OPDV

What OPDV does

OPDV is a Brazilian cloud-based SaaS provider of restaurant management systems, headquartered in Porto Alegre and founded in 2019, with operating reach across all 26 Brazilian states. Its platform centralizes the core operational workflows of food service businesses — order management, point-of-sale, kitchen display (KDS), inventory control, electronic order slips, table management, sales reporting, and CRM/loyalty — and exposes these through a modular product suite that includes Autoatendimento (tablet/QR-code self-service), a WhatsApp chatbot for automated sales and customer service, a digital menu for direct (non-marketplace) sales, and a Sales Accelerator for marketing automation. Underlying the product is a multi-channel integration architecture that connects OPDV to the dominant Brazilian delivery marketplaces (iFood with "Super Integradora" status, Rappi, Uber Eats, Anota.ai, Goomer, Gototem, Foody, 99 Food) and to several payment processors (Asaas, PagSeguro, F360, Napp), with AWS providing the cloud infrastructure layer.

The company's commercial model is a tiered SaaS subscription with published pricing starting at R$ 189/month for the Starter plan (single-unit restaurants), moving to a Premium tier (small chains and franchises) and an Enterprise tier (networks and franchisors), with additional revenue from paid integrations and volume-based paid messaging campaigns. Go-to-market is primarily sales-led with a consultative funnel (Request a Demo / Talk to a Specialist), supplemented by channel-driven acquisition through iFood and a self-service product surface for in-restaurant ordering. OPDV is privately held and has been backed sequentially by WOW Aceleradora (Porto Alegre, 2020), Bossa Invest (2022), and most recently by iFood (April 2025), with the founding team's restaurant technology experience dating to 2012.

Name

OPDV

Legal name

OPDV

Website

https://opdv.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

OPDV is a Brazilian SaaS company that provides cloud-based restaurant management software — POS, KDS, order management, inventory, CRM, and WhatsApp chatbot — for food service SMBs across Brazil, with deep integrations to local delivery marketplaces led by its iFood Super Integradora partnership.

Ownership category

akta.pro rank

Product category

Restaurant Management Software

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

POS Payment Software & Middleware (Terminal OS, Apps, Device Management) (FSAMADAC)

akta.pro secondary industries

Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD), EMV Chip, Magstripe & PIN Debit Acceptance (FSAMADAG), Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

Keywords

• Restaurant management software
• Point of sale system
• Food service technology
• Delivery platform integration
• Kitchen display systems

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations, Supply Chain

Revenue model

1. SaaS Subscription: Monthly subscription plans starting at R$ 189, with customizable plans based on business size and needs (Starter for single-unit restaurants, Premium for small chains and franchises, Enterprise for networks and franchisors)
2. Additional Integrations: Additional paid integrations beyond base plan offerings
3. Paid Campaigns: Charged based on message volume sent to segmented customers, with free push notifications
4. Implementation Services: Commercial team evaluation, operation analysis, product import from marketplaces, integration configuration, and training

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels4 records

Core offering

OPDV delivers a cloud-based SaaS restaurant management platform (POS/ERP) that centralizes order management, inventory, fiscal invoicing, kitchen display, WhatsApp automation, digital menu, and self-service ordering into a single integrated system. The platform is purpose-built for the Brazilian food service market and integrates natively with major delivery marketplaces (iFood, Rappi, Uber Eats) and payment processors (Asaas, PagSeguro). It is sold via monthly subscription tiers starting at R$ 189, with implementation services and usage-based paid WhatsApp campaigns as supplementary revenue streams.

Product overview

OPDV is a unified restaurant management platform offering an integrated suite of solutions for the Brazilian food service market. The core Sistema OPDV provides the central hub, supplemented by distinct modules including Autoatendimento (self-service ordering via tablet/QR Code), Gestão de Pedidos (unified order management across all channels), Sistema KDS (kitchen display system), WhatsApp para Restaurantes (AI chatbot for sales automation), Cardápio Digital (direct sales menu), and CRM/Programa de Fidelidade (customer loyalty). Additional modules cover inventory control, electronic order slips, table management, sales analytics, and a Sales Accelerator for marketing automation. The system integrates with major Brazilian delivery platforms (iFood, Rappi, Uber Eats) and payment processors (Asaas, PagSeguro). The platform offers three pricing tiers: Starter (single unit), Premium (small networks/franchises), and Enterprise (large networks/franchisors), starting at R$ 189/month.

Differentiator

Problem solved

Functional benefit

Products and services

• Sistema OPDV (Restaurant Management System) Complete cloud-based restaurant management system that centralizes all operations including menu management, order handling, inventory control, fiscal invoicing, custom reporting, and multi-channel sales integration in a single platform. Targets restaurants across all 26 Brazilian states, with tiered pricing (Starter for single units, Premium for small chains/franchises, Enterprise for large networks/franchisors) starting at R$189/month.
• Autoatendimento (Self-Service Ordering) Self-service ordering and payment system allowing restaurant customers to place orders via tablet or QR Code, reducing queues, errors, and wait times while integrating with TEF and PIX payment systems. Designed for restaurants seeking to streamline customer-facing order intake.
• Gestão de Pedidos (Order Management) Centralized order management system that consolidates all sales from physical and digital channels (in-store, marketplace, delivery, website) into one unified view for comprehensive business oversight. Enables restaurant operators to manage orders across all sales channels from a single interface.
• Sistema KDS (Kitchen Display System) Kitchen display system showing orders in real-time on a monitor, enabling more agile food preparation, reduced errors, better kitchen-attendance communication, and shorter customer wait times. Designed for restaurant kitchens seeking to replace paper tickets with digital displays.
• WhatsApp para Restaurantes (WhatsApp Chatbot) AI-powered WhatsApp chatbot that automates the sales process, responds to customer questions, and handles automated messaging campaigns including first purchase coupons, re-engagement offers, and abandoned cart reminders. Enables restaurants to sell and support customers directly via WhatsApp without intermediary app fees.
• Cardápio Digital (Digital Menu) Digital menu allowing restaurants to sell directly via WhatsApp or e-commerce without intermediary app fees. Includes interactive features for menu customization and updates, enabling restaurants to bypass third-party marketplace commissions on direct orders.
• CRM e Programa de Fidelidade (CRM and Loyalty Program) Customer relationship management with loyalty rewards including points accumulation, cashback redemption, and segmented campaign capabilities for customer retention and re-engagement. Designed for restaurants seeking to build repeat customer behavior.
• Acelerador de Vendas (Sales Accelerator) Marketing automation suite including first purchase coupons, automated re-engagement campaigns, upselling, cashback rewards, personalized messaging for special dates, and cart abandonment recovery via WhatsApp. Campaigns are charged based on message volume with free push notifications.

Quantifiable outcome

• 95% error reduction
• +5 more outcomes

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability5 records

Feature7 records

Partnerships

15 partnerships are on record, tiered core and support.

• iFoodcoreTechnology or IntegrationOfficial Super Integradora partner recognized by iFood as the most complete and secure solution for restaurants. Provides direct communication channel with iFood team and priority support
• RappicoreTechnology or IntegrationIntegration partner enabling order centralization from Rappi marketplace into OPDV management system
• Uber EatscoreTechnology or IntegrationIntegration partner for order management and delivery coordination through Uber Eats platform
• Anota AÍcoreTechnology or IntegrationWhatsApp-based sales solution integration for streamlined order management
• GoomersupportTechnology or IntegrationComplete solutions provider for bars and restaurants with integration to OPDV platform
• GototemsupportTechnology or IntegrationDigital ordering and facilitated payment solutions integrated with OPDV system
• Foody DeliverysupportTechnology or IntegrationDelivery platform integration offering additional delivery options for customers
• AsaassupportTechnology or IntegrationPayment platform integration for invoice and payment management
• PagSegurosupportTechnology or IntegrationPayment processing integration for point-of-sale transactions
• F360supportTechnology or IntegrationPayment and financial management solution integrated with OPDV
• NappsupportTechnology or IntegrationPayment solutions provider integrated with OPDV system
• KiskadisupportTechnology or IntegrationCustom ordering and customer loyalty solutions for order personalization and retention
• 99 FoodsupportTechnology or IntegrationDelivery platform integration for additional marketplace presence
• AWSsupportStrategic or Co-development PartnerCloud infrastructure partner providing scalable and reliable platform hosting
• Google WorkspacesupportTechnology or IntegrationProductivity tools integration for business operations and team collaboration

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Linx: Linx (now part of Stone Co.) is one of Brazil's largest retail and restaurant technology vendors, offering POS, ERP, and payment solutions to food service chains. It competes directly with OPDV in restaurant management software but operates at significantly larger scale with broader product portfolio and deeper enterprise penetration.
• TOTVS: TOTVS is Brazil's leading enterprise software company with a dedicated food and restaurant vertical offering POS, ERP, and back-office solutions. It is comparable to OPDV as a restaurant-vertical SaaS vendor but serves a much larger customer base with broader cross-vertical capabilities.
• Stone Co. Stone is a major Brazilian payments and POS provider that acquired Linx to deepen its restaurant and retail software capabilities. Stone competes with OPDV on integrated payments and POS for restaurants, with significantly greater financial firepower and a broader SMB merchant base.

Direct peers

• Anota AI: Anota AI offers WhatsApp-based ordering and sales automation for restaurants in Brazil, a core module that overlaps directly with OPDV's WhatsApp chatbot and digital menu offerings. Both target the same Brazilian restaurant customers seeking to drive direct orders outside of marketplaces.
• Goomer: Goomer provides complete solutions for bars and restaurants including digital menus, ordering, and delivery management in Brazil. Goomer is explicitly integrated with OPDV and competes for the same SMB restaurant digitalization wallet, particularly in ordering and delivery orchestration.
• GoToFood (formerly Goomer GoToFood): Gototem provides digital ordering and facilitated payment solutions for restaurants and integrates with OPDV. It offers competing self-service ordering and payment experiences, positioning itself as an alternative channel for restaurants reducing marketplace dependence.

Others

• iFood: iFood is Brazil's dominant food delivery marketplace and is both OPDV's largest integration partner and an equity investor. While not a direct POS competitor, iFood's decisions on integration economics, restaurant tooling, and partner programs materially shape OPDV's competitive position.

Regional players

• Foody: Foody is a Brazilian delivery platform integrated with OPDV that competes for restaurant delivery orders. While primarily a delivery marketplace rather than a POS vendor, it is part of the same restaurant-tech ecosystem and influences OPDV's go-to-market dynamics in regional markets.

Emerging players

• Nexodata (Zatix): Zatix is an emerging Brazilian SaaS vendor offering restaurant and food service management solutions including POS, online ordering, and delivery integration. It targets a similar SMB-to-mid-market restaurant segment as OPDV and competes for the same digitalization budgets.
• Kiskadi: Kiskadi provides custom ordering and customer loyalty solutions for restaurants and integrates with OPDV. It overlaps with OPDV's CRM and loyalty modules and represents both a partner and partial competitor in the restaurant customer engagement layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/opdv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OPDV