Hybrid Media Services

What Hybrid Media Services does

Hybrid Media Services is a privately held, US-based audio advertising agency founded in 2007 and headquartered in Armonk, NY, with a 23-person team. The firm operates exclusively in audio — terrestrial AM/FM radio, SiriusXM satellite radio, streaming audio (Spotify, Pandora, iHeartRadio, Audacy, Katz Digital), and podcasts — positioning itself as a specialist alternative to generalist agencies that treat audio as an add-on. Its service portfolio spans three integrated offerings: Audio Planning & Buying (strategic media planning and high-volume media procurement, with the firm purchasing millions of dollars in audio media weekly), Creative & Production (in-house concept, scripting, casting, recording, editing, and final mix), and Analytics, Reporting & Attribution (multi-platform performance tracking using Nielsen, Claritas, Nielsen Scarborough, LeadsRx, Dial800, Magellan AI, Podscribe, Media Monitors, SQAD, Strata, and Datarama). The firm is led by founders Kevin Mannix (President/CEO) and Jay Keay, with senior leadership averaging 15-30+ years of audio and direct-response advertising experience drawn from ABC Radio, CBS, iHeartMedia, Disney, and major DR agencies.

The business operates on a managed-services / professional-services hybrid model. Revenue is generated from (i) media planning and buying fees — a margin layered on top of the millions of dollars in weekly audio media purchases, plus professional service fees — and (ii) standalone or bundled creative and production services. Pricing is not publicly disclosed; national radio campaigns typically start at $20,000+ per week, while local campaigns in medium markets range from a few hundred to ~$1,500 per week, with production costs separate from airtime. Go-to-market is enterprise field sales led by EVPs of Account Services and Business Development, SVPs of Media & Client Services and Digital Audio, and VP-level account directors, supplemented by distribution partnerships with every major US audio platform. The target segments are horizontal: direct-response advertisers (financial services, healthcare, insurance, automotive, education, retail, nutraceuticals), local and national brand advertisers, and podcast advertisers seeking host-read or dynamically inserted placements.

The firm is founder-owned, with no disclosed external funding, no parent company, and no evidence of PE/VC investment. It has more than doubled in size since 2012 and continues to add headcount across analytics, account services, and digital audio — most recently hiring a campaign analyst from Katz Media Group in September 2025 and promoting internally to Account Executive in 2025. The company operates exclusively within the United States with no disclosed international footprint, and is privately held with no plans indicated for IPO, sale, or external capital raise.

Name

Hybrid Media Services

Legal name

Hybrid Media Services

Website

https://hybridmediaservices.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Hybrid Media Services is a US-based audio advertising agency specializing exclusively in terrestrial radio, SiriusXM, streaming audio, and podcast media planning, buying, creative production, and attribution for direct-response and brand advertisers.

Ownership category

akta.pro rank

Product category

Audio Advertising Services

NAICS

Media Buying Agencies (54183), Media Representatives (541840)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Radio Media Buying (MPAAABAI)

Keywords

• Audio advertising agency
• Radio media buying
• Podcast advertising
• Streaming audio ads
• Direct response advertising

Headquarters

HQ city

Armonk

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Media Planning & Buying Fees: Hybrid Media purchases millions of dollars in audio media weekly and charges clients fees for strategic media planning and buying services across terrestrial radio, satellite, streaming, and podcast platforms. Rates and placements are negotiated at scale to secure competitive pricing for clients. Revenue is generated as a margin on media buys plus professional service fees.
2. Creative & Production Services: Full-service audio creative development and production, including concept stage, scripting, talent casting, recording, editing, sound effects, music, and final mix. Production services are offered in-house as a bundled or standalone offering alongside media buying engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Hybrid Media Services is a specialized audio advertising agency that plans, buys, and produces advertising campaigns across terrestrial radio, SiriusXM satellite radio, streaming audio platforms, and podcasts for brand advertisers, direct-response marketers, and advertising agencies. The firm provides end-to-end audio campaign execution including media planning and buying, creative development and production, and analytics/reporting/attribution tied to campaign outcomes.

Product overview

Hybrid Media Services is a direct response radio, streaming, and podcast advertising agency offering an integrated suite of services across four audio platforms: Terrestrial Radio, SiriusXM Satellite Radio, Streaming Audio (Spotify, Pandora, iHeartRadio, Audacy), and Podcasts. The company provides end-to-end audio advertising solutions through three core service areas: Audio Planning & Buying (strategic media planning and placement across all platforms), Creative & Production Services (concept development, script writing, talent casting, and audio production), and Analytics, Reporting & Attribution (performance tracking using multiple data sources including Nielsen, Claritas, Dial800, LeadsRx, and others). The product portfolio is a unified service offering rather than a software platform, where all services work together to deliver measurable results for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Terrestrial Radio Advertising

Quantifiable outcome

• 293 million Americans listen to radio weekly, exceeding Facebook's 180 million monthly active users
• +4 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature3 records

Partnerships

17 partnerships are on record, tiered core.

• SiriusXMcoreChannel Partner/ Reseller/ DistributorSiriusXM is a flagship audio partner of Hybrid Media Services. The company is described as the top performance and brand agency on the SiriusXM platform, delivering cost-effective ads alongside the best talk, news, sports, and entertainment programming. SiriusXM provides nationwide reach to educated, affluent, and engaged listeners with 75% of the US 12+ population listening monthly.
• SpotifycoreChannel Partner/ Reseller/ DistributorSpotify is listed as a key streaming audio partner platform. Hybrid Media collaborates with Spotify as part of its broader streaming audio strategy to deliver targeted, high-performing campaigns across major streaming audio channels.
• PandoracoreChannel Partner/ Reseller/ DistributorPandora is listed as a key streaming audio partner platform alongside Spotify, iHeartRadio, and Audacy. Hybrid Media leverages Pandora's platform for targeted audio advertising campaigns.
• iHeartRadio (iHeartMedia)coreChannel Partner/ Reseller/ DistributoriHeartRadio is listed as a major streaming audio partner. Hybrid Media collaborates with iHeartRadio's national sales team and platform to deliver audio advertising campaigns across broadcast and digital audio.
• AudacycoreChannel Partner/ Reseller/ DistributorAudacy (formerly Entercom) is listed as a key streaming and terrestrial radio partner. Hybrid Media works with Audacy's platform for audio advertising placements across its network of radio stations and digital audio properties.
• Katz DigitalcoreChannel Partner/ Reseller/ DistributorKatz Digital is referenced as a streaming audio platform partner that Hybrid Media collaborates with to give brands access to diverse audiences across multiple digital audio channels.
• NielsencoreTechnology or IntegrationNielsen provides industry-standard ratings and audience measurement for audio, showing listener reach, demographics, and engagement across markets and time periods. Hybrid Media uses Nielsen insights to plan efficiently, buy smarter, and ensure campaigns reach the right audience at scale.
• Nielsen ScarboroughcoreTechnology or IntegrationNielsen Scarborough combines national market data with lifestyle, purchase behavior, and media usage insights, revealing what consumers buy, how they live, and which media they trust. Hybrid Media uses these insights to match audiences with products and services they are most likely to respond to.
• ClaritascoreTechnology or IntegrationClaritas provides deep consumer segmentation and audience insights, connecting demographic, psychographic, and behavioral profiles to specific media channels. This enables Hybrid Media to build highly targeted campaigns and measure audience quality with precision.
• LeadsRxcoreTechnology or IntegrationLeadsRx provides multi-touch attribution that identifies which marketing touchpoints drive conversions, tracking the full customer journey and showing how radio interacts with other channels. Hybrid Media uses this to refine campaign strategy and maximize ROI.
• Dial800coreTechnology or IntegrationDial800 tracks inbound calls with detailed attribution, linking every phone response back to the exact radio placement or campaign source. They reveal call quality, caller behavior, and conversion insights, enabling real-time media optimization.
• Magellan AIcoreTechnology or IntegrationMagellan AI is an advertising intelligence platform providing in-depth data on podcast and audio advertising, tracking spend, discovering competitor strategies, and identifying high-performing shows for smarter media planning and more effective ad investments.
• PodscribecoreTechnology or IntegrationPodscribe offers advanced podcast analytics including transcription-based keyword detection and ad performance tracking. It verifies ad delivery and provides brand-safety insights across podcast content, ensuring accurate targeting, clean placements, and transparent reporting.
• Media MonitorscoreTechnology or IntegrationMedia Monitors delivers real-time competitive intelligence, tracking who is advertising, where, and how often across radio and digital audio. Hybrid Media uses this to monitor industry trends, competitor spending, and creative activity to inform smarter media strategy.
• SQADcoreTechnology or IntegrationSQAD provides cost benchmarks and marketplace intelligence for media planning, helping forecast rates, evaluate CPMs/CPPs, and compare market pricing across platforms. This ensures Hybrid Media's buys are efficient, competitive, and grounded in real industry benchmarks.
• Strata (FreeWheel Strata)coreTechnology or IntegrationStrata is a media planning and buying platform that streamlines the entire workflow from planning and ordering to reconciliation, centralizing all campaign details for accuracy and efficiency. It allows Hybrid Media to manage buys at scale with clean reporting and flawless execution.
• Datarama (Salesforce Marketing Cloud Intelligence)coreTechnology or IntegrationDatarama unifies marketing, sales, and advertising data into one centralized dashboard, providing real-time visibility into performance across all channels. It enables faster optimization with automated reporting and advanced visualization tools to show what drives results and where to scale.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mercury Media: Direct response advertising agency with deep radio and TV experience. Direct comparable given Hybrid Media's EVP Steve Howard previously held senior management at Mercury Media; both target performance-oriented advertisers using measurable-response media.
• Katz Media Group: The largest US audio media representation firm, selling radio and digital audio advertising on behalf of major broadcast groups. Highly comparable to Hybrid Media Services as both operate as audio-specialized buying intermediaries; Hybrid Media even hired a former Katz Media Group analyst (Cecily Corpina) in 2025.
• Direct Response Media Inc. Long-standing direct response advertising agency specializing in DR radio and TV campaigns. Direct comparable — Hybrid Media's EVP Steve Howard previously held senior management at Direct Response Media Inc., and the two compete for the same DR advertiser clients.

Broad incumbents

• SiriusXM Media: Advertising sales arm of SiriusXM, one of Hybrid Media's flagship channel partners. Comparable because SiriusXM Media sells audio advertising directly to brands and agencies, partially overlapping with Hybrid's value proposition for advertisers wanting to reach satellite radio audiences.
• Westwood One (Cumulus Media): Largest US radio network and a major audio advertising sales entity, representing Cumulus stations and affiliated broadcasters nationwide. Comparable as a large-scale audio ad sales and network platform competing for the same advertiser budgets Hybrid Media Services targets.
• iHeartMedia: Largest US radio broadcaster and owner of iHeartRadio, with significant podcast, digital audio, and direct advertiser sales operations. Hybrid Media's partnership with iHeart and its alumni hires from iHeartMedia make it a direct comparable as an audio platform that also sells audio ad inventory.
• Audacy: Major US radio broadcaster and digital audio operator (formerly Entercom/CBS Radio) that also sells advertising directly and through agency partnerships. Comparable because it operates across the same audio platforms (terrestrial, streaming, podcast) that Hybrid Media buys on, and has its own in-house agency services.

Emerging players

• Oxford Road: Audio-first advertising agency focused on podcasts, radio, and streaming for performance-driven brands. Comparable as a specialist audio agency targeting the same podcast and streaming advertiser budgets Hybrid Media Services pursues.
• Ad Results Media: Audio- and podcast-focused advertising agency specializing in direct response and brand campaigns across podcasts, streaming, and radio. Highly comparable in focus area (audio-first agency) and DR orientation, though skewed more heavily toward podcasts.
• Sound That Brands: Independent audio advertising agency producing and placing ads across radio, podcasts, and streaming. Comparable as a small, specialized audio agency offering creative production and media buying for brands investing in audio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hybrid Media Services