N3O
N3O Ltd is a UK-based SaaS company founded in 2018 that builds N3O Engage CRM, a cloud platform purpose-built for charities and NGOs to manage donors, donations, sponsorships, Gift Aid compliance, and multi-channel donor communications across six countries.
- Company typePrivate
- Founded2018
- HeadquartersRomford, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What N3O does
N3O Ltd is a UK-based software company founded in 2018 and headquartered in Romford, England, with additional development operations in Spain and a general office in Pakistan. The company builds N3O Engage CRM, a cloud-based SaaS platform purpose-built exclusively for charities and NGOs, addressing donor management, donation processing, sponsorship management, Gift Aid / tax relief compliance, multi-channel donor communication, financial reconciliation, and operational reporting. The technology stack leverages Umbraco CMS for website integration, AWS for cloud infrastructure, and a webhook-based architecture connecting 50+ third-party integrations spanning payment processors (GoCardless, Worldline, Stripe, Bambora), email and SMS providers (SendGrid, Mailchimp), and crowdfunding platforms (LaunchGood, JustGiving). The product surface has expanded beyond the core Engage module into adjacent sub-products — N3O Tally (financial management), N3O Forms (data collection), N3O Websites, and N3O Crowdfunding — organized around four feature pillars: Reach Further (fundraising), Work Smarter (productivity), Get Insightful (analytics), and Stay Safer (finance and compliance).
The company monetizes through annual SaaS subscriptions priced on charity income bands, supplemented by professional services for implementation and configuration, and transaction markups on third-party integrations. Go-to-market combines product-led growth (self-serve documentation, video tutorials, best practices guides) with enterprise field sales for larger charities, supported by a referral program and a Marketplace of third-party add-ons. The customer base is concentrated in humanitarian aid NGOs, with three documented case-study customers — Action for Humanity (£42.7m+ income, partner since 2018), Mercy Relief (£3.09m+ income, partner since 2020), and Global Rahmah Foundation (£1m+ income, partner since 2022) — and six additional logos including Charity Right, Muslim Hands, One Nation, GRT, Salam Charity, and Global Aid Network. The platform processes £95m+ in client donation income across at least six countries, and the company operates as a privately held, founder-owned entity with no disclosed institutional funding.
N3O firmographics
Firmographics- Name
- N3O
- Legal name
- N3O Ltd
- Website
- https://n3o.ltd
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- N3O Ltd is a UK-based SaaS company founded in 2018 that builds N3O Engage CRM, a cloud platform purpose-built for charities and NGOs to manage donors, donations, sponsorships, Gift Aid compliance, and multi-channel donor communications across six countries.
- Ownership category
- akta.pro rank
N3O industry classification
Industry- Product category
- Nonprofit / Charity CRM Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
Keywords
Where N3O is headquartered
LocationHeadquarters
- HQ city
- Romford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
N3O business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- SaaS Subscription: Subscription-based pricing model structured on charity income bands. Fees are assessed annually based on organizational income with bands determining monthly subscription costs. Organizations above current income bands receive revised fees. High-income percentile organizations receive mid-term fee reviews.
- Professional Services: Set up/onboarding services for implementation, configuration, and integration of the CRM platform. Consulting services charged at daily rates for custom development and implementation support.
- Third-Party Services Markups: Additional charges may be payable for activation and use of third-party service integrations including payment processors and communication platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Income Band 1 |
| Subscription | Annual | Income Band 2 |
| Subscription | Annual | Income Band 3 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
N3O product offering
Product offeringCore offering
N3O provides a cloud-based CRM platform (N3O Engage) built exclusively for charities and NGOs, covering donor management, donation processing, sponsorship tracking, Gift Aid/tax relief claims, multi-channel donor communications, financial reconciliation, and reporting analytics. Supporting modules include Tally (financial management), Forms (data collection), Websites, and Crowdfunding, complemented by a Marketplace of 50+ third-party integrations for payment processing, email delivery, and communications.
Product overview
N3O offers a unified CRM platform built exclusively for charities and NGOs called N3O Engage. The platform consists of core modules including Engage (the primary CRM for donor management, donations, sponsorships, and communications), Tally (charity financial management and reconciliation), Forms (data collection), Websites (built-in website builder), and Crowdfunding (pledge management). These products integrate through a modular architecture where Engage serves as the central hub, supplemented by specialized modules for specific functions. The platform's four main feature areas are Reach Further (fundraising optimization), Work Smarter (productivity and automation), Get Insightful (analytics and reporting), and Stay Safer (finance and compliance). Additional offerings include a Marketplace for third-party integrations, comprehensive onboarding services, and a referral program. The company processes over £95 million in income and serves charities across multiple countries.
Differentiator
Problem solved
Functional benefit
Brands
- N3O Engage: CRM built exclusively for charities, managing donors, donations, sponsorships, and operational workflows.
- N3O Tally
- N3O Forms
- N3O Websites
Products and services
- N3O Engage CRM Comprehensive cloud-based CRM platform built exclusively for charities and NGOs, providing donor management, donation processing, fundraising optimization, sponsorship tracking, Gift Aid/tax relief automation, multi-channel donor communications, financial reconciliation, and reporting analytics.
- N3O Tally
- N3O Forms Form solution for quickly and accurately collecting data through customizable forms for charity operations.
- N3O Websites Fast, secure websites built on the N3O platform with integrated donation and CRM functionality for charities.
- N3O Crowdfunding Crowdfunding platform for automated pledge tracking and fundraising campaign management integrated with the CRM.
- N3O Marketplace
Quantifiable outcome
- 3x productivity improvement for charities using the platform
- +2 more outcomes
Companies that use N3O
Customer profileNamed customers9 records
Segments1 record
Ideal customer profiles2 records
N3O technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature11 records
N3O partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, core infrastructure and supporting.
- WorldlinecorePayment service provider offering Direct & Connect payment methods. Added in July 2023 update for expanded payment processing options.
- Amazon Web Servicescore infrastructurePrimary cloud infrastructure provider hosting N3O's platform. AWS provides the underlying compute, storage, and network infrastructure enabling the CRM platform delivery. Services located in the UK per data processing requirements.
- Googlecore infrastructureGoogle Cloud Platform services integrated for privacy commitments and cloud infrastructure support. Part of the sub-processor network for data handling.
- LoqatesupportingUK postcode enrichment service integrated for address validation and data quality. Enables accurate donor address management.
- ZendesksupportingHelp desk integration for customer support operations. Located in the US as sub-processor for support ticketing.
- SendgridcorePrimary email service provider for transactional and marketing email delivery. Integral to donor communication and campaign functionality.
- SlacksupportingInternal communication platform for team collaboration and workflow management.
- UmbracocoreContent Management System powering N3O's website platform and beneficiary/charity website integrations. Located in EU as sub-processor.
- HubSpotsupportingCRM integration for customer relationship management functionality within the N3O ecosystem.
- MailchimpsupportingEmail marketing service integration for campaign management and donor outreach.
- GoCardlesscorePayment service provider specializing in Direct Debit bank-to-bank payments. Integrated as payment method via Engage admin section with webhook-based transaction processing. Enables automated recurring donation collection.
- BamboracorePayment processor integrated for secure donation transaction handling. Referenced in platform features.
- StripecorePayment platform referenced for financial reconciliation with bank statements and payout reports. Used for external income data upload and matching.
- LaunchGoodsupportingThird-party crowdfunding platform with data import integration. Enables donation data import into Engage for centralized fundraising data management.
- JustGivingsupportingDonation platform referenced for external data import. Supports data import into Engage for donor data centralization.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
N3O competitors and assessment
Company assessmentDirect peers
- DonorPerfect: DonorPerfect offers donor management and fundraising CRM software purpose-built for nonprofits, including online donations, event management, and email marketing. Comparable vertical SaaS product to N3O Engage serving the small-to-mid nonprofit segment.
- CharityEngine: CharityEngine provides an all-in-one nonprofit CRM, donation processing, email, and events platform specifically for charities. Highly comparable purpose-built vertical CRM product competing in a similar charity segment to N3O.
- NeonCRM: NeonCRM provides nonprofit CRM with donation management, membership management, event registration, and email automation in a single platform. Comparable integrated cloud CRM offering to N3O Engage for charity and NGO customers.
- Little Green Light: Little Green Light is a donor management CRM built for small-to-mid-sized nonprofits, covering gift tracking, communications, events, and volunteer management. Comparable purpose-built nonprofit CRM to N3O Engage, though typically serving smaller US-based charities.
- Bloomerang: Bloomerang is a SaaS donor management CRM built specifically for small-to-mid-sized nonprofits, covering gift entry, donor retention scoring, email, and reporting. Closest direct competitor to N3O in the vertical-SaaS-for-charities positioning, though primarily focused on the US mid-market.
Broad incumbents
- Blackbaud: Blackbaud is the dominant incumbent in nonprofit software (Raiser's Edge NXT, Luminate, eTapestry) serving charities with donor CRM, fundraising, and financial management. Direct competitive overlap with N3O's donor/donation management capability set, though Blackbaud targets the largest charities.
- HubSpot for Nonprofits: HubSpot's CRM platform is widely adopted by nonprofits for donor and contact management, marketing automation, and reporting, including a discounted program for nonprofits. Competes with N3O in the broader CRM-for-charity space, but as an adapted horizontal product rather than vertically specialized.
- Salesforce.org / Salesforce Nonprofit Cloud: Salesforce's nonprofit vertical offering (Philanthropy Cloud / Nonprofit Cloud) provides donor management, fundraising, and program management for charities and NGOs. Comparable to N3O in CRM functionality for the charity segment, but addresses a much wider market and competes for larger enterprise charity deployments.
- Bonterra (Network for Good / CauseCraft / Salsa): Bonterra (owner of Network for Good, Salsa, and other products) offers fundraising, donor CRM, and social-good software to nonprofits. Comparable donor-management functionality but at larger enterprise scale than N3O.
Emerging players
- Givebutter: Givebutter is a modern nonprofit fundraising platform combining donations, events, CRM, and email marketing — increasingly competing for the same small-to-mid charity segment N3O serves, especially in the UK/US crowdfunding space adjacent to N3O's Crowdfunding module.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
N3O social profiles
Digital presenceN3O financial estimates
Financial estimateRevenue estimate
Valuation estimate
N3O leadership team
Management profileNumber of profiles
Profiles2 records
N3O funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
N3O M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about N3O
What does N3O do?
N3O provides a cloud-based CRM platform (N3O Engage) built exclusively for charities and NGOs, covering donor management, donation processing, sponsorship tracking, Gift Aid/tax relief claims, multi-channel donor communications, financial reconciliation, and reporting analytics. Supporting modules include Tally (financial management), Forms (data collection), Websites, and Crowdfunding, complemented by a Marketplace of 50+ third-party integrations for payment processing, email delivery, and communications.
Is N3O a public or private company?
N3O is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was N3O founded?
N3O was founded in 2018. It employs 1 to 10 people.
Where is N3O based?
N3O is headquartered in Romford, United Kingdom, in the Europe region.
How does N3O make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are professional Services and third-Party Services Markups.
Who are N3O's main competitors?
Direct peers on record are DonorPerfect, CharityEngine, NeonCRM, Little Green Light and Bloomerang. Broad incumbents are Blackbaud, HubSpot for Nonprofits, Salesforce.org / Salesforce Nonprofit Cloud and Bonterra (Network for Good / CauseCraft / Salsa). Givebutter is listed as an emerging player.
Does N3O have an API?
Yes. N3O provides an API (application programming interface) that enables access credentials for the Hosted Services. The API is defined by the Provider and made available to the Customer. Access Credentials include both User Interface and API credentials. The API may only be used by an application or applications approved by the Provider in writing. Developer documentation is at support.n3o.ltd/docs.
What industry is N3O in?
N3O's product category is Nonprofit / Charity CRM Software. Its primary akta.pro industry code is BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms. Its NAICS code is 518210 and its SIC code is 7370.