What The Power Practice does

The Power Practice is a Coral Springs, Florida-based professional services firm founded in 2003 by Dr. Gary Gerber that provides practice management consulting exclusively to independent optometry practice owners in the United States. The firm deploys OD consultants and business management coaches on-site to client practices, where they observe operations, facilitate team alignment, and build customized action plans covering billing and coding, finance, optical retail, marketing, social media, and specialty services. Core offerings include Existing Practice Consulting, New (cold-start) Practice Consulting, Practice Acquisition Consulting, and a Quick Start Projects suite (Power Audit, Practice Profitability Tune-Up at $699, JumpStart Program at $1,200/month); an add-on Hire Smarter module delivers Wonderlic pre-employment assessments. The Power Hour podcast, the optometry industry's longest-running show with millions of listens, operates as a content sub-brand and lead-generation channel.

Revenue is generated through a mix of long-term consulting retainers and project-based fees, with go-to-market executed via sales-led enterprise field motions: free consultations, on-site visits, monthly accountability calls, and a client portal for ongoing support. Marketing relies on the podcast, content marketing, social media across six platforms, email newsletters, and an annual client retreat. The customer base is concentrated in a single vertical (US optometry) but highly fragmented across hundreds of SMB practices, with no enterprise or chain customers disclosed. The company was acquired in 2020 by Imran Hakim (an optometrist operating 250+ independent practices) and Joe Colucci (a former Essilor executive), shifting ownership from the founder to growth-oriented operators.

Name

The Power Practice

Legal name

Power Practice

Website

https://powerpractice.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

The Power Practice is a US optometry consulting firm providing on-site practice management coaching, billing/coding audits, profitability analysis, and pre-employment assessments to independent optometrists through long-term engagements and project-based services.

Ownership category

akta.pro rank

Headquarters

HQ city

Coral Springs

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Practice Management Consulting: Long-term consulting partnerships with optometry practice owners involving on-site visits, monthly calls, and ongoing support. Revenue generated through retainer or project-based fees for practice growth guidance.
2. Practice Profitability Tune-Up: One-time P&L analysis service providing detailed interpretation of practice income and expenditures. Priced at $699 for one-time engagement.
3. JumpStart Program: Project-based consulting engagement at $1,200/month until project completion. Addresses specific practice challenges like staffing, expansion, leadership, profitability, partnerships, and work/life balance.
4. Power Audit Service: Chart auditing and billing/coding review service to identify compliance issues and revenue optimization opportunities.
5. Client Resources and Portal: Password-protected client portal providing access to resources, member-only content, and ongoing client support as part of the consulting relationship.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Power Practice is an optometry practice management consulting firm that helps independent optometrists start, grow, purchase, or optimize their practices. Its core offerings include long-term Existing Practice Consulting, New Practice Consulting, Practice Acquisition Consulting, and project-based engagements such as Power Audit, Practice Profitability Tune-Up, and the JumpStart Program. Services are delivered primarily on-site by OD consultants and business management coaches, with monthly accountability calls and lifetime follow-up support.

Product overview

The Power Practice is a practice management consulting firm offering a suite of services designed to grow independent optometry practices. The core offering consists of consulting services including Existing Practice Consulting, New Practice Consulting, and Practice Acquisition Consulting. The company provides specialized diagnostic products including Power Audit (comprehensive operational assessment), Practice Profitability Tune-Up (financial analysis), and JumpStart Program (project-based goal achievement). An add-on module is Hire Smarter (in partnership with Wonderlic) for pre-employment assessments. The Power Hour Podcast serves as an educational sub-brand providing industry content. The firm differentiates through on-site consulting visits, team-based support including OD consultants and business coaches, and over 100 combined years of experience serving practice owners.

Differentiator

Problem solved

Functional benefit

Brands

• Power Hour: Optometry's longest-running podcast show, hosted by Eugene Shatsman, featuring industry news, innovation, growth strategies, and leadership development content.

Products and services

• Practice Management Consulting Core consulting service providing practice management coaching, business development support, and operational guidance for independent optometry practices.
• Existing Practice Consulting

Quantifiable outcome

• Thousands of dollars typically made available through Practice Profitability Tune-Up recommendations
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

26 partnerships are on record, tiered minor and core.

• AditminorOthersIndustry connection providing practice management solutions for optometry.
• AnagramminorOthersHealthcare technology partner offering specialized solutions.
• AvuluxminorOthersLens technology partner for migraine and light sensitivity solutions.
• BartiminorOthersEyecare technology partner.
• BlephExminorOthersBlepharitis treatment technology partner.
• EssilorLuxotticacoreOthersMajor lens and eyewear manufacturer and retailer, one of the largest in the industry. Parent company of LensCrafters, Sunglass Hut, and other retail brands.
• EuclidminorOthersVision care technology partner specializing in diagnostic solutions.
• Europa EyewearminorOthersIndependent eyewear brand partner featured in podcast discussions.
• Eye Care ProminorOthersPractice management and marketing technology for eye care professionals.
• Eye Designs GroupminorOthersOptical display and retail design solutions for practices.
• Hello RacheminorOthersVirtual assistant services for healthcare practices.
• Johnson & Johnson VisioncoreOthersMajor vision care company offering contact lenses, surgical products, and healthcare solutions.
• Kavanagh ConsultingminorOthersConsulting partner for practice management.
• MDelite Laser & AestheticminorOthersLaser and aesthetic technology for eye care practices.
• Modern Optical InternationalminorOthersOptical wholesale and distribution partner.
• National Strategic GroupcoreOthersStrategic consulting partner led by Eugene Shatsman, managing partner and practice marketing strategist.
• NeurolensminorOthersNeurolens technology partner for headache and eye misalignment solutions.
• OneSpotminorOthersBilling solutions partner for eye care practices.
• RevCycle PartnersminorOthersRevenue cycle management partner for healthcare practices.
• RoyaminorOthersVision care technology partner.
• Shuldiner Low Vision Training InstituteminorOthersLow vision specialty services and training partner.
• SpexyminorOthersOptical retail and e-commerce platform partner.
• TeemminorOthersWorkforce management and scheduling technology partner.
• Wells FargominorOthersFinancial services partner offering vision care financing and practice lending options.
• ZEISScoreOthersPremium lens technology and optical equipment manufacturer, offering precision optics and diagnostic technology.
• WonderliccoreTechnology or IntegrationPre-employment assessment partner providing scientifically validated cognitive ability, motivation, and personality testing to help practices make smarter hiring decisions. Power Practice provides access, training, and implementation support.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BSM Consulting: Practice management consulting firm serving optometrists and dentists, directly competing with The Power Practice in the eye-care segment with similar on-site advisory, coding/billing audits, and growth consulting offerings.
• Williams Group (Practice Management): Long-standing optometric practice management consultancy offering coaching, transitions, and growth services — closely paralleling Power Practice's lifecycle services from cold start to sale.
• Loewen & Associates / John F. Loewen Practice Coaching: Optometry practice coaching and consulting firm providing peer advisory groups, retreats, and one-on-one coaching — a direct competitor to Power Practice's long-term consulting and annual retreat model.

Emerging players

• Lange Financial Group: Financial and transition planning firm specialized for optometrists; overlaps with Power Practice's practice acquisition, financial analysis, and ownership transition services.
• EyeMotion (by GPN Technologies): Provides optometry practice marketing and patient engagement software with bundled consulting — competes with Power Practice's marketing/social media and operational advisory capabilities.
• Adit: Practice management software platform for dental and optometry offices; listed as a Power Practice partner, but also a potential substitute as it increasingly embeds growth and analytics features that overlap with consulting deliverables.
• Transformational Leadership for Doctors (Dr. James Ricks): Independent optometry coaching and leadership practice serving practice owners; comparable in scope (leadership, profitability, culture) but smaller and solo-practitioner rather than firm-level.

Others

• OD Wire (ODWire.org): Online optometry community and media property serving independent ODs; comparable as a content and community ecosystem in the same target audience, similar to Power Practice's Power Hour podcast strategy.
• Jobson Optical Group / Jobson Publishing: Optometry industry media and data publisher (Review of Optometry, Vision Monday); comparable as a content/distribution channel reaching the same independent optometry audience Power Practice targets.
• VisionWeb: Optical industry technology provider offering practice tools, ordering, and EHR integrations; an adjacent ecosystem player that influences the technology stack of Power Practice's clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/poweryourdream
• YouTubeyoutube.com/@PowerHourOptometry
• Facebookfacebook.com/ThePowerPractice
• LinkedInlinkedin.com/company/the-power-practice
• Instagraminstagram.com/powerpractice/?hl=en
• Pinterestpinterest.com/powerpractice

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Power Practice