The Costello Center

What The Costello Center does

The Costello Center is a privately-held, full-service mental health therapy, counseling, and academic services practice headquartered at 8081 38th Ave. N., St. Petersburg, Florida, founded in 2006 by Kim E. Costello, DCCPsy., LMHC and Franco Costello. It operates as a coordinated network of independent practitioners rather than a single employer, offering personal counseling, parent coordination, neutral mental health professional services for collaborative divorce, life coaching, educational consulting and tutoring, integrative medicine and psychiatry, intensive couples counseling, ABA/BCBA behavioral services, psychological and educational assessments, and state-approved parent education. The center's technology stack is modest and largely third-party: Valant.io powers the client portal (scheduling, e-signature, telehealth, secure messaging) and Stripe processes workshop payments; there are no disclosed proprietary AI/ML systems.

The business model blends insurance-reimbursable professional services (per-session counseling, psychiatric medication management, ABA) with discrete fee-for-service products that bypass insurance: the Soul Care Workshop at $250 per person (limited 5-seat cohorts), the Florida DCF-approved Parent Education and Family Stabilization Course at $150/hour plus a $25 material fee (4-hour standard, 6-week advanced Cohesive Co-Parenting series), and an online version of the parent education course delivered via a partnership with Collaborative Resolution Academy. Sub-brands include Soul Care Workshop, Painting Your Soul, Optimal Assessments, the Cohesive Co-Parenting Course, and Collaborative Resolution Academy. Go-to-market is primarily direct-to-consumer via the website, phone intake (727-345-2667), the Valant portal, organic SEO, an Instagram account, and a podcast (The Couch Chronicles), augmented by referral relationships with Pinellas County schools, family law attorneys, the Florida court system, and local medical providers. No institutional investment, no second physical location, and no disclosed revenue or funding rounds appear in the source material; ownership remains with the Costello family.

Name

The Costello Center

Legal name

The Costello Center for Mental Health Therapy and Counseling

Website

https://thecostellocenter.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

The Costello Center is a privately-held mental health, counseling, and academic services practice in St. Petersburg, Florida, founded in 2006, operating through a network of independent practitioners serving individuals, couples, families, and students with therapy, psychiatry, ABA, tutoring, and life coaching.

Ownership category

akta.pro rank

Headquarters

HQ city

Saint Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual and Family Counseling Services: Revenue from one-on-one counseling sessions, couples therapy, family therapy, and child/adolescent counseling. Services billed per session with rates varying by provider type and service type. Includes telehealth delivery options.
2. Parent Education and Family Stabilization Course: Florida state-approved 4-hour divorce education course required by court. Offered both online (via Collaborative Resolution Academy) and in-person. Base course at $150/hour plus $25 material fee. Advanced Cohesive Co-Parenting course available as 6-week series.
3. Soul Care Workshop: Two-hour immersive grief healing workshop priced at $250 per person (ages 16+). Includes proprietary Soul Care box with art supplies, journal, and essential oils. Limited capacity of 5 seats per session.
4. Applied Behavior Analysis (ABA) Services: Board Certified Behavior Analyst (BCBA) services for children and adults with behavioral challenges. Includes functional behavior assessments, treatment plans, and parent training.
5. Educational Consulting and Tutoring: Academic advising, tutoring, test preparation (FCAT/ACT/SAT), college selection assistance, and The Barton Program for reading intervention.
6. PEERS Social Skills Program: 16-week evidence-based PEERS program for young adults improving social skills, friendships, and dating etiquette. Taught by Dr. Rebecca Presley and Tate McGhee.
7. Optimal Assessments: Educational, emotional, and career assessment services administered by trained specialists. Includes psychological testing, psychoeducational evaluations, and career aptitude assessments.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The Costello Center is a full-service counseling and academic services facility that delivers mental health therapy, psychiatry, ABA therapy, parent coordination, collaborative divorce facilitation, life coaching, educational consulting/tutoring, psychological and career assessments, and Florida court-approved divorce education courses. Services are delivered through in-person sessions at its St. Petersburg office, telehealth, off-site visits, workshops, and online courses.

Product overview

The Costello Center is a full-service mental health therapy and counseling facility offering a comprehensive portfolio of services organized around holistic wellness. The core offering consists of Personal Counseling, Parent Coordination, Neutral Mental Health Professional services for collaborative divorce, Life Coaching, Educational Consulting and Tutoring, Integrative Medicine and Psychiatry, Intensive Couples Counseling, and Board Certified Behavior Analyst services. Additional specialized offerings include Florida State Approved Parent Education and Family Stabilization Courses, Optimal Assessments (educational, emotional, and career testing), Support Groups, and the Soul Care Workshop for grief healing. The center also operates a technology-enabled Client Portal powered by Valant for appointment management and paperwork. Services are delivered through a network of independent practitioners including licensed therapists, psychiatrists, behavior analysts, and educational consultants, all coordinated under The Costello Center's holistic wellness philosophy centered on mind, body, and spirit healing since 2006.

Differentiator

Problem solved

Functional benefit

Brands

• Soul Care Workshop: A workshop space for those grieving, offering an immersive healing experience with expressive tools, art therapy, meditation, and journaling curated by Certified Art Therapy Practitioner Karen Hanlon, CLC, CPC, CATP.
• Painting Your Soul
• Optimal Assessments
• Cohesive Co-Parenting Course
• Collaborative Resolution Academy

Products and services

• Personal Counseling Individual, child/adolescent, couples, and family counseling for adults, adolescents, and families experiencing emotional difficulties, relationship challenges, life transitions, or seeking personal growth. Delivered via in-person and telehealth.
• Parent Coordination Service for separated/divorced parents that facilitates effective joint decision-making and the creation of tailored parenting plans while helping parents maintain sustainable communication.
• Neutral Mental Health Professional (NMHP) Process facilitator and communication coach in collaborative divorce proceedings who assists clients in developing goals and interests while helping create parenting plans.
• Life Coaching Guidance service helping clients achieve future goals through motivation, mentoring, and life skill training across career, relationships, health, and spirituality.
• Educational Consulting and Tutoring Academic advising, college selection, tutoring for all grade levels, test preparation (FCAT/ACT/SAT/ASVAB), executive functioning coaching, and The Barton Program for reading intervention.
• Integrative Medicine and Psychiatry Holistic treatment combining Eastern and Western medicine practices including medication management, nutritional counseling, and evidence-based therapies for whole-person healing.
• Intensive Couples Counseling Accelerated alternative to traditional weekly counseling using the Gottman Method and Imago Relationship Therapy to enhance connection, communication, and emotional intimacy for couples.
• Florida Parent Education and Family Stabilization Course 4-hour Florida State Approved course required for divorcing parents pursuant to Section 61.21(2)(a), F.S., plus an advanced 6-week Cohesive Co-Parenting course for high-conflict situations; available in person and online via the Collaborative Resolution Academy.
• Board Certified Behavior Analyst (BCBA) Services Applied Behavior Analysis (ABA) services providing behavior assessment, treatment planning, and direct instruction for children and adults with behavioral challenges, including parent training.
• Optimal Assessments Comprehensive assessment services including educational testing, emotional/psychological assessments, and career assessments for all age groups.
• Soul Care Workshop Immersive grief-healing workshop using art, meditation, and journaling, delivered through a curated Soul Care box with art supplies, essential oils, and a Chrysocolla stone; conducted in 2-hour sessions limited to 5 participants.
• PEERS Social Skills Program 16-week evidence-based social skills program for young adults improving friendships and dating etiquette through interactive lessons with concurrent social coach training.
• Support Groups Peer support groups providing community, coaching, and broadened horizons through shared experiences, available both in-person and via HIPAA-protected online platforms.

Quantifiable outcome

• The Costello Center has served clients since 2006 with hundreds of individuals, couples, and families helped through major life transitions
• +1 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

One partnership is on record.

• ValantcoreTechnology or IntegrationValant.io provides The Costello Center's patient portal platform enabling online scheduling, secure messaging, e-signature paperwork, appointment management, and telehealth capabilities. The platform is the primary digital interface for client interactions.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Grow Therapy: Grow Therapy is a network platform connecting clients to licensed therapists and psychiatric prescribers for in-person and virtual care across the U.S., including Florida. It is comparable because it competes for the same clinician pool and end clients as The Costello Center, with a similar emphasis on credentialed, evidence-based care.
• Two Chairs: Two Chairs operates hybrid in-person and virtual therapy clinics with multi-disciplinary clinician teams across several U.S. metros. It is comparable because it combines group-practice scale with personalized matching of clients to specialized therapists — a structurally similar offering to The Costello Center's curated intake model.
• Sylvan Learning: Sylvan Learning is a national tutoring and test prep provider with personalized learning programs. It is comparable to the Costello Center's educational consulting, tutoring, and test preparation services, though it is a franchise system serving students more broadly.
• Huntington Learning Center: Huntington Learning Center is a national franchise providing tutoring, test prep, and academic assessments. It is comparable to The Costello Center's educational consulting and tutoring line, including FCAT/ACT/SAT prep, though it operates through a franchise model rather than a private practice.

Broad incumbents

• Talkspace: Talkspace is a national virtual therapy and psychiatry platform serving individuals, couples, and teens, with B2B partnerships through employers and health plans. It is comparable to the Costello Center's counseling and psychiatry offerings, but operates as a scaled incumbent rather than a community-rooted practice.
• BetterHelp: BetterHelp is the largest direct-to-consumer online therapy platform, serving Florida residents with subscription-based virtual counseling. It is comparable because it competes for the same individual and couples therapy demand as The Costello Center, but at much greater scale and lower price points via a fully virtual model.
• Lyra Health: Lyra Health is a mental health benefits platform serving employers with in-person and virtual therapy, coaching, and psychiatry. It is comparable in offering integrated mental health services to a similar client profile, but is sold primarily through enterprise channels rather than direct-to-consumer.

Emerging players

• Charlie Health: Charlie Health provides intensive outpatient mental health treatment for adolescents and young adults, with programs that overlap the Costello Center's PEERS and adolescent counseling offerings. It is comparable in target demographic and modality mix, though it focuses on higher-acuity clients at a national scale.
• Brightside Health: Brightside Health is an online mental health platform combining therapy and medication management for anxiety and depression. It is comparable to The Costello Center's integrated counseling and psychiatry offering, but delivered entirely through telehealth at a national scale.

Regional players

• Bay Area Behavioral Services: Bay Area Behavioral Services is a Florida-based group mental health practice offering therapy, psychiatry, and applied behavior analysis across the Tampa Bay region. It is directly comparable as a regional multi-disciplinary practice competing for the same client base and clinician talent as The Costello Center.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thecostellocenter
• Facebookfacebook.com/TheCostelloCenter
• LinkedInlinkedin.com/company/the-costello-center

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Costello Center