Affmy

What Affmy does

Affmy is a CPA (Cost Per Action) affiliate network operating in the dating vertical, connecting publishers/affiliates who drive traffic with advertisers seeking dating conversions. Founded in 2017 and headquartered in Nicosia, Cyprus (legal entity Yenisei Holdings Ltd), the company operates a self-serve platform (panel.affmy.com) with 51-100 employees and a global footprint concentrated in Asia and Tier 1 GEOs, including documented US case studies. The company serves two primary customer segments: affiliates/publishers (individual media buyers and sub-affiliate networks including TacoLoco, Cpamatica, Mobidea, PropellerAds, TrafficHunt) and advertisers (direct dating brands and networks seeking quality traffic). Differentiated value comes from "exclusive offers with no middlemen," in-house pre-lander funnels, and a dedicated account management layer.

The technical core is the Smartlink system - an in-house machine learning engine that analyzes per-user parameters (geolocation, OS, browser, connection type) to automatically route traffic to the most relevant offer from a pool exceeding 500 connected offers, breaking traffic into microsegments with individualized rotation. The platform supports multiple monetization models (CPL, CPS, RevShare, CPC, CPI), weekly affiliate payouts, and integrates with industry-standard trackers (Keitaro, AdsBridge, Binom, Octotracker, Peerclick, Bemob, Cpatracker). A more recent extension is Affmy DSP, an in-house demand-side platform allowing advertisers to directly purchase the network's dating member-area traffic across seven ad formats including banners, popunders, push, native, email, back button, and cam/dating tabs.

The business model is a combination of: (1) a transactional revenue share/margin on affiliate-driven conversions (CPA/CPL commissions), (2) usage-based advertising revenue through Affmy DSP, and (3) a 2% referral commission on payments for referred billable accounts during the first six months. Pricing for advertisers is quote-based and not publicly disclosed; affiliate minimum payouts are $100 via Paxum/WebMoney and $2,000 via wire, processed weekly. The company has no disclosed external funding and is privately held with no parent company; ownership is described as founder/management-controlled.

Name

Affmy

Legal name

Yenisei Holdings Ltd

Website

https://affmy.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Affmy is a Cyprus-based CPA affiliate network specializing exclusively in dating verticals, connecting global publishers with advertisers via an AI-powered Smartlink platform covering 500+ offers and a proprietary DSP for direct traffic buying.

Ownership category

akta.pro rank

Headquarters

HQ city

Nicosia

HQ country

Cyprus

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Affiliate Network Commissions (CPA/CPL): Affmy operates a CPA network where affiliates earn commissions for driving valid actions (leads, sales, installs). The company takes a margin on these transactions. Multiple pricing models are supported including CPL (Cost Per Lead), CPS (Cost Per Sale), RevShare, CPC (Cost Per Click), and CPI (Cost Per Installation).
2. Affmy DSP Advertising Platform: Affmy DSP is an in-house advertising platform where advertisers pay to access the network's high-quality dating traffic. The platform supports multiple ad formats including Banners, Popunders, Push, Native, Email, Back button, and Cam & Dating tabs.
3. Referral Commissions: Affmy pays 2% referral commission on each payment transaction for referred billable accounts for the first six months or until the account is closed.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Affmy is a CPA (Cost Per Action) affiliate network that connects affiliates (publishers and media buyers) with advertisers in the dating vertical, taking a margin on conversions priced via CPL, CPS, RevShare, CPC, and CPI models. Its core differentiator is a proprietary AI/ML-based Smartlink that automatically matches each user to the most relevant offer from 500+ connected offers, complemented by in-house pre-lander funnels and an in-house DSP for direct traffic buying.

Product overview

Affmy is a CPA (Cost Per Action) affiliate network specializing in dating verticals. The core product is the Affmy CPA Network, which connects affiliates who drive traffic with advertisers promoting dating offers. The platform's flagship technology is Smartlink - an AI-powered system that automatically analyzes user parameters and selects the most relevant dating offers from over 500 connected offers including exclusive direct offers. Affmy also offers Affmy DSP, an in-house advertising platform for advertisers to purchase dating traffic across multiple formats. Additional offerings include the Academy educational resource and Help Center support system. The company operates globally with expertise in Asia and Tier 1 countries, and provides various monetization models including CPL, CPS, Revshare, CPA, CPI, and CPC.

Differentiator

Problem solved

Functional benefit

Products and services

• Affmy CPA Network
• Smartlink Technology
• Affmy DSP

Quantifiable outcome

• Affmy's in-house dating offers with TacoLoco achieved 50.58% ROI in US market (Push.House case study: $1022.16 cost, $1539.20 revenue, $517.04 profit).
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and secondary.

• PropellerAdscoreGTM or Marketing PartnerPropellerAds is a major advertising network and key partner for Affmy. Their Head of PR Maria Yashina states: 'Their offers and our traffic are a profitable combination. We recommend this team not only for their high professionalism and expertise, but also as reliable partners you can trust.' PropellerAds provides quality traffic that converts well on Affmy's dating offers.
• TrafficHuntcoreGTM or Marketing PartnerTrafficHunt cooperates with Affmy for both profit generation and traffic buying. Their TL of Sales Tatiana Martynovskaya notes: 'This successful collaboration of our teams provides sustained growth and fold increase of the income of both parties.' TrafficHunt drives quality traffic to Affmy's offers.
• TacoLococoreGTM or Marketing PartnerTacoLoco has been effectively working with Affmy since their launch. Their Senior Campaign Manager Eugenia Bodenburg says: 'It is always comfortable and easy to work with them. Besides we have a lot of things in common since both companies always give their maximum quality every time. Our traffic shows excellent results of Affmy offers.'
• AdniumsecondaryGTM or Marketing PartnerAdnium works closely with Affmy's Media Buying team. Senior Account Executive Viktoriia Shyva notes professional skills, rapidity, concernment, goal commitment and accumulated experience unite their companies.
• 7clicksecondaryGTM or Marketing Partner7click VP of Marketing Tony Tchieng describes Affmy as 'our partner who has passed the test of time' with knowledgeable affiliate managers that form the perfect team of expertise to generate dating leads.
• GotzhacoreGTM or Marketing PartnerGotzha has worked with Affmy for years with great success. Business Development Lead Bart notes: 'They have a great team and are quick to share insights and knowledge. They provide in-depth feedback and optimization per (sub-)source which has been the key to us growing and scaling our collaboration.'
• GeoearningssecondaryGTM or Marketing PartnerHead of Affiliate Marketing Miri Pagan describes how collaboration with Affmy gave them 'not only great partners but also co-thinkers with whom we grow and exchange experience, and also help our clients grow.'
• CpamaticacoreGTM or Marketing PartnerCpamatica has long-term cooperation with Affmy team. Business Development Manager Alex notes: 'The union of our experience makes it possible to develop expertise, constantly improve results and exchange useful information for the market.'
• MobideasecondaryGTM or Marketing PartnerBiz Dev Alex Sidorenko notes: 'Affmy tends to share as many features as possible with their affiliates so that they could monetize traffic more effectively. This aim unites our companies and gives us a chance to work productively.'
• MireliacoreGTM or Marketing PartnerRoman Khmelnytskyy describes their partnership with Affmy as 'a match from the very first moment, our traffic and their offers.' Mirelia tests banner ads on Affmy's exclusive offers, achieving 55% ROI in one documented case.
• EtologysecondaryGTM or Marketing PartnerCEO Bako Kaye explains: 'Matching high volume publishers with advertisers and media buyers is our common specialty with Affmy. We work closely with both publishers and advertisers to optimize ad zones and advertisers' offers, thereby maximizing returns for both parties.'
• iMonetizeltsecondaryGTM or Marketing PartneriMonetizelt and Affmy have long-term partner relationships. Advertiser manager Maria Zabarylo: 'Both our companies have provided the optimal conditions for advertisers and publishers with a common goal - growing business exponentially, steady expansion of markets and increasing profit. Our companies share all knowledge, with full transparency and clarity.'

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mobidea: Mobidea is a global affiliate network specialising in mobile and dating offers. It is a named partner of Affmy and operates a comparable CPA marketplace connecting affiliates with advertisers across similar verticals and pricing models.
• Cpamatica: Cpamatica is a CPA affiliate network with overlapping dating-vertical exposure and a long-standing partnership with Affmy. It serves affiliates and advertisers globally with comparable CPL, CPS, and RevShare pricing.
• MyLead: MyLead is a global affiliate network offering CPA/CPL campaigns across multiple verticals including dating. It competes directly with Affmy for affiliates and offers similar performance-based pricing and offer-matching tools.
• ClickDealer: ClickDealer is a global performance marketing network with significant dating vertical exposure and CPA/CPL offers. It serves a similar affiliate base and competes for dating traffic arbitrage budgets.
• Adcombo: Adcombo is a CPA network with strong dating and nutra verticals, offering affiliates exclusive COD and CPL offers comparable to Affmy's direct-partnership dating model.

Broad incumbents

• PropellerAds: PropellerAds is a major global ad network serving as both an Affmy partner and broader competitor. It offers push, pop, and native traffic at scale with self-serve DSP capabilities similar to Affmy DSP.
• TrafficHunt: TrafficHunt is a global ad network with both supply (traffic for affiliates) and demand (advertiser buying) sides, overlapping with Affmy's two-sided marketplace model and serving similar verticals including dating.
• Adsterra: Adsterra is a global ad network offering popunder, push, and banner traffic that competes for dating advertisers and affiliates in the same ecosystem as Affmy.

Emerging players

• Dr.Cash: Dr.Cash is a CPA network specialising in COD and nutra offers that has expanded into dating verticals, offering similar performance-based affiliate programs targeting traffic arbitrageurs.

Others

• Keitaro: Keitaro is an affiliate tracking platform integrated with Affmy and widely used across the dating-CPA ecosystem. While not a direct competitor, it is a key ecosystem partner that Affmy's affiliates and advertisers rely on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/affmydotcom
• LinkedInlinkedin.com/company/affmycom
• Instagraminstagram.com/affmy_official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affmy