Clean Guru

What Clean Guru does

Clean Guru LLC, doing business as CleanGuru, is a privately held SaaS company headquartered in Temperance, Michigan that sells cloud-based software to commercial and residential cleaning businesses. The platform is anchored by CleanBid, a janitorial bidding tool that uses proprietary workloading calculations and 25+ years of pre-loaded production rates, task templates, and cost-plus pricing formulas to convert building measurements, fixture counts, and floor types into cleaning-time estimates and monthly price recommendations. Around this core, the product has been expanded into an 8-module vertical suite (janitorial, disinfecting, residential maid, carpet, window, tile, move-in/out, and post-construction) plus operational modules for invoicing, scheduling, mobile timekeeping with GPS geofencing, quality-control inspections (CleanQC), checklists, CRM, email tracking, and QuickBooks sync, delivered through web and native iOS and Android apps.

The company sells exclusively through a self-serve, product-led model with no sales calls: cleaning business owners sign up online, take a 14-day free trial, and subscribe to one of three monthly plans (Basic $79, Guru! $129, Guru Plus $159), with additional cleaners at $5/month and staff at $15/month. Pricing is published transparently with no long-term contracts. Marketing is led by founder Dan Liebrecht (and co-founder Tony) through YouTube demos, a weekly newsletter reaching 15,000+ cleaning businesses, social channels, and a deep library of customer video testimonials organized by benefit category.

The company was bootstrapped from the founders' prior commercial janitorial business, which they scaled to over $2,000,000 in annual sales before productizing their operating playbook into software. CleanGuru is BBB A+ accredited, serves customers across the US, UK, Canada, and Australia, and operates with a 1-10 person team. Customer outcomes cited include 70% bid win rates, several reported business doublings within months, and at least one user growing from a single customer to over $1M in annual sales using the platform.

Name

Clean Guru

Legal name

Clean Guru LLC

Website

https://cleanguru.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

CleanGuru is a bootstrapped SaaS company that provides cloud-based bidding, invoicing, scheduling, timekeeping, and inspection software to commercial and residential cleaning businesses worldwide via tiered monthly subscriptions.

Ownership category

akta.pro rank

Headquarters

HQ city

Temperance

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription Revenue - Core Plans: Monthly subscription fees for access to the CleanGuru software platform with tiered plans (Basic, Guru!, Guru Plus) providing different feature sets and included user counts. Revenue is recurring on a monthly basis with no long-term contracts required.
2. Additional User Fees: Fees charged for additional cleaners beyond the plan-included limit ($5/month per additional cleaner) and additional staff/support personnel ($15/month per additional staff member).
3. Book Sales: Sale of authored business coaching books including 'Discover the Guru in You', co-authored 'The Next Big Thing', and co-authored 'Power Principles for Success'. These are one-time purchase revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Clean Guru (CleanGuru) is a cloud-based SaaS platform that provides janitorial bidding software for commercial cleaning businesses. The core product, CleanBid, generates professional cleaning proposals with proprietary workloading calculations and price recommendations, complemented by operational tools (invoicing, scheduling, timekeeping with GPS, checklists, CRM) and the CleanQC inspection app. Customers subscribe via monthly tiered plans (Basic, Guru!, Guru Plus) and can select specialized modules for different cleaning verticals such as office janitorial, disinfecting, residential maid, carpet, window, tile, move in/out, and post-construction cleaning.

Product overview

CleanGuru is an all-in-one cleaning business software platform with a modular architecture. The core platform consists of CleanBid (janitorial bidding software), Invoicing, Scheduling, Timekeeping, Checklists, and CleanQC (inspecting) modules. Additional specialized modules are available as add-ons including Janitorial Office Cleaning, Disinfecting, Residential Maid Service, Carpet Cleaning, Window Cleaning, Tile Maintenance, Move In/Out, and Post Construction Cleaning. The software is offered in tiered plans (Basic, Guru!, Guru Plus) with different module bundles and user limits, with pricing from $79/month to $159/month. All plans include free invoicing, scheduling, timekeeping, checklists, and QuickBooks integration. The platform is cloud-based and accessible via web browsers and mobile apps (iOS/Android).

Differentiator

Problem solved

Functional benefit

Products and services

• CleanBid (Janitorial Bidding Software) Cloud-based janitorial bidding software that uses proprietary workloading calculations and pre-loaded industry production rates to generate professional cleaning proposals with calculated cleaning times and price recommendations. Trusted by cleaning businesses to create over 500,000 cleaning proposals.
• Invoicing Professional invoicing program for creating one-time or recurring invoices with automatic email delivery, email verification tracking, and payment application functionality for cleaning businesses.
• Scheduling Drag-and-drop scheduling software for recurring and one-time cleaning services with multiple calendar views, color-coded ticket assignment, and automatic updates.
• Timekeeping Mobile app-based timekeeping with GPS geofence, late alerts, alternative check-in options, and payroll-ready reports for cleaning crews.
• Checklists Mobile checklists with pre-loaded task lists for cleaners to follow and complete on their phones, with photo capture and reporting features.
• CleanQC (Inspecting) Janitorial inspection software and quality control app for performing building inspections with customizable rating scales, photo capture, signature collection, and automatic follow-up work ticket generation.

Quantifiable outcome

• Over 500,000 cleaning proposals created by users
• +4 more outcomes

Named customers14 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Intuit QuickBookscoreTechnology or IntegrationQuickBooks integration allows CleanGuru users to seamlessly sync timesheets and timekeeping data from CleanGuru to QuickBooks, eliminating double data entry for payroll and accounting purposes.
• Cleaning For A ReasonminorOthersCleaning For A Reason is a nonprofit organization that provides free home cleaning services for cancer patients. CleanGuru displays the organization's badge on their website, suggesting a charitable partnership or endorsement relationship.
• Better Business BureauminorOthersCleanGuru is BBB A+ accredited, maintaining this accreditation for many consecutive years as a trust signal for prospective customers.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ZenMaid: ZenMaid is a SaaS platform purpose-built for maid and residential cleaning businesses, offering scheduling, invoicing, and customer management. It directly competes with CleanGuru's Residential Maid Service Module and broader SMB cleaning vertical SaaS positioning.
• MaidCentral: MaidCentral provides business management software for residential cleaning companies, including scheduling, customer management, and billing. It targets the same SMB cleaning vertical customer base as CleanGuru.
• Service Autopilot: Service Autopilot is field service management software commonly used by cleaning, lawn care, and home service franchises. It overlaps with CleanGuru on scheduling, routing, and invoicing for cleaning businesses.

Broad incumbents

• Jobber: Jobber is a leading field service management SaaS for home service businesses including cleaning, HVAC, and plumbing. It competes with CleanGuru at the broader SMB home services software layer with deeper capital and marketing.
• Housecall Pro: Housecall Pro is a major field service SaaS platform that serves home service professionals including cleaning companies. It competes with CleanGuru at the broader scheduling/invoicing layer with significant VC funding.
• ServiceTitan: ServiceTitan is a large, venture-backed field service management platform serving commercial and residential service contractors. While primarily focused on trades, its expanding cleaning vertical coverage creates competitive overlap with CleanGuru.
• Kickserv: Kickserv is field service management software for small to mid-sized service businesses including cleaning companies. Its job management, scheduling, and invoicing functionality overlap with CleanGuru's broader platform.
• Workiz: Workiz is a field service management platform targeting home service businesses including cleaning, junk removal, and locksmiths. It overlaps with CleanGuru on scheduling, dispatch, and invoicing capabilities.
• Connecteam: Connecteam is an employee management and workforce app for deskless workers, including cleaning crews. Its time tracking, scheduling, and checklists functionality compete with CleanGuru's timekeeping and inspection features.
• Square Appointments: Square Appointments is a free-tier scheduling and invoicing product from Block that small cleaning businesses can adopt as a lower-cost alternative. It represents a competitive floor on pricing for CleanGuru's basic scheduling and invoicing modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKixPkWQkEHSSwVxtz4ZOYA
• Facebookfacebook.com/CleanGuru
• LinkedInlinkedin.com/company/clean-guru-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clean Guru