What Axome does

Axome is a French full-service digital agency specializing in e-commerce, web development, and performance marketing, founded in 2000 (with predecessor operations stretching back 30+ years under earlier brand identities including Trenta and Zerance). Headquartered in Saint-Étienne with a Paris regional office, the company employs 110+ cross-disciplinary experts spanning developers, designers, strategists, and marketers. Axome holds Shopify Platinum Partner status — the highest tier of Shopify's global partner program — and is a certified partner with PrestaShop, Webflow, Nosto, Klaviyo, Akeneo, Quable, and Global-e, enabling it to deliver projects across Shopify, Shopify Plus, PrestaShop, WordPress, and Webflow ecosystems.

The agency's offering is structured around three integrated pillars: Brand & Experience (branding, UX/UI design, generative AI services, content factory, automated catalog production), Tech & Data (Shopify/Shopify Plus implementation, PIM/datamodel management, headless commerce architecture, ERP/OMS/WMS integration, workflow automation via N8N and Make), and Growth & Performance (strategic consulting, Klaviyo CRM, CRO with A/B testing, marketplace management). Notable proprietary capabilities include the Brand Sprint methodology — an intensive collaborative process delivering complete brand identity in days rather than months — and custom middleware for omnichannel synchronization (e.g., Devred 1902's Shopify Plus + ERP/OMS integration across 350 physical stores).

Axome generates revenue through bespoke project-based pricing, fixed-price Brand Sprint packages, and ongoing managed services retainers, targeting primarily enterprise and mid-market brands across fashion (Devred 1902, Schott, Project x Paris, Balibaris, Pyrenex), beauty and wellness (Kusmi Tea, Payot, Aime, La Belle Boucle), sports nutrition (Nutrimuscle), home and furniture (Tediber, La Maison Convertible), and other verticals. The agency operates within the European Digital Group (EDG) holding structure alongside Studio Zerance, under the leadership of President Xavier Poitau, Managing Director Nicolet Verdier, Creative Director Philippe Marx, and Commercial Director Emmanuel Potier. Distribution is exclusively direct, via enterprise field sales and inbound inquiries through the website, with no self-serve or channel/reseller model.

Name

Axome

Legal name

Axome

Website

https://axome.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

Axome is a French full-service digital agency (110+ staff) specializing in e-commerce, web design, and performance marketing for enterprise and mid-market brands. As a Shopify Platinum Partner, it delivers Shopify Plus implementations, omnichannel integrations, branding, and growth marketing across fashion, beauty, and retail sectors.

Ownership category

akta.pro rank

Product category

E-commerce Digital Agency Services

NAICS

Marketing Consulting Services (541613), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

Keywords

• E-commerce agency
• Shopify development
• Digital marketing services
• Brand design services
• Web development agency

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Site Design & Development: Core service: designing and building e-commerce sites on Shopify, Shopify Plus, PrestaShop, Webflow, and WordPress. Projects range from new builds to platform migrations (Magento, Salesforce Commerce Cloud). Revenue recognized as project-based professional services fees.
2. Branding & Creative Services: Brand Sprint, identity design, UX/UI design, content factory, and automated catalog production. Delivered as one-time projects or retainer arrangements. Includes generative AI-powered content creation.
3. Growth & Performance Marketing: Ongoing marketing support including CRM/Klaviyo strategy, email automation, CRO, A/B testing, marketplace management, and Shopify POS. Typically structured as retainer or ongoing managed services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Axome is a full-service French digital agency that designs, develops, and operates e-commerce sites (Shopify Plus, PrestaShop, Webflow, WordPress) alongside branding, UX/UI design, content production, and performance marketing services. It combines strategy, creative design, technical development (including Headless/Composable and PIM/ERP integration), and post-launch growth support for ambitious brands.

Product overview

Axome is a full-service e-commerce, web, and marketing agency positioned as a Shopify Platinum Partner (highest level). The company offers three integrated service pillars: (1) Brand & Experience covering branding/brand identity, UX/UI design, generative AI for content and visual creation, content factory, and automated catalog production; (2) Tech & Data encompassing Shopify/Shopify Plus, Prestashop, PIM/datamodel management, WordPress, Webflow, automation via N8N, and logistics/WMS/OMS integration; and (3) Growth & Performance including strategic consulting, CRM/Klaviyo email automation, customer experience, CRO with A/B testing, retail Shopify POS, and marketplace management. The agency operates as an integrated platform combining technical delivery, design, and marketing acquisition into unified performance strategies for brands ranging from DNVB to omnichannel enterprises, with over 30 years of experience since founding in 2000.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand & Experience Services End-to-end brand strategy and creative services for brands: brand identity creation, UX/UI design, generative AI-powered visual and content production, content factory (AI + human expertise for e-commerce content), and automated catalog production connecting PIM/ERP data to InDesign via EasyCatalog. Targets fashion, beauty, luxury, and lifestyle brands.
• Tech & Data Services Technical e-commerce development and data integration services: Shopify/Shopify Plus implementation (Platinum Partner), PrestaShop development, PIM/datamodel management (Akeneo, Quable), WordPress and Webflow CMS, workflow automation via N8N, and logistics/WMS/OMS integration with custom middleware. Targets enterprise and mid-market brands.
• Growth & Performance Services Marketing and performance services including strategic consulting, CRM/Klaviyo email automation, customer experience optimization, Conversion Rate Optimization (CRO) with A/B testing, retail Shopify POS implementation, and marketplace management. Typically delivered as ongoing retainer/managed services.
• Brand Sprint Intensive collaborative brand creation methodology that delivers a complete global brand identity (logo, color palette, typography, social media assets, web UI mockups, tone of voice guide) in days to a few weeks instead of months. Offered as fixed-price (forfaitisé) packages.
• UX/UI Design Services User experience and interface design services placing users at the center; intuitive and ergonomic interfaces maximizing engagement and satisfaction; mobile-first approach with thumb-zone navigation, expanded CTAs, and tactile interactions.
• Generative AI Services AI-powered innovation and creation service leveraging generative AI for customer experience personalization, internal process optimization, and visual production for product imagery.
• Content Factory Combines AI and human expertise to industrialize high-performance e-commerce content production; produces and integrates content directly on client websites.
• International Commerce (Shopify Markets) International e-commerce deployment capabilities including localization for language, currency, and cultural codes; multi-store architecture for market segmentation without operational complexity; integration with Global-e for cross-border commerce (US, UK, Belgium, Germany, Japan).
• Shopify B2B Solutions Custom B2B portals on Shopify Plus with bespoke pricing, simplified VAT management, and dealer locator automation for brands operating B2B trade channels alongside B2C.
• CRO (Conversion Rate Optimization) Scientific approach to conversion optimization including UX audits, heatmap analysis via Hotjar, advanced GA4 tracking, A/B test validation of hypotheses, and removal of purchase barriers on mobile and desktop.
• CRM & Klaviyo Services Expert CRM and Klaviyo partnership transforming customer databases into recurring revenue through predictive segmentation, abandoned cart flows, post-purchase sequences, win-back campaigns, and dynamic personalization.
• Automated Catalog / Edition Production

Quantifiable outcome

• 4% conversion rate achieved in the first week post-launch for Kusmi Tea migration to Shopify Plus
• +2 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability8 records

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationShopify Platinum Partner — the highest tier of Shopify's global partner program. Axome has demonstrated elite capabilities in Shopify Plus implementations, including custom Liquid development, Headless architectures, Shopify Markets international deployments, B2B portals, and checkout extensibility. As a Platinum Partner, Axome receives advanced access to Shopify resources, co-marketing opportunities, and generates referrals from Shopify's ecosystem.
• KlaviyocoreTechnology or IntegrationKlaviyo partner and CRM expert. Axome implements Klaviyo marketing automation strategies for clients including predictive segmentation, abandoned cart flows, post-purchase sequences, win-back campaigns, and dynamic personalization. Natively connects Klaviyo to Shopify for maximizing Customer Lifetime Value and email deliverability.
• NostocoreTechnology or IntegrationAI-powered personalization platform partner. Axome was distinguished at the Nosto Partner Awards 2026, recognizing excellence in deploying Nosto's personalized shopping experience technology. Integrations include AI-driven product recommendations, personalized content, and commerce agentic AI features.
• AkeneocoreTechnology or IntegrationPIM (Product Information Management) platform partner. Axome has developed custom connectors between Akeneo PIM and Shopify Plus (e.g., for Kusmi Tea), handling complex catalog logic including product variants (bulk, sachets, boxes), dynamic variant synchronization between PIM and front-end.
• Global-ecoreTechnology or IntegrationInternational e-commerce enablement platform. Used for Balibaris's international expansion to US, UK, Belgium, and Germany. Global-e handles multi-currency, multi-language, local compliance, and duties calculation for seamless cross-border commerce.
• EDG (European Digital Group)coreOthersEDG (European Digital Group) is the parent organization behind Axome and Studio Zerance. It provides strategic leadership, capital backing, and a multi-brand digital ecosystem. Xavier Poitau serves as President of both Axome and EDG.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Publicis Sapient: Global digital transformation consultancy within Publicis Groupe that delivers enterprise e-commerce, brand, and platform engineering at scale. Comparable as a much larger incumbent offering the same brand-plus-tech-plus-marketing integration Axome sells, but to Fortune 500 buyers.
• Accenture Song: Accenture's experience and commerce arm combining design, technology, and marketing for global enterprise clients. Competes with Axome for the same omnichannel brand transformation RFPs but at enterprise scale with adjacent platform partnerships.
• VMLY&R: Global creative and customer experience agency with commerce and platform engineering capabilities across WPP. Overlaps with Axome's Brand & Experience and Growth & Performance pillars at the multinational brand level.
• Havas: Global communications group with digital, commerce, and design studios serving enterprise brands. Comparable as a full-service incumbent competing for integrated brand-to-commerce mandates.

Direct peers

• Major Tom: Shopify Plus partner agency in North America delivering strategy, design, development, and marketing for mid-market and enterprise brands. Closely mirrors Axome's three-pillar model and Shopify Plus focus, though operating primarily in the US/Canada.
• OuterBox: US-based Shopify Plus and Magento design/development agency focused on enterprise e-commerce redesigns, CRO, and digital marketing. Directly comparable Shopify Plus expertise and replatforming project mix.
• 84.00 Agency: French Shopify Plus partner agency providing e-commerce strategy, design, and development for European brands. Direct competitor in the French market targeting the same DNVB and omnichannel client profile as Axome.
• Lemon Interactive: French digital agency specializing in e-commerce, Shopify, and PrestaShop implementations with brand and marketing services. Overlaps Axome's CMS partner ecosystem and French enterprise client base.
• Eskimoz: European digital agency focused on performance marketing, SEO, and e-commerce enablement for mid-market brands. Comparable on the Growth & Performance pillar with less emphasis on enterprise replatforming.
• Blacksmith (formerly Blacksmith Agency): French Shopify Plus and digital commerce agency delivering e-commerce builds, migrations, and growth services. Direct competitor for French enterprise Shopify Plus mandates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/axome
• Facebookfacebook.com/weareaxome

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Axome