agCommander

What agCommander does

agCOMMANDER Pty Ltd is an Australian farm management software company headquartered in Perth, Western Australia, with origins dating to 1988 as Fairport Farm Software. The company serves agricultural producers across cropping, livestock, and viticulture verticals with a cloud-based SaaS platform launched in 2021, supplemented by a portfolio of specialized modules including gpMapper (GIS mapping), Mind My Assets 2 (asset management), METLOG (weather and soil moisture logging), NutriSens (patented nutrient-sensing probes), GrapeForecaster (yield prediction for vineyards), agC-Livestock GOLD/PLATINUM editions, and a Carbon Footprint Module.

The platform's technical architecture centers on a modular cloud stack with growing third-party integrations: EarthDaily for satellite-driven crop analytics, CERES TAG for livestock IoT tracking, Microsoft Dynamics Business Central for ERP connectivity, and AIA GHG for emissions accounting. This ecosystem approach positions agCOMMANDER as a central data hub for farm operations rather than a single-point solution. The company has extended its reach via a partnership with RADER GROUP into 23 African countries and consolidated capabilities through a 2022 merger with RavahTech.

agCOMMANDER operates as a private company with 11-50 employees. Its business model is subscription-based SaaS, monetized through per-seat or tiered licensing (e.g., GOLD/PLATINUM livestock editions) targeted at SMB-to-mid-market agricultural producers in Australia and selected international markets. The company has not disclosed funding rounds or revenue figures.

Name

agCommander

Legal name

agCOMMANDER Pty Ltd

Website

https://agcommander.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

agCOMMANDER is an Australian cloud-based farm management SaaS platform serving cropping, livestock, and viticulture producers with modular tools for mapping, forecasting, asset tracking, and sustainability reporting across Australia and Africa.

Ownership category

akta.pro rank

Product category

Farm Management Software

SIC

Agricultural Services (700)

akta.pro primary industry

Farm Management Information Systems (FMIS) & Digital Recordkeeping (AFABAMAD)

akta.pro secondary industries

Decision Support & Agronomic Modeling (Yield, Irrigation, Pest/Disease Forecasting) (AFAAAFAF), Remote Sensing & Imagery Analytics (Satellite, Drone, Aerial) (AFABAMAB), Carbon, Sustainability & MRV Platforms (GHG Accounting, Regenerative Ag) (AFAAAFAK), Interoperability & Data Connectivity Services (API/ETL, ISOXML/AgGateway, Equipment Data Sync) (AFACACAL)

Keywords

• Farm management software
• Precision agriculture
• Livestock management software
• Viticulture yield forecasting
• Agricultural data analytics

Headquarters

HQ city

Spearwood

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations, Supply Chain, Others

Revenue model

1. SaaS Subscription (Standard): Standard subscriptions based on number of users with access to core modules including cropping, livestock, mapping, weather records, and asset management. Fees payable annually or monthly in advance.
2. SaaS Subscription (Enterprise): Enterprise tier subscriptions with multi-business unit support, shared master lists, granular roles/permissions, and cross-unit reporting. Based on tier/level of subscription.
3. NutriSens (AgTech-as-a-Service): Annual subscription for nutrient monitoring information outcomes using proprietary sensor technology and agronomy workflows. Includes field monitoring points, weather stations, soil moisture probes, and NutriSens N & K probes.
4. Mind My Assets 2 Standalone: Standalone asset management subscription available as cloud-based application (mindmyassets.com) for global English-speaking markets. Also available as add-on module within agCOMMANDER.
5. METLOG Weather Logging: Dedicated weather and soil moisture data logging platform. Derivative product with features also available through agCOMMANDER's Weather and NutriSens modules.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

agCommander provides a cloud-based, configurable farm management SaaS platform that consolidates cropping, livestock, viticulture, mapping, weather and soil moisture monitoring, asset management, and precision farming analytics in one connected system accessed via web and iOS/Android mobile apps (with offline data entry). It is sold as tiered per-user subscriptions (Standard and Enterprise) with optional add-on modules including GrapeForecaster yield forecasting, NutriSens nutrient monitoring with patented N & K probes, Crop Analytics (EarthDaily), CERES TAG livestock intelligence, and Carbon Footprint/RAVAH|CARBON reporting, and through standalone products (gpMapper, Mind My Assets 2, METLOG, agC-Livestock GOLD/PLATINUM) for farmers, pastoralists, vineyard operators and asset-heavy agricultural businesses.

Product overview

agCommander offers a modular farm management platform architecture consisting of the core agCOMMANDER platform plus interconnected standalone and add-on products. The agCOMMANDER platform (released 2021, cloud-based) provides base modules for cropping, weather, assets, inventory, mapping, contacts, and QA, with optional add-on modules for livestock, GrapeForecaster, Crop Analytics (EarthDaily), CERES TAG, NutriSens, and carbon footprint reporting. Standalone products include gpMapper (mapping GIS), Mind My Assets 2 (asset management), METLOG (weather/soil moisture logging), N-WATCH (nitrogen leaching monitoring), and agC-Livestock GOLD/PLATINUM (dedicated livestock apps). Products share data through the agCOMMANDER platform, support multi-language (English, French, Spanish, Portuguese, Italian, Hebrew) and both metric/imperial units, and are accessible via desktop and mobile apps for iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• gpMapper: Cloud-based GIS and farm mapping software for mapping, managing and sharing geographic data.
• Mind My Assets 2 (MMA2)
• METLOG
• NutriSens
• GrapeForecaster
• agC-Livestock GOLD
• agC-Livestock PLATINUM
• N-WATCH

Products and services

• agCOMMANDER Unified cloud-based farm management SaaS platform covering cropping, livestock, viticulture, mapping, weather, assets, inventory, QA, contacts and compliance with configurable workflows for broadacre, horticulture, viticulture and mixed farming; shared data across desktop web and iOS/Android mobile apps with offline data entry.
• agCOMMANDER Enterprise Enterprise tier subscription for complex agricultural organizations operating across multiple regions and business units, with multi-currency, multi-unit, multi-language support per business unit, shared master lists, granular roles/permissions, flexible cost management, asset and workforce sharing, and cross-unit reporting.
• agC-Livestock GOLD Standalone dedicated livestock management application for pastoralists and graziers with 1 user license: mob/herd records, livestock movements, grazing histories, sales/purchases, births/deaths, veterinary treatments, supplementary feeding, weight tracking, pasture monitoring, weather records and task management.
• agC-Livestock PLATINUM Complete dedicated livestock management application for pastoralists and graziers with 3 user licenses, including all Livestock GOLD capabilities plus Asset Manager Pro module, NDVI satellite imagery workflows, livestock budgeting module, livestock valuation, and wool cut/tests/sales analysis.
• GrapeForecaster Scientifically-based grape yield forecasting solution with vineyard management features: sampling tasks for iOS/Android, scientific forecasting methods, professional PDF/spreadsheet reports, and chemical compliance reporting for viticulture operations.
• Mind My Assets 2 (MMA2) Cloud-based asset management system for tracking service history, maintenance planning, inspections, parts inventory, manuals and operating costs of machinery and vehicles; used by farmers, machinery hire companies, fleet operators, councils and contractors; available standalone at mindmyassets.com (mobile apps for iOS and Android) or as Asset Manager Pro module within agCOMMANDER.
• gpMapper Lightweight web-based GIS for farm and operational mapping with import/export of KML/KMZ, GeoJSON, GPX and ESRI SHP files; supports polygon/line/point drawing/editing, length and area measurement, unlimited layers, saved views, and live sync with mobile apps.
• METLOG Dedicated weather station and soil moisture data logging platform that centralizes and charts data from multiple logger brands (Adcon, METOS, Ranch, Lattech, Progres, Davis Instruments); tracks min/max temperature, humidity, rainfall, evaporation, and monitors irrigation thresholds with field capacity overlays; available on web and mobile.
• NutriSens Nutrient monitoring module delivered as AgTech-as-a-Service combining NutriSens patented N & K probes, soil moisture probes, dendrometers, weather stations and agronomy workflows to detect daily nutrient variations, support fertigation scheduling, and target 20-40% (and up to 60%) seasonal NO3 savings versus traditional fertilization.
• N-WATCH Specialized NutriSens implementation for nitrogen leaching monitoring, providing 24/7 continuous monitoring of nitrate concentration below the root zone with cloud-connected data logging, map dashboards, export-ready reports, and installer workflows via the agCOMMANDER mobile app.
• Crop Analytics (EarthDaily) Satellite-driven crop analytics module powered by EarthDaily constellation, providing historical vegetation index maps, time-series charts, scouting recommendations, management zones with Rx (variable rate) maps, emergence detection, change index comparisons, in-season potential scores and soil type mapping.
• Carbon Footprint Module Carbon footprint and emissions reporting module supporting global and Australian carbon credit programs, integrating with RAVAH|CARBON for Carbon Intensity (CI) reporting including US 45Z and global Scope 3 programs, and with AIA for GHG accounting aligned to the Common Approach for Australian operations.

Quantifiable outcome

• Seasonal NO3 savings of 20% to 40%, and up to 60% in some cases, compared with traditional fertilizer strategies
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

AI capability9 records

Feature9 records

Partnerships

28 partnerships are on record, tiered core, strategic and supporting.

• EarthDaily AgrocoreTechnology or Integration · 19 March 2026Satellite analytics integration with EarthDaily constellation. Crop Analytics module provides high-quality earth observation data, vegetation index maps, time-series charts, scouting recommendations, emergence detection, and variable rate prescription map generation.
• Ag Innovation Australia (AIA)coreTechnology or Integration · 26 February 2026AIA publishes an API that calculates Greenhouse Gas emissions from Australian farming practices. agCommander feeds data into their API for reporting on per field or cropped area basis. Supports Australian carbon credit programs.
• CERES TAGcoreTechnology or Integration · 12 December 2024Direct-to-satellite livestock intelligence integration. CERES TAG provides continuous location and behavior intelligence via satellite tracking. agCommander integrates this data into operational workflows and reporting.
• RavahTechstrategicStrategic or Co-development Partner · 1 October 2022Merger agreement effective October 1, 2022. Combined organization provides wider array of services and greater value. RavahTech brings global reach, US presence, and carbon intensity (RAVAH|CARBON) expertise. RavahTech CEO Pierre leads combined organization. US-based team in Lubbock, Texas.
• John DeerecoreTechnology or Integration · 20 June 2022John Deere Operations Center API integration. Links field operation records in agCommander to matching John Deere Operations Center field records on mobile and desktop devices. Phase 1 released June 2022, Phase 2 July 2022.
• ADCONcoreTechnology or IntegrationWeather telemetry integration partner. METLOG interfaces with ADCON loggers for both daily weather records and all sensors charting.
• CropXsupportingTechnology or IntegrationIntegration with CropX weather stations. Currently available in areas around Loxton, Conmurra, Robinvale, Wemen in Australia.
• CSIROsupportingTechnology or IntegrationHistorical partnership with CSIRO (Commonwealth Scientific and Industrial Research Organisation) for agricultural technology development, including Boorowa Agriculture Station.
• DataFarmingsupportingTechnology or IntegrationPrecision agriculture data integration partner providing satellite and precision farming data services.
• Davis InstrumentscoreTechnology or IntegrationWeather station integration via Weatherlink. METLOG interfaces with Davis loggers for weather data and all sensors charting.
• FreshTracksupportingTechnology or IntegrationIntegration partner for fresh produce tracking and traceability solutions.
• Harvest.comsupportingTechnology or IntegrationIntegration partner for harvest data and yield tracking.
• Incitec Pivot / Nutrient AdvantagecoreTechnology or IntegrationIntegration with Incitec Pivot laboratory test results (Nutrient Advantage). Electronic import capabilities for PivotTest soil and leaf test results. Future development planned to automate delivery of lab results into agCOMMANDER.
• Lattech SystemscoreTechnology or IntegrationLogger integration partner. METLOG and NutriSens interfaces with Lattech loggers for sensor data including weather and soil moisture. RavahTech development team in US built data warehouse for Lattech logger data.
• MAIT IndustriessupportingTechnology or IntegrationIntegration partner for telemetry and data management solutions.
• Marquis MacadamiassupportingTechnology or IntegrationIntegration partner for macadamia processing and supply chain management.
• MeteogridsupportingTechnology or IntegrationWeather and meteorological data integration for enhanced forecasting capabilities.
• METOScoreTechnology or IntegrationWeather station integration. METLOG interfaces with METOS loggers including all sensors connected such as soil moisture sensors. Weather station brand for METLOG.
• Microsoft Dynamics 365coreTechnology or IntegrationIntegration with Microsoft Dynamics Business Central for enterprise financial management. Development started May 2024 for South Australian enterprise client with nine business units.
• Outpost CentralsupportingTechnology or IntegrationIoT and telemetry integration partner for weather and environmental monitoring.
• OzFORECASTsupportingTechnology or IntegrationAustralian weather forecasting services integration.
• PCT AGCLOUDcoreTechnology or IntegrationPCT Agcloud integration as add-on module. Agricultural cloud platform connectivity.
• Progres Electronic SystemscoreTechnology or IntegrationLogger integration partner. METLOG interfaces with Progres loggers for weather and sensor data.
• Ranch SystemscoreTechnology or IntegrationWeather and telemetry integration partner. METLOG interfaces with Ranch loggers for weather data and sensor charting.
• Sentinel HubsupportingTechnology or IntegrationSatellite imagery integration via Sentinel-2 for NDVI and vegetation index analysis. Available as add-on module.
• SM GEODIMsupportingTechnology or IntegrationPrecision agriculture and geodetic monitoring solutions integration.
• DAFWA / DPIRDsupportingTechnology or IntegrationWestern Australian Department of Primary Industries and Regional Development partnership for agricultural technology and data standards.
• RADA GROUPstrategicStrategic or Co-development PartnerRADER GROUP Plc (Republic of Cameroon) exclusive partnership for Africa Green Impact project covering 23 African countries. agCommander Enterprise platform for production recording and analysis across Central Africa.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• John Deere Operations Center: Equipment-manufacturer-owned farm management platform tied to John Deere machinery. agCommander already integrates with the Operations Center API, making it both a customer pipeline source and a competitive incumbent for farm records ownership.
• Trimble Agriculture: Large precision agriculture and farm management provider spun out of Trimble with CNH, offering hardware-software integrated solutions across cropping operations. Significantly broader scope than agCommander but covers overlapping farm records and workflow use cases.
• Climate FieldView (Bayer): Bayer-owned precision agriculture platform offering large-scale farm data capture, satellite imagery and agronomic recommendations. A much larger incumbent with comparable crop analytics, GIS and prescription map features but broader agrichemical ecosystem.

Direct peers

• AgriWebb: Australian livestock and pasture management SaaS for cattle and sheep producers. Highly comparable to agC-Livestock GOLD/PLATINUM with overlapping mob/herd record management, grazing histories, and treatment tracking for similar pastoralist and grazier customers.
• Agworld: Australian-headquartered farm management SaaS serving broadacre growers with planning, records, agronomy, and precision agriculture workflows. Directly comparable in target customer, crop coverage (broadacre, horticulture, livestock-linked operations) and cloud-based delivery model.
• Granular (Corteva): Farm business management SaaS owned by Corteva, serving large-acreage row-crop operations with planning, agronomy and financial management modules. Comparable enterprise positioning and integrated farm records architecture.
• Figured: New Zealand-based farm financial management and livestock tracking platform with Xero integration. Comparable in Oceania market focus and mixed farming + livestock functionality for similar Australian and NZ farm customers.
• CropX: Israel-based precision agriculture platform combining soil sensors, satellite imagery and agronomic decision support. Comparable in sensor + satellite analytics stack — CropX is both an integration partner and competing sensor-and-data provider for irrigation and nutrient decisions.
• Conservis: US farm management platform combining crop planning, input tracking, and financial records for row-crop and permanent-crop operations. Comparable in integrating field records with accounting and enterprise-tier multi-business-unit reporting.

Emerging players

• Farmable: Mobile-first farm record keeping SaaS for horticulture and specialty crop growers. Comparable crop coverage and field-level record functionality but smaller in scale and focused on the US fruit, vegetable and specialty crop market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/agcommander_com
• Facebookfacebook.com/search/top?q=agcommander

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about agCommander