Mage Loyalty
Mage Loyalty is a London-based, Shopify-native customer retention platform that combines points, VIP tiers, referrals, customer accounts, wishlists, and memberships with AI receipt scanning, sold via usage-based subscription to 100+ Shopify merchants across six consumer verticals.
- Company typePrivate
- Founded2024
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Mage Loyalty does
Mage Loyalty, operating as Mage Ecom Ltd and headquartered in London, is a private Shopify-native customer retention platform that combines a points engine, customer accounts, referrals, memberships, wishlists, and VIP tiers into a single integrated application distributed through the Shopify App Store. The product is built exclusively for Shopify, with native checkout integration, Shopify Flow actions, and Shopify POS support, plus a developer-facing Platform API and toolkit. Mage has layered AI-powered receipt scanning for omnichannel (in-store, pop-up, wholesale) loyalty capture, supported by computer vision and anomaly-based fraud detection, and offers no-code visual builders for non-technical marketing teams. The platform integrates natively with the core Shopify retention stack — Klaviyo, Recharge, Skio, Postscript, Attentive, Gorgias, Judge.me, Loox, Okendo, Yotpo, Sendlane, and Omnisend — and runs on Supabase (database and file storage), Fly.io (application hosting), Stripe (non-Shopify billing), and Intercom (support), with analytics via Google Analytics and Google Tag Manager.
Mage's commercial model is a monthly subscription with usage-based pricing scaled by monthly order volume rather than customer count, starting at roughly $100–$150/month for 500–1,000 orders, with all features included on every paid plan and no annual contracts. Distribution is product-led through the Shopify App Store with a free testing tier, supplemented by a demo-booking sales motion targeting Shopify Plus merchants and brands migrating from competitors such as Smile, Yotpo, LoyaltyLion, Rivo, Stamped, Growave, and others. The company pursues a vertical go-to-market across Fashion & Apparel, Beauty & Cosmetics, Health & Wellness, Food & Beverage, Jewelry, and Pet Brands, supported by founder-led implementation, white-glove migration services, and a partner program. The company is bootstrapped, has 1–10 employees, was founded in 2024, and publicly states a customer base of 100+ Shopify stores.
Mage Loyalty firmographics
Firmographics- Name
- Mage Loyalty
- Legal name
- Mage Ecom Ltd
- Website
- https://mageloyalty.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Mage Loyalty is a London-based, Shopify-native customer retention platform that combines points, VIP tiers, referrals, customer accounts, wishlists, and memberships with AI receipt scanning, sold via usage-based subscription to 100+ Shopify merchants across six consumer verticals.
- Ownership category
- akta.pro rank
Mage Loyalty industry classification
Industry- Product category
- Shopify Loyalty & Customer Retention Software
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
- akta.pro secondary industry
- Memberships, Clubs & Loyalty Subscriptions (CRAFAIAE)
Keywords
Where Mage Loyalty is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Mage Loyalty business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Revenue: Monthly subscription plans with usage-based pricing scaled by monthly order volume rather than customer count. All features included on every paid plan with no feature gating.
- Volume-Based Pricing: Pricing scales with monthly order volume - not per-active-customer. A coffee brand with 10,000 repeat customers sees predictable, scalable costs without being penalized for customer acquisition success.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan available for testing |
| Usage-based | Monthly | Paid plans with usage-based scaling |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Mage Loyalty product offering
Product offeringCore offering
Mage Loyalty is a unified Shopify-native loyalty and customer retention platform that combines a Points Engine, Customer Accounts, Referrals, Memberships, Wishlists, and VIP Tiers into a single integrated application. It enables Shopify merchants to run points and rewards programs, manage branded on-site customer accounts, launch two-sided referral campaigns with fraud protection, offer paid memberships and tiered VIP programs, and capture omnichannel loyalty through Shopify POS and AI-powered receipt scanning. All features are included on every paid plan with usage-based pricing scaled by monthly order volume.
Product overview
Mage Loyalty is a unified Shopify loyalty and customer retention platform built as a single integrated product with multiple modules. The core platform combines a Points Engine (Loyalty Program), Customer Accounts, Referrals, Memberships, Wishlists, and VIP Tiers into one Shopify-native application. Industry-specific configurations — for Fashion & Apparel, Beauty & Cosmetics, Health & Wellness, Food & Beverage, Jewelry, and Pet Brands — provide tailored earning rules, reward mechanics, and integrations relevant to each vertical. Feature-level sub-products include Birthday Rewards, Store Credit, Shopify POS Loyalty, and In-Store Loyalty (AI Receipt Scanning). All features are included on every paid plan without feature gating, and pricing scales with monthly order volume rather than active customer count.
Differentiator
Problem solved
Functional benefit
Products and services
- Loyalty Program Points and rewards engine for Shopify brands. Configurable earn rates for purchases, reviews, referrals, and custom actions, with redemption for discounts, free shipping, and free products via one-click checkout. Built for Shopify merchants looking to drive repeat purchases and customer retention.
- Customer Accounts Branded, on-site customer account drawer replacing Shopify's off-site login. Unifies orders, returns, loyalty status, recently-viewed products, and product recommendations in a single experience that keeps shoppers on the merchant's storefront. Targeted at Shopify merchants.
- Referrals Two-sided referral program with white-labeled design, unique codes, double-sided rewards, and built-in fraud protection. Turns customers into brand advocates with configurable advocate and friend rewards. Designed for Shopify merchants seeking organic acquisition channels.
- Memberships Paid membership program module allowing Shopify brands to create subscription-based exclusive tiers with custom perks and recurring revenue. Provides tier-locked perks and a structured way to monetize customer loyalty.
- Wishlists Customer wishlist and 'saved for later' feature allowing shoppers to save favorites, receive back-in-stock alerts, and share wishlists. Drives repeat visits and conversion from saved items. Built for Shopify merchants.
- VIP Tiers Up to 6 customisable spend-based tiers (e.g., Silver, Gold, Platinum) with exclusive perks, progress tracking, and accelerated point earning for highest-value customers. Built for Shopify merchants to retain and recognize best customers.
Quantifiable outcome
- 4x average ROI vs cost of Mage
- +7 more outcomes
Companies that use Mage Loyalty
Customer profileNamed customers7 records
Segments7 records
Ideal customer profiles3 records
Mage Loyalty technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability4 records
Feature11 records
Mage Loyalty partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core, secondary and infrastructure.
- KlaviyocoreNative email marketing integration with Mage. Loyalty events sync to Klaviyo for automated email flows including tier upgrade notifications, points expiry warnings, birthday rewards, and referral confirmations.
- RechargecoreSubscription platform integration enabling bonus points for subscription sign-ups, renewal points, and milestone rewards at 3, 6, and 12 months. Converts one-time buyers to recurring subscribers.
- SkiocoreSubscription platform integration alternative to Recharge. Supports subscription milestone rewards and subscription conversion bonuses for loyalty programs.
- PostscriptsecondarySMS marketing platform integration for loyalty-triggered text messages including referral notifications, birthday rewards, and points expiry alerts.
- AttentivesecondarySMS marketing platform integration for loyalty-triggered text messages.
- GorgiassecondaryCustomer support platform integration connecting loyalty data with support workflows.
- Judge.mesecondaryProduct review platform integration for review-based point bonuses and loyalty-segmented review request campaigns.
- LooxsecondaryPhoto review platform integration for UGC-based loyalty rewards and review incentives.
- OkendosecondaryReviews platform integration for loyalty-segmented review campaigns and product review point rewards.
- YotposecondaryReviews and loyalty platform integration, noted as competitor with alternative positioning.
- SendlanesecondaryEmail marketing platform integration for loyalty-triggered email campaigns.
- OmnisendsecondaryEmail and SMS marketing platform integration for loyalty event-triggered campaigns.
- Shopify POScoreNative Shopify POS integration for in-store loyalty. Staff see customer loyalty status, points balance, VIP tier, and available rewards within the POS interface. Points sync between online and in-store automatically.
- ShopifycorePlatform partnership. Mage is exclusively built for Shopify with native checkout integration, Shopify Flow actions, and app store distribution.
- StripesecondaryPayment processor for invoiced transactions outside of Shopify billing. Processes subscription payments where Shopify is not the billing mechanism.
- Fly.ioinfrastructureApplication hosting infrastructure provider for Mage's platform.
- SupabaseinfrastructureDatabase and file storage infrastructure provider for Mage's platform.
- IntercomsecondaryCustomer support platform powering Mage's help center and support operations.
- Google AnalyticssecondaryWebsite analytics integration for understanding visitor interactions and traffic sources.
- Google Tag ManagersecondaryTag management for tracking and analytics implementation on Mage's website.
Scale indicators13 records
Recent moves6 records
Expansion highlights5 records
Mage Loyalty competitors and assessment
Company assessmentEmerging players
- Stamped.io: Reviews, loyalty, and referrals app for Shopify merchants. Comparable SMB/SMB-mid-market segment with overlapping loyalty features and a similar self-serve install model.
- Growave: All-in-one Shopify marketing platform bundling loyalty, reviews, wishlists, and referrals. Bundles several features Mage offers separately; positioned as a comparable Shopify-only suite.
- Appstle: Shopify loyalty, referrals, and subscriptions app. Listed on Mage's competitor pages and serves a comparable SMB Shopify-merchant segment with subscription overlap.
Broad incumbents
- Yotpo: Enterprise reviews, UGC, SMS, and loyalty platform serving Shopify plus other commerce stacks. Mage competes with Yotpo's loyalty module and explicitly positions on price (~30-50% savings) and Shopify-native depth.
Direct peers
- Smile.io: Loyalty, referral, and VIP program platform purpose-built for Shopify and BigCommerce. Most direct competitor to Mage with overlapping points/rewards/referrals functionality and a similar self-serve app-store go-to-market.
- LoyaltyLion: Shopify-focused loyalty and rewards platform with points, VIP tiers, and referrals. Directly comparable feature set to Mage and explicitly named as a competitor on Mage's comparison pages.
- BON Loyalty: Shopify loyalty app focused on points, VIP tiers, and referrals. Explicitly listed on Mage's competitor pages and serves a similar SMB Shopify-merchant segment.
- Rivo: Shopify-native loyalty, referrals, and memberships platform. Overlaps directly with Mage on points engine, VIP tiers, and membership modules, and is named as a direct comparison target.
- Marsello: Omnichannel loyalty and email platform connecting Shopify e-commerce with in-store POS. Comparable in-store/online loyalty functionality overlapping with Mage's POS integration and AI receipt scanning.
- Joy Loyalty: Shopify loyalty app providing points, rewards, and referral mechanics. Directly comparable SMB-focused feature set and listed on Mage's alternative pages.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Mage Loyalty social profiles
Digital presenceMage Loyalty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mage Loyalty leadership team
Management profileNumber of profiles
Mage Loyalty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mage Loyalty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mage Loyalty
What does Mage Loyalty do?
Mage Loyalty is a unified Shopify-native loyalty and customer retention platform that combines a Points Engine, Customer Accounts, Referrals, Memberships, Wishlists, and VIP Tiers into a single integrated application. It enables Shopify merchants to run points and rewards programs, manage branded on-site customer accounts, launch two-sided referral campaigns with fraud protection, offer paid memberships and tiered VIP programs, and capture omnichannel loyalty through Shopify POS and AI-powered receipt scanning. All features are included on every paid plan with usage-based pricing scaled by monthly order volume.
Is Mage Loyalty a public or private company?
Mage Loyalty is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mage Loyalty founded?
Mage Loyalty was founded in 2024. It employs 1 to 10 people.
Where is Mage Loyalty based?
Mage Loyalty is headquartered in London, United Kingdom, in the Europe region.
How does Mage Loyalty make money?
Two revenue lines are on record. Subscription Revenue is the primary driver. The others are volume-Based Pricing.
Who are Mage Loyalty's main competitors?
Emerging players on record are Stamped.io, Growave and Appstle. Yotpo is listed as a broad incumbent. Direct peers are Smile.io, LoyaltyLion, BON Loyalty, Rivo, Marsello and Joy Loyalty.
Does Mage Loyalty have an API?
Yes. The Platform includes a Toolkit comprising Platform APIs and developer resources made available for the purpose of building integrations with the Platform. Toolkit access is granted on a limited, non-exclusive, non-transferable, non-sublicensable, revocable licence, provided on an 'as is' and 'as available' basis, and may be modified or withdrawn at any time. The Toolkit is available to customers whose Subscription tier includes Toolkit access. Developer documentation is at developers.mageloyalty.com.
What industry is Mage Loyalty in?
Mage Loyalty's product category is Shopify Loyalty & Customer Retention Software. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms, with a secondary code of CRAFAIAE, Memberships, Clubs & Loyalty Subscriptions.