MoveMeIn

What MoveMeIn does

MoveMeIn (legal entity IRE Pty Ltd, ABN 66 158 167 590) is an Australian-owned online comparison and connections platform that helps consumers compare and switch electricity, gas, internet, phone, pay TV, insurance, and removalist services, with primary use cases centred on households moving into a new property. The service is delivered through a self-serve consumer portal (app.movemein.com.au), a separately branded referral partner portal (agent.movemein.com.au) that supports real estate agent integrations including Reapit Connect SSO, and an extensive library of SEO-optimised city- and service-specific comparison pages. The platform operates an automated connection management layer that handles address validation, provider integration, and connection scheduling to ensure services are active on moving day.

Underlying technology consists of rules-based automation rather than AI: real-time address validation, provider API and panel integration, and connection workflow orchestration. MoveMeIn is a signatory of the National Customer Code for Energy Brokers, Consultants and Retailers, which constrains its commercial conduct around customer centricity, transparency, fit-for-purpose, and accountability. The product won the Most Innovative Established Supplier award in the Consumer Proptech category at the 2023 Proptech Awards, and the founders (Andrew Reece, Mike Van Raders of Inspect Real Estate, and utilities veteran Shaun Mahony) leverage an existing real estate technology ecosystem that includes platforms such as tenantapp.com.au, 2apply.com.au, and keywhere.com.

MoveMeIn's business model is pure affiliate and referral economics: the service is 100% free for consumers, and revenue is generated exclusively through commissions paid by a panel of Australian energy retailers (EnergyAustralia, AGL, Origin, Alinta, Simply Energy, Momentum, Tango, Dodo, ActewAGL, Powershop) and internet providers (Optus, Tangerine, Aussie Broadband, Telstra Belong, iPrimus, GigaComm, More Telecom, Foxtel Belong). MoveMeIn also passes a percentage of its commission back to customers, reinforcing the freemium proposition. The go-to-market combines product-led growth (24/7 self-serve comparison) with a B2B2C partner channel in which real estate agents refer moving clients through consented text and email outreach, and complementary promotional mechanics such as the Connect & Win campaign with regulated permit coverage across NSW, SA, and ACT.

Name

MoveMeIn

Legal name

IRE Pty Ltd

Website

https://movemein.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MoveMeIn is an Australian online platform that compares and connects electricity, gas, internet, phone, pay TV, insurance, and removalist services for consumers moving house. The free service monetises through affiliate commissions from utility providers and referral partnerships with real estate agents.

Ownership category

akta.pro rank

Product category

Utilities Comparison & Connection Services

NAICS

Services to Buildings and Dwellings (5617)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Retail Energy Brokerage (Residential & SMB Switching) (EUAGAEAA)

akta.pro secondary industries

Energy Supplier Partner Networks / White-Label Brokerage Programs (EUAGAEAK), Dedicated/Exclusive-Use Interstate Moves (HSAKABAF), Local Moving for Homes (Single-Family, Townhome) (HSAKAAAC)

Keywords

• Utility connection services
• Energy plan comparison
• Internet plan comparison
• Removalist quote comparison
• Moving house connections

Headquarters

HQ city

Milton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Affiliate/Referral Commissions from Utility Providers: Move Me In receives a commission from utility providers (energy retailers, internet service providers) for every customer who signs up through the platform. Customers use the service free of charge. Additionally, Move Me In pays customers a percentage of the commission earned.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Move Me In is a free, independent, Australian-owned online utilities comparison and connections platform that lets users compare and connect electricity, gas, internet, phone, pay TV, insurance, and removalist services when moving house. The platform aggregates plans from a large panel of Australian energy retailers and broadband providers, with automated backend systems that coordinate service activation so customers are connected at their new address by moving day. A separate partner portal enables real estate agents and property managers to embed the service in their workflows and earn referral commissions.

Product overview

Move Me In is a single, unified utilities comparison and connections platform for Australians moving house. The core offering consists of an online connections portal where consumers can compare and connect electricity, gas, internet, phone, pay TV, insurance, and removalist services—all in one place and completely free. For real estate industry partners, a separate referral partner portal enables agents to integrate the service within their existing systems and earn referral income. The platform aggregates deals from a large panel of major energy and internet providers, using automated systems behind the scenes to streamline the connection process for users on moving day.

Differentiator

Problem solved

Functional benefit

Products and services

• Move Me In Consumer Connections Platform A free, independent, Australian-owned online utilities comparison and connections service that allows Australian consumers to compare and connect electricity, gas, internet, phone, pay TV, and insurance services from a large panel of providers when moving house, with automated backend systems coordinating service activation by moving day.
• Referral Partner Portal for Real Estate Agents A partner-facing portal for real estate agents and property managers to integrate Move Me In within their existing client workflows, proactively refer moving clients, and earn passive referral commission; supports single sign-on via Reapit Connect for agencies using that real estate software.

Named customers12 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

20 partnerships are on record, tiered core.

• Inspect Real EstatecoreStrategic or Co-development PartnerParent company and co-founder of Move Me In. Co-owners Andrew Reece and Mike Van Raders of Inspect Real Estate developed the Move Me In platform. Inspect Real Estate is a software development firm serving the real estate industry.
• EnergyAustraliacoreChannel Partner/ Reseller/ DistributorEnergy retailer providing electricity and gas plans available through Move Me In's comparison platform. One of the major providers on Move Me In's panel.
• AGL EnergycoreChannel Partner/ Reseller/ DistributorMajor Australian energy retailer providing electricity and gas plans available on Move Me In's platform. Also offers broadband plans through the platform.
• Origin EnergycoreChannel Partner/ Reseller/ DistributorMajor Australian energy retailer providing electricity and gas plans available on Move Me In's platform. Also offers broadband plans through the platform.
• Alinta EnergycoreChannel Partner/ Reseller/ DistributorEnergy retailer providing electricity and gas plans available through Move Me In's comparison platform.
• Simply EnergycoreChannel Partner/ Reseller/ DistributorEnergy retailer providing electricity and gas plans available through Move Me In's comparison platform.
• Momentum EnergycoreChannel Partner/ Reseller/ DistributorEnergy retailer providing electricity and gas plans available through Move Me In's comparison platform.
• Tango EnergycoreChannel Partner/ Reseller/ DistributorEnergy retailer providing electricity and gas plans available through Move Me In's comparison platform.
• DodocoreChannel Partner/ Reseller/ DistributorEnergy and internet provider offering electricity, gas, and broadband plans available through Move Me In's comparison platform.
• ActewAGLcoreChannel Partner/ Reseller/ DistributorEnergy retailer providing electricity and gas plans available through Move Me In's comparison platform, serving the ACT and surrounding regions.
• PowershopcoreChannel Partner/ Reseller/ DistributorEnergy retailer providing electricity and gas plans available through Move Me In's comparison platform.
• OptuscoreChannel Partner/ Reseller/ DistributorMajor telecommunications provider offering internet/broadband plans available through Move Me In's comparison platform.
• TangerinecoreChannel Partner/ Reseller/ DistributorInternet service provider offering broadband plans available through Move Me In's comparison platform.
• Aussie BroadbandcoreChannel Partner/ Reseller/ DistributorInternet service provider offering broadband plans available through Move Me In's comparison platform.
• Telstra BelongcoreChannel Partner/ Reseller/ DistributorBudget internet brand from Telstra offering broadband plans available through Move Me In's comparison platform.
• iPrimuscoreChannel Partner/ Reseller/ DistributorInternet service provider offering broadband plans available through Move Me In's comparison platform.
• GigaCommcoreChannel Partner/ Reseller/ DistributorInternet service provider offering broadband plans available through Move Me In's comparison platform.
• More TelecomcoreChannel Partner/ Reseller/ DistributorInternet service provider offering broadband plans available through Move Me In's comparison platform.
• Foxtel BelongcoreChannel Partner/ Reseller/ DistributorInternet and entertainment provider offering broadband plans available through Move Me In's comparison platform.
• National Customer Code for Energy Brokers, Consultants and RetailerscoreOthersMove Me In is a signatory to the National Customer Code for Energy Brokers, Consultants and Retailers. The code establishes guiding principles of customer centricity, transparency, fit for purpose, and accountability.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Regional players

• uSwitch: UK-based energy, broadband, and insurance comparison platform. Comparable affiliate-driven comparison model, but operates in a different geography than MoveMeIn's Australian focus.
• Selectra: International energy and telecom comparison operator with an Australian presence. Comparable energy brokerage model though it operates across multiple geographies rather than Australia-only.

Direct peers

• iSelect: Australian comparison marketplace comparing electricity, gas, internet, insurance, and financial products. Directly comparable as both monetize via provider commissions on Australian utility switching transactions.
• Compare The Market Australia: Australian arm of the global comparison platform offering energy, internet, and insurance comparison. Direct peer in residential and SMB utility switching with affiliate commission economics.
• Finder: Australian comparison platform covering energy, broadband, insurance, and financial products. Comparable affiliate-driven business model targeting the same Australian consumer base.
• Switchwise: Australian energy comparison and switching service for electricity and gas. Closest niche peer to MoveMeIn's energy brokerage core, with similar commission-based monetization on residential switching.

Broad incumbents

• EnergyAustralia: Major Australian energy retailer and MoveMeIn partner. Broad incumbent in the same energy retail vertical whose commission economics directly affect MoveMeIn's unit economics.
• REA Group (realestate.com.au): Operator of Australia's dominant property portal. Broad incumbent reaching Australian movers at the same high-intent touchpoint MoveMeIn targets; could plausibly disintermediate MoveMeIn's agent referral funnel.
• AGL Energy: Largest Australian energy retailer and one of MoveMeIn's distribution partners. A broad incumbent in the same vertical whose commission payouts underpin MoveMeIn's revenue.

Emerging players

• Hipages: Australian marketplace connecting consumers with tradies and home services. Comparable emerging player in the home services comparison category, with overlap on removalist and ancillary moving services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/movemein
• LinkedInlinkedin.com/company/about

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MoveMeIn