Cms Communications

What Cms Communications does

CMS Communications, Inc. is a privately held value-added reseller and systems integrator founded in 1985 and headquartered in Chesterfield, Missouri. The company sells and supports telecommunications, data networking, and cloud communication solutions for mid-market and enterprise customers across the United States and Canada. CMS operates as a channel partner for major vendors including Cisco, Meraki, HPE Aruba, Extreme Networks, Juniper, Avaya, Mitel, Poly/HP, NEC, Yealink, RingCentral, Zoom, Webex, NICE, Five9, and Microsoft, with no proprietary technology development of its own.

The product portfolio spans three layers. At the hardware layer, CMS distributes network equipment (switches, routers, access points, SFPs, modules, power supplies, cables) and telecom equipment (desk phones, conference phones, wireless phones, headsets), offering both new and refurbished units at advertised savings of 40-70%. At the cloud layer, the company resells UCaaS platforms (RingCentral, Zoom, Webex, Direct Routing for Microsoft Teams) and CCaaS platforms (RingCentral Contact Center, NICE CXone, Five9, Zoom Contact Center) on subscription terms. At the services layer, CMS delivers RingCentral and ShoreTel/Mitel Connect implementation services plus 24/7 managed services with guaranteed response times, augmented by Ooma AirDial POTS replacement and AireSpring enterprise internet access.

The business model is sales-led and relationship-driven, with 60 industry professionals (including manufacturer-certified engineers averaging 14 years of tenure) supporting direct sales coverage across nine US states. Revenue is generated through hardware margins, recurring commissions on cloud subscriptions, and professional/managed services fees. CMS reports a footprint of 150,000+ ShoreTel/Mitel Connect user licenses deployed across 550 customers in the US and Canada, holds GOLD-level Mitel partner status, and is a Mitel Circle of Excellence Award recipient. Pricing is not publicly disclosed and customers engage via phone, contact forms, or the new marketplace.cmsc.com portal.

Name

Cms Communications

Legal name

CMS Communications, Inc.

Website

https://cmsc.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

101–250 employees

Short description

CMS Communications is a value-added reseller and integrator of telecom, data, and cloud communication solutions, serving mid-market and enterprise businesses across the US and Canada since 1985.

Ownership category

akta.pro rank

Headquarters

HQ city

Chesterfield

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Hardware Equipment Sales: Sales of new and refurbished network equipment (switches, routers, access points, SFPs, modules, power supplies, cables) and telecom equipment (desk phones, conference phones, wireless phones, headsets). Equipment is sourced from Cisco, Meraki, HPE Aruba, Extreme Networks, Juniper, Avaya, Mitel, Poly/HP, NEC, Yealink and others.
2. UCaaS/CCaaS Cloud Solutions: Resale and implementation of cloud phone systems (RingCentral, Zoom, Webex, Direct Routing for Microsoft) and cloud contact center solutions (NICE CXone, Five9, Zoom Contact Center, RingCentral Contact Center).
3. Professional Implementation Services: Implementation services for RingCentral including Basic Implementation, Standard Professional Service, and Full Professional Services. Also includes cloud adoption lifecycle support, VoIP phone system adoption, and custom workflow configuration.
4. Managed Services: Ongoing managed services including 24/7 global response center, incident monitoring, trouble ticket management, station/name changes, password resets, agent ID management, and basic voicemail/auto attendant maintenance. Advanced enterprise support includes dedicated Technical Account Manager.
5. Support Services: ShoreTel/Mitel Connect support services including 24x7x365 support, guaranteed two-hour response to major system failures, primary and secondary tech assignments, and software upgrades during business hours.
6. Internet Access Services: AireSpring enterprise internet access services offering flexible and scalable connectivity with 24/7 proactive monitoring. Access options include Fast Ethernet, Gigabit Ethernet, 10 Gigabit Ethernet, DS1, Ethernet over Copper, wireless, broadband, satellite, and fixed wireless.
7. POTS Line Replacement: Ooma AirDial POTS line replacement solution for migrating from copper-based phone lines. All-in-one solution including hardware, data, and phone service for security alarm panels, fire alarm panels, elevator phones, building entry phones, and fax machines.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

CMS Communications is a value-added reseller and systems integrator that sells new and refurbished telecom and network hardware, resells and implements UCaaS and CCaaS cloud platforms from major vendors, and delivers professional implementation plus 24/7 managed services to mid-market and enterprise customers across the U.S. and Canada. The company also provides dedicated support for installed ShoreTel/Mitel Connect bases and resells connectivity services such as AireSpring internet access and Ooma AirDial POTS line replacement.

Product overview

CMS Communications offers a comprehensive portfolio of telecom, data and cloud solutions since 1985. The core product portfolio consists of UCaaS (Unified Communications as a Service) cloud phone systems and CCaaS (Contact Center as a Service) platforms, complemented by professional implementation and managed services. UCaaS offerings include RingCentral, Zoom UCaaS, Webex, and Direct Routing for Microsoft Teams. CCaaS solutions include RingCentral Contact Center, Five9 Intelligent CX Platform, NICE CXone, and Zoom Contact Center. Supporting services include Ooma AirDial POTS line replacement and AireSpring internet access. The company also distributes extensive network equipment including switches (Cisco Catalyst, Nexus, Meraki, HPE Aruba, Ruckus, Juniper), routers (Cisco ISR, Meraki, Juniper MX/SRX), access points, SFPs, network modules, power supplies, and cables from major vendors. Telecom equipment includes desk phones, conference phones, wireless phones, headsets, and cables from manufacturers like Cisco, Avaya, Poly/HP, NEC, Yealink, Jabra and others. Professional services include RingCentral implementation and support, ShoreTel/Mitel Connect support, and managed services with nationwide coverage. The company serves businesses of all sizes with both new and refurbished equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• RingCentral UCaaS AI-powered cloud phone system that unifies business calls, SMS, fax, and video meetings in a single application across devices with 99.9999% uptime and global security certifications; resold to mid-market and enterprise customers.
• Zoom UCaaS Frictionless communications platform including Zoom Meetings, Zoom Phone, Zoom Rooms, Video Webinars, and Events, with APIs, SDKs, and webhooks for custom integrations; resold to business customers.
• Webex Cloud Collaboration Cisco Webex cloud-based collaboration service for calling, messaging, and HD video meetings from any device, combining voice, messaging, screen sharing, file sharing, and conferencing in a single secure application.
• Direct Routing for Microsoft Teams Voice enablement solution for Microsoft Teams and Office 365 through Direct Routing or Operator Connect, providing traditional phone features with service-level guarantees and Office 365 licensing management.
• RingCentral Contact Center Enterprise cloud contact center delivering end-to-end customer experience with 30+ omnichannel communication channels, attribute-based routing, AI-powered virtual agents, and integration with 120+ marketplace apps.
• Five9 Intelligent CX Platform Next-level cloud call center software scaling from small teams to thousands of concurrent agents, combining human service with AI, automated notetaking, workforce optimization, and omnichannel engagement across voice, video, email, chat, SMS, and social.
• NICE CXone Cloud CX platform infused with NICE Enlighten AI for journey orchestration, digital self-service, workforce engagement management, AI-driven agent assist, knowledge management, and CX analytics.
• Zoom Contact Center Omnichannel cloud contact center for prompt, accurate, and personalized customer experiences with intelligent self-service, conversational AI virtual agents, CRM and content integrations, and video-optimized high-touch engagements.
• Ooma AirDial POTS Line Replacement All-in-one POTS line replacement solution that migrates copper-based phone lines to a wireless network with LTE failover, bundling hardware, data, and phone service for security alarms, fire alarms, elevator phones, building entry phones, and fax machines.
• AireSpring Enterprise Internet Access Enterprise-class, flexible, and scalable internet access across a fully managed nationwide IP network with 24/7 proactive monitoring and access options including Fast Ethernet, Gigabit Ethernet, 10 Gigabit Ethernet, DS1, Ethernet over Copper, wireless, broadband, satellite, and fixed wireless.
• RingCentral Implementation and Managed Support Services Professional implementation services (Basic, Standard, Full) plus managed services including a 24/7 global response center, incident monitoring, trouble ticket management, station/name changes, password resets, agent ID management, basic voicemail and auto attendant maintenance, and Advanced Enterprise Support with a dedicated Technical Account Manager.
• ShoreTel / Mitel Connect Support Services Technical support services for ShoreTel/Mitel Connect environments including 24x7x365 coverage, guaranteed two-hour response to major system failures, primary and secondary tech assignments, software updates during business hours, and migration assistance to cloud platforms.
• Network Equipment Resale New and refurbished enterprise network equipment including switches, routers, access points and controllers, SFPs and fiber optic transceivers, network modules, power supplies, and cables from Cisco, Meraki, HPE Aruba, Extreme Networks, and Juniper, with reported savings of 40-70% versus new list pricing.
• Telecom Equipment Resale New and refurbished business telecom endpoints including desk phones, conference phones, wireless phones, headsets, and copper and fiber cables from Cisco, Avaya, ShoreTel/Mitel, Poly/HP, NEC, Yealink, Jabra, Spectralink, V-Tech, and Logitech.

Quantifiable outcome

• Save 40-70% on hardware with trusted quality

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability23 records

Partnerships

13 partnerships are on record, tiered core.

• RingCentralcoreTechnology or IntegrationCMS Communications is an authorized partner offering RingCentral cloud phone systems (UCaaS) and RingCentral Contact Center (CCaaS). They provide implementation services including Basic, Standard, and Full Professional Services, as well as managed services with 24/7 support, incident monitoring, and dedicated Technical Account Managers for enterprise customers.
• ZoomcoreTechnology or IntegrationCMS offers Zoom UCaaS solutions including Zoom Meetings & Chat, Zoom Phone, Zoom Rooms & Workspaces, Zoom Video Webinars, and Zoom Events. Also offers Zoom Contact Center for omnichannel customer engagement with AI-powered virtual agents and analytics.
• WebexcoreTechnology or IntegrationCMS provides Webex cloud-based collaboration services including calling, messaging, HD video, screen sharing, file sharing, and conferencing. Webex is offered as part of their UCaaS portfolio.
• NICEcoreTechnology or IntegrationCMS offers NICE CXone cloud contact center platform featuring AI-powered Enlighten CX, journey orchestration, digital and self-service capabilities, workforce engagement management, agent assist, and CX analytics.
• Five9coreTechnology or IntegrationCMS provides Five9 Intelligent CX Platform offering next-level cloud call center software with collaborative intelligence, practical AI applications, workforce optimization, and omnichannel engagement across voice, video, email, chat, SMS, social, and messaging.
• AppDirect (Microsoft)coreTechnology or IntegrationCMS partners with AppDirect for Direct Routing for Microsoft Teams and Office 365 licensing. AppDirect provides a platform for visualizing usage, tracking invoices, and consolidating licenses. CMS offers migration assistance and support services for Microsoft voice communications.
• MitelcoreTechnology or IntegrationCMS is a GOLD level Mitel partner and Circle of Excellence Award Winner. They provide ShoreTel/Mitel Connect support services with 24x7x365 coverage, guaranteed two-hour response to major failures, and primary/secondary tech assignments. Support Engineers average 14 years of tenure with manufacturer certifications.
• AireSpringcoreTechnology or IntegrationCMS offers AireSpring enterprise internet access services featuring flexible and scalable connectivity options including Fast Ethernet, Gigabit Ethernet, 10 Gigabit Ethernet, DS1, Ethernet over Copper, wireless, broadband, satellite, and fixed wireless with 24/7 proactive monitoring.
• Ooma AirDialcoreTechnology or IntegrationCMS offers Ooma AirDial POTS line replacement solution for migrating from copper-based phone lines. All-in-one solution for security alarm panels, fire alarm panels, elevator phones, building entry phones, and fax machines with LTE failover capability.
• CiscocoreChannel Partner/ Reseller/ DistributorCMS is an authorized reseller of Cisco network equipment including Catalyst switches (2960X, 3650, 3750X, 3850, 9200, 9300, 9500), Nexus 9000, Integrated Services Routers, wireless controllers, access points, and Cisco Meraki cloud-managed solutions.
• HPE ArubacoreChannel Partner/ Reseller/ DistributorCMS is an authorized reseller of HPE Aruba networking equipment including switches (1930, 2540, 2930F, 2930M, 3810M, 6000cx, 6100, 6200F, 6300F, 6300M, 5406R), access points (303, 500, 503, 510, 530, 550, 610, 630, 650 series), and wireless controllers.
• Extreme NetworkscoreChannel Partner/ Reseller/ DistributorCMS is an authorized reseller of Extreme Networks equipment including Versatile Interface Modules, Summit series switches, access points, and related networking solutions.
• Juniper NetworkscoreChannel Partner/ Reseller/ DistributorCMS is an authorized reseller of Juniper networking equipment including MX series routers, SRX series security routers, ACX series routers, and EX series switches.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Teledynamics: Teledynamics is a value-added distributor of UCaaS, collaboration, and networking solutions, also reselling RingCentral, Cisco, and other brands CMS carries. Closest direct comp in terms of telecom VAR/channel partner model at similar scale.
• Sandler Partners: Sandler Partners is a master agency for UCaaS, CCaaS, SD-WAN, and connectivity providers. Comparable in channel/agent-driven sales model for the same UCaaS and CCaaS platforms CMS resells.
• Avant Communications: Avant is a master agent and distributor for UCaaS, CCaaS, and connectivity providers including RingCentral, Zoom, and Microsoft. Closely comparable in offering the same cloud communication platforms and serving a similar mid-market/agent channel.
• Jenne Inc. Jenne is a value-added distributor specializing in UCaaS, CCaaS, networking, and physical security solutions. Comparable business model as a UCaaS/CCaaS distributor with professional services and channel focus similar to CMS.
• Intelisys (ScanSource): Intelisys is a master agency/distributor for UCaaS, CCaaS, and network solutions owned by ScanSource. Direct peer in UCaaS/CCaaS channel sales model with overlapping vendor relationships.
• BCN (Business Communications Network): BCN is a telecommunications solutions provider serving SMB and mid-market customers with UCaaS, CCaaS, and network services. Closely comparable in mid-market telecom solutions positioning and managed services approach.

Broad incumbents

• CDW Corporation: CDW is a large multi-billion-dollar IT solutions provider and Cisco Gold partner with a telecom/UC practice. Significant overlap with CMS in network equipment and UCaaS resale but at vastly larger scale and broader IT scope.
• Connection (Connection Business Solutions): Connection is an IT solutions provider and VAR with enterprise networking and UCaaS offerings. Overlaps CMS in network equipment resale and managed services but at substantially larger scale and broader IT scope.
• Westcon-Comstor: Westcon-Comstor is a global value-added distributor for Cisco, Juniper, and UCaaS/CCaaS vendors. Overlaps CMS in network equipment distribution but operates at significantly larger global scale and broader portfolio.
• Insight Enterprises: Insight is a global IT solutions integrator with a communications and collaboration practice including Cisco, Mitel, and UCaaS offerings. Comparable in IT solutions integration but operates at enterprise scale far larger than CMS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CMSCommunicationsInc
• LinkedInlinkedin.com/company/cms-communications/mycompany
• Xx.com/CMS_STL

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cms Communications