PITCHcrm
PITCHcrm is a Charlotte-based SMB-focused email and SMS marketing automation platform with direct POS and tee sheet integrations, targeting golf courses, retail, and restaurant operators with vertical-specific products and a managed marketing offering.
- Company typePrivate
- Founded2011
- HeadquartersCharlotte, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What PITCHcrm does
PITCHcrm, operated by Kodology, LLC and headquartered in Charlotte, North Carolina, is a cloud-based email and SMS marketing automation platform founded in 2011. The platform is built specifically for small to medium-sized businesses and is differentiated by direct integration with point-of-sale (POS) systems — including Lightspeed — which automatically syncs customer and sales data to enable behavior-triggered, transaction-informed campaigns. The company's product surface has been organized into vertical-specific variants: PITCH | Golf (for golf course operators with tee sheet and reservation integration), PITCH | Retail & Resto (for retail and restaurant operators with POS integration), and add-on offerings including PITCHcrm | Bookings (a golf booking engine with pricing and conversion optimization) and PITCHcrm | Managed Marketing (full-service agency execution for golf courses). A built-in AI capability branded Pitch AI generates campaign content, automates messaging, and surfaces actionable insights across the platform.
The business model combines a self-serve SaaS subscription (contact-based tiers from $20 to $1,050 per month) with usage-priced SMS add-ons ($20 per 1,000 sends), higher-touch managed marketing subscriptions ($399–$599 per month), and golf booking engine subscriptions, supplemented by channel partnerships — notably a strategic integration with CourseRev for golf reservations. Distribution is primarily product-led growth via a 30-day free trial, supported by direct sales for managed services and partner-led demand generation. Customer disclosures are concentrated in the golf vertical (e.g., Westwood Plateau, Royal St. Augustine, Capitol City, and Steel Canyon Golf Clubs). Compliance posture includes GDPR, UK GDPR, and CCPA support, suggesting multi-region data handling capability, while the company remains privately held with no disclosed external funding and a headcount of 11–50 employees.
PITCHcrm firmographics
Firmographics- Name
- PITCHcrm
- Legal name
- KODOLOGY, LLC
- Website
- https://pitchcrm.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PITCHcrm is a Charlotte-based SMB-focused email and SMS marketing automation platform with direct POS and tee sheet integrations, targeting golf courses, retail, and restaurant operators with vertical-specific products and a managed marketing offering.
- Ownership category
- akta.pro rank
PITCHcrm industry classification
Industry- Product category
- Marketing Automation Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)
- akta.pro secondary industry
- Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)
Keywords
Where PITCHcrm is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PITCHcrm business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Email Marketing Platform Subscription: Contact-based subscription pricing model where customers pay based on number of active contacts. Monthly send limit is 10x number of contacts with $0.002 overage fee for additional sends.
- SMS Add-On: Per-send SMS messaging package added to base subscription. Pricing is per 1000 SMS sends at $20.00.
- Managed Marketing Services: Full-service managed marketing with dedicated account managers, customizable campaigns, and strategy meetings. Dynamic Plan at $399/month and Premium Plan at $599/month.
- Golf Booking Engine: Booking platform for golf courses that helps operators control pricing and increase direct bookings with 100% of increased revenue retained by operators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Email marketing plans from 0-50,000+ contacts |
| Unit Pricing | Monthly | SMS Add-On messaging package |
| Subscription | Monthly | Managed Marketing Dynamic Plan |
| Subscription | Monthly | Managed Marketing Premium Plan |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
PITCHcrm product offering
Product offeringCore offering
PITCHcrm provides a cloud-based email and SMS marketing automation platform that integrates directly with point-of-sale systems (including Lightspeed) to sync customer and sales data and trigger personalized automated campaigns. The platform offers vertical-specific editions for golf courses (with tee sheet integration) and retail/restaurant businesses, plus add-on modules for a golf booking engine and full-service managed marketing. All features, including the embedded Pitch AI for campaign generation, are included in the subscription with no hidden fees.
Product overview
PITCHcrm is a marketing automation platform offered as a unified product with industry-specific variants. The core PITCHcrm platform provides email and SMS marketing automation with POS integration, while specialized verticals include PITCH | Golf (for golf courses with tee sheet integration) and PITCH | Retail & Resto (for retail/restaurant businesses). Add-on modules include PITCHcrm | Bookings (golf booking engine) and PITCHcrm | Managed Marketing (full-service agency support). At the center of the platform is Pitch AI, which powers campaign generation, message automation, and actionable insights across all products.
Differentiator
Problem solved
Functional benefit
Brands
- PITCHcrm | Golf: Marketing automation and customer engagement platform built for golf courses. Connects with tee sheet and reservation systems to automate campaigns based on reservations, checked-in rounds, memberships, and new customers.
- PITCHcrm | Retail & Resto
- PITCHcrm | Bookings
- PITCHcrm | Managed Marketing
Products and services
- PITCHcrm Core cloud-based email and SMS marketing automation platform that integrates directly with point-of-sale systems to enable personalized marketing campaigns based on customer data, sales history, and behaviors. Targets small and medium-sized businesses across verticals, with transparent contact-based pricing, a drag-and-drop template builder, unlimited list segments, data collection forms, a marketing calendar, and embedded Pitch AI for campaign generation.
- PITCH | Golf Marketing automation and customer engagement platform built specifically for golf courses. Connects with tee sheet and reservation systems to automate email and SMS campaigns triggered by reservations, checked-in rounds, memberships, and new customer activity. Designed for golf course operators seeking to drive repeat play and revenue without dedicated marketing staff.
- PITCH | Retail & Resto Marketing automation platform for retail and restaurant businesses that connects directly to point-of-sale systems. Automates email and SMS campaigns driven by customer purchase history and product mix, with SMS available as an add-on. Targets small to mid-sized stores and restaurants using POS systems.
- PITCHcrm | Bookings Golf booking engine offered as an add-on to PITCHcrm. Provides an intuitive, elegant interface to help golf courses convert lookers into bookers, with pricing control, algorithmic optimization, incentive capabilities, and direct booking flow. Operators retain 100% of the increased revenue from bookings generated.
- PITCHcrm | Managed Marketing Full-service managed marketing service for golf courses, providing marketing consultation, lead generation, website tracking, marketing calendar management, and automated campaigns (engagement, defector, and product highlight campaigns). Includes dedicated account managers, customizable campaigns, and monthly performance reviews in the Premium tier ($599/month); the Dynamic tier ($399/month) provides a fixed set of automated campaigns and direct customer service support.
Quantifiable outcome
- 200+ million emails sent through the platform
- +2 more outcomes
Companies that use PITCHcrm
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
PITCHcrm technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature8 records
PITCHcrm partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CourseRevcoreExpanded partnership with CourseRev to deliver integrated marketing automation and AI-powered booking solutions for golf courses. The collaboration connects PITCHcrm's marketing automation with CourseRev's voice, chat, and web booking tools. Golf course operators benefit from unified reservations and marketing automation in a single ecosystem, enabling personalized email and SMS campaigns alongside seamless tee-time bookings.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
PITCHcrm competitors and assessment
Company assessmentDirect peers
- Mailchimp: Mailchimp is the dominant SMB-focused email marketing and automation platform. It competes head-on with PITCHcrm in contact-based subscription email marketing for small businesses, with overlapping templates, automation, and free-tier pricing strategies.
- GetResponse: GetResponse is an email marketing and automation platform focused on SMBs with landing page builders, automation, and webinar tools. Its all-in-one SMB marketing approach is comparable to PITCHcrm's platform positioning.
- Constant Contact: Constant Contact is a long-standing SMB email marketing platform targeting small businesses and non-profits. Its pricing tiers, ease-of-use positioning, and SMB focus directly overlap with PITCHcrm's value proposition.
- Omnisend: Omnisend specializes in email and SMS marketing for ecommerce and retail SMBs with strong POS and shop integration. Its retail-focused lifecycle automation competes with PITCHcrm's Retail & Resto vertical product.
- Brevo (formerly Sendinblue): Brevo provides email, SMS, and marketing automation for SMBs with transparent contact-based pricing. Its pricing model and SMB target customer closely parallel PITCHcrm's affordable email/SMS subscription offering.
- Klaviyo: Klaviyo is a leading email and SMS marketing platform built on first-party customer data, with strong retail and e-commerce integrations. It competes with PITCHcrm on POS-data-driven personalization and lifecycle automation for SMB and mid-market customers.
- ActiveCampaign: ActiveCampaign offers email marketing, automation, and CRM for small to mid-sized businesses. Its automation workflow builder and SMB GTM closely mirror PITCHcrm's positioning as an affordable, easy-to-use marketing automation platform.
- CourseRev: CourseRev is PITCHcrm's strategic partner that provides AI-powered voice, chat, and web booking tools for golf courses. Its golf booking platform is a complementary go-to-market partner and the closest adjacent solution serving the same golf operator customers.
Broad incumbents
- HubSpot Marketing Hub: HubSpot is a broad marketing, sales, and CRM platform serving SMBs through enterprises. It overlaps with PITCHcrm on email marketing and automation but sells a much wider portfolio at higher price points to growing businesses.
Emerging players
- Drip: Drip is an ecommerce-focused email and SMS marketing automation platform. Its SMB-friendly e-commerce lifecycle workflows and behavioral personalization are comparable to PITCHcrm's POS-driven campaign capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
PITCHcrm social profiles
Digital presencePITCHcrm financial estimates
Financial estimateRevenue estimate
Valuation estimate
PITCHcrm leadership team
Management profileNumber of profiles
Profiles2 records
PITCHcrm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PITCHcrm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PITCHcrm
What does PITCHcrm do?
PITCHcrm provides a cloud-based email and SMS marketing automation platform that integrates directly with point-of-sale systems (including Lightspeed) to sync customer and sales data and trigger personalized automated campaigns. The platform offers vertical-specific editions for golf courses (with tee sheet integration) and retail/restaurant businesses, plus add-on modules for a golf booking engine and full-service managed marketing. All features, including the embedded Pitch AI for campaign generation, are included in the subscription with no hidden fees.
Is PITCHcrm a public or private company?
PITCHcrm is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PITCHcrm founded?
PITCHcrm was founded in 2011. It employs 11 to 50 people.
Where is PITCHcrm based?
PITCHcrm is headquartered in Charlotte, United States, in the North America region.
How does PITCHcrm make money?
Four revenue lines are on record. Email Marketing Platform Subscription is the primary driver. The others are SMS Add-On, managed Marketing Services and golf Booking Engine.
Who are PITCHcrm's main competitors?
Direct peers on record are Mailchimp, GetResponse, Constant Contact, Omnisend, Brevo (formerly Sendinblue), Klaviyo, ActiveCampaign and CourseRev. HubSpot Marketing Hub is listed as a broad incumbent. Drip is listed as an emerging player.
Does PITCHcrm have an API?
No public API is recorded for PITCHcrm.
What industry is PITCHcrm in?
PITCHcrm's product category is Marketing Automation Software. Its primary akta.pro industry code is MPAAAIAC, Marketing Automation & Lifecycle/Drip Campaign Management, with a secondary code of MPAAAIAA, Email Marketing Services (Campaign Strategy, Design, Deliverability). Its NAICS code is 5132 and its SIC code is 7372.