) offering a portfolio of five core professional and managed services for B2B companies expanding into Asia Pacific. The flagship entry point is The Workshop — a free 60-minute, founder-led strategy session (in partnership with the Singapore EDB) that helps companies define their APAC expansion approach. This feeds into paid engagements across four service lines: Group Expansion Programs (cohort-based market entry for organizations such as government agencies and VCs), Pipeline Creation (ICP segmentation and multi-channel campaign execution via a lead generation consortium), Partner Programs (design and activation of partner ecosystems including resellers and distributors), and Fractional Sales (in-market sales reps embedded with clients to follow up pipeline and close deals). Together, the services cover the full market entry lifecycle from initial strategy through to revenue generation, and are delivered from a Singapore base with execution partners across the region.

Differentiator

Problem solved

Functional benefit

Products and services

• The Workshop A free 60-minute, founder-led one-on-one online strategy session combining enterprise sales strategy with design thinking, designed to help B2B companies clarify their APAC expansion approach, set revenue goals, and receive a written strategy brief. Delivered in partnership with the Singapore Economic Development Board (EDB) as part of its Workshop program.
• Pipeline Creation ICP segmentation, TAM definition, and execution of hyper-personalized, multi-channel outbound campaigns through a consortium of lead generation partners to generate qualified pipeline for B2B clients entering APAC markets.
• Partner Programs Design and activation of high-performing partner ecosystems, including resellers, distributors, and other channel partners, tailored to client goals and local market dynamics across Asia Pacific.
• Fractional Sales In-market sales representation across Asia using experienced, local sales reps who follow up leads, activate partners, support channel sales, and close deals without the overhead or risk of full-time hires. Includes CRM tracking and recruiter-backed sourcing, with a minimum 6-month engagement.
• Group Expansion Programs Cohort-based expansion programs for organizations supporting companies in new markets, including government agencies, VCs, accelerators, and tech platforms. Features one-on-one workshop-style consultations followed by group workshops, structured business matching, and outcome tracking across participating companies.

Quantifiable outcome

• 300+ B2B companies helped to expand into Asia
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

27 partnerships are on record, tiered flagship, core and minor.

• Singapore Economic Development Board (EDB)flagshipStrategic or Co-development PartnerAME is an approved expert partner of Singapore EDB, delivering The Workshop - a free 1-hour strategy session for companies looking to expand into APAC. EDB's goal is to help global companies use Singapore as a regional HQ and create jobs locally. AME delivers focused support in market expansion areas alongside 5 other expert partners.
• Export Development Canada (EDC)coreStrategic or Co-development PartnerAME serves as local execution partner for EDC cohort programs in Asia. Helps Canadian companies turn export plans into sales outcomes, providing in-market support, lead generation, and go-to-market execution across the region.
• Korea IT Cooperation Center (KICC)coreStrategic or Co-development PartnerAME works with KICC to deliver expansion workshops and related programs for Korean companies entering Asia. Supports traction, localization, and regional sales development.
• Commercio Espana/MinecocoreStrategic or Co-development PartnerAs an approved partner, AME collaborates with Mineco to support Spanish companies expanding into Asia. Delivers workshops and go-to-market guidance, translating Spanish innovation into regional traction and commercial success.
• Canadian CommissioncoreStrategic or Co-development PartnerAME is an approved partner of the Canadian Commission. EDB Workshop program is actively promoted to Canadian companies via the Trade Commissioner Service, helping them localize, validate, and build commercial traction across Asia.
• Korea Startup CentercoreStrategic or Co-development PartnerAME runs structured Workshop programs for KSC-backed startups and supports their commercial traction across Asia. Helps localize, validate, and build early customer pipelines in regional markets.
• Enterprise EstoniacoreStrategic or Co-development PartnerAME is an approved partner of Enterprise Estonia. Supports Estonian companies entering Asia by providing market insights, lead generation, and structured go-to-market execution to accelerate their regional expansion.
• London & PartnersminorStrategic or Co-development PartnerAME regularly speaks at London & Partners events and delivers 1-to-1 market entry workshops for companies in their cohort programs. The partnership connects London's high-growth businesses with practical support for scaling into Asia.
• LeadlecoreChannel Partner/ Reseller/ DistributorLeadle is part of AME's lead generation consortium, focused on telephone-based outreach. They support clients with targeted, voice-led engagement, complementing AME's broader pipeline development efforts across Asia.
• Sesame GroupcoreChannel Partner/ Reseller/ DistributorSesame Group powers AME's Website Content Agent - used both on their site and by clients. Ensures content is aligned with buyer intent for effective lead conversion.
• BuzztrailcoreChannel Partner/ Reseller/ DistributorBuzztrail is the Voice AI engine behind AME's outbound campaigns, available for clients to try via the Workshop page. Allows companies to automate first-touch outreach, qualify leads, and scale pipeline-building.
• Treading CreamcoreChannel Partner/ Reseller/ DistributorTreading Cream is AME's core data partner for pipeline creation. Their ability to structure, clean, and activate data enables sharper targeting and more efficient outreach across complex B2B campaigns.
• We! InteractiveminorChannel Partner/ Reseller/ DistributorWe! Interactive manages local ad campaigns for AME clients, ensuring messaging reaches right audiences on right channels. Execution helps translate strategy into measurable visibility and lead generation.
• SikuliminorChannel Partner/ Reseller/ DistributorSikuli is AME's email marketing specialist within lead generation consortium. Supports campaign delivery and pipeline creation by managing data-driven outreach strategies tailored to client goals.
• IntrodexminorChannel Partner/ Reseller/ DistributorIntrodex is part of AME's lead generation consortium, providing warm introductions through a connector platform that accelerates early sales engagement.
• Collaborative Working Solutions (CWS)minorChannel Partner/ Reseller/ DistributorCWS manages in-person events that serve as key lead generation assets for AME clients, handling delegate acquisition, programming, and execution to support commercial outcomes.
• 1000 StepsminorChannel Partner/ Reseller/ Distributor1000 Steps manages LinkedIn as a structured outbound channel for AME clients, providing end-to-end campaign execution that improves targeting, engagement, and lead flow.
• DuellixminorOthersDuellix provides AME clients, particularly early-stage or small business owners, with straightforward, reliable corporate secretarial support in Singapore. Focus on SMEs complements AME's work with growth-stage companies.
• HiTalentminorOthersHiTalent helps AME source trusted, market-ready talent for Japan-focused projects. While AME drives market entry strategy, HiTalent ensures clients have the in-country team to execute it.
• MultiplierminorOthersMultiplier is part of AME's EoR partner network, offering clients a streamlined solution for cross-border hiring. Their platform supports fast, compliant team expansion, aligning with AME's market entry services.
• DeelminorOthersDeel is one of AME's trusted EoR partners, giving clients a fast, compliant way to build teams across borders. While Deel handles employment logistics, AME supports the commercial strategy to grow revenue in new markets.
• Globalization PartnersminorOthersGlobalization Partners helps AME clients navigate cross-border employment, payroll, and compliance. Their platform removes hiring friction, allowing clients to build regional teams quickly without local entity setup.
• AspireminorOthersAspire helps AME clients manage local banking, payments, and financial operations with speed and efficiency. Their digital platform simplifies back-office setup so clients can focus on scaling the front end.
• DoerscircleminorChannel Partner/ Reseller/ DistributorAME lists selected services on the Doerscircle Marketplace, giving entrepreneurs and small businesses easier access to market entry and growth solutions. Partnership extends reach to early-stage companies.
• Plug and PlayminorOthersAME refers select partners into Plug and Play's corporate programs and innovation tracks. AME complements their acceleration model by helping startups validate use cases, engage customers, and execute go-to-market plans across Asia.
• Tech NationminorOthersAME has partnered with Tech Nation for years, previously serving as its local execution partner in Singapore. Supported UK scaleups entering Asia by helping them validate strategy, localize effectively, and engage early customers.
• Flexing ItminorOthersFlexing It enables AME to resource domain experts on demand. It supports fractional model by giving clients access to flexible, qualified talent for specific projects without need for permanent hires.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Intralink: Intralink is a cross-border market entry firm specializing in helping Western technology companies expand into Asia, with particular strength in North Asia (Japan, Korea, China). AME even lists Intralink as a partner for North Asia execution, indicating overlapping service offerings and customer base in APAC B2B expansion.
• Fenetre Partners: Fenetre Partners provides market research, lead generation, business development and channel partner growth for tech firms entering Japan. As a formal AME partner for Japan execution, it competes for and complements the same APAC expansion mandate.
• Sekim International: Sekim is an industrial/manufacturing-focused APAC market entry specialist supporting clients activating Singapore as a regional hub. AME lists Sekim as a trusted execution partner, indicating a directly comparable market-entry service offering with mutual referrals.
• Alliance Development Group: Alliance DG acts as AME's execution partner for in-market sales and customer development in China. They serve a similar role helping B2B technology companies build commercial traction across China, making them a directly comparable China-focused market entry specialist.
• Ekaga Futuristics: Ekaga helps global tech companies enter South Asia and ASEAN, leveraging relationships with regional telcos, large enterprises and governments. As a formal AME partner since 2020, it directly competes and collaborates on the same APAC B2B expansion mandate.

Others

• London & Partners: London & Partners is the UK's business growth and trade agency running cohort programs for UK scaleups expanding globally, including into APAC. AME regularly speaks at and delivers workshops for their cohorts, making them an adjacent ecosystem player rather than a direct competitor.
• Deel: Deel provides global Employer of Record infrastructure that lets companies hire and pay employees compliantly across borders. As one of AME's trusted EoR partners, Deel serves the same cross-border-expanding B2B client base but addresses HR/payroll rather than revenue generation, making it an ecosystem enabler rather than a direct competitor.

Regional players

• Venture SEA: Venture SEA provides local business development and partner search support for companies entering Indonesia. It complements AME's broader regional offering with deep Indonesia-specific execution, representing a regional specialist comparable on use case but narrower in geography.
• Double M: Double M delivers Indonesia-focused regulatory clarity, entity setup, and local partner search services. It is one of AME's execution partners but independently serves clients entering Indonesia, making it a comparable regional market entry specialist.

Emerging players

• Scalerr: Scalerr helps clients build local teams, structure boards and access growth capital after entering new markets. It complements AME's commercial entry services with post-entry operational scaling, serving the same APAC-expanding B2B client base at a different stage of the journey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/asia-market-entry

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asia Market Entry