influData

Influencer Marketing Analytics Softwareinfludata.com

influData (weCreate Data GmbH, Vienna) is an AI-first SaaS platform for agencies, brands, and marketing teams to discover, analyze, and track 90M+ influencers across Instagram, TikTok, YouTube, Twitch, Facebook, and Snapchat, priced via Pro, All-In, and Enterprise subscriptions.

Company typePrivate
Founded2020
HeadquartersVienna, Austria
Headcount11–50
GTM typeB2B
OfferingSoftware

What influData does

influData, operated by weCreate Data GmbH and headquartered in Vienna, Austria with an additional office in Hamburg, Germany, is an AI-first creator intelligence platform that helps agencies, brands, and marketing teams discover, analyze, and manage influencer marketing campaigns across Instagram, TikTok, YouTube, Twitch, Facebook, and Snapchat. The platform indexes over 90 million creator profiles and 5 million brand profiles and applies natural-language prompt search, semantic comment analysis, audience authenticity and demographic scoring, AI lookalike builders, and "shit-storm" detection to support due diligence and ongoing campaign tracking. The product is delivered through a web SaaS front end, a Chrome extension for in-platform analysis, and a REST Social API for programmatic access, with three pricing tiers — Pro at €599/month, All-In at €1,199/month, and custom-priced Enterprise — all carrying 12-month minimum contract terms. The company is privately held, owned by Hashtag Deep (59.76%) and Etruvian (40.24%), with Johannes Ruisinger as Chief Executive, and holds no disclosed external venture funding.

Go-to-market combines a product-led self-serve motion (free trials, instant API key issuance, Chrome extension distribution) with a sales-assisted enterprise motion including demos, dedicated Customer Success Managers, SSO/SLA, and custom Airtable integrations. The platform is GDPR compliant with EU-only data storage and is trusted by more than 1,000 companies in over 50 countries, including enterprise brands such as Henkel, Kia, Jägermeister, OBI, TUI Cruises, Thalia, Sky, and Marc O'Polo alongside specialist agencies including behle & partner, KMB Creative Network, verticalAds Group, and styleranking. Revenue is recurring subscription-based, with a recent expansion into campaign management via "Campaigns by influData" (2025) and a developer-facing Social API product targeting AI coding-agent integration.

influData firmographics

Firmographics

Name: influData
Legal name: weCreate Data GmbH
Website: https://infludata.com
Company type: Private
Founded year: 2020
Operating status: Operating
Headcount range: 11–50 employees
Short description: influData (weCreate Data GmbH, Vienna) is an AI-first SaaS platform for agencies, brands, and marketing teams to discover, analyze, and track 90M+ influencers across Instagram, TikTok, YouTube, Twitch, Facebook, and Snapchat, priced via Pro, All-In, and Enterprise subscriptions.
Ownership category
akta.pro rank

influData industry classification

Industry

Product category: Influencer Marketing Analytics Software
NAICS: Marketing Research and Public Opinion Polling (541910), Web Search Portals and All Other Information Services (51929)
SIC: Services-Prepackaged Software (7372)
akta.pro primary industry: Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
akta.pro secondary industries: Creator Analytics, Measurement & Attribution Platforms (MPACABAJ), Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

Influencer marketing platform
Creator discovery software
Audience analytics tool
Campaign tracking software
Social media intelligence

Where influData is headquartered

Location

Headquarters

HQ city: Vienna
HQ country: Austria
HQ region: Europe

Offices2 records

Markets served

influData business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

SaaS Subscription (Pro, All-In, Enterprise): Three-tier subscription model: Pro at €599/month, All-In at €1,199/month, and Enterprise with custom pricing. All tiers require 12-month minimum contract terms. Revenue is primarily recurring subscription-based with automatic monthly/annual billing cycles. Enterprise tier includes unlimited audience reports and additional services like SSO and SLA.
Social API Access: API access included in Enterprise tier plans or available as standalone data agreement for high-volume use cases. Trial keys provide 250 requests over 14 days. Production plans include monthly request volumes with burst rates up to 25 requests per second.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Entry-level package for smaller businesses with essential influencer search and analytics capabilities.
Subscription	Annual	Mid-tier package for experienced influencer marketers requiring broader platform coverage and team collaboration.
Subscription	Annual	Unlimited professional package for large organizations requiring maximum scale and dedicated support.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

influData product offering

Product offering

Core offering

influData is an AI-first SaaS platform for influencer/creator discovery, audience analytics, and campaign management across Instagram, TikTok, YouTube, Twitch, Facebook, and Snapchat, drawing on a database of 90M+ creator and 5M+ brand profiles. It enables agencies, brands, and marketing teams to run AI-prompt-based creator search, audience quality scoring, sentiment analysis, campaign tracking, and reporting via web app, Social API, and a Chrome extension. The platform is delivered under annual subscription tiers (Pro, All-In, Enterprise) with GDPR-compliant EU-hosted data processing.

Product overview

influData is an AI-first creator discovery and analytics platform delivered as a unified SaaS product with a modular add-on architecture. The core influData Platform provides influencer search, analysis, and campaign tracking across six social platforms (Instagram, TikTok, YouTube, Twitch, Facebook, Snapchat) with a database of 90M+ creators and 5M+ brand profiles. The platform is structured around three pricing tiers (Pro at €599/month, All-In at €1,199/month, and Enterprise with custom pricing) and is complemented by the influData Social API (a REST API product for programmatic access), the Campaigns by influData module (campaign reporting, AI sentiment analytics, Shit-Storm Detection, and social listening), the influData Chrome Extension (in-browser creator analysis), and the Creator Rankings browser. The platform is operated by weCreate Data GmbH, based in Vienna, Austria, and is GDPR compliant.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

Supported over 5,000 influencer marketing campaigns
+3 more outcomes

Companies that use influData

Customer profile

Named customers29 records

Segments3 records

Ideal customer profiles3 records

influData technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability10 records

Feature10 records

influData partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

AirtablecoreTechnology or IntegrationCustom Airtable integration included in Enterprise tier, providing access to all raw data (comments, content, creators) and 100+ integrations for workflow automation.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

influData competitors and assessment

Company assessment

Direct peers

HypeAuditor: HypeAuditor is an AI-powered influencer marketing analytics platform offering fake follower detection, audience quality analysis, and campaign reporting across major social platforms. It competes head-to-head with influData in audience authenticity and brand-safety analytics.
CreatorIQ: CreatorIQ is an enterprise influencer marketing platform with creator discovery, CRM, workflow management, and analytics. It targets large brands and agencies — the same enterprise buyer persona that influData's Enterprise tier addresses.
Traackr: Traackr is an influencer marketing platform with brand-safety focus, creator discovery, and campaign performance analytics. It serves global brands and is highly comparable to influData in workflow and target customer.
Heepsy: Heepsy is an influencer search and analytics tool offering creator discovery, audience demographics, and authenticity checks. It serves a similar SMB-to-mid-market buyer and offers comparable feature breadth.
Upfluence: Upfluence offers influencer search, audience analytics, and campaign management with e-commerce integrations. It targets brands and agencies of similar sizes to influData's customer base, with overlapping discovery and analytics features.
Modash: Modash is a SaaS influencer discovery and analytics platform covering 250M+ creators, with audience analytics and a Social API. It is the closest direct competitor to influData, offering a comparable feature set (creator search, audience reports, campaign tracking) to agencies and brands.
Klear: Klear (now part of Meltwater) is an influencer marketing platform offering creator discovery, audience demographics, and campaign analytics across social platforms. Its feature set, customer persona, and pricing model closely mirror influData's positioning.
Phyllo: Phyllo is a creator economy API platform providing programmatic access to creator data across social platforms. It competes most directly with influData's Social API product, targeting developers and platforms building influencer marketing tooling.

Emerging players

Dash Hudson: Dash Hudson is a social media marketing platform with influencer identification, content analytics, and campaign performance tools. It serves a similar brand-and-agency customer base with adjacent (rather than identical) analytics features.
CreatorDB: CreatorDB is a creator economy data and analytics company offering influencer rankings, audience insights, and TikTok/YouTube data products. It overlaps with influData on the data and analytics layer, particularly for European creator intelligence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

influData compliance and trust

Trust signal

Compliance2 records

influData financial estimates

Financial estimate

Revenue estimate

Valuation estimate

influData leadership team

Management profile

Number of profiles

Profiles1 record

influData funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

influData M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about influData

What does influData do?

Is influData a public or private company?

influData is a private company. It is classified as private equity controlled and is currently operating.

When was influData founded?

influData was founded in 2020. It employs 11 to 50 people.

Where is influData based?

influData is headquartered in Vienna, Austria, in the Europe region.

How does influData make money?

Two revenue lines are on record. SaaS Subscription (Pro, All-In, Enterprise) is the primary driver. The others are social API Access.

Who are influData's main competitors?

Direct peers on record are HypeAuditor, CreatorIQ, Traackr, Heepsy, Upfluence, Modash, Klear and Phyllo. Emerging players are Dash Hudson and CreatorDB.

Does influData have an API?

Yes. influData offers a REST API called the Social API that provides programmatic access to its creator and audience database. The API covers 90M+ creator profiles across Instagram, TikTok, YouTube, Twitch, Facebook, and Snapchat. Key endpoints include: GET /getUserData (creator profile data, 1 request or 20 with audience report), GET /discovery (creator search with filters), GET /getContent (posts, reels, stories with captions, hashtags, mentions, and performance metrics, cursor-paginated), POST /bulkAddToEnrich (bulk creator enrichment, free), GET /checkDataStatus (free metadata check), GET /getClientInfo (free balance check), and GET /getCitiesForCountry (free). Authentication uses Bearer tokens. Trial keys include 250 requests over 14 days with 2 req/s burst limit. Production keys support up to 25 req/s burst and monthly request volumes by plan. Most requests cost 1 unit; in-depth audience reports cost 20. The API is designed for AI-assisted development with self-serve key issuance via API, consistent JSON responses, and machine-readable documentation. The API powers influencer marketing platforms, agency tooling, CRM enrichment, brand monitoring, internal dashboards, and automation workflows. Data is sourced from influData's continuously updated creator database, refreshed on a rolling basis. Developer documentation is at infludata.com/social-api/docs.

What industry is influData in?

influData's product category is Influencer Marketing Analytics Software. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM), with a secondary code of MPACABAJ, Creator Analytics, Measurement & Attribution Platforms. Its NAICS code is 541910 and its SIC code is 7372.