LATO Tools

What LATO Tools does

LATO Tools is a Helsinki-based SaaS company, founded in 2014 as LATO Leadership Automation Tools Ltd, that sells a unified strategy execution platform to Finnish organizations. The platform is organized into five integrated modules — LATO Strategy, LATO OKR, LATO Project (PMO), LATO Risk, and LATO ESG — covering strategy formulation and cascading, OKR management, program and project portfolio management, risk management with traffic-light status, and EU CSRD-aligned sustainability reporting. It is delivered through a web browser and mobile application, supports Finnish and English with customizable organizational terminology, and offers role-based views that automatically adjust for board, management, and employee levels. Integrations with Microsoft Teams and SSO extend its fit into Microsoft-centric enterprise IT environments.\n\nLATO serves more than 100 organizations across listed companies (Valmet, Veho, Panostaja), the public sector (City of Forssa, University of Oulu, Kemijoen Voima Oy), research institutions (VTT), and SMEs/hospitality (Krapi, Numeron). Its go-to-market is sales-led and quote-based: pricing is monthly subscription scaled by user count across three tiers (1–30 users, 30+ users, entire organization), with free trial/pilot periods arranged before commitment, and all inbound demand is funneled through HubSpot to the COO's calendar. Distribution relies primarily on direct demo selling supplemented by a consultant-partner referral network, supported by SEO-driven Finnish-language content, free downloadable templates (KPI, OKR, annual management calendar), and a YouTube video library.\n\nThe company operates with a 1–10 person team led by COO Onni Matti Manninen, Service Manager Aki Seuranen, and founder Kimmo Koivu, with governance oversight from board member Juho Lipsanen (former CEO of Sonera and Alma Media). Ownership is private and founder-held with no disclosed external institutional investors beyond a nominal 2015 round from Takeoff Partners, and LATO holds the Suomen Vahvimmat Silver credit-rating award from Suomen Asiakastieto as a marker of Finnish financial reliability.

Name

LATO Tools

Legal name

LATO Leadership Automation Tools Ltd

Website

https://latotools.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

LATO Tools is a Helsinki-based SaaS company that provides Finnish and Nordic organizations with an integrated strategy execution platform spanning strategy cascading, OKR, project portfolio, risk, and ESG/CSRD management. It serves 100+ customers including listed companies, municipalities, and SMEs via a sales-led, quote-based subscription model.

Ownership category

akta.pro rank

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription: Monthly-based SaaS subscription where number of users determines monthly price. Organization-specific pilot periods available before committing to full subscription.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

LATO Tools is a Finnish SaaS management platform that helps organizations plan, execute, and track strategy, OKRs, projects, risks, and ESG/sustainability objectives from a single integrated system. It is sold on a monthly subscription per user and combines five modules (Strategy, OKR, Project/PMO, Risk, ESG/CSRD) accessed via web and mobile, with role-based views and Microsoft Teams integration.

Product overview

LATO Tools is a unified SaaS management platform consisting of five interconnected modules for strategy execution and organizational management: LATO Strategy Tool (strategy, objectives, and business planning), LATO OKR Tool (Objectives and Key Results management), LATO Project Tool (programs, initiatives and PMO), LATO Risk Tool (proactive risk management), and LATO ESG Tool (sustainability and CSRD reporting). The platform enables organizations to plan, execute, and track strategy, goals, OKRs, projects, risks, ESG objectives, KPIs and action plans from a single integrated system with web and mobile applications. Pricing scales based on user count (1-30, 30+, or entire organization tiers) with optional implementation support packages.

Differentiator

Problem solved

Functional benefit

Brands

• LATO Strategy: Strategy, goals and business planning tool for clarifying organization strategy, breaking down goals and plans into action, and tracking transparently.
• LATO OKR
• LATO Project
• LATO Risk
• LATO ESG

Products and services

• LATO Strategy Tool Strategy, objectives, and business planning module that helps organizations clarify strategy, break goals and plans into actionable items, and engage and track execution transparently across teams.
• LATO OKR Tool OKR (Objectives and Key Results) management module for driving strategic focus, planning and implementing OKRs, and leading them to organizational results.
• LATO Project Tool Program and project portfolio management (PMO) module for leading and executing programs, initiatives, transformations, and projects with clear overall visibility across the organization.
• LATO Risk Tool Risk management module that enables identifying, assessing, and mastering organizational risks through proactive risk management with traffic-light status indicators.
• LATO ESG Tool Sustainability (ESG and CSRD) management module that enables taking control of sustainability management, turning ESG plans into results, and producing EU CSRD sustainability reporting.

Quantifiable outcome

• Over 100 organizations served across Finland in strategy planning, execution, and follow-up
• +1 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Microsoft TeamscoreTechnology or IntegrationLATO integrates with Microsoft Teams, allowing strategy discussions and progress updates to be embedded into Teams channels. This enables seamless workflow for organizations already using Microsoft's collaboration suite.
• HubSpotcoreTechnology or IntegrationLATO uses HubSpot for demo booking, sales pipeline management, and marketing automation. All demo scheduling routes through HubSpot meetings linked to the sales team.
• LATO Consultant PartnersminorImplementation/ SI/ Consulting PartnerLATO has a network of consulting partners who support customers with strategy implementation and business development when deeper consulting support is needed beyond what LATO's own implementation packages provide.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Perdoo: Perdoo is a strategy execution and OKR management platform, founded in Europe, with a directly comparable offering to LATO's Strategy and OKR modules. Both target mid-market and enterprise customers seeking integrated goal-setting, alignment, and tracking.
• WorkBoard: WorkBoard is an enterprise OKR and strategy execution platform, very directly comparable to LATO's OKR and Strategy tools. Both emphasize cascading objectives, real-time tracking, and board-level reporting.
• Quantive (formerly Gtmhub): Quantive is an OKR and strategy execution platform for enterprises, offering comparable goal-setting, alignment, and reporting features to LATO. The two compete in the same horizontal strategy execution category.
• Cascade Strategy: Cascade is a strategy execution platform that mirrors LATO's core use case of linking strategic goals to operational execution with real-time dashboards. It is a direct competitor in the strategy management software market.
• i-nexus: i-nexus is a strategy execution software provider focused on helping organizations manage and track strategic initiatives and OKRs. Its product scope and target buyer closely match LATO's strategy and PMO modules.
• Mooncamp: Mooncamp is an OKR and strategy platform for teams, competing directly with LATO's OKR tool. Both target SMBs and mid-market organizations seeking lightweight, easy-to-deploy OKR software.

Broad incumbents

• Asana: Asana is a broad work and project management platform that overlaps with LATO's Project module. While Asana is not a strategy-execution specialist, it competes for the same organizational planning and tracking budget.
• Monday.com: Monday.com is a broad work management platform with capabilities spanning project tracking, OKR-style goal management, and dashboards. It competes for the same enterprise collaboration and tracking budgets as LATO.
• Smartsheet: Smartsheet is a work execution platform that overlaps with LATO's project and OKR-adjacent capabilities. Enterprise customers evaluating LATO for portfolio visibility may also consider Smartsheet.
• Wrike: Wrike is a project and work management platform with features that overlap with LATO's Project and risk tracking capabilities. It serves a similar enterprise project portfolio buyer and competes for the same budget allocation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lato-leadership-automation-tools-oy
• Facebookfacebook.com/LATOStrategyTool
• Xx.com/LatoTool1
• YouTubeyoutube.com/channel/UCH1ZwvAMz4D85NfY5xCk2QQ

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LATO Tools