Hub2b
Hub2b is a Brazilian SaaS platform connecting brands to over 50 marketplaces, automating product catalog registration and centralizing inventory, pricing, order, and shipping management for SMBs and enterprises across Latin America.
- Company typePrivate
- Founded2014
- HeadquartersChapecó, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Hub2b does
Hub2b is a Brazilian SaaS company founded in 2014 and headquartered in Chapecó, Santa Catarina, that operates a marketplace integration hub connecting brands to over 50 marketplaces including Mercado Livre, Amazon, Shopee, Shein, Magazine Luiza, and TikTok Shop. The platform automates product catalog registration and centralizes the management of inventory, pricing, orders, and shipping across marketplaces, e-commerce platforms, ERPs, and logistics providers, targeting sellers ranging from small businesses initiating in marketplaces to large enterprises managing high-volume operations.
The platform is built on Amazon Web Services with proprietary APIs (covering Orders, Price/Stock, Shipping, Products, Freight Quotation, Account Creation, Integration Addition, and Categories & Attributes) that enable bidirectional real-time synchronization. The product suite includes the core Hub2b Platform, a public developer API with hosted documentation, and Hub2b Intelligence—an add-on launched in March 2019 providing monthly operational analysis and strategic recommendations. The company reports processing over 3 billion transactions for 5,000+ client companies, including enterprise customers such as Xiaomi, Nike, Nespresso, L'Occitane, Pernod Ricard, and Salon Line.
Hub2b monetizes through a hybrid subscription plus transaction-fee model across five tiers (INICIAL, BÁSICO, ESSENCIAL, AVANÇADO, CORPORATIVO), with monthly fees tied to synchronized listings and per-order transaction fees. Distribution combines a product-led self-serve model (7-day free trial), direct enterprise sales with dedicated account management, and a 10% commission partner channel spanning ERPs, agencies, and consultants. The company also maintains offices in São Paulo (opened 2017) and Shanghai (opened 2019).
Hub2b firmographics
Firmographics- Name
- Hub2b
- Legal name
- Hub2b
- Website
- https://hub2b.com.br
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hub2b is a Brazilian SaaS platform connecting brands to over 50 marketplaces, automating product catalog registration and centralizing inventory, pricing, order, and shipping management for SMBs and enterprises across Latin America.
- Ownership category
- akta.pro rank
Hub2b industry classification
Industry- Product category
- Marketplace Integration Platform
- NAICS
- Computer Systems Design and Related Services (54151)
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
- akta.pro secondary industry
- Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)
Keywords
Where Hub2b is headquartered
LocationHeadquarters
- HQ city
- Chapecó
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
Hub2b business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription + Transaction Fees: Monthly subscription fee (pre-paid) combined with per-transaction fees (post-paid) based on approved orders. Monthly fee is calculated based on number of synchronized listings (SKUs published per sales channel) and number of approved orders processed in the previous month.
- Transaction Fees: Post-paid fees calculated on approved orders completed in the previous month, added to the following month's subscription invoice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | INICIAL: Small businesses starting in marketplaces - 1,000 listings, unlimited marketplaces, orders, and users |
| Subscription | Monthly | BÁSICO: Small businesses with low sales volume - 2,000 listings |
| Subscription | Monthly | ESSENCIAL: Small/medium businesses with medium volume or medium businesses with low-medium volume - 3,000 listings |
| Subscription | Monthly | AVANÇADO: Medium businesses with high volume or large businesses with low volume - 10,000 listings |
| Subscription | Monthly | CORPORATIVO: Large businesses with medium to high volume - Unlimited listings |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Hub2b product offering
Product offeringCore offering
Hub2b provides a cloud-based integration hub platform that connects brands and retailers to 50+ marketplaces (including Mercado Livre, Amazon, Shopee, Shein, and Magazine Luiza) and integrates with ERPs, e-commerce platforms, and logistics providers. The platform automates product catalog registration and centralizes the management of inventory, pricing, orders, and shipping across sales channels. The core offering is complemented by a public developer API for custom integrations and an optional Intelligence monthly operational analysis service.
Product overview
Hub2b is a unified marketplace integration hub platform that connects brands to over 50 marketplaces (including Mercado Livre, Amazon, Shopee, Shein, Magazine Luiza) and integrates with multiple ERPs and e-commerce platforms. The core Hub2b Platform automates product catalog registration and centralizes inventory, pricing, orders, and shipping management. The ecosystem includes the Hub2b API for developer integrations, and the Hub2b Intelligence add-on service for monthly operational analysis. The platform integrates with ERPs (Bling, Tiny, BSeller) and e-commerce platforms (VTEX, WooCommerce) to provide a complete sell-side integration solution.
Differentiator
Problem solved
Functional benefit
Products and services
- Hub2b Platform Cloud-based SaaS integration hub that connects brands to 50+ marketplaces, automating product catalog registration and centralizing inventory, pricing, order, and shipping management. Built on Amazon AWS with proprietary APIs and 70+ built-in functionalities, it is used by e-commerce sellers and brands ranging from SMBs to large enterprises.
- Hub2b API Public API platform with documented endpoints for Orders, Price/Stock, Shipping, Products, Freight Quotation, Create Account, Add Integration, and Categories & Attributes, enabling developers and technical partners to connect existing systems or build personalized solutions on top of Hub2b.
- Hub2b Intelligence Monthly operational analysis service that delivers general and monthly analysis of a customer's integrated marketplace operations, returning business insights and practical suggestions to help sellers focus on strategy rather than operational tasks.
Quantifiable outcome
- 3 billion+ transactions processed successfully
- +4 more outcomes
Companies that use Hub2b
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles4 records
Hub2b technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration58 records
Feature3 records
Hub2b partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered minor and core.
- ComSchoolminorE-commerce education and training partner listed on Hub2b's partner page.
- WooCommercecoreNative integration with WooCommerce e-commerce platform allowing sellers to sync products, inventory, prices, and orders.
- VTEXcoreNative integration with VTEX e-commerce platform listed in integrations.
- TraycoreNative integration with Tray e-commerce platform for synchronization.
- Loja IntegradacoreNative integration with Loja Integrada e-commerce platform, API key available in paid plans.
- NuvemShopcoreNative integration with NuvemShop e-commerce platform.
- Bling ERPcoreNative ERP integration partner for business management synchronization.
- Tiny ERPcoreNative ERP integration partner coming soon for business management.
- MagentocoreNative integration with Magento e-commerce platform (including Magento 2).
- Mercado LivrecoreCertified partner by Mercado Livre, one of the largest marketplaces integrated. Certified Mercado Livre badge displayed on website.
- AmazoncoreNative integration with Amazon marketplace including FBA Onsite fulfillment support.
- ShopeecoreNative integration with Shopee marketplace for product listing and order management.
- SheincoreNative integration with Shein marketplace for fashion sellers.
- CorreioscoreLogistics integration with Brazilian postal service for shipping calculations.
- Melhor EnviocoreLogistics integration partner offering multiple carrier quotes and shipping automation.
- FrenetcoreLogistics integration partner for shipping rate comparisons and management.
- Mercado EnvioscoreLogistics integration with Mercado Livre's shipping and collection services.
- Magalu EntregascoreLogistics integration with Magazine Luiza's delivery services.
- Startup-SCminorParticipated in Startup-SC acceleration program in 2014. Badge displayed on website.
- Sinapse da InovaçãominorWon Prêmio Sinapse da Inovação award in 2015.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Hub2b competitors and assessment
Company assessmentDirect peers
- Plugg.to: Brazilian marketplace and e-commerce integration platform offering multi-channel product, inventory, order, and shipping synchronization. Most direct head-to-head competitor to Hub2b in the LATAM market.
- Lengow: European-based feed management and marketplace integration platform that helps brands distribute catalogs across hundreds of marketplaces and channels — directly comparable to Hub2b's core multi-marketplace synchronization offering.
- ChannelEngine: Marketplace integration platform that connects brands and retailers to 700+ marketplaces globally, with order, inventory, and pricing automation — overlapping strongly with Hub2b's integration hub proposition.
- CedCommerce: Multi-channel e-commerce integration provider connecting merchants to marketplaces like Amazon, eBay, Walmart, and others. Targets similar SMB-to-enterprise seller needs as Hub2b, including fashion and consumer brands.
- Octopia: Marketplace management solution from the Veepee group offering listing, repricing, fulfillment, and integration services to brands selling on marketplaces — closely comparable multi-marketplace seller tooling.
- Linnworks: Multichannel commerce platform that centralizes inventory, listings, orders, and shipping across marketplaces and storefronts — directly comparable to Hub2b's order/inventory synchronization core.
Broad incumbents
- ChannelAdvisor (CommerceHub): Long-established US-based marketplace and e-commerce platform offering marketplace integration, advertising, and analytics as part of a broader commerce suite — broader portfolio but overlapping integration functionality.
- Rithum: Large-scale commerce network (formed from CommerceHub and ChannelAdvisor) providing marketplace, drop-ship, and integration connectivity for enterprise retailers and brands — broader scope but overlapping marketplace integration capability.
- VTEX: LATAM-headquartered enterprise commerce platform offering storefront, OMS, and marketplace capabilities; competes with Hub2b in some flows and is also a Hub2b integration partner, making it both adjacent incumbent and ecosystem participant.
Emerging players
- HotWax Commerce: Enterprise omnichannel OMS and marketplace integration platform built on Apache OFBiz, focused on complex brands selling across multiple channels. Comparable in target customer and integration-heavy architecture.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Hub2b social profiles
Digital presenceHub2b financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hub2b leadership team
Management profileNumber of profiles
Profiles2 records
Hub2b funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hub2b M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hub2b
What does Hub2b do?
Hub2b provides a cloud-based integration hub platform that connects brands and retailers to 50+ marketplaces (including Mercado Livre, Amazon, Shopee, Shein, and Magazine Luiza) and integrates with ERPs, e-commerce platforms, and logistics providers. The platform automates product catalog registration and centralizes the management of inventory, pricing, orders, and shipping across sales channels. The core offering is complemented by a public developer API for custom integrations and an optional Intelligence monthly operational analysis service.
Is Hub2b a public or private company?
Hub2b is a private company. It is classified as unknown and is currently operating.
When was Hub2b founded?
Hub2b was founded in 2014. It employs 11 to 50 people.
Where is Hub2b based?
Hub2b is headquartered in Chapecó, Brazil, in the Latin America region.
How does Hub2b make money?
Two revenue lines are on record. Subscription + Transaction Fees are the primary driver. The others are transaction Fees.
Who are Hub2b's main competitors?
Direct peers on record are Plugg.to, Lengow, ChannelEngine, CedCommerce, Octopia and Linnworks. Broad incumbents are ChannelAdvisor (CommerceHub), Rithum and VTEX. HotWax Commerce is listed as an emerging player.
Does Hub2b have an API?
Yes. Hub2b offers a public API platform for developers to connect existing systems or create personalized solutions. Available APIs include: Orders, Price/Stock, Shipping, Products, Freight Quotation, Create Account, Add Integration, and Categories & Attributes APIs. Developer documentation is at developershub2b.gitbook.io/hub2b-api.
What industry is Hub2b in?
Hub2b's product category is Marketplace Integration Platform. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms, with a secondary code of CRAFAJAC, Cross-border B2B/Wholesale Trade Marketplaces. Its NAICS code is 54151.