Crest Flooring
Crest Flooring is a family-owned flooring retailer founded in 1952 in Allentown, PA, selling carpet, hardwood, laminate, luxury vinyl, and area rugs from top brands to residential and commercial customers in the Lehigh Valley, with in-house installation and free in-home consultations.
- Company typePrivate
- Founded1952
- HeadquartersAllentown, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Crest Flooring does
Crest Flooring is a family-owned flooring retailer founded in 1952 and headquartered at a single showroom located at 6412 Hamilton Blvd in Allentown, Pennsylvania. The company sells carpet, hardwood, laminate, luxury vinyl, tile, area rugs, and commercial flooring products from major manufacturers including Shaw Floors (with its COREtec line), Mohawk, Karastan, Anderson Tuftex, Mannington, Pergo, Engineered Floors, Philadelphia Commercial, and Godfrey Hirst, serving residential homeowners and commercial clients in the greater Lehigh Valley and Lehigh County region. Revenue is generated through one-time product sales paired with professional in-house installation services performed by a team with 475 years of combined industry experience, with pricing structured as quote-based retail pricing alongside promotional offers (up to $500 off, 25% off remnants, 50% off area rugs). The company operates a direct-to-consumer model through the physical showroom, supplemented by free in-home measurement and consultation services, customer testimonials and reviews, an educational content blog, and a third-party Roomvo-powered room visualization tool that enables customers to preview products in photos of their own rooms before purchase. The business is privately held with no disclosed external investors, has been recognized with the Who's Who in Lehigh Valley Business Award for 39 consecutive years, and is led by President Steve Weisberg.
Crest Flooring firmographics
Firmographics- Name
- Crest Flooring
- Legal name
- Crest Flooring
- Website
- https://crestflooring.com
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Crest Flooring is a family-owned flooring retailer founded in 1952 in Allentown, PA, selling carpet, hardwood, laminate, luxury vinyl, and area rugs from top brands to residential and commercial customers in the Lehigh Valley, with in-house installation and free in-home consultations.
- Ownership category
- akta.pro rank
Crest Flooring industry classification
Industry- Product category
- Flooring Retail
- NAICS
- Floor Covering Retailers (449121), Flooring Contractors (238330)
- akta.pro primary industry
- Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)
- akta.pro secondary industries
- Hardwood Floor Installation (HSAPAGAA), Subfloor Preparation, Leveling & Underlayment (HSAPAGAG)
Keywords
Where Crest Flooring is headquartered
LocationHeadquarters
- HQ city
- Allentown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Crest Flooring business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Flooring Product Sales: Retail sale of flooring materials including carpet, hardwood, laminate, luxury vinyl, and area rugs to residential and commercial customers. Products are sold through the company's showroom and include top name brands.
- Professional Installation Services: Installation services provided by the company's own professional installation team with 475 years of combined industry experience. Includes both residential and commercial installation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard retail pricing with promotional discounts available |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Crest Flooring product offering
Product offeringCore offering
Crest Flooring is a brick-and-mortar flooring retailer that sells carpet, hardwood, laminate, luxury vinyl, area rugs, and commercial flooring from leading manufacturers. The company pairs product sales with free in-home estimates, in-home measurement, a Roomvo room visualization tool, and professional installation performed by its own in-house installation team. It serves both residential homeowners and commercial customers in the greater Allentown, PA / Lehigh Valley area.
Product overview
Crest Flooring is a flooring retailer offering a comprehensive portfolio of flooring products across multiple categories: Carpet, Hardwood (solid and engineered), Laminate, Luxury Vinyl (LVP and LVT), Area Rugs, and Commercial Flooring. The company carries products from major flooring brands including Shaw, Mohawk, Karastan, Anderson Tuftex, Mannington, Philadelphia Commercial, Godfrey Hirst, Pergo, and Engineered Floors. Crest Flooring also offers professional services including free estimates, in-home measurement, room visualization via Roomvo, and professional installation. The company operates primarily as a brick-and-mortar retailer serving the Allentown, PA area.
Differentiator
Problem solved
Functional benefit
Products and services
- Carpet Carpet flooring available in a range of styles, patterns, and materials, sold to residential homeowners for home installations, including branded options from manufacturers such as Shaw, Mohawk, Karastan, Anderson Tuftex, and Engineered Floors.
- Hardwood Hardwood flooring offerings including solid and engineered wood options for residential applications, supplied through brands such as Shaw and Mohawk.
- Laminate Laminate flooring providing the look of wood or stone at an affordable price point with durability features, sold for residential use and carried from brands including Pergo and Mohawk.
- Luxury Vinyl Luxury vinyl flooring (LVP and LVT), including Shaw's COREtec collections, that realistically mimics wood and stone with waterproof properties, for residential applications.
- Area Rugs Area rugs in various styles, sizes, and materials to complement flooring and decor, including rug pads, available to residential customers with promotional 50% off pricing.
- Commercial Flooring Commercial-grade flooring solutions for business and commercial spaces, including commercial carpet from Philadelphia Commercial, sold to local business customers and installed by Crest Flooring's professional team.
- Professional Installation Services In-house professional installation service for residential and commercial flooring projects, performed by Crest Flooring's own installation team with 475 combined years of industry experience and long-tenured staff (up to 47 years together).
Quantifiable outcome
- Who's Who in Lehigh Valley Business Award for 39 consecutive years
Companies that use Crest Flooring
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Crest Flooring technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature1 record
Crest Flooring partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- MohawkcoreMohawk is a major flooring brand that Crest Flooring carries and resells to customers. Mohawk provides quality flooring products including carpet, hardwood, laminate, and luxury vinyl.
- Shaw FloorscoreShaw Floors is a top flooring manufacturer that Crest Flooring features. Shaw provides whole home flooring solutions including carpet, hardwood, luxury vinyl, and tile. Crest Flooring also carries COREtec products from Shaw.
- KarastancoreKarastan is a premium carpet and flooring brand that Crest Flooring carries, offering quality products to their customers.
- Anderson TuftexcoreAnderson Tuftex is a quality flooring brand carried by Crest Flooring, known for premium carpet and flooring products.
- ManningtoncoreMannington is a flooring manufacturer whose products are sold through Crest Flooring, offering residential and commercial flooring options.
- Engineered FloorscoreEngineered Floors is a flooring brand available at Crest Flooring, providing quality carpet and flooring products.
- Philadelphia CommercialcorePhiladelphia Commercial is a commercial flooring brand carried by Crest Flooring for business customers.
- Godfrey HirstcoreGodfrey Hirst is an international flooring brand available through Crest Flooring, offering quality carpet products.
- PergocorePergo is a laminate flooring brand carried by Crest Flooring, known for quality laminate and hardwood products.
Scale indicators4 records
Recent moves4 records
Expansion highlights4 records
Crest Flooring competitors and assessment
Company assessmentDirect peers
- The Tile Shop: Specialty retailer of tile, stone, and related flooring with design assistance and installation referrals; competes for renovation-driven flooring dollars in overlapping markets.
- Floor & Decor: Large specialty flooring retailer selling tile, wood, laminate, vinyl, and accessories to both DIY and pro customers with installation referrals; competes with Crest Flooring for residential and small commercial projects in the broader Northeast.
- LL Flooring: National specialty flooring retailer focused on hardwood, laminate, vinyl, and tile with installation services, overlapping Crest Flooring's core product mix and service-led retail model.
- Carpet One Floor & Home: Cooperative of locally owned flooring stores selling carpet, hardwood, vinyl, and tile with in-store design services; comparable in offering and locally embedded go-to-market approach.
- Empire Today: Direct-to-consumer flooring retailer with in-home sales consultants and bundled installation, matching Crest Flooring's combination of showroom/in-home selling and full installation service.
Broad incumbents
- Home Depot: National home improvement big-box with extensive flooring assortments and installer referrals; competes on price, convenience, and selection across the same residential and prosumer customers.
- Lowe's: National home improvement retailer with flooring departments and Pro services, overlapping Crest Flooring's residential and small commercial customer base on price-driven purchases.
Others
- Mohawk Industries: Major flooring manufacturer and supplier of many of the brands Crest Flooring resells (Mohawk, Pergo, Karastan); relevant as the upstream vendor powering Crest's product assortment.
- Shaw Industries: Leading flooring manufacturer whose Shaw Floors, COREtec, Anderson Tuftex, and Philadelphia Commercial brands are featured at Crest Flooring; comparable as the upstream supply partner shaping product mix.
- Stanley Steemer: National carpet and upholstery cleaning franchise adjacent to flooring retail; relevant adjacently since maintenance/cleaning services are a natural extension of Crest Flooring's installed base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Crest Flooring social profiles
Digital presenceCrest Flooring financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crest Flooring leadership team
Management profileNumber of profiles
Profiles1 record
Crest Flooring funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crest Flooring M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crest Flooring
What does Crest Flooring do?
Crest Flooring is a brick-and-mortar flooring retailer that sells carpet, hardwood, laminate, luxury vinyl, area rugs, and commercial flooring from leading manufacturers. The company pairs product sales with free in-home estimates, in-home measurement, a Roomvo room visualization tool, and professional installation performed by its own in-house installation team. It serves both residential homeowners and commercial customers in the greater Allentown, PA / Lehigh Valley area.
Is Crest Flooring a public or private company?
Crest Flooring is a private company. It is classified as family owned and is currently operating.
When was Crest Flooring founded?
Crest Flooring was founded in 1952. It employs 11 to 50 people.
Where is Crest Flooring based?
Crest Flooring is headquartered in Allentown, United States, in the North America region.
How does Crest Flooring make money?
Two revenue lines are on record. Flooring Product Sales are the primary driver. The others are professional Installation Services.
Who are Crest Flooring's main competitors?
Direct peers on record are The Tile Shop, Floor & Decor, LL Flooring, Carpet One Floor & Home and Empire Today. Broad incumbents are Home Depot and Lowe's. Others are Mohawk Industries, Shaw Industries and Stanley Steemer.
Does Crest Flooring have an API?
No public API is recorded for Crest Flooring.
What industry is Crest Flooring in?
Crest Flooring's product category is Flooring Retail. Its primary akta.pro industry code is CRAIAGAK, Flooring Installation Services (Retailer-Affiliated), with a secondary code of HSAPAGAA, Hardwood Floor Installation. Its NAICS code is 449121.