GoTotem

What GoTotem does

GoTotem is a Brazilian B2B technology company headquartered in Joinville that provides self-service kiosk hardware and an integrated software platform for the food service industry. Its modular product suite comprises seven core offerings: Gototem FOOD for interactive kiosk-based ordering and payment, Gototem BALANÇA for per-kilo and weighing-based self-service, Gototem SMART for mobile POS in-table service, Gototem CARDÁPIO MOBILE for QR-code digital menus accessed without an app install, Gototem MENU for multi-language digital menus, Gototem PAY for self-service command payment, and Gototem KDS for kitchen display order management. Add-on modules cover cashback, discount coupons, and a back-office suite for sales, stock, reporting, and human support.

The platform is differentiated operationally by national manufacturing of kiosk hardware in Brazil with local parts inventory and on-site technician coverage nationwide within 24 hours. Technically, it differentiates through a pre-built integration ecosystem with over 20 Brazilian point-of-sale (PDV) systems, including Totvschef, Menew, Saipos, Sischef, Colibri, Desbravador, Mogo, Eclética, Nextsoft, OPDv, and Winfood, plus CRM integrations with Nummus and Fixe CRM. Orders placed via totems, mobile menus, or in-table service automatically route to the kitchen via KDS and synchronize with the establishment's existing PDV without requiring system replacement.

GoTotem monetizes through a hybrid model: one-time hardware sales of self-manufactured kiosks, recurring SaaS subscriptions (monthly or annual, quote-based), professional implementation and training services, and optional add-on modules. Its go-to-market combines a product-led growth entry point (freemium Cardápio Mobile) with a sales-led motion via WhatsApp-direct contact and a dedicated commercial team handling SMB through enterprise and multi-location accounts. Primary customer verticals include restaurants, fast food chains, per-kilo/buffet operations, convenience stores, events and temporary food operations, and franchises, all operating within Brazil. The company is privately held, reports 11-50 employees, and has not disclosed funding rounds or revenue.

Name

GoTotem

Legal name

GoTotem

Website

https://gototem.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

GoTotem is a Brazilian self-service technology company providing nationally manufactured kiosk hardware, digital menu software, and integrated ordering and payment solutions for restaurants, fast food chains, per-kilo operations, and convenience stores across Brazil.

Ownership category

akta.pro rank

Product category

Restaurant Technology

NAICS

Convenience Retailers and Vending Machine Operators (44513)

akta.pro primary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

akta.pro secondary industries

Payment Gateways & Orchestration (BPAMAFAA), Kiosk & Micro-Format Convenience Retail (CRAHABAD), Convenience Store QSR / Foodservice (Prepared Foods) (THAFAAAM)

Keywords

• Self-service kiosks
• Digital menu software
• Restaurant POS systems
• Kitchen display systems
• QR code ordering

Headquarters

HQ city

Joinville

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Totem Hardware Sales: Sale of self-service kiosk hardware manufactured nationally in Brazil with local parts and support.
2. Software as a Service (SaaS): Monthly or annual subscription for software platform access including ordering, menu management, kitchen display, and reporting capabilities. Pricing is quote-based with gradual billing as features are added.
3. Implementation and Support Services: Remote implementation including product collection, design of totem visuals, web-based training, and ongoing human support.
4. Additional Modules: Optional modules including discount coupon/agreement module, cashback module, and QR code cashback functionality.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

GoTotem provides self-service kiosk hardware (manufactured nationally in Brazil) and a proprietary digital menu and ordering SaaS platform for restaurants and food service operators. Its modular product suite enables customers to browse menus, customize items, place orders, and pay directly at interactive totems or via QR-code mobile menus, with automatic order routing to kitchen displays and synchronization with existing PDV systems. The platform also supports per-kilo scale integration, multi-language menus, cashback/loyalty modules, and back-office reporting.

Product overview

GoTotem is a Brazilian self-service technology platform providing a modular suite of kiosk (totem) and digital menu solutions for the food service and retail industries. The core portfolio consists of seven named products: Gototem FOOD (interactive kiosk-based ordering and payment), Gototem BALANÇA (weighing-based per-kilo self-service), Gototem SMART (mobile POS for in-table service), Gototem CARDÁPIO MOBILE (QR Code digital menu on the customer's phone), Gototem MENU (multi-language digital menu system), Gototem PAY (self-service command payment terminal), and Gototem KDS (kitchen display/order management system). These are complemented by add-on modules including CUPOM/CASHBACK (discount coupon and loyalty/cashback system) and an integrated back-office suite covering sales support, stock management, real-time reporting, and human customer support. The products are designed to work as an integrated ecosystem — orders placed via kiosks, mobile menus, or in-table service automatically route to the kitchen via KDS and synchronize with the establishment's existing POS (PDV) system.

Differentiator

Problem solved

Functional benefit

Brands

• Gototem FOOD: Self-service ordering system allowing customers to place orders, customize items and make payments directly at interactive totems.
• Gototem BALANÇA
• Gototem SMART
• Gototem CARDÁPIO MOBILE
• Gototem MENU
• Gototem PAY
• Gototem KDS

Products and services

• Gototem FOOD Interactive self-service kiosk system that enables restaurant customers to browse the menu, customize items, select add-ons, finalize orders, and complete payment directly at the totem without staff interaction, with automatic order dispatch to the kitchen or establishment's POS system. Targeted at restaurants, fast food chains, and food courts seeking to reduce queues and operational costs.
• Gototem BALANÇA Self-service solution for per-kilo restaurants and weighing-based operations that integrates a scale directly into the ordering system, automatically calculating the total cost based on the weight of the customer's plate. Designed for buffets and weight-based pricing restaurants that need automated weight-based pricing and checkout.
• Gototem SMART Mobile POS-based solution for in-table service and payment that transforms waiters and staff into mobile points of sale, supporting QR code reading, cashless transactions, and event integration. Targeted at restaurants seeking to modernize table service.
• Gototem CARDÁPIO MOBILE Digital menu accessed via QR Code on the customer's own phone without requiring app download, allowing customers to browse the menu, place orders, summon the waiter, and settle the bill independently. Can be started free with gradual feature additions and billing as functionality is added.
• Gototem MENU Digital menu system accessed directly by the customer, supporting multiple languages (Portuguese, English, Spanish), enabling product visualization, order personalization, and automatic routing to the kitchen. Targeted at restaurants and hospitality operations in tourist areas or multilingual environments.
• Gototem PAY Self-service payment terminal for settling bills (comandas), where the customer presents the bill, the system identifies the consumption, displays a summary, and processes payment autonomously at the terminal without staff intervention.
• Gototem KDS Kitchen Display System (KDS) for order management in kitchens, automatically sending kiosk orders to screens installed in the kitchen, providing real-time order display, production queue control, priority management, and preparation time tracking. Designed for restaurant kitchens processing orders from multiple self-service channels.
• Gototem CUPOM/CASHBACK Additional module for applying discounts via promotional codes or loyalty schemes, plus a cashback module for customer loyalty that records credits linked to the customer's CPF after purchases, with CRM integration to Nummus and Fixe CRM for customer history and personalized messaging.

Quantifiable outcome

• Up to 30% increase in average ticket value
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

Feature10 records

Partnerships

Ten partnerships are on record, tiered core.

• TotvschefcoreTechnology or IntegrationPDV (Point of Sale) system integration allowing Gototem self-service solutions to synchronize orders and payments with existing Totvschef restaurant management systems.
• MenewcoreTechnology or IntegrationPDV system integration with Menew, one of the major restaurant management platforms in Brazil, enabling seamless order synchronization.
• SaiposcoreTechnology or IntegrationPDV integration with Saipos restaurant management system for order flow synchronization between Gototem self-service and back-office operations.
• SischefcoreTechnology or IntegrationPDV integration with Sischef for restaurant management system connectivity and order synchronization.
• ColibricoreTechnology or IntegrationPDV integration with Colibri restaurant management system enabling Gototem to sync with Colibri-powered establishments.
• DesbravadorcoreTechnology or IntegrationPDV integration with Desbravador restaurant management platform for order and payment synchronization.
• MogocoreTechnology or IntegrationPDV integration with Mogo restaurant management system, also referenced in Gototem Menu for hotel operations.
• EcléticacoreTechnology or IntegrationPDV integration with Eclética restaurant management system for order synchronization.
• NummuscoreTechnology or IntegrationCashback and loyalty program integration with Nummus for the cashback module, enabling customer loyalty credits and CRM functionality.
• Fixe CRMcoreTechnology or IntegrationCRM integration with Fixe CRM for the cashback module, providing customer history tracking and personalized messaging capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• iFood: iFood is Brazil's dominant food delivery marketplace and has expanded into restaurant tech (POS, payments, online ordering) via iFood Pago and partner solutions. It is a broad incumbent with massive merchant relationships that could absorb self-service kiosk functionality.
• Square (Block): Square, part of Block, is a global payments and POS incumbent that also offers self-service kiosk hardware and restaurant software. While broader than GoTotem and not specialized in Brazilian foodservice, it represents a well-capitalized incumbent that could expand into GoTotem's space.
• Linx (Stone Co.): Linx, acquired by Stone, is one of Brazil's largest retail and restaurant software/POS providers with broad ERP and payment capabilities. It is a broad incumbent that competes indirectly with GoTotem through integrated POS and payment offerings to Brazilian merchants.
• Totvs: Totvs is Brazil's largest enterprise software company, with restaurant/retail verticals and a broad POS footprint. It is a broad incumbent that could bundle self-service capabilities into its existing restaurant suite, posing a competitive threat to GoTotem.

Direct peers

• Lightspeed Restaurant: Lightspeed Restaurant is a global cloud POS for full- and quick-service restaurants, with built-in self-service kiosk, kitchen display, and online ordering modules. It competes with GoTotem for multi-location restaurant chains seeking an integrated front-of-house and self-service platform.
• Olo: Olo is a US-based digital ordering and restaurant SaaS platform powering direct online ordering, kiosks and guest engagement for major chains. It is a relevant direct comparable for GoTotem's CARDÁPIO MOBILE, MENU and self-service ordering modules at the multi-location restaurant segment.
• Anota AI: Anota AI is a Brazilian restaurant management and digital ordering platform that helps restaurants consolidate menus, orders and delivery channels. It is the closest direct Brazilian peer to GoTotem, competing for the same SMB foodservice customer with digital-ordering and POS-adjacent capabilities.
• Zaitt: Zaitt is a Brazilian smart-vending and unattended retail operator using AI-enabled kiosks to dispense food and convenience items 24/7. It overlaps GoTotem's kiosk-based unattended retail thesis, particularly for convenience store and grab-and-go use cases in Brazil.
• Toast: Toast is a US-based all-in-one restaurant technology platform offering POS, payroll, online ordering, and self-service kiosk hardware/software. Its integrated kiosk + KDS + payments stack mirrors GoTotem's product portfolio and target use case, making it the strongest international direct comparable.

Regional players

• Rappi: Rappi is a major Latin American super-app spanning delivery, payments and merchant services across multiple countries. While primarily a delivery/payments player, its regional Latam footprint and merchant-tech ambitions make it a relevant regional comparable and potential expansion benchmark for GoTotem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/gototembrasil
• Instagraminstagram.com/gototem

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoTotem