What LeadJen does

LeadJen is a U.S.-based outsourced sales development (SDR) services firm founded in 2004 in Indianapolis, Indiana, that generates qualified leads and sets appointments on behalf of B2B clients across verticals including Private Equity/VC, SaaS, Healthcare, and Business Services. Its two core service lines are Appointment Setting (top-of-funnel lead qualification and meeting scheduling) and Outsourced Sales (full-cycle sales closing with dedicated managers and multiple reps per account), delivered via custom playbooks, a 2-week onboarding process, and flexible month-to-month engagements with 30-day termination rights. The technology stack is built on a highly configured Salesforce.com instance (used across 600+ client accounts since inception), FrontSpin for email/call cadences, and ZoomInfo for ICP-based lead data, where LeadJen operates as an authorized reseller with a $250/month data fee add-on.

Commercially, LeadJen runs a professional services revenue model with quote-based, monthly billing arrangements (credit card or ACH), accepting both appointment-setting and full outsourced sales engagements, and explicitly markets to PE/VC portfolio companies that need to scale business development quickly after acquisitions. The company was acquired by Acquirent in 2017 and now operates within the Acquirent Family of companies (alongside Vorsight) under the EBQ parent organization, while retaining the LeadJen brand for project-based and part-time lead generation work distinct from Acquirent's full outsourced sales capability. Leadership is led by Chairman & CEO Joseph Flanagan and President Geoff Winthrop (a founding member), with a small management team largely promoted from within the company's sales ranks over multi-year tenures. Customer outcomes referenced publicly include an $18M pipeline generated for InfoBionic in 6 months, 200 meetings scheduled for LeaseAccelerator in 14 months, and $1.3M in closed new revenue for Corporate Visions over a 2-year engagement.

Name

LeadJen

Legal name

Acquirent LLC

Website

https://leadjen.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

LeadJen is an Indianapolis-based outsourced SDR services firm founded in 2004 that provides appointment setting and outsourced sales to B2B clients in Private Equity/VC, SaaS, Healthcare, and Business Services. Now part of the Acquirent/EBQ family of companies following its 2017 acquisition, it delivers services via a Salesforce, FrontSpin, and ZoomInfo tech stack.

Ownership category

akta.pro rank

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Appointment Setting Services: LeadJen provides outsourced appointment setting where they generate qualified leads and schedule meetings on clients' calendars. Their definition of success focuses on delivering qualified appointments that generate revenue and produce ROI for clients.
2. Outsourced Sales Services: Full outsourced sales function where LeadJen provides sales professionals to close deals on behalf of clients. Services include talent selection, training, and ongoing management of sales teams.
3. Data Services: Monthly data fee of $250 for ZoomInfo data access, allowing LeadJen to build customized lead lists based on clients' ICP. Data curation and lead scrubbing services included.
4. Flexible Payment Model: LeadJen offers flexible campaign lengths allowing clients to grow, shrink, or pause their relationship based on needs. Payments accepted via credit card (charged 1st of each month) and ACH.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

LeadJen is an outsourced Sales Development Representative (SDR) services company that provides appointment setting (lead generation and meeting scheduling) and outsourced sales (full sales team deployment to close deals) on behalf of B2B clients. The company's SDRs work as an extension of clients' sales teams, using Salesforce, FrontSpin cadences, and ZoomInfo data to identify, contact, qualify, and convert prospects into scheduled appointments or closed deals. Engagements are quote-based, typically onboard within two weeks, and scale flexibly month to month.

Product overview

LeadJen is an outsourced SDR (Sales Development Representative) services company offering two core service products: Appointment Setting and Outsourced Sales. Their Appointment Setting service handles lead generation and meeting scheduling, while their Outsourced Sales service provides full sales team functionality with dedicated managers. LeadJen was founded in 2004, acquired by Acquirent in 2017, and operates as part of the Acquirent family of companies (which also includes Vorsight). The company specializes in serving industries including Private Equity, SaaS, Healthcare, and Business Services, using sales enablement technology, talent recruitment, and proven sales methodology to generate qualified leads for clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Appointment Setting Outsourced appointment setting service in which LeadJen generates highly qualified sales leads and schedules meetings with prospective customers directly on client calendars, allowing client sales teams to focus on closing deals. Targeted at B2B sales organizations needing qualified pipeline.
• Outsourced Sales Full outsourced sales service in which LeadJen provides experienced sales professionals who close deals on behalf of clients, including dedicated sales managers who oversee and optimize the sales process with frequent updates. Targeted at B2B companies seeking complete outsourced sales execution rather than just lead generation.

Quantifiable outcome

• 600+ clients served since 2004
• +4 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• AcquirentcoreStrategic or Co-development Partner · 1 January 2017In 2017, LeadJen was acquired by Acquirent, a leading provider in outsourced sales. LeadJen specializes in part-time or project-based lead generation services while Acquirent provides complete outsourced sales functionality. The combination allows partners to benefit from both lead generation and deal closing services. LeadJen operates as part of the Acquirent family of businesses, along with Vorsight.
• EBQcoreStrategic or Co-development PartnerLeadJen is an EBQ Company. EBQ appears to be the parent holding company overseeing LeadJen, Acquirent, and Vorsight as part of an integrated outsourced sales organization.
• ZoomInfocoreTechnology or IntegrationLeadJen is an authorized reseller with Zoom Information. Clients can opt into a $250/month Data Fee to build ICP-based lead lists. LeadJen's data practice involves curation and lead scrubbing campaigns, with the ability to discuss selling curated data directly to clients per their agreement with ZoomInfo.
• FrontSpincoreTechnology or IntegrationLeadJen utilizes FrontSpin as their sales acceleration technology for email and call cadences. FrontSpin connects with clients' email accounts to send automated emails on behalf of sales executives. The integration is seamless especially for Gmail and Office 365 users, and ensures CAN-SPAM compliance.
• SalesforcecoreTechnology or IntegrationLeadJen has used Salesforce.com for the majority of their 600+ client accounts since 2004. Their system is highly configured to fit both LeadJen and client needs. LeadJen maintains all client data securely in their Salesforce instance and provides robust reports via email rather than direct client access.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• SalesHive: SalesHive is an outsourced B2B SDR agency offering cold calling, email outreach and appointment setting with a US-based and offshore calling team. It targets the same outsourced-SDR buyer as LeadJen across SaaS, tech and professional services.
• MemoryBlue: MemoryBlue is an outsourced B2B sales development agency focused on the technology industry, especially SaaS and enterprise software. It targets the same outsourced-SDR buyer as LeadJen within SaaS and tech verticals.
• Martal Group: Martal Group is a B2B lead generation and outsourced SDR agency specializing in SaaS, cybersecurity and IT services. It is a close competitor to LeadJen in multi-vertical appointment setting engagements.
• CIENCE: CIENCE is an outsourced SDR and inside sales company providing lead research, outbound calling and appointment setting for B2B clients. It competes head-to-head with LeadJen for mid-market and enterprise outsourced sales development contracts.
• Belkins: Belkins is a B2B outsourced SDR and appointment setting agency serving SaaS and B2B tech companies with outbound prospecting via email and LinkedIn. It directly competes with LeadJen for the same SaaS and tech-account appointments-setting buyer.
• Vorsight: Vorsight is part of the same EBQ family as LeadJen and provides B2B sales training and outsourced prospecting services. It is comparable because it sells into the same outsourced-SDR buyer with overlapping sales-training and prospecting offerings.
• Acquirent: Acquirent is the parent/sibling company under EBQ that provides full outsourced sales closing teams. It is comparable because it operates the adjacent outsourced-sales product that LeadJen's appointment-setting clients are upsold into.
• Apex Strings (Apex): Apex SDR is an outsourced B2B sales development agency providing cold calling, email and LinkedIn outreach and appointment setting. It is comparable because it directly competes with LeadJen for outsourced SDR engagements, especially with smaller and mid-market B2B clients.
• SalesRoads: SalesRoads is an outsourced B2B sales and appointment setting firm offering SDR outsourcing and inside sales teams. It competes with LeadJen for outsourced appointment setting and SDR engagements across multiple B2B verticals.

Broad incumbents

• Sales Talent Agency: Sales Talent Agency is a North American sales recruiting and outsourced sales firm with a broader portfolio including placement, training and fractional sales services. It is comparable to LeadJen as an incumbent in the outsourced/augmented B2B sales talent space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/leadjen_llc
• Facebookfacebook.com/LeadJenLLC
• LinkedInlinkedin.com/company/leadjen

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LeadJen