A to Z Theatrical Supply and Service

What A to Z Theatrical Supply and Service does

A to Z Theatrical Supply and Service, Inc. is a privately held, full-service theatrical supply company founded in 1959 in Kansas City, Missouri and currently owned by Alex Perry following a 2013 acquisition. The company operates three Midwest locations in Kansas City, Wichita, and Milwaukee, with a combined footprint exceeding 100,000 square feet of costumes, props, scenic construction facilities, lighting and audio inventory, and a 60,000 sq. ft. scenic construction shop. Its core customers include K-12 schools and educational institutions, regional theaters and performing arts venues (including Broadway Across America and Cirque productions), corporate and social event planners, casinos, sports franchises, healthcare institutions, advertising and marketing firms, and individual performers. The company positions itself as a single-source provider of theatrical production support covering costume rentals, props and set dressing, custom design and fabrication, scenic painting, lighting, audio, video and projection, stage drapes, rigging installation and inspections, makeup and prosthetics, and full-service event production with delivery and on-site labor.

The company's product portfolio centers on a rental-led model with over 50,000 individual wardrobe pieces, more than 200 wigs in stock, 15,000 sq. ft. of prop inventory, and a curated "Costume Show Packages" program bundling costumes, props, lighting, and audio for popular productions. A differentiator is its inventory of proprietary, custom-fabricated specialty prop vehicles and large-scale scenic pieces — including the Greased Lightning prop car, Chitty Chitty Bang Bang car, Hands on a Hardbody truck, Little Shop of Horrors Audrey II puppet system, Empire State Building, and Eiffel Tower props — which command rental rates of $500-1,200 per week. Authorized-dealer relationships span roughly 40+ professional manufacturers across lighting (ETC, Martin, High End Systems, Chauvet), audio (Shure, Sennheiser, JBL, Midas, Clear-Com), rigging (JR Clancy, Wenger, ADC), and makeup (Ben Nye, Kryolan, Mehron, ProAiir).

Revenue is generated through five streams: equipment and inventory rentals (transaction-based with a 50% deposit requirement), product sales of theatrical supplies, custom design and fabrication project fees, service/repair and technical support, and full-service event production with technician labor billed at $85/hour weekday and $125/hour weekend (4-hour minimum). Distribution relies on a sales-led, direct-engagement model — phone, email, in-person showroom visits, site consultations, company-owned delivery fleet, and on-site event production labor — supplemented by a regional StageCraft staffing agency operating in Kansas, Nebraska, Oklahoma, and Iowa, and an online surplus fabric store. Revenue is not publicly disclosed.

Name

A to Z Theatrical Supply and Service

Legal name

A to Z Theatrical Supply and Service, Inc.

Website

https://atoztheatrical.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

A to Z Theatrical Supply and Service is a privately held, full-service theatrical supply company founded in 1959, operating three Midwest locations with 100,000+ sq. ft. of inventory. It rents and sells costumes, props, lighting, audio, scenic fabrication, rigging, and makeup to schools, theaters, casinos, sports venues, corporate event planners, and Broadway touring productions.

Ownership category

akta.pro rank

Headquarters

HQ city

Kansas City

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Equipment and Inventory Rentals: Core revenue driver. Rental of costumes, props, set dressing, furniture, scenic pieces, lighting, audio, video, and specialty prop vehicles (prop cars, puppets). Customers pay per-day, per-week, or per-event rental rates. A 50% deposit is required to reserve items.
2. Product Sales: Retail sale of theatrical supplies including costumes, costume accessories, makeup, wigs, beards, theatrical fabric, scenic paints, brushes, and hardware. Authorized dealer for multiple professional brands including Ben Nye, Kryolan, Mehron, and ProAiir makeup lines. Also sells rigging hardware, curtain track, and stage equipment.
3. Custom Design and Fabrication: Design and build custom props, costumes, mascots, runways, staging, scenic pieces, and trade show installations. Pricing based on scope and complexity. May be quoted as project fees or time-and-materials.
4. Service, Repair, and Technical Support: In-house and on-site repair of lighting, audio, curtain, and rigging equipment. Includes safety inspections and facility assessments for schools, theaters, and houses of worship. Also services equipment from other dealers and manufacturers.
5. Event Production Services: Full-service event production for weddings, corporate events, fashion shows, banquets, and themed parties. Includes delivery, setup, and strike labor in addition to equipment rental. Labor rates vary by time of day and day of week.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

A to Z Theatrical Supply and Service rents, sells, and fabricates theatrical costumes, props, scenic elements, lighting, audio, video, stage drapes, rigging, and professional makeup for theatrical productions, schools, houses of worship, casinos, and corporate or social events. The company also designs and builds custom specialty prop vehicles (e.g., Chitty Chitty Bang Bang, Greased Lightning, Hands on a Hardbody), provides full-service event production including delivery/setup/strike labor, and offers repair, inspection, and technical staffing services from three Midwest locations with over 100,000 square feet of combined inventory.

Product overview

A to Z Theatrical Supply and Service is a full-service theatrical supply company operating as a single unified business with multiple interconnected service departments. The company offers costumes and wardrobe rentals/sales through its Costumes, Mascots & Wardrobe department and Custom Design & Fabrication services; theatrical supplies including professional makeup, wigs, and prosthetics; and event production services encompassing events/parties, lighting, sound/audio, video/projection, stage drapes, rigging, scenic design/construction, scenic painting/backdrops, and props/set dressing. The product portfolio centers on the Costume Show Packages program offering curated costume rentals for popular theatrical productions, and the Prop Vehicles division providing custom-built theatrical cars and trucks like Chitty Chitty Bang Bang, Greased Lightning, and Hands on a Hardbody. The company operates three locations (Kansas City, Wichita, Milwaukee) with over 100,000 square feet of inventory.

Differentiator

Problem solved

Functional benefit

Products and services

• Costumes, Mascots & Wardrobe Rental and sales of theatrical, period, cosplay, masquerade, and Halloween costumes for adults and children, along with mascot and animal costumes, from a 10,000 square foot showroom with thousands of complete costumes and over 50,000 individual wardrobe pieces.
• Custom Design & Fabrication Custom creation of costumes, mascots, props, runways, staging, and marketing/promotional items through consultation, design, construction, painting, sculpting, and finishing services.
• Costume Show Packages Curated costume rental packages for popular theatrical productions including 1776, Addams Family, Annie, Chicago, Grease, Hairspray, Little Shop of Horrors, Mary Poppins, and many more, with option to upgrade to full show packages including props, set pieces, backdrops, lighting, and audio at discounted rates.
• Events, Parties & Special Occasions Full-service event production for weddings, fashion shows, corporate events, banquets, conferences, and themed parties including audio-visual equipment, lighting, custom staging, tables, chairs, linens, pipe and drape, and complete setup and strike services.
• Professional Theatrical Makeup, Wigs & Prosthetics Sales of professional theatrical makeup including alcohol-activated, airbrush, and special effects products from Ben Nye, Kryolan, Mehron, and ProAiir; over 200 wigs in stock; prosthetic pieces from Cinema Secrets and Woochie; and hand-tied beards and mustaches.
• SFX Makeup Application In-house special effects makeup artist services including aging, airbrushing, body painting, cuts and bruises, horror and gore, drag makeup, facial hair application, tattoos, and fantasy effects, provided by resident artist Ali Watson.
• Prop Vehicles Rental of custom-built theatrical prop vehicles including Chitty Chitty Bang Bang car ($1,200/week), Greased Lightning car ($900/week), Hands on a Hardbody truck ($900/week), and other specialty prop vehicles.
• Props & Set Dressing Rental of hand props, furniture pieces, costume accessories, and set dressing from a 15,000 square foot collection spanning multiple eras, including custom-built specialty props.
• Scenic Design & Construction Full-service set construction from consultation through installation in a 60,000 sq. ft. facility with 10,000 sq. ft. scene shop, capable of working in wood, fiberglass, plastics, foam, and metal, serving theatre, film, television, worship centers, concerts, and special events.
• Scenic Painting & Backdrops Professional scenic painting services with a 135 ft. by 60 ft. paint deck, including custom backdrops, murals, faux finishes, and theatrical muslin/scrim drops, plus sales of professional scenic paints and supplies.
• Professional Theatrical Lighting Sales, rentals, design, installation, and production services for theatrical lighting including ellipsoidals, fresnels, PAR cans, LED fixtures, moving lights, control boards, and special effects, with authorized dealer relationships for major manufacturers.
• Professional Sound & Audio Sales, rentals, design, installation, and production services for professional audio equipment serving houses of worship, theatres, schools, and events, with on-staff audio engineers and licensed dealer relationships for Allen & Heath, JBL, Mackie, Midas, Shure, Sennheiser, and other professional audio brands.
• Stage Drapes & Curtain Track Custom fabrication, sales, and installation of stage curtains, cycloramas, backdrops, acoustic curtains, and curtain track systems from H&H Specialties, Automatic Devices Company, and J.R. Clancy, plus cleaning, flame-proof testing, and maintenance services.
• Stage Rigging & Inspections Design, consultation, installation, training, and inspections for rigging systems including dead hung, counterweight, automated/motorized, and tension wire grids, with products from ADC, ETC Rigging, JR Clancy, and Wenger Corp.
• Video & Projection Sales, rentals, design, installation, and production for video projection including projectors, screens, flat-screen monitors, and video walls for theatrical productions, events, conferences, and corporate presentations.
• Service, Repair & Technical Support In-house and on-site repair services for lighting fixtures, audio equipment, stage curtains, curtain tracks, rigging systems, and fog/haze machines, plus facility inspections and safety assessments for schools, theatres, and houses of worship.
• StageCraft Staffing Non-union stagehand staffing agency providing technicians, riggers, lift operators, stagehands, and general labor for events, shows, and concerts in Kansas, Nebraska, Oklahoma, and Iowa.

Quantifiable outcome

• 65+ years in continuous operation since 1959, demonstrating long-term stability and industry trust

Named customers41 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

48 partnerships are on record, tiered minor.

• Audio-TechnicaminorOthersA to Z Theatrical is an authorized dealer for Audio-Technica professional microphones and audio gear.
• JBL (Harman)minorOthersA to Z Theatrical is an authorized dealer for JBL professional audio equipment.
• MidasminorOthersA to Z Theatrical is a licensed dealer for Midas professional mixing consoles.
• ShureminorOthersA to Z Theatrical is an authorized dealer for Shure professional microphones and wireless systems.
• SennheiserminorOthersA to Z Theatrical is an authorized dealer for Sennheiser professional audio equipment.
• Clear-ComminorOthersA to Z Theatrical carries and services Clear-Com intercom and communication systems.
• MackieminorOthersA to Z Theatrical is an authorized dealer for Mackie audio equipment.
• Crest AudiominorOthersA to Z Theatrical is an authorized dealer for Crest Audio professional audio equipment.
• PeaveyminorOthersA to Z Theatrical is an authorized dealer for Peavey audio products.
• MiprominorOthersA to Z Theatrical is an authorized dealer for Mipro wireless microphone systems.
• Countryman AssociatesminorOthersA to Z Theatrical is an authorized dealer for Countryman microphones.
• Avlex (MIPRO distributor)minorOthersA to Z Theatrical carries Avlex audio cables and products.
• TelexminorOthersA to Z Theatrical carries Telex audio and intercom equipment.
• QSXminorOthersA to Z Theatrical carries QSX audio equipment.
• ETC (Electronic Theatre Controls)minorOthersA to Z Theatrical is an authorized dealer for ETC lighting controls, dimmers, and fixtures including Source 4WRD LED retrofits.
• Chauvet ProfessionalminorOthersA to Z Theatrical carries Chauvet Professional lighting fixtures and effects.
• Chauvet DJminorOthersA to Z Theatrical carries Chauvet DJ lighting products.
• Martin ProfessionalminorOthersA to Z Theatrical is an authorized dealer for Martin moving lights and effects.
• RoscominorOthersA to Z Theatrical carries Rosco lighting gels, filters, and gobos.
• City TheatricalminorOthersA to Z Theatrical carries City Theatrical lighting accessories, sensors, and networking products.
• High End SystemsminorOthersA to Z Theatrical is an authorized dealer for High End Systems moving lights and lighting control.
• Elation ProfessionalminorOthersA to Z Theatrical carries Elation Professional lighting fixtures.
• Altman LightingminorOthersA to Z Theatrical is an authorized dealer for Altman stage and architectural lighting.
• Apollo DesignminorOthersA to Z Theatrical carries Apollo Design gobo patterns and lighting accessories.
• Canto USAminorOthersA to Z Theatrical works with Canto USA for LED house light retrofits and upgrades.
• ChamSysminorOthersA to Z Theatrical carries and services ChamSys lighting control consoles.
• DeSirtiminorOthersA to Z Theatrical carries DeSirti lighting equipment.
• Doug Fleenor DesignminorOthersA to Z Theatrical carries Doug Fleenor Design dimming and routing equipment.
• EnttecminorOthersA to Z Theatrical carries Enttec DMX and lighting control products.
• Environmental LightsminorOthersA to Z Theatrical carries Environmental Lights LED strips and architectural lighting.
• GAMminorOthersA to Z Theatrical carries GAM (Great American Market) lighting filters and effects.
• LycianminorOthersA to Z Theatrical carries Lycian followspot luminaires.
• The Light SourceminorOthersA to Z Theatrical works with The Light Source for LED retrofits and lighting accessories.
• JR ClancyminorOthersA to Z Theatrical is an authorized dealer for JR Clancy rigging systems, curtain tracks, and stage equipment.
• Wenger CorporationminorOthersA to Z Theatrical stocks and sells Wenger Corporation rigging and stage equipment products.
• H & H SpecialtiesminorOthersA to Z Theatrical carries H & H Specialties rigging hardware, curtain tracks, and stage equipment.
• Automatic Devices Company (ADC)minorOthersA to Z Theatrical is an authorized dealer for Automatic Devices Company curtain track systems and motors.
• ETC RiggingminorOthersA to Z Theatrical carries ETC Rigging products as part of its rigging hardware inventory.
• SECOAminorOthersA to Z Theatrical stocks SECOA rigging hardware and stage equipment products.
• Thern WinchesminorOthersA to Z Theatrical carries Thern winches and rigging equipment.
• DeSistiminorOthersA to Z Theatrical carries DeSisti lighting equipment including stage luminaires.
• Ben NyeminorOthersA to Z Theatrical is an authorized reseller of Ben Nye professional theatrical makeup products, including foundations, liners, blood, and special effects products.
• KryolanminorOthersA to Z Theatrical is an authorized reseller of Kryolan professional makeup, including alcohol-activated, airbrush, and special effects products.
• MehronminorOthersA to Z Theatrical is an authorized reseller of Mehron theatrical and special effects makeup.
• ProAiirminorOthersA to Z Theatrical carries ProAiir airbrush makeup products.
• Cinema SecretsminorOthersA to Z Theatrical carries Cinema Secrets prosthetic products including foam latex prosthetics and adhesives.
• WoochieminorOthersA to Z Theatrical carries Woochie brand prosthetic pieces and makeup effects products.
• Garland BeautyminorOthersA to Z Theatrical stocks Garland Beauty hand-tied beards and mustaches in a variety of colors and shapes.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rose Brand: Leading direct manufacturer and distributor of theatrical fabrics, drapes, stage curtains, and scenic supplies. Comparable to A to Z in the stage drapes, curtain track, and scenic supply categories, and a frequently-cited benchmark for theatrical supply pricing.
• 4Wall Entertainment: National lighting and audio rental and sales company serving entertainment, corporate events, and houses of worship. Comparable to A to Z in the lighting, audio, and rigging rental and dealer business, though at substantially larger scale and broader geographic footprint.
• Hudson Scenic Studio: Custom scenic construction, fabrication, and prop-building company serving Broadway, opera, themed entertainment, and corporate clients. Directly comparable to A to Z's scenic design, construction, and custom fabrication services.
• Vincent Lighting Systems: Midwest-based theatrical lighting, audio, video, and rigging integrator and rental provider serving corporate, education, and live entertainment customers. Closest like-for-like competitor by geography, customer base, and product breadth (lighting/audio/rigging/services).
• Sapsis Rigging: Theatrical rigging consultation, inspection, training, and installation services provider. Directly comparable to A to Z's Stage Rigging & Inspections line of business in terms of services offered and customer overlap (schools, theaters, houses of worship).
• TheatreWorld Backdrops: Rental and sale of scenic backdrops, curtains, and stage drapery for theatrical productions, schools, and events. Comparable to A to Z's scenic painting, backdrops, and stage drapes offerings, especially for K-12 and small theater customers.
• Masque Sound: Long-standing theatrical sound reinforcement, audio rental, and equipment sales company serving Broadway, regional theater, and houses of worship. Comparable to A to Z's Professional Sound & Audio line in customer profile and product depth.

Broad incumbents

• Production Resource Group (PRG): One of the largest global providers of entertainment and event technology solutions, including lighting, audio, video, and rigging. Comparable to A to Z in lighting/audio/rigging, but operates as a broad incumbent serving large-scale tours, concerts, and corporate events.
• Tait Towers: Global staging, rigging, and scenic automation provider for concert touring, theater, and themed entertainment. Comparable to A to Z's rigging and scenic capabilities, but at a much larger scale with engineering-heavy proprietary automation technology.

Regional players

• Mainstage Theatrical Supply: Theatrical supply retailer offering costumes, makeup, props, and scenic supplies to schools and community theaters. Comparable to A to Z's K-12 and community theater customer focus, but without the custom fabrication and prop vehicle assets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AtoZTheatrical
• Instagraminstagram.com/atoztheatrical
• Xx.com/atoztheatrical
• LinkedInlinkedin.com/company/atoztheatrical

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about A to Z Theatrical Supply and Service