What Pinpointe does

Pinpointe On-Demand, Inc. operates a cloud-based, multi-tenant SaaS email marketing platform sold primarily to mid-sized enterprises, digital agencies, and business marketers. The platform centers on permission-based email sending with proprietary tier-1 ISP infrastructure and directly managed IP addresses grouped by reputation level, supporting reported inbox acceptance rates of 95.5% to 98.4%. Core capabilities include a Drag & Drop Builder and Basic Editor for campaign creation, Smart Segments with behavioral and demographic targeting, automation through Journeys (replacing legacy Autoresponders), Handlebars-based personalization, Content Blocks for reusable assets, Data Feeds for external content injection, and integrated real-time analytics with heat maps. Security features include multi-method Two-Factor Authentication (SMS, email, and authenticator apps), and a documented REST API with over 113 endpoints supports extensibility.

The company distributes through a hybrid sales motion: self-service signup with instant account provisioning and no-credit-card free trials for the Professional Edition ($99/mo, up to 200,000+ contacts), alongside inside-sales engagement for the Enterprise Edition ($490/mo for 250,000 contacts with dedicated infrastructure) and the Agency Edition for multi-client account management. Pricing is published and transparent with no setup, hosting, or termination fees, and a 6-month pre-pay option offers a 10% discount. Revenue is generated entirely through recurring subscriptions tied to contact-list size, with an optional dedicated IP address add-on at $50/mo. Geographic reach is limited to the United States, Canada, and Mexico, and the company explicitly prohibits purchased lists to preserve deliverability and sender reputation.

Name

Pinpointe

Legal name

Pinpointe On-Demand, Inc.

Website

https://pinpointe.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinpointe is a cloud-based SaaS email marketing platform for mid-sized enterprises, agencies, and business marketers, offering tier-1 ISP deliverability, drag-and-drop campaign creation, automation workflows, and tiered subscription pricing with no setup fees.

Ownership category

akta.pro rank

Headquarters

HQ city

Santa Clara

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Email Marketing: Monthly or pre-pay subscription plans based on contact list size, with tiered pricing from 15,000 to 200,000+ contacts. Professional Edition starts at $99/month, Enterprise Edition at $490/month for 250,000 contacts. Includes optional dedicated IP address at $50/month.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Pinpointe operates a cloud-based SaaS email marketing platform that enables mid-sized enterprises, digital agencies, and business marketers to execute permission-based email campaigns. The platform offers tiered editions (Professional, Enterprise, Agency) with features including drag-and-drop email creation across 1,000+ mobile-responsive templates, smart segmentation, automated drip campaigns, deliverability infrastructure, list management, and integrated analytics. Pricing is subscription-based and scaled by contact list size.

Product overview

Pinpointe is a cloud-based email marketing platform delivered as a unified product with multiple edition tiers (Professional, Enterprise, and Agency). The platform centers on the core email marketing engine with integrated tools including the DND (Drag & Drop) Builder and Basic Editor for campaign creation, Autoresponders/Journeys for automation, Smart Segments for targeting, and comprehensive analytics. Additional modules include Email Deliverability with proprietary IP infrastructure, Email Personalization using Handlebars templating, Content Blocks for reusable elements, Data Feeds for external data injection, Forms for list building, Landing Pages with Site Builder, Social Sharing, Real-Time Site Analytics with heat maps, and Google Analytics integration. The Professional Edition targets power-user teams with shared resources, Enterprise Edition serves advanced organizations requiring separate accounts and brand control, and Agency Edition supports digital agencies with cross-account management. The platform also offers a JSON API with 100+ endpoints for programmatic access and supports integrations with Google Analytics, Salesforce, Zapier, WordPress, and webhooks.

Differentiator

Problem solved

Functional benefit

Products and services

• Pinpointe Email Marketing Platform Cloud-based email marketing platform for mid-sized enterprises, digital agencies, and business marketers. Delivers permission-based email communications with targeting, segmentation, drip marketing, and analytics capabilities.
• Professional Edition

Quantifiable outcome

• 96% - 99% inbox delivery rates for quality business customers
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature16 records

Partnerships

Five partnerships are on record, tiered core.

• Salesforce.comcoreTechnology or IntegrationPinpointe Salesforce.com Connector enables integration between Pinpointe email marketing platform and Salesforce CRM, allowing synchronized contact management and campaign tracking across platforms.
• ZapiercoreTechnology or IntegrationZapier integration allows Pinpointe to connect with 5,000+ applications through automated workflows, enabling no-code integrations for contact sync, campaign triggers, and data automation.
• Google AnalyticscoreTechnology or IntegrationNative Google Analytics integration tracks email campaign performance including click-through rates, transactions, and revenue attribution from email campaigns to website conversions.
• ReturnPathcoreTechnology or IntegrationReturnPath IP certification partnership ensures Pinpointe maintains trusted sender status with major mailbox providers, supporting high inbox delivery rates.
• WordPresscoreTechnology or IntegrationOfficial Pinpointe WordPress plugin enables easy integration for WordPress website owners to collect subscribers and sync contacts to email campaigns.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mailchimp: Mailchimp is a leading cloud-based email marketing and automation platform serving SMBs and mid-market customers with tiered subscription pricing, a drag-and-drop builder, segmentation, and integrations. Directly comparable to Pinpointe on product scope, target segments (SMB/mid-market), and go-to-market (self-serve + sales-assisted).
• Campaign Monitor: Campaign Monitor (part of Marigold) provides email marketing, automation, and transactional email with tiered plans and an agency partner program. Comparable to Pinpointe on mid-market/agency positioning, template libraries, and segmentation capabilities.
• Klaviyo: Klaviyo is a data-driven email and SMS marketing platform focused on ecommerce and DTC brands, with strong segmentation, automation and deliverability. While ecommerce-skewed, its feature set (Journeys, segmentation, deliverability controls) overlaps heavily with Pinpointe's mid-market email automation offering.
• Constant Contact: Constant Contact is an established SMB-focused email marketing platform with list management, automation, templates, and event marketing features. Closely comparable to Pinpointe's Professional and Enterprise tiers and its SMB/mid-market positioning.
• ActiveCampaign: ActiveCampaign offers email marketing, automation, CRM and sales engagement for SMB and mid-market businesses. Its automation workflows, segmentation, and tiered pricing parallel Pinpointe's Journeys, Smart Segments and Professional/Enterprise editions.
• AWeber: AWeber is a long-standing SMB email marketing platform with autoresponders, templates, and integrations. Directly comparable to Pinpointe's permission-based, SMB/mid-market positioning and feature set.
• Brevo (Sendinblue): Brevo is a multi-channel marketing platform offering email, SMS, chat and CRM functionality targeted at SMBs and mid-market. Overlaps with Pinpointe's email automation and tiered SaaS pricing, with broader multi-channel reach.
• GetResponse: GetResponse is an email marketing and marketing automation platform with landing pages, webinars and CRM add-ons for SMBs and mid-market. Comparable to Pinpointe across the email, automation, landing page and template feature stack.

Broad incumbents

• Twilio SendGrid: Twilio SendGrid is a cloud-based email delivery and marketing platform handling both transactional and marketing email at scale, with strong deliverability infrastructure. Comparable to Pinpointe on deliverability focus and API-first email, but at significantly larger scale and broader scope.
• HubSpot Marketing Hub: HubSpot offers an integrated marketing, sales, and CRM platform including email marketing, automation, landing pages, and analytics. Comparable to Pinpointe's feature surface, but bundled into a much broader suite and aimed upmarket at mid-market and enterprise.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/pinpointe
• Facebookfacebook.com/Pinpointe
• LinkedInlinkedin.com/company/pinpointe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinpointe