Sovy Trust Solutions

What Sovy Trust Solutions does

Sovy Trust Solutions Limited is an Ireland-based compliance-as-a-service provider that delivers GDPR and data privacy solutions to organisations ranging from micro-businesses to large enterprises. Founded in 2017 and headquartered in Milltown, Dublin (with a UK branch in London registered as Company No. BR020695), the company operates a 1–10 person team and operates globally from these primary offices. Its core platform, the Sovy Compliance Hub (hub.sovy.com), is a cloud-based SaaS suite spanning Data Privacy Essentials (RoPA, risk assessment, privacy policy generator, data breach response templates, DSAR portal), myConsentChoice CMP (cookie scanner, geo-targeting, multi-regulation consent management supporting 30 languages), Whistleblowing Portal, Sovy Academy eLearning (SCORM-compliant, role-based), and sub-brands including AssureAudit for SOC II/ISO 27001 managed audit services.

Sovy's revenue model is dominated by tiered SaaS subscriptions — Starter at €11/admin/month, Company from €40/admin/month, and Enterprise custom — supplemented by recurring monthly retainers for Whistleblowing Portal (€79/month), DPO Services (from €125/month), EU/UK Article 27 Representative Services (€80/month), and day-rate advisory/audit services (€1,350/day Compliance Spot Check, €12/course Academy). Go-to-market is a hybrid of product-led growth (self-serve SaaS via sovy.com, free lead-generation tools including the Free GDPR Scan and Free GDPR Readiness Check, Knowledge Portal/SEO content marketing) and inside sales for enterprise, DPO, representative, and managed audit engagements. Distribution includes a SaaS partner/reseller network.

The customer base is anchored in small and mid-sized businesses seeking affordable, guided GDPR compliance, with adjacent segments comprising charities/non-profits, sole traders and micro-businesses, large enterprises needing certification and scale eLearning, and non-EU organisations requiring Article 27 representation. Sovy is recognised by KuppingerCole Independent Analysts, is a registered GDPR-compliant operator itself, and is privately held with no disclosed funding rounds, parent company, or institutional shareholders. Technology providers underpinning the SaaS include AWS (core infrastructure), Stripe (payments), HubSpot (marketing/CRM), Elucidat (eLearning authoring), Google Cloud (Germany region), and a broader vendor stack spanning Microsoft, Sage, Slack, Zendesk, and Meta.

Name

Sovy Trust Solutions

Legal name

Sovy Trust Solutions Limited

Website

https://sovy.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Sovy Trust Solutions is an Ireland-based compliance-as-a-service provider delivering GDPR SaaS tools, outsourced DPO services, whistleblower portals, and regulatory eLearning to micro-businesses, SMBs, and enterprises across Europe and globally.

Ownership category

akta.pro rank

Product category

Privacy Compliance Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHDADAIAI

Privacy Governance & Consent Management

Hardware, Technology & Telecom/Cybersecurity/Governance, Risk & Compliance (GRC)

SECONDARYHDAEADAG

Data Privacy, Consent & Compliance Management

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Master Data Management (MDM) & Data Governance Platforms

Keywords

• GDPR compliance software
• Data privacy management
• Consent management platform
• DPO as a service
• Compliance eLearning

Headquarters

HQ city

Dublin

HQ country

Ireland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales, Others

Revenue model

1. SaaS Subscription (Data Privacy Essentials): Recurring monthly/annual subscription revenue from the Data Privacy Essentials platform. Tiered plans (Starter at €11/admin/month, Company at €40/admin/month, Enterprise custom) with optional add-ons (DPO support, Compliance Spot Check). Revenue recognised monthly as the service is delivered continuously.
2. SaaS Subscription (myConsentChoice CMP): Recurring subscription for the Consent Management Platform with tiers based on scope (GDPR License, Global License, Custom License). Starting from €1/month for global compliance coverage. Often bundled with Data Privacy Essentials.
3. Whistleblowing Portal: Recurring monthly subscription at €79/month, including case screening, case management, and independent investigations. Revenue is recognised over time as a flat-rate managed service.
4. DPO Services: Fixed monthly retainer (starting at €125/month) or fee-per-case billing for outsourced Data Protection Officer services. Recurring revenue model with advisory services.
5. EU/UK Representative Services: Monthly retainer (starting at €80/month) for Article 27 GDPR / UK GDPR representation for organisations without an EU/EEA or UK establishment. Recurring subscription.
6. eLearning Courses and Corporate LMS: Individual course sales (from €12/course) and corporate LMS platform subscriptions with scalable seat pricing. Enterprise custom packages for organisations with 500+ learners or bespoke LMS requirements.
7. Advisory and Consulting Services: Day-rate consulting (Compliance Spot Check at €1,350/day), fixed-fee gap analysis, retainer-based advisory, and DPO support. One-time and recurring professional services revenue.
8. Managed Audit Services (AssureAudit): Managed services for ISMS setup and certification (SOC II, ISO 27001) billed on retainer or fixed-fee basis. Ongoing operational support for certification maintenance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Sovy Trust Solutions sells a subscription-based GDPR and global data privacy compliance platform (Data Privacy Essentials) delivered through the Sovy Compliance Hub SaaS environment, bundled with a Consent Management Platform (myConsentChoice CMP), Whistleblowing Portal, outsourced DPO advisory services, EU/UK Article 27 Representative services, role-based compliance eLearning (Sovy Academy), and managed audit services (AssureAudit). The company's fundamental business is providing small to mid-sized organisations with affordable, guided self-service tools plus on-demand expert advisory to achieve and maintain regulatory privacy compliance.

Product overview

Sovy Trust Solutions offers a comprehensive compliance-as-a-service platform primarily focused on GDPR and data privacy compliance. The core product is Data Privacy Essentials, a subscription-based all-in-one toolkit that provides organisations with privacy eLearning, compliance tools (data mapping, risk assessment, records of processing), policy templates, and consent management. The offering includes several integrated modules: myConsentChoice CMP for cookie consent management, Whistleblowing Portal for mandatory wrongdoing disclosure, DPO Services for outsourced data protection officer support, EU/UK Representative Services for Article 27 compliance, Compliance Spot Check for gap analysis, and AssureAudit for ISMS/certification management. Sovy Academy provides role-based eLearning courses in GDPR and cybersecurity. All services are delivered through the Sovy Compliance Hub platform with subscription pricing tiers (Starter, Company, Enterprise) and optional advisory services.

Differentiator

Problem solved

Functional benefit

Brands

• myConsentChoice CMP: Consent Management Platform for global compliance with cookie and online tracking regulations
• Sovy Academy
• Sovy Compliance Hub
• AssureAudit
• Data Privacy Essentials

Products and services

• Data Privacy Essentials All-in-one subscription toolkit for initiating or enhancing GDPR and global privacy compliance, with guided step-by-step tools suitable for organisations from micro to enterprise scale.
• myConsentChoice CMP Consent Management Platform providing cookie scanner engine, geo-targeting, global compliance (GDPR, CCPA, LGPD, PIPEDA, UAE PDPL), banner customisation, consent reporting, and support for 30 languages.
• Whistleblowing Portal Secure, confidential portal for reporting concerns about global wrongdoing disclosure laws, with case screening, case management, and independent investigations. Mandatory for EU companies with over 50 employees.
• DPO Services Data Protection Officer as a Service, providing affordable, independent, and experienced expertise for data protection and privacy compliance on an interim or ongoing basis.
• EU/UK Representative Services GDPR Representative services fulfilling Article 27 obligations for organisations processing personal data of EU/EEA and UK residents without local establishment.
• Compliance Spot Check Gap analysis and privacy programme audit service reviewing compliance status against critical components including EU SCCs, UK IDTAs, international data transfers, marketing compliance, and labour regulations.
• Sovy Academy Compliance eLearning platform offering GDPR and cybersecurity training modules tailored to professional roles, including Introduction to GDPR, GDPR for Privacy Managers, GDPR for IT Professionals, and Introduction to Cybersecurity.
• Corporate eLearning Customised enterprise eLearning solutions with SCORM compliant modules, multilingual support, flexible organisation structures, surveys, and reporting capabilities.
• AssureAudit Managed Audit Services helping organisations set up and manage Information Security Management Systems (ISMS) to achieve SOC II, ISO 27001, and other certifications.
• Sovy Compliance Hub Centralised compliance management platform for subscribing to tools, managing subscriptions, updating payment methods, and receiving regulatory updates.

Quantifiable outcome

• Organisations achieve full GDPR compliance without in-house specialist teams through guided step-by-step tools
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Ten partnerships are on record, tiered core infrastructure and supporting.

• Amazon Web Services (AWS)core infrastructureTechnology or IntegrationAWS serves as the primary cloud infrastructure provider for Sovy's Compliance Hub and Academy SaaS platforms, processing client data in Ireland (EU-West-1). AWS provides the foundational compute, storage, and scalability underpinning Sovy's SaaS product delivery.
• MicrosoftsupportingTechnology or IntegrationMicrosoft provides cloud infrastructure and platform services (likely Azure) for certain Sovy operations, with data processing occurring in the United States. Supports Sovy's SaaS delivery and internal operations.
• HubSpotsupportingTechnology or IntegrationHubSpot's marketing automation, CRM, and customer communication platforms are used by Sovy for inbound marketing, lead management, and customer engagement. Data is processed on AWS (US) and Google Cloud Platform (Germany).
• GooglesupportingTechnology or IntegrationGoogle provides cloud infrastructure (Google Cloud Platform in Germany) and YouTube for video content distribution. Google Analytics and Google AdSense are used for website analytics and advertising. Cookie consent management integrates with Google's advertising ecosystem.
• ElucidatsupportingTechnology or IntegrationElucidat is used as the learning content authoring and delivery platform for Sovy's eLearning content, supporting SCORM-compliant module creation and delivery for Sovy Academy courses.
• Stripecore infrastructureTechnology or IntegrationStripe handles payment processing for Sovy's SaaS subscriptions and product purchases. Transaction data is processed in the United States, supporting Sovy's e-commerce and subscription billing operations.
• SagesupportingTechnology or IntegrationSage provides accounting and financial management software for Sovy's internal financial operations, hosted in Ireland. Supports back-office financial processes including invoicing and financial reporting.
• SlacksupportingTechnology or IntegrationSlack is used for internal team communication and collaboration, with data processed across Ireland and the United States. Supports Sovy's distributed team operations.
• ZendesksupportingTechnology or IntegrationZendesk provides customer service and support ticketing capabilities, with data centres across EU, AP, and US regions. Powers Sovy's customer support operations and helpdesk functionality.
• Facebook (Meta)supportingTechnology or IntegrationFacebook's advertising and social media integration tools are used for social media marketing and potential retargeting. Data processing occurs in the United States.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• OneTrust: OneTrust is the market-leading privacy, security, and governance SaaS platform, offering consent management, DSAR/RoPA tools, and DPO workflows. It is the dominant direct competitor to Sovy across the same customer base (SMEs to enterprise), though at materially larger scale and with broader GRC scope.
• TrustArc: TrustArc provides a privacy management platform spanning consent, DSAR, vendor risk, and certification support. Overlaps directly with Sovy's Data Privacy Essentials and AssureAudit offerings, particularly for mid-market and enterprise buyers seeking integrated privacy program management.
• Usercentrics: Usercentrics is a leading European consent management platform (CMP) serving GDPR, CCPA, and other privacy regimes. It directly competes with Sovy's myConsentChoice CMP on cookie scanning, geo-targeting, and consent UX, with comparable SMB-to-enterprise coverage.
• Cookiebot: Cookiebot (now part of Usercentrics group) offers a CMP focused on GDPR/CCPA cookie compliance, scanning, and consent. Sovy's myConsentChoice CMP competes in the same product category with similar freemium-to-SaaS pricing models and SMB customer base.
• Iubenda: Iubenda provides privacy policy generation, cookie consent, and T&C tools for SMBs and websites. Overlaps with Sovy's Privacy Policy Generator and myConsentChoice CMP, particularly at the micro/SMB tier where Sovy also leads with affordability and self-serve.
• Osano: Osano is a privacy management platform offering consent management, DSAR, vendor risk, and policy automation. It serves a comparable SMB-to-enterprise customer base as Sovy and overlaps with Data Privacy Essentials on tooling breadth and subscription SaaS pricing.

Emerging players

• Termly: Termly offers privacy policy generators, cookie consent banners, and DSAR/RoPA tools targeted at SMBs and SaaS businesses. It is comparable to Sovy's Privacy Policy Generator and Starter-tier CMP functionality, with similar product-led growth motion.
• CookieYes: CookieYes is a freemium cookie consent platform for GDPR/CCPA compliance, popular with SMBs and website operators. It competes directly with Sovy's myConsentChoice CMP at the low end of the market with similar free-tier-led acquisition.

Broad incumbents

• Securys: Securys is a UK-based data protection and cybersecurity consultancy offering DPO-as-a-Service, gap analysis, and managed compliance. It overlaps with Sovy's DPO Services, Compliance Spot Check, and AssureAudit offerings in the advisory-led compliance segment.
• 2B Advice: 2B Advice provides GDPR consulting, DPO services, and EU/UK Representative Services across multiple jurisdictions. Directly competes with Sovy's EU/UK Representative Services (Article 27) and DPO-as-a-Service offerings for non-EU organisations needing European representation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/sovytrust

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sovy Trust Solutions