MyLocker

What MyLocker does

MyLocker (MyLocker LLC) is a Detroit, Michigan-based direct-to-consumer e-commerce company that designs, decorates, and ships custom apparel and merchandise to U.S. customers via mylocker.net. Founded circa 2005-2006, the company operates a single in-house production facility in Detroit where 100% of product customization is performed, with nationwide fulfillment through UPS and OSM. The platform carries thousands of SKUs across t-shirts, sweatshirts/hoodies, hats, polos, activewear, accessories, bags, outerwear, bottoms, button-downs, and home/office items, sourced as blanks from more than 20 apparel brands including Gildan, Bella+Canvas, Sport-Tek, Champion, Carhartt, Under Armour, Nike, and Adidas. Customers personalize products through a self-serve online design tool with thousands of templates plus logo upload, with no minimum order quantity, no setup fees, and no surcharges for additional print colors; orders are typically customized within 2-5 business days using a proprietary decoration method branded DIGISOFT® and sublimation, selected per item.

The business model is purely transactional, direct-to-consumer e-commerce with no subscription or recurring revenue stream. Pricing is per-unit with automatic cart-level tiered discounts (savings start at 4 units, group discounts begin at 6 items, and bulk tiers extend to 144+ units), and the site surfaces vertical storefronts for schools, sports & teams, holidays, charities, and military buyers. A "Custom Apparel Shop" reseller feature lets buyers set up white-label storefronts on top of MyLocker's production, effectively turning customers into a distributed sales channel. Customer support runs Mon-Fri 8am-6pm ET; revenue, headcount growth, and ownership details are not disclosed.

Name

MyLocker

Legal name

MyLocker LLC

Website

https://mylocker.net

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

MyLocker is a Detroit-based direct-to-consumer e-commerce company that customizes and ships apparel and merchandise — sourced from 20+ brands and decorated in-house with its proprietary DIGISOFT® and sublimation processes — to U.S. schools, sports teams, businesses, charities, military, and individual consumers with no minimum order.

Ownership category

akta.pro rank

Product category

Custom Apparel and Merchandise

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Cleanroom & Controlled-Environment Apparel (CRAAALAG)

Keywords

• Custom apparel printing
• Personalized clothing merchandise
• Custom team uniforms
• Decorated apparel products
• Custom promotional merchandise

Headquarters

HQ city

Detroit

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom apparel e-commerce sales: Primary revenue comes from one-time direct-to-consumer sales of custom-printed apparel, headwear, accessories, drinkware, bags, and home/office items via mylocker.net. Pricing is per-unit with tiered volume discounts — savings start at 4 units, group discounts begin at 6 items, with bulk tiers up to 144+ units. No subscription or recurring revenue; transactions are completed at order placement and production begins immediately.
2. Volume / group-order sales: Bulk pricing tiers drive larger team, school, sports, charity, and corporate orders (savings on 6+ identical-design items). Higher-tier quantity bands (24-47, 48-71, 72-143, 144+) drive materially larger average order values.
3. Email-driven repeat marketing: Newsletter signups, marketing emails, and customer contact data are used to drive repeat purchases and notify consumers of new products and sales; e-mail addresses may also be shared with third parties for marketing.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels8 records

Core offering

MyLocker operates a direct-to-consumer e-commerce storefront (mylocker.net) that lets customers personalize thousands of blank apparel and merchandise items (t-shirts, sweatshirts, hoodies, hats, polos, activewear, bags, outerwear, bottoms, button-downs, drinkware, accessories) using online design tools, prebuilt templates, or uploaded logos, with no minimum order quantity. All decoration is produced in-house at the company's Detroit, MI facility using proprietary printing technology and the registered DIGISOFT® and sublimation methods, and orders are shipped within the United States via UPS and OSM with tiered service levels. Pricing is per-unit with automatic tiered quantity discounts applied at the cart level, and the platform also exposes a "Custom Apparel Shop" reseller capability.

Product overview

MyLocker is a single unified direct-to-consumer e-commerce platform (operating as MyLocker LLC from a production facility in Detroit, MI) for custom apparel and merchandise, rather than a platform-plus-modules architecture. The site surfaces a single catalog of blank garments from leading brands (Gildan, Bella+Canvas, Sport-Tek, Champion, Comfort Colors, Next Level, Port Authority, Holloway, Lane Seven, Adams, Carhartt, Under Armour, Augusta, Badger, C2 Sport, LAT, Rabbit Skins) that customers personalize via the on-site designer and have decorated in-house. Around this core engine, the offering is organized into core custom product categories (Custom T-Shirts, Custom Sweatshirts & Hoodies, Custom Hats & Headwear, Custom Polos, Custom Activewear, Custom Accessories, Custom Bags, Custom Outerwear, Custom Bottoms, Custom Button Downs, Custom Home & Office / Drinkware, and Custom New Arrivals) and vertical use-case storefronts (Schools, Sports & Teams, Holidays, Charities, Military), all of which share the same customization, pricing, and fulfillment flow. A complementary Custom Apparel Shop reseller feature lets buyers create their own shop on the site to design and sell personalized merchandise, extending the core catalog into a white-label storefront capability.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom T-Shirts Customizable t-shirts personalized online and decorated in-house in Detroit, MI; offered to schools, sports teams, businesses, charities, military, and individual consumers with no minimum order quantity.
• Custom Sweatshirts & Hoodies Customizable sweatshirts and hoodies personalized online and decorated in-house in Detroit, MI; offered to schools, sports teams, businesses, charities, military, and individual consumers with no minimum order quantity.
• Custom Hats & Headwear Customizable caps and beanies personalized online and decorated in-house in Detroit, MI; offered to schools, sports teams, businesses, charities, military, and individual consumers.
• Custom Polos Customizable knit polo shirts personalized online and decorated in-house in Detroit, MI; offered to schools, sports teams, businesses, charities, military, and individual consumers.
• Custom Activewear Customizable activewear and warm-up apparel personalized online and decorated in-house in Detroit, MI; offered primarily to sports teams and athletic programs.
• Custom Accessories Personalized accessory items beyond apparel, including custom cell phone cases, tablet and laptop covers, towels, blankets, coffee mugs, and shoes; decorated in-house in Detroit, MI.
• Custom Bags Customizable bags (e.g., cinch backpacks, duffel bags, tote bags) personalized online and decorated in-house in Detroit, MI; offered to schools, sports teams, businesses, and individual consumers.
• Custom Outerwear Customizable outerwear (e.g., windbreakers) personalized online and decorated in-house in Detroit, MI; offered to schools, sports teams, businesses, and individual consumers.
• Custom Bottoms Customizable bottoms (e.g., sweatpants) personalized online and decorated in-house in Detroit, MI; offered to schools, sports teams, businesses, and individual consumers.
• Custom Button Downs Customizable button-down shirts personalized online and decorated in-house in Detroit, MI; offered to schools, businesses, and individual consumers.
• Custom Home & Office / Drinkware Personalized non-apparel home and office items, including drinkware such as coffee mugs; decorated in-house in Detroit, MI and offered to individual consumers and businesses.
• Custom Apparel Shop (reseller storefront) Self-serve reseller feature that lets individuals and organizations create a personalized storefront on MyLocker to design and sell custom merchandise, sharing revenue from sales of their unique clothing line.

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature6 records

Partnerships

30 partnerships are on record, tiered core and minor.

• DoubleClickcoreTechnology or IntegrationAd server partner disclosed in the MyLocker privacy policy. DoubleClick may collect domain type, IP address, and clickstream information when serving ads on MyLocker.net. Relationship is Them to Us — DoubleClick provides ad serving technology to MyLocker.
• GooglecoreTechnology or IntegrationAd server / advertising partner disclosed in the MyLocker privacy policy. Google may collect domain, IP, and clickstream data when serving ads on MyLocker.net. Them to Us — Google provides ad serving technology.
• Yahoo Search MarketingcoreTechnology or IntegrationAd server / search marketing partner disclosed in the MyLocker privacy policy. Yahoo Search Marketing may collect domain, IP, and clickstream information when serving ads on MyLocker.net. Them to Us — Yahoo provides ad serving technology.
• MicrosoftcoreTechnology or IntegrationAd server partner disclosed in the MyLocker privacy policy. Microsoft's ad servers may collect domain type, IP address, and clickstream information when serving ads on MyLocker.net. Them to Us — Microsoft provides ad serving technology.
• UPScoreChannel Partner/ Reseller/ DistributorPrimary shipping carrier for MyLocker orders. Per the FAQ: 'We ship via UPS and OSM (a USPS-approved shipping consolidator) and give you the option to select the type and speed of shipping service to best suit your needs.' Them to Us — UPS provides last-mile shipping services to MyLocker customers.
• OSM (USPS-approved shipping consolidator)coreChannel Partner/ Reseller/ DistributorSecondary shipping partner. OSM is a USPS-approved shipping consolidator used alongside UPS to deliver MyLocker orders. Them to Us — OSM provides shipping services to MyLocker customers.
• GildancoreOEM/ Whitelabel/ Licensing PartnerApparel supplier for custom printing. Gildan blanks (e.g., G500, G185, G180, G640, G540, G500B, G500L) are a major part of MyLocker's catalog across t-shirts, sweatshirts, and youth apparel. Them to Us — Gildan supplies blank garments that MyLocker customizes.
• Bella+CanvascoreOEM/ Whitelabel/ Licensing PartnerApparel supplier. Bella+Canvas blanks (e.g., 3001C, B6400, 6500) are stocked and customized by MyLocker for men, women, and kids. Them to Us — Bella+Canvas supplies blank garments that MyLocker customizes.
• Under ArmourcoreOEM/ Whitelabel/ Licensing PartnerPremium apparel supplier. Under Armour performance blanks (e.g., Team Tech Tee 1376842, Rival Fleece Hoodie) are stocked for performance and activewear customization. Them to Us — Under Armour supplies blank garments that MyLocker customizes.
• CarharttcoreOEM/ Whitelabel/ Licensing PartnerPremium apparel supplier. Carhartt blanks (e.g., CT104597 Watch Cap 2.0, Midweight Hoodie) are stocked in MyLocker's headwear and outerwear categories. Them to Us — Carhartt supplies blank garments that MyLocker customizes.
• ChampionminorOEM/ Whitelabel/ Licensing PartnerApparel supplier. Champion blanks (e.g., Powerblend Hoodie, Powerblend Crewneck, Heritage Tee, Long Sleeve Tee) are stocked for sweatshirt and t-shirt customization. Them to Us — Champion supplies blank garments.
• HollowayminorOEM/ Whitelabel/ Licensing PartnerApparel supplier. Holloway blanks (Hoodie, Jackson Way Hoodie, Performance Fleece Hoodie, Wicking Tee) are stocked for sweatshirt and athletic customization. Them to Us — Holloway supplies blank garments.
• Next LevelminorOEM/ Whitelabel/ Licensing PartnerApparel supplier. Next Level blanks (NL3900 Cotton Tee, NL6733 Racerback Tank) are stocked in MyLocker's t-shirt catalog. Them to Us — Next Level supplies blank garments.
• Sport-TekcoreOEM/ Whitelabel/ Licensing PartnerApparel supplier. Sport-Tek blanks (ST350 Competitor Tee, Fleece Hoodie, Heather Contender Tee, Colorblock Tee, Wicking Tee, Fan Jersey) are a major athletic/performance line in the catalog. Them to Us — Sport-Tek supplies blank garments.
• Port AuthorityminorOEM/ Whitelabel/ Licensing PartnerApparel supplier. Port Authority blanks (Snapback Trucker Cap, Fleece Hoodie, Ringer Tee, 6 Panel Twill Cap) are stocked in headwear, sweatshirts, and t-shirts. Them to Us — Port Authority supplies blank garments.
• Comfort ColorsminorOEM/ Whitelabel/ Licensing PartnerApparel supplier. Comfort Colors blanks (Heavyweight Tee, Garment-Dyed Crewneck, Garment-Dyed Hoodie, Color Blast Tee, Adult Color Blast Crewneck Sweatshirt, Adult Heavyweight Long Sleeve Tee) are stocked in t-shirts and sweatshirts. Them to Us — Comfort Colors supplies blank garments.
• NikeminorOEM/ Whitelabel/ Licensing PartnerPremium apparel supplier. MyLocker product copy explicitly names Nike among the leading brands customers can find in its catalog ('leading brands, such as Nike, Adidas, Gildan, and more').
• AdidasminorOEM/ Whitelabel/ Licensing PartnerPremium apparel supplier. MyLocker product copy names Adidas among the leading brands in its catalog ('leading brands, such as Nike, Adidas, Gildan, and more').
• Rabbit SkinsminorOEM/ Whitelabel/ Licensing PartnerApparel supplier. Rabbit Skins blanks (Infant Tee, Toddler Tee, Infant Cotton Bodysuit, Infant Fleece Bodysuit) are stocked for infant/toddler apparel customization. Them to Us — Rabbit Skins supplies blank garments.
• AugustaminorOEM/ Whitelabel/ Licensing PartnerApparel supplier. Augusta blanks (Unisex Ringer Tee, Kids Baseball Jersey, Mens Baseball Tee, Womens Wicking Tee) are stocked for sports/team apparel. Them to Us — Augusta supplies blank garments.
• BadgerminorOEM/ Whitelabel/ Licensing PartnerApparel supplier. Badger B-Core Sleeveless Performance Tee is stocked in the t-shirt catalog for athletic apparel. Them to Us — Badger supplies blank garments.
• C2 SportminorOEM/ Whitelabel/ Licensing PartnerApparel supplier. C2 Sport blanks (Mens/Womens/Kids Performance Short Sleeve Tee, Performance Long Sleeve Tee) are stocked for athletic apparel. Them to Us — C2 Sport supplies blank garments.
• LATminorOEM/ Whitelabel/ Licensing PartnerApparel supplier. LAT Kids Cotton Tee is stocked in the kids' t-shirt category. Them to Us — LAT supplies blank garments.
• AdamsminorOEM/ Whitelabel/ Licensing PartnerApparel supplier. Adams Ollie Cap is stocked in the headwear category. Them to Us — Adams supplies blank headwear.
• Pacific HeadwearminorOEM/ Whitelabel/ Licensing PartnerApparel supplier. Pacific Headwear is listed as a brand filter in MyLocker's headwear category, indicating it is a stocked blank-supplier for custom caps. Them to Us — Pacific Headwear supplies blank caps.
• Port & Co / Port & CompanyminorOEM/ Whitelabel/ Licensing PartnerApparel supplier. Port & Company blanks (5-Panel Twill Cap, Knit Beanie, Tie-Dye Pullover Hoodie, Tie-Dye Tee, Kids Tie-Dye Tee, Mens Tall Ultra Cotton Tee) are stocked across headwear, sweatshirts, and t-shirts. Them to Us — Port & Co supplies blank garments.
• WeekenderminorOEM/ Whitelabel/ Licensing PartnerApparel supplier. Weekender blanks (Perforated Snapback Cap, Cap, Trucker Cap, Duck Camo 5-Panel Trucker Cap) are stocked in the headwear category. Them to Us — Weekender supplies blank caps.
• VeriSigncoreTechnology or IntegrationSSL/security provider. Privacy policy states 'VeriSign is Our SSL' and FAQ confirms 128-bit SSL encryption with no credit card numbers stored in the database. Them to Us — VeriSign provides SSL/TLS certificate and security infrastructure.
• Qualys SecurecoreTechnology or IntegrationDaily website security scanning partner. FAQ states 'Our website is also scanned daily by Qualys Secure to ensure your transaction is always secured.' Them to Us — Qualys provides daily vulnerability scanning.
• Bastian SolutionsminorStrategic or Co-development PartnerNews reference. Per a December 2025 bastiansolutions article, MyLocker is among numerous companies implementing automation and material handling systems to improve efficiency, storage capacity, and order fulfillment across North America. Them to Us — Bastian Solutions provides automation/material handling systems to MyLocker.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• CustomInk: CustomInk is a direct competitor offering online design tools for custom apparel and accessories (t-shirts, sweatshirts, polos, bags) with group-ordering and bulk discounts for schools, teams, businesses, and events. Same target customers, similar self-serve customization model, and comparable use-case segmentation.
• BlueCotton: BlueCotton is an online custom apparel decorator offering screen printing, embroidery, and digital printing on t-shirts, hoodies, hats, and accessories for groups, teams, schools, and businesses. Comparable product categories, target segments, and online self-serve ordering workflow.
• Printful: Printful is a print-on-demand and fulfillment service producing custom apparel, accessories, and home goods for creators and brands. Comparable in on-demand decoration model, blank sourcing from major brands, and self-serve design/upload workflow, with an additional dropshipping angle.
• RushOrderTees: RushOrderTees is a custom apparel decorator specializing in fast turnaround (rush production) on t-shirts, sweatshirts, polos, and team apparel for businesses, teams, and events. Closely comparable in production-focused custom apparel model, with emphasis on speed-to-delivery.
• TeeSpring (Spring): Spring (formerly TeeSpring) is a custom merchandise marketplace enabling creators to design and sell apparel and accessories on demand. Comparable self-serve design and creator/reseller model, with overlapping product range in apparel, drinkware, and accessories.
• Spreadshirt: Spreadshirt is a custom apparel platform with self-serve design tools, user-created shops, and a broad catalog of blanks. Highly comparable business model, including the user-created shop / reseller feature that mirrors MyLocker's Custom Apparel Shop.
• CafePress: CafePress operates an online marketplace for custom-printed apparel, accessories, mugs, and home goods, with self-serve design tools and on-demand production. Comparable in product breadth (apparel plus drinkware and home items) and direct-to-consumer model.

Broad incumbents

• Vistaprint (Cimpress): Vistaprint, owned by Cimpress, is a large incumbent in custom print and signage that has expanded into custom apparel, promotional products, and marketing materials. Overlapping product categories (custom apparel, drinkware, accessories) and similar SMB/consumer target audience, but operates at much larger scale across a broader portfolio.
• Shutterfly: Shutterfly is a large personalized products platform spanning photo gifts, custom cards, apparel, drinkware, and home goods. Overlaps in custom apparel and personalized accessories/drinkware, but operates at much larger scale and across a much broader product portfolio than MyLocker's apparel-centric catalog.

Emerging players

• Designhill: Designhill offers custom apparel and merchandise printing (t-shirts, hoodies, hats, mugs, bags) via an online design tool and marketplace. Comparable on-demand product offering and self-serve design experience, though typically positioned as a smaller-scale emerging competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mylocker
• Facebookfacebook.com/mylocker
• Instagraminstagram.com/mylockergear
• Pinterestpinterest.com/mylockerpins

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyLocker