Maid Central
MaidCentral is a vertical SaaS platform purpose-built for residential cleaning companies, offering integrated scheduling, billing, payroll, CRM, and field service management. The bootstrapped Charleston-based firm serves hundreds of cleaning businesses across the United States through a hybrid subscription and usage-based pricing model.
- Company typePrivate
- Founded2018
- HeadquartersCharleston, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Maid Central does
MaidCentral, Inc. is a privately held, US-based vertical SaaS company headquartered in Charleston, South Carolina that builds an all-in-one cloud business-management platform specifically for residential cleaning companies. The platform unifies intelligent scheduling with route optimization, CRM and sales automation, batch billing and invoicing, flexible payroll, customer and employee portals, quality-measurement scorecards, mobile technician access, and a 12-Core-KPI analytics framework, with a public-facing data product (the Professional Cleaning Index, or PCI Report) powered by 150K+ cleanings per month. Recent additions include MaidCentral Pulse (Sept 2025), MaidSense (Oct 2025), and Smart Payments (Sept 2025), extending the platform into next-generation operational modules and embedded payment processing via a Paystri partnership. The technology stack integrates with QuickBooks Online, Stripe, Authorize.net, Twilio, and Zapier, and exposes an API for custom connections.
The company monetizes through a hybrid subscription and usage-based pricing model: a Starter tier begins at $450 per month, plus $1.50 per completed job, with pricing scaling by physical location and completed job count, plus a one-time onboarding fee. There are no per-user or per-customer fees, no long-term contracts, and cancellation is permitted with 30 days' notice. MaidCentral goes to market through a direct enterprise field-sales motion augmented by inside sales, success-coach-led demos, a website quiz for lead routing, and an annual in-person Strategy Summit in Charleston; the company does not use channel partners or resellers. The customer base consists of hundreds of residential cleaning operators across the United States, ranging from SMB independents to multi-location franchise networks such as Maid Brigade, with nine MaidCentral-powered companies appearing on the 2025 Inc. 5000 list. MaidCentral is bootstrapped with no disclosed institutional funding, parent company, or M&A activity.
Maid Central firmographics
Firmographics- Name
- Maid Central
- Legal name
- MaidCentral, Inc.
- Website
- https://maidcentral.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MaidCentral is a vertical SaaS platform purpose-built for residential cleaning companies, offering integrated scheduling, billing, payroll, CRM, and field service management. The bootstrapped Charleston-based firm serves hundreds of cleaning businesses across the United States through a hybrid subscription and usage-based pricing model.
- Ownership category
- akta.pro rank
Maid Central industry classification
Industry- Product category
- Field Service Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)
Keywords
Where Maid Central is headquartered
LocationHeadquarters
- HQ city
- Charleston
- HQ country
- United States
- HQ region
- North America
Markets served
Maid Central business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription (Platform Access): Monthly subscription-based revenue model starting at $450/month. Pricing scales based on number of physical locations and monthly completed job count. Includes full platform access: scheduling, automation tools, client portals, reporting dashboards. No fees for adding customers or employees. No long-term contracts required.
- Usage-Based Job Billing: Per-job pricing at $1.50 per completed job (for the Starter tier). Billing is based on completed jobs per month with rate improvements as business grows. A completed job is defined as having a timesheet to be paid out during the payroll cycle.
- Onboarding Services: One-time onboarding fee that covers account configuration, data import, template building, and team training to ensure successful implementation and quick time-to-value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Starter tier at $450/month with per-job pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Maid Central product offering
Product offeringCore offering
MaidCentral provides a cloud-based, all-in-one SaaS ERP platform purpose-built for residential cleaning companies, combining intelligent scheduling, CRM and sales automation, batch billing and invoicing, flexible payroll reporting, customer and employee portals, and 12 Core KPI analytics into a single unified system. The platform also includes Smart Payments (payment processing with Paystri), advanced online booking, marketing automation, and quality measurement modules, and is sold via monthly subscription starting at $450/month plus usage-based per-job billing and a one-time onboarding fee.
Product overview
MaidCentral is a unified all-in-one software platform built specifically for residential cleaning companies. The core platform combines CRM & Sales, Advanced Scheduling, Batch Billing & Invoicing, Payroll Management, Customer Portal, Employee Portal, Quality Measurement, and Marketing Automation into a single system. The portfolio includes specialized modules like MaidCentral Pulse (future technology), MaidSense, Smart Payments (powered by Paystri), and the Maids Brigade sub-brand for franchises. The platform integrates with QuickBooks Online, Stripe, Authorize.net, Twilio, Paystri, and Zapier. MaidCentral also offers free business calculators (ROI, LTV, Performance Pay, Rate Increase) and training programs including Core KPI Webinars and Profit Bootcamp. The 12 Core KPI program forms the analytical backbone, providing metrics-driven insights across all business operations.
Differentiator
Problem solved
Functional benefit
Products and services
- MaidCentral Platform The primary all-in-one cleaning business software platform designed specifically for residential cleaning companies. Combines intelligent scheduling, CRM and sales automation, batch billing and invoicing, payroll reporting, customer and employee portals, quality measurement, marketing automation, and 12 Core KPI analytics into a single unified subscription product.
- MaidCentral Pulse Future-focused technology module announced for the MaidCentral platform, aimed at advancing house cleaning business operations with next-generation technology capabilities.
- MaidSense MaidCentral product offering announced for the platform, focused on enhancing cleaning business management capabilities.
- Smart Payments Payment processing enhancement for the MaidCentral platform that increases bottom line profit by 10-20% or more through improved payment options, automated credit card processing, batch invoicing, accounts receivable management, and integration with payment providers (powered by Paystri partnership).
- Maid Brigade Powered by MaidCentral Franchise-specific version of MaidCentral software designed for Maid Brigade franchise operations, providing customized features for franchise-wide efficiency and customer satisfaction across multiple locations.
- Profit Bootcamp Company-wide training program designed to transform cleaning businesses through data-driven growth strategies using MaidCentral tools and the 12 Core KPI framework.
- Core KPI Webinars Monthly educational webinars focused on mastering specific Core KPIs (Bill Per Cleaning, Close Rate, Technician Turnover, Customer Attrition, etc.) with practical application guidance for residential cleaning business owners.
Quantifiable outcome
- Increase bottom line profit by 10-20% or more
- +5 more outcomes
Companies that use Maid Central
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles1 record
Maid Central technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability5 records
Feature8 records
Maid Central partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered flagship, core and supporting.
- Maid BrigadeflagshipMaidCentral partnered with Maid Brigade to empower franchise-wide efficiency and customer satisfaction across their house cleaning franchise network. This is a significant partnership bringing MaidCentral's software to an established franchise brand with multiple locations.
- QuickBooks Online (Intuit)coreQuickBooks Online integration for seamless accounting and financial record-keeping. MaidCentral creates perfect accounting records with seamless QBO integration, allowing cleaning companies to sync billing, invoicing, and payroll data directly to their accounting systems.
- PaystricorePayment processing partnership enabling Smart Payments functionality. Paystri provides the payment infrastructure for MaidCentral's automated credit card processing, batch invoicing, and payment collection features that increase bottom line profit.
- TwiliocoreCommunications integration powering two-way text messaging and automated customer notifications. Twilio enables MaidCentral's communication automation including customer alerts, appointment reminders, and staff SMS capabilities.
- ZapiersupportingExtended automation capabilities through Zapier integration, allowing MaidCentral users to connect with thousands of other applications and create custom automated workflows beyond built-in features.
- Core Profit BuilderssupportingPartnership with Tom Stewart and Core Profit Builders for the annual 'Smart Business Moves' virtual event series focused on helping cleaning business owners prepare for economic uncertainty and protect profitability.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Maid Central competitors and assessment
Company assessmentDirect peers
- ZenMaid: ZenMaid is the closest direct competitor to MaidCentral — a vertical SaaS platform purpose-built for maid and residential cleaning businesses, offering scheduling, CRM, automated communications, and billing. Both compete for the same SMB cleaning company buyer.
- Service Autopilot: Service Autopilot is a vertical SaaS for cleaning, lawn care, and home-service franchises with routing, CRM, and recurring billing — directly comparable to MaidCentral in target customer and feature set, particularly for multi-location operators.
- Launch27: Launch27 is an online booking and management platform for cleaning and home-service businesses with scheduling, payments, and customer portals. It competes with MaidCentral for the same residential cleaning buyer, particularly SMBs.
- Swept: Swept (formerly Sweepstech) is cleaning-industry-specific software for janitorial and maid services, providing scheduling, communication, and time tracking. It targets overlapping customers with MaidCentral in the commercial/residential cleaning crossover.
- The Customer Factor: The Customer Factor is CRM and scheduling software built specifically for cleaning businesses, covering maid services, janitorial, and carpet cleaning. It is a direct vertical competitor to MaidCentral targeting similar SMB cleaning company customers.
Broad incumbents
- ServiceTitan: ServiceTitan is the leading enterprise field-service management platform for home services (HVAC, plumbing, cleaning, etc.). While broader than MaidCentral, it increasingly targets residential cleaning franchises and represents the most credible horizontal incumbent threat.
- Housecall Pro: Housecall Pro is a field-service platform serving home-service SMBs including cleaning companies with scheduling, invoicing, and customer management. It competes directly for the same buyer with broader features but less cleaning-specific depth.
- Jobber: Jobber provides field-service software for home service businesses including cleaning, with CRM, scheduling, and quoting. As a well-funded incumbent, it competes with MaidCentral for residential cleaning SMBs seeking all-in-one solutions.
- WorkWave: WorkWave provides field-service and route-management software for service businesses including cleaning and pest control. It competes with MaidCentral for multi-location service operators with broader horizontal capabilities.
Emerging players
- CleanCloud: CleanCloud provides management software primarily for laundromats and dry cleaners but offers adjacent cleaning-business features. It is comparable as a vertical SaaS for the broader cleaning services industry, though focused on laundry rather than residential cleaning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Maid Central social profiles
Digital presenceMaid Central financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maid Central leadership team
Management profileNumber of profiles
Profiles2 records
Maid Central funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maid Central M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maid Central
What does Maid Central do?
MaidCentral provides a cloud-based, all-in-one SaaS ERP platform purpose-built for residential cleaning companies, combining intelligent scheduling, CRM and sales automation, batch billing and invoicing, flexible payroll reporting, customer and employee portals, and 12 Core KPI analytics into a single unified system. The platform also includes Smart Payments (payment processing with Paystri), advanced online booking, marketing automation, and quality measurement modules, and is sold via monthly subscription starting at $450/month plus usage-based per-job billing and a one-time onboarding fee.
Is Maid Central a public or private company?
Maid Central is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Maid Central founded?
Maid Central was founded in 2018. It employs 11 to 50 people.
Where is Maid Central based?
Maid Central is headquartered in Charleston, United States, in the North America region.
How does Maid Central make money?
Three revenue lines are on record. Software Subscription (Platform Access) is the primary driver. The others are usage-Based Job Billing and onboarding Services.
Who are Maid Central's main competitors?
Direct peers on record are ZenMaid, Service Autopilot, Launch27, Swept and The Customer Factor. Broad incumbents are ServiceTitan, Housecall Pro, Jobber and WorkWave. CleanCloud is listed as an emerging player.
Does Maid Central have an API?
Yes. MaidCentral offers an API that allows for deeper custom connections. The API Terms of Service page is available at https://maidcentral.com/api-terms-of-service/. Additional details about API capabilities and developer documentation are not extensively detailed in the provided source material. Developer documentation is at maidcentral.com/api-terms-of-service.
What industry is Maid Central in?
Maid Central's product category is Field Service Management Software. Its primary akta.pro industry code is HDAEAEAJ, Human Capital Management (HCM) & Payroll Platforms. Its NAICS code is 518 and its SIC code is 7372.