Earnworthy

What Earnworthy does

Earnworthy is a privately held, founder-operated growth marketing company based in Port St. Lucie, Florida, serving local service businesses (home services, mobile services, and professional services) on Florida's Treasure Coast. Founded in 2015 by Nicholas Scalice, the company operates a three-division structure: Earnworthy Agency (custom Growth Strategy engagements and Smart Site builds), Earnworthy Amplify (a productized SaaS install of seven marketing systems — including lead capture, automated 30-second follow-up, unified inbox, review automation, and campaign management — built on top of the HighLevel CRM platform at $197/month plus a $297 setup), and Earnworthy Academy (on-demand training in the proprietary Multiplier Framework, offered as a $47/month subscription with a community component called Multiplier Builders). The underlying technology stack is predominantly the HighLevel platform augmented with proprietary templates, automation workflows, trademarked system branding (Rapid Responder, Lead Tracker, Universal Inbox, Campaign Engine, Review Booster, Mobile HQ, Card Share, Directory Sync, S³ Framework, List Reviver), and the Multiplier Framework methodology; AI capabilities including voice agents, conversational chat, and content generation are layered on top of the HighLevel infrastructure as both pay-as-you-go usage-based features and a bundled $147/month Unlimited AI Plan. Revenue mechanics combine monthly recurring subscriptions (Amplify core, Academy, Directory Sync, Unlimited AI, AI Voice Agent add-ons), one-time build fees (Smart Site at $697, Blueprint at $797, Power Hour at $297), and usage-based charges (SMS, voice minutes, AI content). The company is bootstrapped with 1-10 employees, claims 1,000+ businesses served since 2015, and reports $10M+ in cumulative ad spend managed, with all distribution handled through direct digital channels and the founder's personal brand and community involvement rather than third-party resellers.

Name

Earnworthy

Legal name

Earnworthy, LLC

Website

https://earnworthy.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Earnworthy is a founder-led marketing company serving Treasure Coast, Florida local service businesses through three divisions: Agency services, the Amplify SaaS platform (HighLevel-powered marketing systems at $197/month), and a subscription-based training Academy built around the proprietary Multiplier Framework.

Ownership category

akta.pro rank

Product category

Marketing Automation SaaS for Local Service Businesses

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511), Marketing Consulting Services (541613), Advertising Agencies (541810)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

CRM Implementation & Customization Services (BPAEAGAC)

akta.pro secondary industries

Marketing Automation & Campaign Management CRM (HDAEAFAB), Customer, Marketing & Sales Consulting (BPAHACAG), CRM Strategy & Consulting (BPAFAFAA), CRM Strategy, Implementation & Managed Services (MPAAAIAD)

Keywords

• Landing Page Optimization
• Marketing Automation Platform
• Local SEO Services
• Lead Generation Systems
• SMB Marketing SaaS

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Earnworthy Amplify (SaaS): Monthly subscription SaaS product built on HighLevel. Includes 7 pre-built marketing systems installed and configured. Billed monthly at $197/month + $297 one-time setup. Includes $10 monthly usage credit. Usage-based fees for SMS, calls, emails, and AI features billed on top. Month-to-month, cancel anytime.
2. Earnworthy Academy (Training): On-demand video courses, worksheets, templates, live Q&A, and community access. Priced at $47/month (founding member rate; normally $97/month). Pre-launch at time of data extraction.
3. Earnworthy Agency (Done-for-you): Custom pricing for done-for-you marketing services including Growth Strategy, Marketing Systems, Smart Sites, and Meta Ads. Smart Site build starts at $697 one-time. Growth Strategy engagements start at $297 (Power Hour) or $797 (Blueprint).
4. Smart Site Build: One-time build fee of $697 for up to 5 pages. Additional pages $97 each. Hosting included with Amplify subscription. Standalone hosting-only option at $47/month if Amplify CRM is discontinued.
5. AI Add-Ons: Pay-as-you-go AI features (Voice AI $0.26/min, Conversation AI $0.04/message, etc.) or Unlimited AI Plan at $147/month for unlimited access to all AI features.
6. Amplify Add-Ons: AI Voice & Chat Agent ($497/agent), List Reviver™ ($297/campaign), Directory Sync™ ($47/month), Build Hours™ ($65/hour in 5-hour bundles).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Earnworthy sells a productized marketing SaaS platform called Earnworthy Amplify ($197/month + $297 setup) that installs seven pre-configured marketing systems (Card Share, Rapid Responder, Lead Tracker, Universal Inbox, Campaign Engine, Review Booster, Mobile HQ) inside a HighLevel-powered CRM in 30 days. The offering is delivered through three paths: Amplify (SaaS), Academy (on-demand training at $47/month), and Agency (done-for-you Growth Strategy engagements, Smart Site builds, and custom Marketing Systems). The platform targets local service businesses on Florida's Treasure Coast.

Product overview

Earnworthy operates as a marketing education and SaaS company with three divisions: Academy (training), Amplify (productized SaaS), and Agency (custom services). The core product is Earnworthy Amplify ($197/month), a HighLevel-powered marketing platform that installs 7 systems in 30 days. Amplify is available as standalone or with add-ons including Smart Sites ($697 build), AI Voice & Chat Agent ($497/agent), Directory Sync ($47/month), and Amplify Build Hours ($65/hour). Academy offers on-demand courses at $47/month founding rate. Agency provides custom Growth Strategy sessions (Multiplier Power Hour at $297, Multiplier Blueprint at $797) and Marketing Systems builds. Supporting products include the Marketing Is the Multiplier book, Multiplier Memo newsletter (free), and free marketing tools. AI features (Voice AI, Conversation AI, Content AI, Funnel AI, Reviews AI) are available pay-as-you-go or via Unlimited AI Plan ($147/month).

Differentiator

Problem solved

Functional benefit

Brands

• Earnworthy Academy: On-demand training, worksheets, live Q&A, and the Multiplier Builders community for learning the Multiplier Framework.
• Earnworthy Amplify
• Earnworthy Agency
• Marketing Is the Multiplier
• Multiplier Memo

Products and services

• Earnworthy Amplify SaaS marketing platform built on HighLevel that installs 7 proven systems (Card Share, Rapid Responder, Lead Tracker, Universal Inbox, Campaign Engine, Review Booster, Mobile HQ) in 30 days for local service businesses. Priced at $197/month plus $297 setup. Includes $10 monthly usage credit for email, SMS, and calls.
• Earnworthy Academy On-demand training subscription teaching the Multiplier Framework. Includes courses (Marketing That Multiplies, AI That Multiplies), all 7 Multiplier worksheets, templates, live Q&A sessions, and access to the Multiplier Builders peer community. Priced at $47/month for founding members (normally $97/month).
• Earnworthy Agency Done-for-you marketing services for local service businesses, including Growth Strategy, Marketing Systems (custom HighLevel builds), Smart Sites, and Meta Ads. Custom pricing based on scope.
• Smart Site Custom website built exclusively for Amplify clients and hosted inside the Amplify platform. Up to 5 pages with Lead Ready, Follow-Up Ready, Booking Ready, Review Ready, and Campaign Ready configured. One-time build fee of $697; additional pages $97 each.
• Multiplier Power Hour One-hour strategy consulting session with Nicholas Scalice, focused on solving one specific marketing problem with direct recommendations. Includes call recording and recap email. Priced at $297 per session.
• Multiplier Blueprint

Quantifiable outcome

• Automated replies to leads within 30 seconds
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• HighLevelcoreTechnology or IntegrationEarnworthy Amplify is built on and powered by HighLevel's CRM, automation, and website platform. Earnworthy is a HighLevel Certified Admin partner. HighLevel provides the underlying infrastructure for Amplify's 7 systems, Smart Sites, and all automations. The platform hosts all client accounts and configurations.
• Multiplier BuildersminorGTM or Marketing PartnerMultiplier Builders is Earnworthy's own branded community initiative, not an external partnership. It appears to be referenced as a partner in marketing contexts but is an internal Earnworthy product/community.
• Earnworthy AmplifyminorGTM or Marketing PartnerEarnworthy Amplify is Earnworthy's own SaaS product brand, presented as a partner in the website's partner logos section. Not an external partnership.
• LeadConnectorcoreTechnology or IntegrationLeadConnector is HighLevel's enterprise/sales-focused product. Earnworthy likely uses LeadConnector as part of the HighLevel ecosystem for its client builds and automations.
• American Marketing Association (AMA)minorOthersNicholas Scalice holds the AMA Professional Certified Marketer credential. AMA certification is displayed as a partner badge on the Earnworthy website, signaling credibility and professional credentials in marketing.
• GoogleminorOthersNicholas Scalice holds the Google AI Professional Certificate. Displayed as a partner badge on the website, signaling expertise in AI applications for marketing.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Birdeye: Birdeye offers reviews, listings, messaging, and customer-survey tools aimed at local service businesses — closely aligned with Earnworthy's Directory Sync, Review Booster, and local SEO offerings for SMBs in the same verticals.
• Vendasta: Vendasta is a productized white-label SaaS platform for marketing agencies serving SMBs, with a partner/reseller model that closely mirrors how Earnworthy resells HighLevel as Amplify. Both wrap an underlying platform with their own methodology and onboarding playbook aimed at small businesses.
• ServiceTitan: ServiceTitan is a CRM, marketing, and operations platform purpose-built for home service businesses (HVAC, plumbing, electrical) — Earnworthy's core vertical. While much larger in scale, it competes for the same customer's marketing-systems budget and customer journey ownership.
• Thryv: Thryv is an all-in-one SaaS for small businesses providing CRM, marketing automation, websites, listings, and reputation management. Like Earnworthy, it packages multiple SMB-marketing systems into a single monthly subscription aimed at local service operators.
• Podium: Podium is a local-business messaging and reviews platform targeting service businesses (home services, automotive, dental, etc.) — the same vertical Earnworthy serves. Podium's emphasis on AI-driven lead response, unified inbox, and review generation directly overlaps Earnworthy's Rapid Responder, Universal Inbox, and Review Booster systems.

Others

• HighLevel: HighLevel (GoHighLevel) is the underlying CRM, automation, and funnel platform on which all of Amplify's seven systems, Smart Sites, and AI features are built. Earnworthy is a HighLevel Certified Admin partner; HighLevel is technically an infrastructure provider and indirect competitor (any other agency can build the same systems).

Broad incumbents

• Constant Contact: Constant Contact is an established SMB email marketing and automation platform. It competes at the simpler end of the same local-business email/SMS/automation use case that Earnworthy's Campaign Engine, Rapid Responder, and Universal Inbox address.
• HubSpot: HubSpot is a broad incumbent CRM and marketing automation suite used by SMBs. While much larger and more horizontal, it competes with Amplify for the same small-business marketing stack budget and offers comparable email/SMS/CRM/workflow capabilities plus its own agency partner program.
• LocaliQ: LocaliQ (a USA Today Network / Gannett brand) is a digital marketing platform offering websites, SEO, listings, ads, and lead-gen services to local SMBs. It competes with Earnworthy for the same Treasure-Coast-style local business customer across managed services and DIY tools.
• ActiveCampaign: ActiveCampaign is a marketing automation, email, and CRM platform built for SMBs — the same customer profile as Earnworthy's Amplify subscribers. It overlaps significantly on automated follow-up, campaign management, and CRM pipeline features embedded inside Amplify.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@nicholasthemarketer
• Facebookfacebook.com/earnworthy
• LinkedInlinkedin.com/company/earnworthy
• Instagraminstagram.com/nicholasthemarketer
• Xx.com/earnworthy

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Earnworthy