PushAssist

Name

PushAssist

Legal name

PushAssist

Website

https://pushassist.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Push Notification Software

NAICS

Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (54189)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• Web push notifications
• Browser push notifications
• Push notification platform
• Saas marketing automation
• Website engagement software

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Subscription Plans (SaaS): Monthly subscription tiers based on subscriber limits: Free (up to 3,000), Starter ($9/month), Business ($25/month), and Elite ($299/month). Revenue scales with subscriber count. All plans include unlimited notifications with no per-message fees.
2. Monetization/Advertising (ReachDrip): Website owners can monetize their push subscriber traffic by allowing advertisers to send targeted push advertisements. Publishers earn revenue on a cost-per-click (CPC) basis with weekly payouts via bank transfer, PayPal, or other payment gateways.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels5 records

Core offering

PushAssist is a SaaS web push notification platform that enables website owners and online stores to send browser-based push notifications to subscribers across Chrome, Firefox, Safari, Opera, Edge, and Samsung Internet browsers on desktop and mobile devices. The platform includes audience segmentation, scheduling, A/B testing, drip campaigns, real-time analytics, GDPR compliance tools, and integrations with major CMS and e-commerce platforms. An optional ReachDrip monetization module allows publishers to earn CPC revenue from contextual push advertising sent to their subscriber base.

Product overview

PushAssist is a SaaS push notification platform that provides web browser push notifications for websites. The core product includes a unified push notification platform supporting Chrome, Firefox, Safari, and Opera browsers on desktop and mobile devices. The platform consists of the main PushAssist dashboard for managing notifications, segmentation, and analytics, paired with e-commerce platform plugins (Magento, OpenCart, BigCommerce, Shopify in development) and CMS plugins (WordPress, Drupal) for native integration. The ReachDrip monetization add-on enables publishers to earn revenue from push traffic through contextual advertising. The platform supports both HTTP and HTTPS websites with SSL subdomain provisioning, and includes A/B testing, scheduling, drip campaigns, and integrated analytics.

Differentiator

Problem solved

Functional benefit

Brands

• ReachDrip: A monetization feature that allows website publishers to earn revenue by displaying targeted advertisements to their push notification subscribers.

Products and services

• PushAssist Web Push Notifications Platform Main SaaS dashboard platform that enables website owners and online stores to send browser push notifications to subscribers across multiple browsers and devices. Includes segmentation, scheduling, personalization, A/B testing, drip campaigns, and integrated analytics.
• Chrome Push Notifications Browser push notification offering for Google Chrome on Windows, Linux, Mac OS X, and Android devices, leveraging Chrome's desktop and mobile browser market share.
• Firefox Push Notifications Browser push notification support for Mozilla Firefox on desktop and mobile devices for real-time subscriber messaging and re-engagement.
• Safari Push Notifications Browser push notification support for Apple Safari on Mac desktop using Apple Push Notification Service (APNs) without requiring a separate app installation.
• Opera Push Notifications Browser push notification support for Opera Mini on both mobile and desktop devices.
• Mobile Web Push Notifications Push notifications for Android mobile browsers that work on smartphones without requiring a separate app installation, using Firefox and other Android mobile browsers.
• ReachDrip Monetization Monetization module that allows publishers to earn revenue from push traffic by enabling advertisers to send contextual ads to subscribers, with publishers earning on a cost-per-click basis and receiving weekly payouts via bank transfer, PayPal, or other payment gateways.
• WordPress Plugin Native WordPress plugin that automatically sends real-time web push notifications when new posts are published on WordPress blogs and websites.
• Magento Extension Native e-commerce extension for Magento 1 and Magento 2 stores to increase traffic, engagement, and conversions with properly timed alerts.
• OpenCart Module Native module for OpenCart e-commerce sites to set up marketing campaigns and schedule push notifications.
• BigCommerce App Native app for BigCommerce stores to set up marketing campaigns and send push notifications to subscribers.

Quantifiable outcome

• 20% click-through rate (CTR)
• +5 more outcomes

Named customers3 records

Segments12 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature11 records

Partnerships

Five partnerships are on record, tiered core and major.

• Google (Firebase Cloud Messaging)coreTechnology or IntegrationIntegration with Firebase Cloud Messaging (FCM), Google's cross-platform messaging solution, for reliable delivery of push notifications. FCM handles subscription management and notification delivery across Chrome, Android, and other Google-supported platforms.
• Apple (Apple Push Notification Service)coreTechnology or IntegrationIntegration with Apple Push Notification Service (APNs) for Safari push notifications on macOS. Uses Apple Certificate-based authentication for Safari notification delivery.
• WordPressmajorTechnology or IntegrationOfficial WordPress plugin for automatic push notification sending on new post publishing. Available in WordPress plugin directory for easy installation.
• MagentomajorTechnology or IntegrationOfficial Magento extension (Magento 1 and Magento 2) available on Magento Marketplace for e-commerce store integration.
• BigCommercemajorTechnology or IntegrationBigCommerce app available in BigCommerce app store for merchants to integrate push notifications.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Truepush: Truepush offers free and paid web push notification services with unlimited notifications on free plans, comparable freemium economics, and integrations with WordPress and other CMS — directly overlapping with PushAssist's positioning.
• OneSignal: OneSignal is the leading omnichannel push notification platform supporting web, mobile, email, and in-app messaging. It directly competes with PushAssist across every browser-supported use case, with a comparable REST API and SDK model and a freemium/PLG motion.
• PushEngage: PushEngage is a web push notification SaaS for SMBs and e-commerce stores with WordPress and WooCommerce plugins and a freemium tier structure, directly comparable to PushAssist in customer base, pricing model, and feature set (segmentation, A/B testing, drip campaigns).
• Aimtell: Aimtell focuses specifically on web push notifications for websites and e-commerce, offering multi-browser support, segmentation, and analytics on a subscription model — a near-identical product to PushAssist targeting the same SMB/medium-business segment.
• Pushwoosh: Pushwoosh provides multi-channel customer engagement including web and mobile push, email, and in-app messaging with segmentation and automation. It competes head-on with PushAssist across channels and offers comparable enterprise/SMB tiers.
• SendPulse: SendPulse is a multi-channel marketing automation platform that bundles web push, email, SMS, and chatbots. It overlaps with PushAssist on web push and on the SMB/PLG go-to-market, while extending upstream into a broader marketing suite.
• VWO Engage (formerly PushCrew): VWO Engage (originally PushCrew) is a web push notification product from the VWO experimentation suite, targeting the same SMB and e-commerce use cases as PushAssist with segmentation, personalization, and analytics features.
• Webpushr: Webpushr is a web push notification SaaS with multi-browser support, segmentation, A/B testing, and HTTPS support. It is a direct SMB-focused competitor with comparable pricing tiers and feature scope to PushAssist.

Broad incumbents

• CleverTap: CleverTap is a venture-funded customer engagement and retention platform spanning mobile push, web push, in-app, email, and analytics. It competes with PushAssist on the web/mobile push surface but addresses a much larger mid-market and enterprise segment with a unified suite.
• Braze: Braze is a public, enterprise-grade customer engagement platform that includes web and mobile push alongside email, SMS, in-app, and content cards. It does not focus on SMB web push the way PushAssist does, but defines the upper bound of the market and competes for any push budget above $299/month.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/PushAssist/Web-Push-Notifications
• Xx.com/PushAssist

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PushAssist