Wexo
Wexo is a Danish e-commerce agency founded in 1998 that designs, implements, and operates B2B and B2C commerce platforms on Shopware, Magento, Ibexa, and Shopify for 100+ Nordic and European enterprise and mid-market clients.
- Company typePrivate
- Founded1998
- HeadquartersAalborg, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Wexo does
WEXO A/S is a privately held Danish e-commerce agency founded in 1998, headquartered in Aalborg with additional offices in Aarhus and Copenhagen/Frederiksberg. The firm designs, implements, and operates B2B and B2C commerce platforms for Nordic and broader-European mid-market and enterprise clients, with a disclosed roster of 100+ customers and 500+ webshops delivered over its history. Service scope spans strategy consulting, custom development, integrations, UX and design, performance optimization, and ongoing managed services.
The agency's core technology stack is a portfolio of four commerce platforms — Shopware, Magento 2 (Adobe Commerce), Ibexa DXP, and Shopify — combined with proprietary iPaaS-based integration architecture connecting these platforms to ERP systems (Microsoft Dynamics 365/NAV/AX, SAP), PIM solutions (Akeneo, Plytix, Perfion, Inriver), payment gateways (Klarna, Adyen, Quickpay, Mollie), and OMS/POS systems. Headless and PWA frontends, AI-powered personalization via Relewise, and AI chatbots for customer service have been delivered as part of recent client implementations. Differentiated technical work includes the Bango Business Central real-time sync, Daarbak Redoffice's 400-million-price NAV integration, and the Alumio-driven omnichannel stack at Kaufmann.
Wexo monetizes through project-based professional services and recurring managed services on multi-year contracts; pricing is quote-based and not publicly disclosed. The go-to-market is sales-led and consultative, anchored by an extensive Danish-language Videnscenter content library, case-study-driven selling, and dedicated platform-dedicated delivery teams. Key customers include Life Extension Europe, Deal-sites, Daarbak Redoffice, Kaufmann, SOFACOMPANY, Maki A/S, Garant, P. Lindberg, Icon Beauty/Camilla Pihl, Bango, Selfmade, IBF, Spejder Sport, Bodylab, and The Boss Shop. The company is led by founder and CEO Tommy Frokjaer.
Wexo firmographics
Firmographics- Name
- Wexo
- Legal name
- WEXO A/S
- Website
- https://wexo.dk
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wexo is a Danish e-commerce agency founded in 1998 that designs, implements, and operates B2B and B2C commerce platforms on Shopware, Magento, Ibexa, and Shopify for 100+ Nordic and European enterprise and mid-market clients.
- Ownership category
- akta.pro rank
Wexo industry classification
Industry- Product category
- E-commerce Development and Integration Services
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)
- akta.pro secondary industry
- UI/UX Engineering & Front-End Modernization (BPAEAFAH)
Keywords
Where Wexo is headquartered
LocationHeadquarters
- HQ city
- Aalborg
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
Wexo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- E-commerce Platform Development and Implementation: Custom e-commerce solutions built on Shopware, Magento, Ibexa, and Shopify platforms, including B2B and B2C implementations with full project lifecycle from strategy through deployment.
- Ongoing Support and Managed Services: Continuous platform management, optimization, and technical support for existing e-commerce clients, ensuring platform performance and feature development over time.
- Strategy and Consulting: Digital strategy, platform selection consulting, and business analysis engagements to help companies define their e-commerce architecture and roadmap.
- Custom Integration Development: Bespoke integrations with ERP, PIM, CRM, POS and payment systems, developed specifically for each client's technical landscape.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing for e-commerce implementations |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Wexo product offering
Product offeringCore offering
WEXO is a Danish e-commerce agency that develops and implements customized B2B and B2C e-commerce solutions built on Shopware, Magento 2, Ibexa, and Shopify platforms. The company delivers end-to-end services from strategy consulting and platform selection through custom integration with ERP, PIM, CRM, and POS systems, plus ongoing managed services and platform optimization.
Product overview
WEXO is a Danish e-commerce agency developing e-commerce solutions for both B2B and B2C markets. The core offering is built around four main e-commerce platforms (Shopware, Magento 2, Ibexa, and Shopify) supported by professional services including Strategy & Analysis, Integrations, Seller Portal (CPQ), Performance Optimization, UX & Design, and Custom Development. The portfolio combines a platforms-plus-services model where the chosen platform (Shopware, Magento, Ibexa, Shopify) serves as the core commerce engine, supplemented by WEXO's professional services for strategy consulting, custom integrations to ERP/PIM/CRM systems, seller portals, and specialized development. Notable integrated capabilities include AI-powered personalization via Relewise, advanced PIM integration, and omnichannel features connecting online and physical retail.
Differentiator
Problem solved
Functional benefit
Products and services
- B2B E-commerce Solutions Digital commerce solutions for B2B businesses enabling self-service ordering, customer-specific pricing, personalized catalogs, role-based access levels, and ERP/PIM/CRM integration for scalable B2B growth. Targeted at wholesalers, distributors, and manufacturers.
- B2C E-commerce Solutions Scalable commerce solutions for B2C businesses supporting complex assortment, campaigns and multi-market operations with advanced product filtering, personalization, loyalty programs and omnichannel capabilities.
- Integration Services Custom-built integrations connecting e-commerce platforms with ERP (Dynamics 365, NAV, AX, SAP), PIM (Inriver, Perfion), warehouse management, POS and payment gateways, tailored to specific business processes.
- Strategy & Analysis Consulting Strategic consulting and analysis services for platform selection, requirement clarification, investment overview and roadmap planning based on 20+ years of experience and 100+ projects.
- Seller Portal (CPQ) Seller portal with CPQ (Configure, Price, Quote) functionality enabling sales representatives to create quotes, manage customer accounts and place orders on behalf of B2B customers.
- Shopware Platform Implementation Open-source e-commerce platform implementation offered by WEXO; supports B2B and B2C with features including Rulebuilder, Advanced Pricing, Visual Content Editor, Shopping Experiences and multi-store capabilities.
- Magento 2 Platform Implementation Enterprise e-commerce platform with mature ecosystem for complex B2B and B2C implementations, including advanced pricing rules, custom B2B flows and extensive integration capabilities.
- Ibexa Platform Implementation Ibexa DXP (Digital Experience Platform) providing unified CMS, e-commerce, personalization and integration capabilities built for scalable B2B growth.
- Shopify Platform Implementation Modern e-commerce platform supported by WEXO for scalable retail solutions with easy integration capabilities.
Quantifiable outcome
- 35% improvement in conversion rate for Daarbak Redoffice after implementing new Magento 2 + PWA solution
- +3 more outcomes
Companies that use Wexo
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles2 records
Wexo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration33 records
AI capability5 records
Feature4 records
Wexo partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- Hello RetailcoreHello Retail provides search and product recommendation functionality integrated into Wexo's client implementations. Used for Life Extension Europe's enhanced search function with type-ahead, intelligent weighting, and typo correction. Also integrated for Icon Beauty's product recommendations.
- KlaviyocoreKlaviyo email marketing platform integrated for Deal-sites (tracking user behavior and building targeted email flows) and The Boss Shop (professional email marketing and automated flows). Also used for Daarbak Redoffice B2B campaign targeting.
- Cylindocore3D product visualization platform integrated with SOFACOMPANY's e-commerce solution, providing 360-degree product viewing and augmented reality functionality for sofa configuration.
- RelewisecoreAI-driven product search, recommendations and personalization engine integrated across multiple Wexo clients including Garant, Kaufmann, Daarbak Redoffice, and Maki. Provides dynamic search results, personalized product lists, and behavioral data analysis.
- Klarna / Kustom CheckoutcoreKlarna Checkout integrated for Icon Beauty and Camilla Pihl Cosmetics, providing payment options including Vipps and installment plans, particularly important for Norwegian and Swedish markets.
- NaviPartnercoreERP integration partner for SOFACOMPANY's Magento platform, connecting commerce with enterprise resource planning.
- AlgoliacoreSearch platform integrated with P. Lindberg's Shopware solution, providing fast and precise search results across 15,000+ product SKUs.
- Microsoft Dynamics 365 Business CentralcoreERP system integrated with Bango's Shopware platform for automatic synchronization of products, prices, inventory and orders between webshop and backend.
- Akeneo PIMcoreProduct Information Management system integrated with Daarbak Redoffice's Magento platform for centralized product data management and enrichment across channels.
- QuickpaycorePayment gateway integrated with The Boss Shop providing support for Dankort, Visa, Mastercard, MobilePay and Viabill payments.
- Navision (Microsoft Dynamics NAV)coreERP system integrated with Deal-sites for automatic synchronization of order data including refunds and payout agreements across campaigns.
- Plytix PIMcorePIM platform integrated with Kaufmann's Shopware solution for centralized product data management across all channels.
- AlumiocoreIntegration platform serving as the hub between Shopware, Plytix PIM, and EasyPOS for Kaufmann's omnichannel solution.
- EasyPOScorePoint of sale system integrated with Kaufmann's Shopware platform for unified commerce between online and physical retail locations.
- VoyadocoreCustomer loyalty and marketing platform integrated with Icon Beauty for customer and order data exchange with Shopware, including SMS and email consent handling.
- Perfion PIMcorePIM system integrated with P. Lindberg's Shopware platform, ensuring product data flows efficiently from Perfion to the webshop.
- Dynamics NAVcoreERP system integrated with Daarbak Redoffice's Magento platform, handling over 400 million calculated prices across 60,000 product numbers with real-time price lookups.
- Create2StayminorStrategic partner contributing to SOFACOMPANY's sustainability and recommerce strategy, helping develop content and customer experience elements.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Wexo competitors and assessment
Company assessmentBroad incumbents
- Capgemini Engineering: Global IT services and digital engineering practice with significant Adobe Commerce and SAP commerce delivery. Comparable to Wexo at the high end of the enterprise commerce services market but with substantially larger delivery capacity.
- Deloitte Digital: Global consultancy's digital agency practice offering enterprise commerce transformations across Adobe, SAP, and Salesforce stacks. Competes with Wexo for large European enterprise commerce RFPs and brings broader transformation capabilities.
- Accenture Interactive: Global digital agency within Accenture offering large-scale Adobe Commerce, Salesforce Commerce, and Shopify Plus implementations. Competes with Wexo for enterprise deals but at materially greater scale and with broader service portfolio.
Direct peers
- Vaimo: Stockholm-headquartered digital commerce agency specializing in Magento, Adobe Commerce, and Shopware implementations across the Nordics and EMEA. Closely comparable to Wexo in platform mix, B2B/B2C coverage, and regional enterprise focus.
- Sana Commerce: B2B e-commerce platform and services provider with deep ERP integration (Dynamics, SAP, NAV) focus. Comparable to Wexo in B2B self-service portals, ERP-integrated commerce, and European mid-market/enterprise customer base.
- Divante: Polish-headquartered e-commerce solutions provider offering Adobe Commerce, Shopware, and headless commerce implementations with strong integration and B2B capabilities. Closely comparable to Wexo in platform-agnostic delivery and enterprise integration focus.
- Elogic Commerce: Magento and Adobe Commerce agency with strong PWA/headless and B2B capabilities, serving enterprise clients across multiple verticals. Comparable to Wexo in platform specialization, integration depth, and cross-border e-commerce delivery.
- Bold Commerce: Headless commerce agency and SaaS provider specializing in Shopify Plus and Adobe Commerce with deep B2B and custom integration capabilities. Comparable to Wexo in platform-agnostic custom development and enterprise B2B commerce.
Regional players
- Balance Internet: Australian Magento/Adobe Commerce and Shopware agency serving enterprise clients in APAC. Comparable to Wexo in platform specialization and mid-market/enterprise delivery, but geographically non-overlapping.
Emerging players
- Spryker: Berlin-headquartered composable commerce platform targeting enterprise B2B and B2C with API-first architecture. Competes with Wexo's preferred platforms (Shopware, Magento) at the enterprise tier, indirectly competing for the same end clients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Wexo social profiles
Digital presenceWexo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wexo leadership team
Management profileNumber of profiles
Profiles1 record
Wexo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wexo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wexo
What does Wexo do?
WEXO is a Danish e-commerce agency that develops and implements customized B2B and B2C e-commerce solutions built on Shopware, Magento 2, Ibexa, and Shopify platforms. The company delivers end-to-end services from strategy consulting and platform selection through custom integration with ERP, PIM, CRM, and POS systems, plus ongoing managed services and platform optimization.
Is Wexo a public or private company?
Wexo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wexo founded?
Wexo was founded in 1998. It employs 11 to 50 people.
Where is Wexo based?
Wexo is headquartered in Aalborg, Denmark, in the Europe region.
How does Wexo make money?
Four revenue lines are on record. E-commerce Platform Development and Implementation is the primary driver. The others are ongoing Support and Managed Services, strategy and Consulting and custom Integration Development.
Who are Wexo's main competitors?
Broad incumbents on record are Capgemini Engineering, Deloitte Digital and Accenture Interactive. Direct peers are Vaimo, Sana Commerce, Divante, Elogic Commerce and Bold Commerce. Balance Internet is listed as a regional player. Spryker is listed as an emerging player.
Does Wexo have an API?
No public API is recorded for Wexo.
What industry is Wexo in?
Wexo's product category is E-commerce Development and Integration Services. Its primary akta.pro industry code is BPAEAGAM, Enterprise Application UX, Portals & Low-Code Extensions, with a secondary code of BPAEAFAH, UI/UX Engineering & Front-End Modernization. Its NAICS code is 541511 and its SIC code is 7373.