Yay! Forms
Yay! Forms is an AI-powered conversational form, survey, and quiz builder serving marketing, product, HR, research, customer success, and agency teams via a self-serve SaaS platform with AI-driven insights and native CRM integrations.
- Company typePrivate
- Founded2022
- HeadquartersOrlando, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Yay! Forms does
Yay! Forms (legal entity YAYFORMS, LLC) is a privately-held SaaS company founded in May 2022 that operates an AI-powered conversational form, survey, and quiz builder targeted at marketing, product, customer success, HR, research, and agency teams. The platform is delivered as a self-serve web application at app.yayforms.com with no direct sales force; customer acquisition is entirely product-led through a 7-day free trial (no credit card required) and SEO-optimized comparison pages against incumbents Typeform, Jotform, and SurveyMonkey. Pricing is subscription-based on three tiers — Starter at $9/month annually (200 responses), Plus at $29/month (2,000 responses, with integrations), and Professional at $59/month (20,000 responses, with custom domain) — plus tiered add-ons for additional responses. The company is bootstrapped with no disclosed external funding rounds, 1-10 employees, registered in Wyoming, and serves a global user base of more than 44,000 accounts with the product available in English, Portuguese, and Spanish.
The core technical product is a form builder where AI generates form structure from a natural-language prompt in under 30 seconds and supports conversational editing thereafter; respondents experience conversational question flows with logic branching, partial-response capture, and per-question drop-off analytics. On the analytics side, the platform applies AI-powered insights, sentiment and emotion classification, keyword extraction and text categorization, automated NPS scoring, lead qualification scoring, and a conversational analytics interface that answers questions about response sets in plain language. Server-side conversion event delivery for Meta Pixel, designed to survive ad-blockers and carry UTMs through the backend, is a notable technical differentiator for paid-traffic marketers. The platform ships 28 native integrations spanning major CRMs (HubSpot, GoHighLevel, Pipedrive, Kommo), analytics (GA4, Google Tag Manager, Microsoft Clarity), automation (Zapier, Make, ActiveCampaign), and real-time notification channels (WhatsApp, Telegram, email, signed webhooks), plus an API and a WordPress plugin for embedded use.
Monetization follows a horizontal SaaS pattern: the same engine is sold across multiple use cases (lead capture, NPS, employee feedback, market research, quiz funnels, high-ticket sales qualification), each with a dedicated landing page and SEO tail. Acquisition complements PLG with a free competitor-migration service that rebuilds customer forms from competing platforms within 24 hours, including response history, explicitly framed as a switching-cost offensive. To date, more than 125M responses have been processed across the user base. The company explicitly lacks SOC 2 Type II, HIPAA, and ISO 27001 certifications, which materially constrains its addressable enterprise and healthcare procurement pipelines and points to a competitive ceiling versus Typeform Enterprise and Formstack in regulated verticals.
Yay! Forms firmographics
Firmographics- Name
- Yay! Forms
- Legal name
- YAYFORMS, LLC
- Website
- https://yayforms.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Yay! Forms is an AI-powered conversational form, survey, and quiz builder serving marketing, product, HR, research, customer success, and agency teams via a self-serve SaaS platform with AI-driven insights and native CRM integrations.
- Ownership category
- akta.pro rank
Yay! Forms industry classification
Industry- Product category
- Form Builder Software
- NAICS
- Software Publishers (5132), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Live Polling, Quizzing & Formative Assessment Engagement Tools (EDAFAGAB)
- akta.pro secondary industries
- Survey, Formative Assessment & Classroom Response (Quizzes/Polls) Tools (EDAFADAN), eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ), Assessment & Quiz Item Authoring Tools (within course builders) (EDAFAHAG)
Keywords
Where Yay! Forms is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Yay! Forms business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Tiered subscription model with three plans (Starter, Plus, Professional) billed monthly or annually. Revenue based on monthly response limits with optional add-ons for additional responses and custom domains.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter - 200 responses/month with core AI features |
| Subscription | Annual | Plus - 2,000 responses/month with integrations and notifications |
| Subscription | Annual | Professional - 20,000 responses/month with custom domain |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Yay! Forms product offering
Product offeringCore offering
Yay! Forms is a SaaS form, survey, and quiz builder that allows users to generate complete form structures from natural-language prompts in under 30 seconds. The platform includes AI-powered response analysis (insights, sentiment, emotion, keyword extraction), AI-generated personalized email feedback, logic branching, drop-off analytics, and native integrations with CRMs and analytics tools. It is sold as a tiered subscription (Starter, Plus, Professional) accessed via a self-serve web application.
Product overview
Yay! Forms is a unified AI-powered form builder platform that offers conversational forms, surveys, quizzes, and lead capture tools. The core product is the form builder (Yay! Forms) which provides AI analysis capabilities including insights, sentiment/emotion analysis, keyword extraction, and AI-generated email feedback. Additional specialized offerings include NPS Surveys for customer loyalty measurement, Lead Capture Tool for paid traffic optimization, Quiz Funnel for marketing qualification, and High-Ticket Sales Forms for premium lead qualification. The platform integrates natively with major CRMs (HubSpot, GoHighLevel, Pipedrive), analytics tools (Google Analytics GA4, Microsoft Clarity), and marketing platforms (Meta Pixel, ActiveCampaign) across Starter, Plus, and Professional pricing tiers.
Differentiator
Problem solved
Functional benefit
Products and services
- Yay! Forms Platform Core SaaS platform for building conversational forms, surveys, and quizzes. Includes AI form generation, logic branching, drop-off analytics, partial response capture, AI insights, and 28 native integrations, sold via Starter, Plus, and Professional subscription tiers.
- NPS Surveys
- Lead Capture Tool Interactive capture forms and quizzes designed to convert visitors into leads, with native Meta Pixel and GA4 tracking, direct CRM integration, and partial response capture for paid traffic optimization.
- Quiz Funnel Interactive quiz builder for marketing and sales, featuring lead capture, qualification, AI scoring, advanced tracking, and Kanban pipeline management for quiz responses.
- High-Ticket Sales Forms Conversion-optimized application forms for high-ticket sales with qualification questions, premium branding, logic branching for applicant scoring, and CRM integration.
Quantifiable outcome
- 2x more responses at half the price compared to Typeform (2,000 responses for $29/mo vs 1,000 responses for $56/mo)
- +2 more outcomes
Companies that use Yay! Forms
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles4 records
Yay! Forms technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability13 records
Feature10 records
Yay! Forms partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core.
- ZapiercoreNative integration with Zapier enabling users to connect Yay! Forms to 3,000+ apps via automated Zaps. Users authenticate with API token and can set up triggers based on form submissions to automate workflows across their entire stack.
- Make (Integromat)coreIntegration with Make (formerly Integromat) allowing users to create automated scenarios based on form submissions. Users configure webhooks within Yay! Forms and connect to Make's visual workflow builder.
- ActiveCampaigncoreNative integration with ActiveCampaign enabling contact creation, list management, and marketing automation triggers based on form responses. Supports lead nurturing sequences, event registration, and customer feedback follow-up automation.
- HubSpotcoreNative integration with HubSpot allowing automatic creation of contacts, deals, and companies from form responses. Supports conditional sending and historical response synchronization. Available on Plus plan.
- GoHighLevelcoreNative integration with GoHighLevel enabling automatic creation of contacts, opportunities, and companies with pipeline and stage mapping. Supports tagging, conditional sending, and historical data sync.
- Google SheetscoreNative integration sending form responses to Google Sheets in real-time. Supports auto-save of incomplete responses to spreadsheet after set idle time. No coding required.
- Google Analytics GA4coreNative GA4 integration requiring only the Measurement ID. Tracks form submissions and user interactions with simplified configuration, no manual snippet. Available on Plus plan.
- Google Tag ManagercoreNative GTM integration allowing users to configure tags and triggers for form interactions. Users enter their GTM ID directly in the form settings.
- Meta Facebook PixelcoreNative Meta Pixel integration for tracking form performance and building custom audiences. Supports both client-side and server-side events. Available on Plus plan.
- WhatsAppcoreNative WhatsApp integration for receiving real-time notifications on form submissions. Users configure their phone number directly in the form settings to receive instant alerts.
- TelegramcoreNative Telegram integration for instant notifications on form submissions. Supports trigger conditions based on form responses, custom message subjects, and case-insensitive matching.
- WebhookcoreGeneric webhook integration for sending real-time form data to any external system. Supports HMAC SHA256 payload signing for authenticity verification, SSL verification, and custom headers.
- EmailcoreEmail notification integration for receiving instant alerts when forms are submitted. Users configure notification email address directly in the form settings with customizable message content.
- PipedrivecoreNative Pipedrive integration for creating deals and contacts directly from form submissions. Available on Plus plan alongside HubSpot and GoHighLevel CRM integrations.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Yay! Forms competitors and assessment
Company assessmentDirect peers
- Typeform: Direct competitor offering conversational forms, surveys, and quizzes with strong brand presence in marketing. Yay! Forms explicitly targets Typeform with comparison pages and free migration services.
- Jotform: Direct competitor offering a broad form builder with HIPAA/Gold plan compliance. Yay! Forms compares pricing and features against Jotform directly and offers free migration.
- SurveyMonkey: Direct competitor focused on survey creation and analysis at enterprise scale. Yay! Forms positions its AI-driven insights and pricing as an alternative.
- Tally: Direct competitor offering a free-tier-friendly, minimalist form builder popular with creators and SMBs. Competes with Yay! Forms on price-sensitive form-builder buyers.
- Formstack: Direct competitor focused on secure, compliance-ready forms for healthcare and regulated industries. Yay! Forms explicitly recommends Formstack for HIPAA buyers it cannot serve.
- Paperform: Direct competitor offering a design-forward, conversational form builder with payment and workflow features targeting SMBs and creators.
- Cognito Forms: Direct competitor offering a powerful form builder with calculations and conditional logic at competitive pricing for SMBs.
Emerging players
- Fillout: Emerging form builder emphasizing Airtable integration and AI-assisted form generation. Competes for the same AI-native, creator/SMB segment.
Broad incumbents
- Google Forms: Broad incumbent offering free form creation bundled with Google Workspace. Sets a zero-cost pricing floor for the entire category.
- Microsoft Forms: Broad incumbent offering free forms, quizzes, and polls bundled with Microsoft 365. Competes at the bottom of the market on price and ecosystem integration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Yay! Forms social profiles
Digital presenceYay! Forms compliance and trust
Trust signalCompliance4 records
Yay! Forms financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yay! Forms leadership team
Management profileNumber of profiles
Yay! Forms funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yay! Forms M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yay! Forms
What does Yay! Forms do?
Yay! Forms is a SaaS form, survey, and quiz builder that allows users to generate complete form structures from natural-language prompts in under 30 seconds. The platform includes AI-powered response analysis (insights, sentiment, emotion, keyword extraction), AI-generated personalized email feedback, logic branching, drop-off analytics, and native integrations with CRMs and analytics tools. It is sold as a tiered subscription (Starter, Plus, Professional) accessed via a self-serve web application.
Is Yay! Forms a public or private company?
Yay! Forms is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Yay! Forms founded?
Yay! Forms was founded in 2022. It employs 1 to 10 people.
Where is Yay! Forms based?
Yay! Forms is headquartered in Orlando, United States, in the North America region.
How does Yay! Forms make money?
One revenue line is on record: saaS Subscription.
Who are Yay! Forms's main competitors?
Direct peers on record are Typeform, Jotform, SurveyMonkey, Tally, Formstack, Paperform and Cognito Forms. Fillout is listed as an emerging player. Broad incumbents are Google Forms and Microsoft Forms.
Does Yay! Forms have an API?
Yes. Yay! Forms offers an API that developers can use to integrate with the platform. API tokens can be generated at https://app.yayforms.com/me. The API supports integrations via Zapier, Make, and direct webhook connections. The platform supports HMAC SHA256 signed payloads for webhook security, SSL verification for payload deliveries, and custom headers. Developer documentation is at yayforms.com/developers/api.
What industry is Yay! Forms in?
Yay! Forms's product category is Form Builder Software. Its primary akta.pro industry code is EDAFAGAB, Live Polling, Quizzing & Formative Assessment Engagement Tools, with a secondary code of EDAFADAN, Survey, Formative Assessment & Classroom Response (Quizzes/Polls) Tools. Its NAICS code is 5132 and its SIC code is 7372.