Drury Outdoors

Name

Drury Outdoors

Legal name

Drury Marketing Inc.

Website

https://druryoutdoors.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Outdoor Hunting Media and Entertainment

NAICS

Sporting Goods Retailers (459110), Hobby, Toy, and Game Retailers (45912)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Hunting, Shooting Sports & Archery Retail (CRAMABAK)

akta.pro secondary industries

Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE), Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)

Keywords

• Outdoor television production
• Deer hunting media
• Hunting prediction app
• Outdoor entertainment content
• Hunting merchandise retail

Headquarters

HQ city

Bloomsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Supply Chain, Others

Revenue model

1. TV Content and Show Production: Drury Outdoors produces multiple hunting television shows (THIRTEEN, Critical Mass: Evolve, Bow Madness, Natural Born, DODtv) broadcast on Sportsman Channel and Outdoor Channel, generating revenue through sponsorships and advertising.
2. DeerCast Subscription: Premium deer hunting app subscription providing advanced deer movement predictions and hunting intelligence. ARV listed at $74.99 per subscription in contest prizes.
3. E-commerce / Merchandise Store: Online store selling Drury Outdoors branded merchandise including apparel (DOD Mossy Oak Bottomland Hoodie) and accessories. Direct-to-consumer retail through their Shopify storefront.
4. Contest Prize Sponsorships: Large-scale giveaway programs (Year of Gear, Grand Slam Giveaway) featuring sponsored products from partner brands totaling thousands in prize value, creating marketing exposure for sponsors.
5. 100% Wild Podcast: Weekly podcast featuring Matt Drury and Tim Kjellesvik discussing hunting topics, available on iTunes, Stitcher, Spotify, Google Play Music, YouTube, and DeerCast platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Drury Outdoors produces and distributes hunting-focused media content across television (THIRTEEN, Bow Madness, Critical Mass: Evolve, Natural Born), a mobile application (DeerCast) that delivers deer movement predictions, a weekly podcast (100% Wild), and branded merchandise sold through a Shopify storefront. The company monetizes through advertising/sponsorships, app subscriptions, and product sales targeting recreational deer and turkey hunters.

Product overview

Drury Outdoors is a hunting-focused media company offering a multi-platform portfolio centered on deer and turkey hunting content. The core product is DeerCast, an advanced deer hunting application that combines over 70 years of in-field experience with technology to provide deer movement predictions and serves as the hub for all Drury Outdoors content. The company also produces multiple television shows (THIRTEEN, Bow Madness, Critical Mass: Evolve, Natural Born), the 100% Wild Podcast, and maintains a merchandise store. Founded in 1989 by brothers Mark and Terry Drury, the company is now part of GSM Outdoors and operates from Bloomsdale, Missouri.

Differentiator

Problem solved

Functional benefit

Brands

• DeerCast: Advanced deer hunting prediction app combining 70+ years of hunting experience with cutting-edge technology
• 100% Wild Podcast
• THIRTEEN
• Critical Mass: Evolve
• Bow Madness
• Natural Born
• DODtv

Products and services

• DeerCast Advanced deer hunting mobile application providing real-time, location-specific deer movement predictions and serving as the central hub for all Drury Outdoors content including video streaming of shows (DODtv) and exclusive programming. Designed for individual deer hunters seeking decision support and expert content access.
• THIRTEEN (TV Show) Television show breaking down the thirteen phases of deer hunting, featuring action, tips, and tactics to improve hunting strategies. Aired on Sportsman Channel and Outdoor Channel, targeting recreational deer hunters.
• Bow Madness (TV Show) Archery hunting television show featuring bowhunts from around the world, highlighting the passing of sacred bowhunting traditions to the next generation. Aired on Sportsman Channel.
• Critical Mass: Evolve (TV Show) Interactive television show powered by DeerCast in which viewers vote to determine which hunter reaches Critical Mass and wins a Hawk Office Blind. Aired on Sportsman Channel.
• Natural Born (TV Show) Hunting television show combining Winchester ammunition sponsorship with hunting content ranging from turkey hunts to whitetail deer pursuits. Aired on Sportsman Channel.
• 100% Wild Podcast Weekly podcast hosted by Matt Drury and Tim Kjellesvik covering hunting misadventures, expert guest interviews, and audience-submitted questions. Distributed on iTunes, Stitcher, Spotify, Google Play Music, YouTube, and the DeerCast platform.
• Drury Outdoors Store (Merchandise) Direct-to-consumer online merchandise store offering Drury Outdoors branded apparel, gear, and accessories (including DOD clothing line and sponsor co-branded products such as the Mossy Oak Bottomland Hoodie) sold through a Shopify storefront.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

26 partnerships are on record, tiered core and minor.

• Mathews ArcherycoreGTM or Marketing PartnerFlagship bow sponsor for Drury Outdoors shows including Bow Madness, featuring Mathews ARC 30 bow ($2,400 value) prominently in content and giveaways.
• Mossy OakcoreGTM or Marketing PartnerPrimary camouflage and outdoor lifestyle brand partner, providing Mossy Oak Bottomland Hoodie and other branded merchandise featured in shows.
• Bass Pro Shops/Cabela'scoreChannel Partner/ Reseller/ DistributorMajor retail distribution partner for Drury Outdoors merchandise and products, featured as sponsor across multiple shows.
• Winchester AmmunitioncoreGTM or Marketing PartnerPrimary ammunition sponsor for Natural Born show and other Drury Outdoors productions, The American Legend branding.
• Leupold OpticscoreGTM or Marketing PartnerPremium optics sponsor providing binoculars, rangefinders (RX-5000 TBR/W valued at $799.99), and other optical equipment for shows and prizes.
• Muddy OutdoorscoreGTM or Marketing PartnerBlind and outdoor equipment sponsor featured on Critical Mass: Evolve, providing hunting blinds and accessories for prize giveaways.
• DeerCastcoreStrategic or Co-development PartnerDeerCast is Drury Outdoors' proprietary deer hunting app and central platform hub, powering Critical Mass: Evolve viewer engagement features.
• 1st PhormminorGTM or Marketing PartnerNutrition supplement brand sponsor, Join The Legion of Boom campaign, featured on sponsors page.
• Tracker Off RoadminorGTM or Marketing PartnerUTV/vehicle sponsor providing Tracker 800SX Side-By-Side ($13,999) for major giveaway prizes, featured on multiple shows.
• Cold SteelminorGTM or Marketing PartnerKnife sponsor providing Cold Steel Razor Tek 5" Blade Knife for prize packages.
• Victory ArcheryminorGTM or Marketing PartnerArrow sponsor providing Victory Arrows Elite V1 Series (24-pack) valued at $500 for prize packages.
• Winchester ArmsminorGTM or Marketing PartnerFirearms sponsor featured on multiple Drury Outdoors shows.
• Traditions FirearmsminorGTM or Marketing PartnerFirearms sponsor featured on THIRTEEN show and other productions.
• Avian XminorGTM or Marketing PartnerTurkey and waterfowl decoy sponsor providing decoy sets for Grand Slam Giveaway (ARV $639.96).
• Mission CrossbowsminorGTM or Marketing PartnerCrossbow sponsor featured on Natural Born show.
• HawkminorGTM or Marketing PartnerHang-on and ladder stands sponsor featured on Critical Mass: Evolve.
• Hunters SpecialtiesminorGTM or Marketing PartnerGame calls and hunting accessories sponsor.
• Hunting Made EasyminorGTM or Marketing PartnerHunting products sponsor listed on sponsors page.
• Shooting Made EasyminorGTM or Marketing PartnerShooting products sponsor listed on sponsors page.
• My Outdoor TVminorChannel Partner/ Reseller/ DistributorStreaming platform partner for Drury Outdoors content distribution.
• Outdoor ChannelcoreChannel Partner/ Reseller/ DistributorPrimary TV broadcast partner for multiple Drury Outdoors shows.
• Maxview OpticsminorGTM or Marketing PartnerOptics sponsor listed on sponsors page.
• Mossy Oak PropertiesminorGTM or Marketing PartnerLand specialist real estate partner, America's Land Specialists branding.
• Buck Land FundingminorGTM or Marketing PartnerHunting land financing division of First Bankers Trust Company.
• BiologicminorGTM or Marketing PartnerScientifically proven wild game food plot and attractant products sponsor.
• Stealth CamminorGTM or Marketing PartnerCellular trail camera sponsor providing Stealth Cam Revolver Pro 2.0 360° and Deceptor Max 2.0 cameras for prize packages.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HuntStand: Digital hunting platform offering mapping, weather, and deer movement prediction tools via a mobile app subscription. Directly comparable to DeerCast on the software/product side of Drury Outdoors' portfolio.
• MeatEater: Hunting-focused media company built around Steve Rinella producing TV shows (MeatEater on Netflix), a podcast, books, an app/online tools, and branded merchandise. Closest direct peer to Drury Outdoors in business model, audience, and content format.
• Bone Collector: Michael Waddell's hunting media brand producing TV shows (Bone Collector on Outdoor Channel), apparel/merchandise, and a subscription/online community. Directly comparable as a personality-led outdoor TV + e-commerce model.
• Buck Commander: Hunting TV brand launched by Willie and Luke Bryan, producing shows on Outdoor Channel plus a large merchandise and licensed-product business. Directly comparable hunting-media + retail combo.
• GOHUNT: Hunting media and tools platform combining editorial content, an Insider research/subscription tier, and mobile planning apps. Comparable as a hunting content + paid-tool subscription business.
• Whitetail Properties: Hunting-focused real estate brand producing a long-running TV show on Outdoor Channel and leveraging media reach for a specialized service business. Comparable niche outdoor-media-to-service funder.

Broad incumbents

• Bass Pro Shops / Cabela's: Largest U.S. hunting/outdoor retail conglomerate, with in-house media, channels, and store-based customer reach. Sponsorship and distribution partner of Drury Outdoors and a much larger incumbent in the same audience funnel.
• Mossy Oak: Hunting camouflage and lifestyle brand with content, licensing, and media properties (BioLogic, Nativ Nurseries). Comparable as a brand-centric hunting business that monetizes audience through both content and products.

Others

• Winchester Ammunition: Primary ammunition sponsor of Drury Outdoors' Natural Born show. Comparable as a hunting-industry brand that co-funds hunting media as a marketing channel, but is an OEM/supplier rather than a direct competitor.
• GSM Outdoors: Parent conglomerate of Drury Outdoors, operating a portfolio of hunting/outdoor brands (Stealth Cam, Muddy, Hawk, etc.). Ecosystem participant — the platform context for Drury Outdoors rather than a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/druryoutdoors
• YouTubeyoutube.com/user/DruryOutdoors
• Facebookfacebook.com/OfficialDruryOutdoors
• Instagraminstagram.com/druryoutdoors
• Pinterestpinterest.com/druryoutdoors

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drury Outdoors