Wildflower Wellness

What Wildflower Wellness does

Wildflower Wellness is a privately held, US-based CBD wellness company founded in Vancouver in 2012 and refocused on hemp-derived CBD products in 2016, with current operations centered in Bellingham, Washington. The company sells broad-spectrum and full-spectrum CBD products across five categories: topical sticks and balms, oral capsules, sublingual tinctures, vaporizers, and soaps and bath bombs, priced from $19.99 to $149.99. Stated differentiators include vertically integrated R&D, manufacturing, and branding, CO2 supercritical fluid extraction, third-party lab testing, manufacturing in GMP facilities in the USA, products containing less than 0.03% THC, and a 100% Customer Satisfaction Guarantee. Customer segments are horizontal, targeting wellness-focused individual consumers and, secondarily, health and retail professionals who recommend the brand.

The company's technology base rests on CO2 supercritical fluid extraction for whole-plant hemp processing and on a patent-pending flex-circuit vaporizer platform with an internal micro-processor for temperature-controlled vaporization. Product formulations combine CBD with synergistic plant-based ingredients such as milk thistle, curcumin, ginseng, peppermint, arnica, and eucalyptus, and span concentrations from 120mg topical sticks to 1000mg Extra Strength and 1000mg tincture variants. There are no AI/ML, API, SDK, or data flywheel signals in the source material; the stack is product- and hardware-centric rather than software-centric.

Wildflower's go-to-market is product-led DTC e-commerce through buywildflower.com, augmented by a Subscribe & Save subscription (10% off, free shipping over $50), a dedicated wholesale program at wholesale.wildflowerus.com, and physical retail placement in over 200 locations across the US and UK, with international shipping through selected online retailers. The company has built awareness through earned media features in Vogue, Allure, Esquire, mindbodygreen, Vanity Fair UK, GLAMOUR Netherlands, London Evening Standard, and METRO UK, and operates marketing channels spanning blog content, organic social (Facebook, Pinterest, Instagram including a UK-specific account), email, and curated Spotify playlists. The company is privately held with no disclosed funding rounds, no parent company, and no publicly stated revenue figures, and management team information is not present in the source data.

Name

Wildflower Wellness

Legal name

Wildflower Wellness

Website

https://buywildflower.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Wildflower Wellness is a privately held CBD wellness brand selling broad-spectrum and full-spectrum hemp-derived topicals, tinctures, capsules, vaporizers, and soaps to individual consumers via DTC e-commerce, 200+ US/UK retail doors, and wholesale channels.

Ownership category

akta.pro rank

Product category

CBD Wellness Products

NAICS

Medicinal and Botanical Manufacturing (325411), Food (Health) Supplement Retailers (456191), Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Medicinal Chemicals & Botanical Products (2833), Perfumes, Cosmetics & Other Toilet Preparations (2844), Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

CBD/Hemp Topicals & Beauty Retail (CRANAHAB)

akta.pro secondary industries

CBD/Hemp Wellness & Supplements Retail (CRANAHAC), Vape & Cartridge Accessories (Batteries, Chargers, Pods) (CRANAHAH), Hemp & CBD Product Wholesale Distribution (CRAOAIAG)

Keywords

• CBD wellness products
• Hemp-derived topicals
• Broad-spectrum CBD
• CBD tinctures capsules
• CBD vaporizer devices

Headquarters

HQ city

Bellingham

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Primary revenue from selling CBD wellness products (topicals, tinctures, capsules, vaporizers, soaps) directly to consumers through e-commerce and retail channels. Products sold at various price points from $19.99 to $149.99. Subscription option provides recurring revenue with 10% discount.
2. Wholesale: Wholesale inquiries handled through wholesale.wildflowerus.com for bulk orders to retail partners

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Wildflower Wellness manufactures and sells a full line of broad-spectrum and full-spectrum hemp-derived CBD wellness products — topical sticks and balms, oral capsules, sublingual tinctures, rechargeable vaporizers with cartridges, and CBD-infused soaps and bath bombs. Products are CO2-extracted, contain less than 0.3% THC, are made in GMP-certified USA facilities, and are sold directly to consumers via an owned e-commerce storefront and subscription program, as well as through 200-plus retail locations in the US/UK and a wholesale channel.

Product overview

Wildflower Wellness is a CBD wellness brand offering a full lineup of broad-spectrum and full-spectrum hemp-derived CBD products, all manufactured in the USA in GMP facilities with third-party lab testing. The portfolio spans five product categories: topical sticks and balms (Cool Stick, Relief Stick, Cool Balm, Relief Balm, Sport Stick, Extra Strength variants), oral capsules (standard CBD Capsules and Curcumin & Ginseng-enhanced variants), sublingual tinctures (Pure, Pure Plus, Wellness, and Relief formulas in varying concentrations), vaporizers including rechargeable V2 kits and disposable cartridges for aches and immunity formulations, and CBD soaps and bath bombs. All products are CO2-extracted, use natural ingredients, and contain less than 0.3% THC.

Differentiator

Problem solved

Functional benefit

Brands

• Wildflower Stage: A vendor/collection designation for certain products on the website.
• Wildflower CBD Wellness

Products and services

• CBD Cool Stick A topical CBD stick formulated with broad-spectrum hemp-based CBD, peppermint, arnica, and menthol crystals for cooling relief from everyday aches and discomforts.
• CBD Relief Stick A high-concentration topical CBD stick formulated with broad-spectrum CBD and therapeutic essential oils (wintergreen, peppermint, eucalyptus) for acute and stubborn aches.
• Extra Strength CBD Cool Stick (2.5 oz) An extra-strength topical CBD stick containing 1000mg of broad-spectrum CBD per 2.5oz with peppermint, arnica, and menthol crystals for enhanced anti-inflammatory relief.
• Extra Strength CBD Relief Stick (2.5 oz) An extra-strength topical CBD stick with 1000mg of broad-spectrum CBD featuring wintergreen, peppermint, and eucalyptus for stubborn aches and pains.
• CBD Cool Balm (4 oz) A broad-spectrum CBD balm with 300mg CBD, shea butter, peppermint, and menthol crystals offering a cooling sensation for everyday aches.
• CBD Relief Balm (4 oz) A broad-spectrum CBD balm with 500mg CBD formulated with arnica, wintergreen, peppermint, and eucalyptus for acute and stubborn aches.
• Sport Stick A 1000mg CBD sport formulation topical that delivers an immediate icy sensation transitioning into sweat-activated heat for joint and muscle support during workouts and athletic activity.
• CBD Capsules Vegan CBD capsules with 30mg of broad-spectrum CBD per serving, derived from whole hemp plants rich in amino acids and omega 3 & 6, for daily wellness support.
• Curcumin & Ginseng CBD Capsules Broad-spectrum CBD capsules with 20mg CBD per serving, enhanced with curcumin, ginseng, and black pepper oil for immune support and anti-inflammatory benefits.
• Pure Tincture A full-spectrum CBD tincture with 500mg CBD, fortified with milk thistle and hemp seed oil, for addressing stubborn aches; can be taken sublingually or added to food and drinks.
• Pure Plus Tincture A broad-spectrum CBD tincture with 1000mg CBD — the company's highest concentration — featuring synergistic plant-based ingredients and milk thistle for stubborn aches.
• Wellness Tincture A broad-spectrum CBD tincture with tropical fruit flavor for controlled daily wellness dosing, containing 16.5mg CBD per dropper.
• Relief Tincture A highly concentrated full-spectrum CBD tincture with orange-mint flavor, delivering 33mg CBD per dropper for quick and effective relief.
• Aches CBD Rechargeable V2 A rechargeable CBD vaporizer kit with an aches cartridge featuring broad-spectrum CBD blended with lavender, peppermint, and spearmint essential oils; includes battery pen, charging case, and cable.
• Immunity CBD Rechargeable V2 A rechargeable CBD vaporizer kit with an immunity cartridge featuring broad-spectrum CBD with eucalyptus, myrrh, and thyme for immune system support.
• Aches CBD Cartridge A broad-spectrum hemp CBD cartridge (150mg) compatible with Wildflower's rechargeable vaporizer, featuring lavender, peppermint, and spearmint.
• Immunity CBD Cartridge A broad-spectrum CBD cartridge (150mg) with eucalyptus, myrrh, and thyme, compatible with Wildflower's rechargeable vaporizer for immune and cold/flu symptom relief.
• Lavender CBD Soap (Pack of 3) CBD-infused natural soap with lavender essential oil for anti-inflammatory skin benefits, delivered in a 3-pack.
• Vanilla CBD Soap (Pack of 3) CBD-infused natural soap with vanilla essential oil for antioxidant-rich skin care and anti-aging benefits, delivered in a 3-pack.
• CBD Bath Bombs (Lavender and Eucalyptus) CBD bath bombs infused with lavender or eucalyptus essential oils for soothing skin care and therapeutic bathing benefits.

Quantifiable outcome

• Third-party lab tested for content and safety
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• HempsleyminorStrategic or Co-development PartnerWellness guidance company that provides educational information about cannabinoids and natural wellness. Wildflower recommends Hempsley for customers wanting to expand their knowledge of cannabinoids and plant-based wellness. The information provided is described as extremely well written and beautifully illustrated.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Papa & Barkley: California-based CBD and THC wellness brand focused on topicals, tinctures, and capsules with vertically integrated manufacturing — comparable emphasis on topicals and clean extraction methods.
• CBDistillery: Direct-to-consumer CBD brand with broad-spectrum and full-spectrum tinctures, capsules, gummies, topicals, and vapes, sold primarily online and through major retail — comparable SKU breadth and DTC-led GTM.
• Charlotte's Web Holdings: Largest US CBD wellness brand selling broad-spectrum and full-spectrum tinctures, capsules, gummies, and topicals through DTC, retail, and practitioner channels — a direct comparable in product mix, vertical integration, and brand-led positioning.
• Medterra: CBD wellness brand with isolate-based tinctures, capsules, topicals, and sleep/immunity SKUs sold through DTC and major retail — comparable product breadth and retail-driven distribution.
• Green Roads: Pharmacist-formulated CBD brand selling tinctures, capsules, gummies, topicals, and pet products via DTC, retail, and wholesale channels — comparable in product portfolio, formulation approach, and retail distribution.
• Joy Organics: Family-owned broad-spectrum CBD brand selling tinctures, gummies, capsules, topicals, and beauty products via DTC and wholesale — directly comparable in product breadth and family/founder-led positioning.
• cbdMD: Publicly traded CBD brand with broad-spectrum tinctures, capsules, gummies, topicals, and sleep/athletic SKUs sold via DTC, wholesale, and national retail — comparable premium positioning and channel mix.
• Elixinol Wellness: Globally distributed CBD brand with tinctures, capsules, topicals, and skincare sold through DTC, retail, and B2B channels — comparable in international distribution focus and product mix.
• Lazarus Naturals: Vertically integrated CBD brand offering tinctures, capsules, topicals, and pet products at value price points with strong DTC and retail distribution — directly comparable product mix and vertical operating model.

Emerging players

• Sagely Naturals: CBD wellness brand with a strong emphasis on topicals, capsules, and sleep products sold through DTC and major retail — directly comparable topical/sports-recovery positioning to Wildflower's Sport Stick line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wildflowerplantsheal
• Instagraminstagram.com/wildflower_plantsheal
• Pinterestpinterest.ca/widlflowerwellness/boards
• Xx.com/wildflowercanna

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildflower Wellness