What Cube Online does

Cube Online is an Australian online marketing firm founded in 2016 and headquartered in Rosebery, New South Wales. The company operates with 51-100 employees and provides review generation and digital marketing services, positioning it within the online reputation management and local digital marketing category. Its named functional capability—review generation—is a service typically sold alongside local SEO, listings management, and broader reputation services, with the surrounding digital marketing line plausibly covering adjacent execution such as social, search, listings, and campaign work; the precise service catalog, however, is not enumerated in the available input.

The company's business model is not explicitly disclosed, but the description as an "online marketing firm that offers review generation and digital marketing services," combined with a 51-100 employee headcount and a single disclosed Australian headquarters, is most consistent with a domestic digital marketing services agency operating on project, retainer, or managed-service engagements rather than an enterprise SaaS product company. Pricing tiers, channel economics, segment-level unit economics, customer roster, and contract structures are not documented; no funding history, revenue figures, or financial metrics are disclosed in the input. Leadership consists of two named founders—Shane W. (founder and director) and Tony Van-Eyk (co-founder and director)—with no further management team disclosed.

The available firmographic data does not document Cube Online's proprietary technology stack, integration footprint, third-party platform dependencies, product modules, or AI/ML capabilities. A substantial portion of the aggregated input is labeled under Cube Online but, based on the source content (explicit references to Birdeye Inc., a US-headquartered agentic marketing platform; named enterprise customers including Michaels, Caesars, JLL, Weill Cornell Medicine, and Cracker Barrel; a 3,000+ integration ecosystem spanning Epic EHR, Salesforce, Toast, and Yardi; and a portfolio of G2 Summer 2026 awards), pertains to a separate, larger entity. Those data points are not attributed to Cube Online in this analysis; Cube Online's standalone technology, customer, and financial profile cannot be characterized beyond the firmographic snapshot provided.

Name

Cube Online

Legal name

Birdeye Inc.

Website

https://cubeonline.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Cube Online is an Australian online marketing firm founded in 2016 and headquartered in Rosebery, offering review generation and digital marketing services to local and multi-location businesses. The company operates with 51-100 employees.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Marketing Consulting Services (541613)

SIC

Services-Advertising (7310)

akta.pro primary industry

Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)

Keywords

• Review generation
• Digital marketing services
• Online marketing
• Reputation management
• Local SEO services

Headquarters

HQ city

Rosebery

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. SaaS Platform Subscription: Subscription-based access to the Birdeye agentic marketing platform with enterprise pricing tiers based on locations and features. Platform includes Reviews AI, Listings AI, Social AI, Search AI, Marketing Automation, Insights AI, and all integrated capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Cube Online is an online marketing firm that offers review generation and digital marketing services to businesses. The firm helps clients generate, monitor, and manage customer reviews, and executes broader digital marketing activities including listings optimization, social media management, AI search visibility, and marketing automation campaigns for local and multi-location brands.

Product overview

Birdeye is a platform-plus-modules architecture offering the BirdAI agentic marketing platform as its core, with integrated AI-powered modules covering reviews (Reviews AI), business listings (Listings AI), social media (Social AI), AI search visibility (Search AI), marketing automation (Marketing Automation), and analytics (Insights AI). The platform delivers outcomes across the full customer journey from awareness through conversion to experience management, using autonomous and supervised AI agents to consolidate data, reason with context, and act at scale for multi-location brands.

Differentiator

Problem solved

Functional benefit

Brands

• BirdAI: AI platform featuring supervised and autonomous AI agents for local business management.
• Reviews AI
• Listings AI
• Social AI
• Search AI
• Marketing Automation
• Insights AI

Products and services

• Review Generation A service that helps businesses generate, monitor, manage, and share customer reviews across online review sites, driving local search visibility and customer trust for local and multi-location businesses.
• Digital Marketing Services A digital marketing execution service for businesses that includes listings optimization across directories, social media content creation and scheduling, AI search visibility management, and personalized email and SMS marketing campaigns across locations.

Quantifiable outcome

• 400% increase in social publishing for multi-location veterinary practice
• +3 more outcomes

Named customers33 records

Segments11 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration34 records

AI capability10 records

Feature10 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationGoogle Partnership providing the most complete Google solution for local business. Enables comprehensive Google business profile optimization, search visibility enhancement, and preferential positioning for local business searches through Birdeye's platform.

Scale indicators7 records

Direct peers

• Birdeye: Birdeye is the platform partner whose capabilities Cube Online resells/implements. While not a direct competitor in the same delivery model, Birdeye overlaps in serving multi-location brands with review generation and digital marketing services, and its direct enterprise sales motion competes with Cube Online for the same Australian customers.
• Podium: Podium is a leading customer interaction and review management platform serving multi-location businesses. It competes directly with the Birdeye stack that Cube Online offers, targeting the same Australian SMB and enterprise segments with similar AI-powered messaging and reputation tools.
• SOCi: SOCi is an agentic marketing platform purpose-built for multi-location brands, offering review, social, and local marketing automation. It is a direct platform alternative to Birdeye and would compete with Cube Online's value proposition for reselling Birdeye to Australian multi-location customers.
• Reputation.com: Reputation.com is a dedicated reputation management platform serving multi-location businesses across healthcare, automotive, retail, and financial services. It competes directly with Birdeye's Reviews AI and Listings AI modules that Cube Online offers to Australian clients.
• Vendasta: Vendasta is a partner-platform business that provides agencies and resellers with a white-label marketplace of digital marketing and reputation tools. It is a directly comparable agency enablement platform to what Cube Online appears to be building on top of Birdeye.
• Thryv: Thryv is an SMB marketing and customer engagement platform offering review management, listings, social media, and marketing automation. It competes with Birdeye's end-customer offering and represents an alternative stack that competing agencies might resell in Australia.
• Broadly: Broadly is a customer review and reputation management platform targeting local service businesses, with a go-to-market that includes agency/reseller partners. It is a comparable agency-channel platform to Birdeye for serving local Australian SMBs.

Broad incumbents

• Yext: Yext is an established digital presence platform offering listings management, reviews, and search AI capabilities to multi-location enterprises. As a larger incumbent with global reach, it competes with both Birdeye (and by extension Cube Online) for enterprise digital marketing spend.
• LocaliQ: LocaliQ is the digital marketing services arm of Gannett, offering agency-style digital marketing, SEO, and reputation services to local businesses. As a large incumbent with a services-led model, it competes with Cube Online for Australian local business marketing budgets.

Emerging players

• ReviewTrackers: ReviewTrackers is a review management and customer feedback platform serving multi-location brands. While more focused than Birdeye's full stack, it overlaps with the Reviews AI module that Cube Online offers to Australian clients.

Market position

Strengths3 records

Weaknesses3 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/birdeye_
• YouTubeyoutube.com/birdeye
• Facebookfacebook.com/cubeonlineaustralia
• LinkedInlinkedin.com/company/cube-online-australia
• Instagraminstagram.com/wearebirdeye

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cube Online