7 Figure Automation

What 7 Figure Automation does

7 Figure Automation Inc. is a US-based B2B sales consulting and advisory firm founded in 2013, with operations tied to Boston and a San Diego contact point. The company helps B2B sales teams produce qualified appointments and convert pipeline opportunities into customers. It is led by founder Mark Marcelletti, who is the public-facing author of the firm's content and the primary contact for client discovery meetings. The firm targets B2B technology companies, B2B sales leaders, startups and small businesses, companies expanding into new markets, and organizations with complex sales cycles.

The firm delivers three core services: In-house Sales Development (consulting on people, process, and technology to build internal outbound sales systems), Outsourced Sales Development (full or partial delegation of appointment-setting, supported by Intent Data and Machine Learning for lead scoring, prospect data enrichment via ZoomInfo/Metadata, account-based display advertising, and omni-channel prospecting across email, phone, and LinkedIn), and Sales Software Customization (implementation and workflow automation across SalesLoft, Outreach, Salesforce, HubSpot, Pardot, and Zapier). Its proprietary technology layer is thin: the firm integrates best-in-class third-party sales-tech platforms rather than building a differentiated product stack, with no patents or proprietary data assets disclosed.

The business model is professional-services led, with revenue generated through consulting engagements, outsourced sales execution, and implementation services. Outsourced sales development is sold on a performance-based pricing model (monthly platform fee plus per-appointment fee) with a money-back guarantee; other services are quote-based. Go-to-market is sales-led, combining inbound content marketing (blog, gated research reports, LinkedIn, YouTube) with consultative direct sales, and the firm maintains formal partnerships with the major sales-engagement platforms to support delivery and channel visibility. No funding rounds, no named enterprise customer logos, and no revenue disclosure are present in the available data.

Name

7 Figure Automation

Legal name

7 Figure Automation Inc.

Website

https://7figureautomation.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

7 Figure Automation is a US-based B2B sales consulting firm that helps sales teams build pipeline, customize sales software, and outsource sales development. Founded in 2013, it serves B2B technology companies, sales leaders, startups, and firms with complex sales cycles.

Ownership category

akta.pro rank

Product category

Sales Consulting Services

NAICS

Marketing Consulting Services (541613), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industry

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• B2B sales consulting
• Sales development services
• Outsourced appointment setting
• Sales process automation
• CRM customization services

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. In-house Sales Development Consulting: Consulting and advisory services helping B2B companies improve their internal sales teams, processes, and technology. Services include sales strategy development, training, coaching, and technology consultation.
2. Outsourced Sales Development: Full or partial delegation of sales process to external contractor including appointment setting. Performance-based pricing model with monthly platform fee plus fee per appointment.
3. Sales Software Customization: Customization and integration services for sales platforms including SalesLoft, Outreach, Salesforce, HubSpot, Pardot, and Zapier. Focus on workflow automation and CRM configuration.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels7 records

Core offering

7 Figure Automation is a B2B sales consulting firm that helps sales teams produce appointments and convert opportunities into customers. It delivers three core service lines: In-house Sales Development (advisory on sales strategy, processes, recruiting, and enablement), Outsourced Sales Development (delegated appointment setting using omni-channel prospecting, intent data, and machine learning with performance-based pricing), and Sales Software Customization (tailoring SalesLoft, Outreach, Salesforce, HubSpot, Pardot, and Zapier to automate workflows and CRM reporting).

Product overview

7 Figure Automation is a B2B sales consulting and advisory firm offering three core services: In-house Sales Development (consulting on people, processes, and technology for sales teams), Outsourced Sales Development (full or partial sales process delegation with Intent Data & Machine Learning, prospect data enrichment, and omni-channel prospecting), and Sales Software Customization (tailoring SalesLoft, Outreach, Salesforce, HubSpot, Pardot, and Zapier platforms). The company also provides complementary research resources including the State of Cold Email Research, Sales Playbook Template, LinkedIn Lead Generation Playbook, and B2B Lead Generation Report. Services include a money-back guarantee and performance-based pricing model.

Differentiator

Problem solved

Functional benefit

Products and services

• In-house Sales Development Consulting engagement that empowers an internal sales team with proven processes and sales automation solutions. Includes sales strategy, training, audits, coaching, lead generation, recruiting, pipeline management, forecasting, sales research, process design, enablement, analytics, compensation planning, and sales technology consultation for B2B sales teams.
• Outsourced Sales Development Service in which 7 Figure Automation delegates sales processes on behalf of B2B clients using Intent Data & Machine Learning for lead scoring, ZoomInfo-based prospect data enrichment, account-based marketing, omni-channel prospecting (email, phone, LinkedIn), qualified appointments, and ongoing sales team support. Priced via a monthly platform fee plus a per-appointment fee.
• Sales Software Customization Service that crafts automation systems tailored to a client's sales process using SalesLoft, Outreach, Salesforce, HubSpot, Pardot, and Zapier. Includes building email/phone/LinkedIn outreach cadences, automation rules, CRM integration, reporting dashboards, lead scoring, landing pages, forms, and workflow automation.

Quantifiable outcome

• Cold call conversion rates average about 1-2% for top brands, making alternative prospecting methods critical for B2B success

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationSalesforce Consulting Partner. The company provides Salesforce customization services including automated reporting and dashboards, Flow automation, data integration, and streamlined experiences aligned with client sales processes.
• ZoomInfocoreTechnology or IntegrationZoomInfo Partner providing access to contact databases with mobile phone numbers and business email addresses for decision makers worldwide. Used for prospect data enrichment in sales outreach.
• SalesLoftcoreTechnology or IntegrationSalesLoft customization including building email-phone-LinkedIn outreach cadences, setting up automation rules, CRM integration, and providing email templates and phone scripts.
• OutreachcoreTechnology or IntegrationOutreach customization services including building email-phone-LinkedIn outreach sequences, setting up Outreach triggers, CRM integration, and providing proven email templates and phone scripts.
• HubSpotcoreTechnology or IntegrationHubSpot workflow and sequence building for marketing and sales automation, form and landing page creation, lead scoring setup, data integration, performance dashboards, and email templates.
• PardotcoreTechnology or IntegrationPardot customization including custom campaign creation, email templates, landing pages and forms, lead scoring, and automation rules.
• ZapiercoreTechnology or IntegrationZapier customization including setup of Zaps for business needs, data transfer between applications, and workflow automation to save time, reduce manual data entry, and improve sales productivity.

Recent moves6 records

Expansion highlights4 records

Direct peers

• DemandZEN: DemandZEN is an outsourced sales development and appointment setting agency focused on B2B technology — overlapping with 7FA's outsourced SDR offering for SaaS and IT services clients.
• Belkins: Belkins is a B2B lead generation and outsourced SDR agency offering appointment setting, outbound prospecting, and sales enablement — directly overlapping with 7FA's Outsourced Sales Development service line for B2B tech clients.
• CIENCE: CIENCE provides outsourced SDR and sales development services using multi-channel outbound, prospect data, and AI-assisted targeting — competing with 7FA in the same B2B outsourced prospecting segment.
• SalesHive: SalesHive is an outsourced B2B sales agency offering SDR outsourcing, lead generation, and appointment setting, mirroring 7FA's Outsourced Sales Development offering for similar SMB/mid-market tech customers.
• Martal Group: Martal Group is a B2B lead generation and outsourced sales development agency serving SaaS and tech companies — a close competitor to 7FA's outsourced SDR motion for B2B technology companies.
• SalesRoads: SalesRoads provides outsourced SDR services and B2B appointment setting, competing with 7FA on outcome-based prospecting for technology and professional services clients.
• Winning by Design: Winning by Design is a B2B sales consulting and training firm offering sales playbook design, training, and operational advisory — directly comparable to 7FA's In-house Sales Development consulting line.
• Force Management: Force Management is a sales methodology consulting firm providing sales training, enablement, and revenue operations advisory to B2B sales leaders — overlapping with 7FA's consulting and training engagement model.
• Predictable Revenue: Predictable Revenue (now part of Salesforce) is a sales consulting and outsourced SDR agency that popularized the SDR role and sales development playbook — a closely comparable offering to 7FA's combined consulting and outsourced SDR model.

Others

• Pavilion: Pavilion is a private membership community for B2B sales, marketing, and revenue leaders, including education, benchmarking, and peer connections — an adjacent ecosystem player to 7FA's B2B sales leader target persona rather than a direct services competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks1 record

Key highlights1 record

Customer concentration

• Xx.com/7FigureAutomtn
• YouTubeyoutube.com/7figureautomation
• Facebookfacebook.com/7figureautomation
• LinkedInlinkedin.com/company/7-figure-automation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 7 Figure Automation