Pinpoint

What Pinpoint does

Pinpoint GmbH is a Chemnitz, Germany-based deep-tech startup (founded 2021, 1-10 employees) that develops Ultra-Wideband (UWB) indoor positioning systems for enterprise customers in retail, mobility/public infrastructure, and event/entertainment sectors. Its core technology uses a Downlink-Time Difference of Arrival (DL-TDOA) approach — a GPS-like reverse TDoA architecture — in which the position is calculated on the end device rather than a central server. The product stack centers on the SATlet, a patented wireless-synchronized UWB anchor (1 ns precision, FiRa/IEEE 802.15.4z compliant) that functions as an indoor GPS satellite, complemented by the TRACElet receiver, GATElet gateway, an embeddable UWB Module, the EasyPlan configuration tool, and SDKs for iOS, Android, Flutter, and Embedded C. The architecture supports unlimited simultaneous end devices and processes positioning data on-device, eliminating cloud transmission and preserving user privacy.

The company monetizes primarily through hardware sales (Starter Kits, SATlets, TRACElets, GATElets, Installation Kits, and UWB Modules) plus bundled Prototyping and Mapping software licenses, with a PayPal-purchasable Starter Kit and a quote-based enterprise sales motion. Distribution runs through direct enterprise field sales and a verticalized partner/integrator network spanning industrial RTLS (Noccela), smart buildings (Dormakaba), public transport (CI4), healthcare (Micromed), vehicle tracking (Peak Mobility), and events (CHAAANZ), with technology partners including Qorvo, LEGIC, MapsPeople, and ACCURAS. Pinpoint is a FiRa Consortium Associate Member and has received EU co-funding (ERDF/JTF and ESF) alongside a 2023 investment from TGFS Sachsen. Disclosed named customers include DB Systel GmbH (Deutsche Bahn) for rail passenger navigation, Verkehrsautomatisierung Berlin GmbH for transport automation, and Mugler SE for trade-fair gamification.

Name

Pinpoint

Legal name

Pinpoint GmbH

Website

https://pinpoint.de

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Pinpoint GmbH is a German deep-tech startup that builds UWB-based indoor positioning systems using patented SATlet anchors and DL-TDOA technology, serving enterprise customers in retail, mobility, and event sectors.

Ownership category

akta.pro rank

Product category

Indoor Positioning Systems

NAICS

Wired and Wireless Telecommunications (except Satellite) (5171)

SIC

Computer Communications Equipment (3576), Measuring & Controlling Devices, Nec (3829)

akta.pro primary industry

Wi‑Fi Location Services & RTLS (BLE/UWB/Wi‑Fi positioning) (HDAFACAK)

akta.pro secondary industries

Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF), Geofencing, Proximity & Location-Based Engagement Platforms (BPAMANAJ)

Keywords

• Indoor positioning systems
• UWB indoor navigation
• Real-time location services
• Indoor location tracking
• Positioning infrastructure hardware

Headquarters

HQ city

Chemnitz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Hardware Products: Sale of UWB hardware including SATlets, TRACElets, GATElets, UWB modules, Installation Kits, and Starter Kits. The Starter Kit includes 6 SATlets, 1 TRACElet, 1 CHECKlet, 1 Pixel 8 Pro/Samsung S24+, 1 Prototyping License, 1 Mapping License and is available via PayPal purchase link.
2. Software Licenses: Prototyping Licenses and Mapping Licenses are bundled with hardware kits. SDKs available for integration. Setup and configuration tools like EasyPlan are provided with the system.
3. Partner Integration Services: Partner network provides integration services. The company offers support with integration through consultation, expert referrals, and individual implementation of customer requirements in areas of Knowledge, Deployment, and Integration.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Pinpoint develops and sells an Ultra-Wideband (UWB) based indoor positioning infrastructure built around self-developed SATlet anchor points that act as indoor GPS satellites. The portfolio includes SATlets, TRACElets, GATElets, UWB modules, installation kits and a Starter Kit, supported by the EasyPlan configuration tool, an SDK for iOS, Android, Flutter and Embedded C, and mobile apps for positioning, navigation and network updates. Positioning is calculated on the end device using Downlink-TDOA, delivering centimeter-level accuracy for enterprise customers in retail, mobility/public infrastructure, and event/entertainment venues.

Product overview

Pinpoint offers a comprehensive UWB (Ultra-Wideband) indoor positioning and navigation system. The portfolio centers on the Starter Kit, which includes SATlet anchor devices, TRACElet receivers, and supporting hardware. SATlets function as indoor GPS satellites providing highly synchronous UWB positioning signals with 30cm accuracy. The system uses Downlink-TDOA technology with positioning calculated directly on the user's device, eliminating the need for a central server. Supporting products include the GATElet gateway for remote diagnostics, the Installation Kit for optimal mounting, and the embeddable UWB-Module. The software ecosystem includes EasyPlan for setup and configuration, Pinpoint SDK supporting iOS/Android/Flutter/Embedded C platforms, and mobile applications for positioning and navigation. The company is a member of the FiRa Consortium and their technology is compliant with IEEE 802.15.4z and FiRa 2.0 standards.

Differentiator

Problem solved

Functional benefit

Brands

• SATlet: Small, intelligent anchor points that serve as indoor GPS satellites for UWB positioning, providing highly synchronous ultrawideband positioning signals using Downlink-TDOA method with up to 30 cm accuracy.
• TRACElet
• GATElet
• EasyPlan
• Pinpoint Positioning
• Pinpoint Navigation
• Pinpoint Updater

Products and services

• Starter Kit (Prototyping Kit) Complete UWB indoor positioning system starter package based on Downlink-TDOA technology. Includes 6 SATlets, 1 TRACElet, 1 CHECKlet, a smartphone (Pixel 8 Pro or Samsung S24+), plus prototyping and mapping licenses. Calculates position directly on the device without requiring a central server. Designed for enterprise integrators and developers evaluating and prototyping UWB indoor positioning.
• SATlet Small, intelligent UWB anchor point functioning as an indoor GPS satellite. Provides highly synchronous UWB positioning signals using the Downlink-TDOA method, enabling positioning accuracy up to 30 cm. Features wireless synchronization without Ethernet or IP network connection, Bluetooth LE configuration, and an integrated battery providing 35 hours of operation. Sold to enterprise customers deploying indoor positioning networks.
• GATElet Gateway device that enables remote diagnostics of Pinpoint positioning networks. Supports UWB reception per IEEE 802.15.4z DL-TDOA with FiRa 2.0 Untracked Navigation Profile. Network connectivity via WLAN, 4G, or Ethernet. Protection class IP65. 230 V power supply. Data provision via Nagios or Pinpoint monitoring service.
• Installation Kit Mounting equipment for long-term installation of Pinpoint positioning networks. 22 cm length with 1/4 inch threaded mount, 90 degree swivel and rotatable ball bearing, 3-hole mounting base. Ensures optimal UWB signal propagation for SATlets.
• UWB-Module Embeddable UWB hardware module that can operate as infrastructure node (SATlet) or positioning module (TRACElet). Supports UWB channels 5 (6.5 GHz) and 9 (8 GHz) per IEEE 802.15.4z and FiRa 2.0 DL-TDOA. Features wireless UWB synchronization without ETH or IP network connection. FCC, SRRC and ETSI certified Q4 2021. Sold to integrators embedding UWB into their own products.
• TRACElet UWB receiver that receives positioning signals from the SATlet network using the Downlink-TDOA method. Calculates position on-device and shares via Bluetooth LE. Designed for indoor use, with 5V power supply and integrated battery providing 8 hours of operation. Used by customers needing a dedicated UWB receiver rather than a smartphone.
• EasyPlan Setup Tool Setup and configuration software tool that guides users step-by-step through creating building models and configuring SATlets. Supports drag-and-drop placement on floor plans and configuration via Bluetooth/UWB. Provided with the system for system integrators and enterprise operators.
• Pinpoint SDK Software development kit providing tools for seamless integration of Pinpoint indoor positioning into custom applications. Available for iOS, Android, Flutter, and Embedded C platforms. Sold to application developers and integrators building location-based services on top of Pinpoint's positioning network.
• Pinpoint Navigation App Navigation application developed with MapsPeople partner, demonstrating how to digitize buildings for indoor navigation and location-based services using UWB technology. Used as a reference deployment by enterprise customers in retail, mobility and event venues.

Quantifiable outcome

• Positioning accuracy up to 30 cm
• +4 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

15 partnerships are on record, tiered core, important and minor.

• QorvocoreTechnology or IntegrationTechnology partner providing UWB transceiver and technology components for Pinpoint's indoor positioning hardware products.
• LEGICcoreTechnology or IntegrationTechnology partner for secure interaction solutions integrated with Pinpoint's UWB positioning technology.
• ACCURAScoreTechnology or IntegrationTechnology partner providing mapping and navigation software integration with Pinpoint's UWB positioning.
• MapsPeoplecoreTechnology or IntegrationStrategic partnership for building digitization and indoor navigation. MapsPeople develops apps showing how to digitalize buildings for UWB navigation and location-based services. Joint Pinpoint Navigation app developed.
• NoccelaimportantImplementation/ SI/ Consulting PartnerIndustrial RTLS and IoT integrator providing deployment services for Pinpoint positioning networks.
• DormakabaimportantImplementation/ SI/ Consulting PartnerSmart building integrator integrating Pinpoint UWB positioning into intelligent building access control solutions.
• CI4 (ci4rail)importantImplementation/ SI/ Consulting PartnerAutomotive engineering integrator for public transport, integrating Pinpoint positioning technology into vehicle systems.
• MicromedminorImplementation/ SI/ Consulting PartnerHealthcare integrator deploying Pinpoint positioning technology for healthcare facility applications.
• Peak MobilityminorImplementation/ SI/ Consulting PartnerVehicle tracking integrator for next-generation vehicle positioning solutions.
• CHAAANZminorImplementation/ SI/ Consulting PartnerEvent-app provider integrator for location-based services at events and festivals.
• FiRa ConsortiumcoreStrategic or Co-development PartnerAssociate member contributing to UWB standardization. Pinservices development of UWB untracked navigation standards. Certified products meeting FiRa 2.0 specifications.
• EHI (EHI Retail Institute)minorOthersResearch and education institute for the retail industry - collaboration on retail positioning applications.
• Rails (Rail.S)minorOthersInnovation network for digital mobility - collaboration on mobility and public transport positioning applications.
• Silicon SaxonyminorOthersRegional high-tech network based in Saxony - local ecosystem collaboration.
• WiFi NOWminorGTM or Marketing PartnerEvent partner for UWB in Action industry event showcasing UWB technology deployments.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sewio Networks: Czech Republic-based UWB RTLS platform vendor serving manufacturing, sports, retail, and smart buildings. Competes with Pinpoint on UWB anchor hardware and positioning software.
• Quuppa: Finland-based UWB RTLS provider offering indoor positioning systems to enterprises globally. Most direct head-to-head competitor to Pinpoint in UWB-based RTLS infrastructure.
• infsoft GmbH: German indoor positioning and asset tracking provider offering BLE, Wi-Fi, and UWB-based solutions. Same geography as Pinpoint and overlapping target verticals (retail, mobility, events).
• Estimote: UWB and BLE indoor location platform with developer-friendly SDK and beacons. Targets similar enterprise use cases in retail and venue analytics, and is part of the broader UWB ecosystem.

Broad incumbents

• Zebra Technologies (MotionWorks): Global enterprise hardware and RTLS provider with MotionWorks indoor positioning solutions. Larger incumbent offering UWB and other RTLS at scale across logistics, retail, and healthcare.
• Inpixon: US-listed indoor positioning and intelligence platform combining UWB, BLE, and Wi-Fi for enterprises and government. Broader analytics portfolio competes with Pinpoint's positioning layer in retail and large venues.
• HID Global (Bluvision): Large identity and RTLS provider (including Bluvision UWB assets) offering enterprise location services. Incumbent in the same RTLS market Pinpoint targets with much greater channel scale.
• HERE Technologies: Global mapping and location platform with indoor mapping efforts in venues and airports. Larger incumbent with a software-led model that could overlap with Pinpoint's positioning and wayfinding applications.

Emerging players

• Blueiot: China-based UWB RTLS hardware and platform provider rapidly expanding globally. Competes with Pinpoint on UWB anchor hardware pricing and industrial RTLS deployments.

Others

• MapsPeople: Indoor mapping and wayfinding platform partner of Pinpoint. Complementary rather than competitive — provides the map/navigation app layer on top of Pinpoint's positioning infrastructure.

Market position

Competitive moat6 records

Key highlights1 record

Customer concentration

• LinkedInlinkedin.com/company/pinpoint-gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pinpoint