broadbandchoices
- Company typePrivate
- Founded2012
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
broadbandchoices firmographics
Firmographics- Name
- broadbandchoices
- Legal name
- Moneysupermarket.com Limited
- Website
- https://broadbandchoices.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
broadbandchoices industry classification
Industry- Product category
- Telecom Price Comparison
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)
Keywords
Where broadbandchoices is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
broadbandchoices business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Affiliate/Referral Fees: broadbandchoices generates revenue by receiving referral fees and commissions from broadband, TV, and mobile providers when users click through to purchase deals. The service is free for consumers to use.
- Featured/Sponsored Deals: Providers can pay for featured placement within deal listings and search results pages
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
broadbandchoices product offering
Product offeringCore offering
broadbandchoices is a UK-based, Ofcom-accredited price comparison platform that allows consumers to compare broadband, TV, mobile phone, SIM-only, home phone and mobile broadband deals from a wide range of providers. The service is free for end users, monetised through referral commissions when customers switch via the site, and supports a postcode-based availability checker and a broadband speed test tool.
Product overview
broadbandchoices is a UK-based telecommunications comparison platform that aggregates deals from multiple providers across broadband, TV, mobile phones, home phone, and business services. The core product is the broadband comparison engine, which displays provider deals filtered by user postcode to show only available options. Supporting comparison categories include TV packages, mobile phone contracts, SIM only deals, home phone plans, and business broadband. The platform is powered by MoneySuperMarket and offers free tools including a speed test and postcode availability checker. Ofcom-accredited, the service is free for consumers and generates revenue through provider partnerships and referral fees.
Differentiator
Problem solved
Functional benefit
Brands
- SellMyMobile: Mobile phone recycling comparison service
- CompareMyMobile
Products and services
- Broadband Comparison Service
- TV Package Comparison
- Mobile Phone Deals Comparison
- SIM Only Deals Comparison
- Mobile Broadband Comparison
- Home Phone Comparison
- Business Broadband Comparison
Quantifiable outcome
- 8.9/10 customer satisfaction rating from 636 independent reviews
Companies that use broadbandchoices
Customer profileSegments4 records
Ideal customer profiles2 records
broadbandchoices technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
broadbandchoices partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, major and moderate.
- MoneySuperMarketcorebroadbandchoices is operated by Moneysupermarket.com Limited, a major UK price comparison website. The broadband comparison service is powered by MoneySuperMarket technology infrastructure.
- BTmajorBT is listed as a major broadband provider on the comparison platform, with dedicated deal pages and reviews. BT offers Fibre, TV, and home phone packages through the platform.
- SkymajorSky is listed as a major broadband and TV provider on the comparison platform with dedicated deal pages for Sky Broadband and Sky TV packages.
- Virgin MediamajorVirgin Media is featured as a major broadband provider offering cable broadband, TV, and phone bundles through the platform.
- TalkTalkmajorTalkTalk is listed as a budget-friendly broadband and TV provider with dedicated comparison pages on the platform.
- PlusnetmajorPlusnet is featured as a budget provider known for customer service, with dedicated deal pages for broadband and phone packages.
- EEmajorEE is listed as a major broadband and mobile provider with dedicated pages for EE broadband, TV, and mobile deals.
- VodafonemajorVodafone is featured as a broadband and mobile provider offering Full Fibre and mobile packages through the platform.
- Now TVmoderateNow TV (NOW Broadband) is listed as a budget broadband and TV provider with no-contract options available.
- HyperopticmoderateHyperoptic is listed as a provider offering ultrafast broadband without landline requirements, available in select areas.
- Community FibremoderateCommunity Fibre is listed as a full fibre provider offering broadband-only deals without landline in London areas.
- GigaclearmoderateGigaclear is listed as a rural full fibre broadband specialist offering ultrafast speeds in select rural areas.
- ThreemajorThree is listed as a major mobile and mobile broadband provider with deals for SIM only, contracts, and mobile WiFi devices.
- O2majorO2 is listed as a major mobile network provider with SIM only, contract phone deals, and mobile broadband options.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
broadbandchoices competitors and assessment
Company assessmentDirect peers
- Uswitch: UK price comparison site (owned by Ziff Davis) directly competing in broadband, TV, mobile, and home phone comparison. Most direct head-to-head competitor in the UK switching market.
- MoneySupermarket: Sister/main brand of broadbandchoices under the same Moneysupermarket.com Limited parent. Offers broadband comparison alongside insurance and financial products, competing for the same UK consumer switching intent.
- Compare the Market: Major UK price comparison platform (owned by MAPFRE/BGL Group) covering broadband, energy, insurance, and more. Directly competes for the same UK broadband-switching consumer with similar affiliate economics.
- Cable.co.uk: UK-focused broadband comparison and review site. Direct competitor for broadband price comparison queries and provider review content.
- Broadband Genie: UK broadband comparison and review site providing deal comparisons and provider reviews. Direct peer in the broadband-only comparison vertical with SEO-led acquisition.
- Simplifydigital: UK digital comparison service for broadband, TV, and home phone (now part of the BT ecosystem). Comparable product scope and target consumer, though channel ownership differs.
Emerging players
- Selectra: European price comparison specialist (originally France-focused) active in UK energy and telecoms comparison. Comparable comparison/lead-generation model with broader geographic ambitions.
Others
- Decision Tech: UK data and technology provider powering broadbandavailability and comparison infrastructure (and listed as the careers destination for broadbandchoices staff). Adjacent enabling technology partner in the UK broadband comparison ecosystem.
Broad incumbents
- Confused.com: Major UK comparison platform owned by Admiral Group, covering insurance primarily but also broadband and utilities. Comparable affiliate-led comparison model at larger group scale.
- GoCompare: UK price comparison brand covering insurance and home services with some broadband presence. Comparable consumer-facing comparison model and affiliate revenue structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
broadbandchoices social profiles
Digital presencebroadbandchoices financial estimates
Financial estimateRevenue estimate
Valuation estimate
broadbandchoices leadership team
Management profileNumber of profiles
Profiles4 records
broadbandchoices funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
broadbandchoices M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about broadbandchoices
What does broadbandchoices do?
broadbandchoices is a UK-based, Ofcom-accredited price comparison platform that allows consumers to compare broadband, TV, mobile phone, SIM-only, home phone and mobile broadband deals from a wide range of providers. The service is free for end users, monetised through referral commissions when customers switch via the site, and supports a postcode-based availability checker and a broadband speed test tool.
Is broadbandchoices a public or private company?
broadbandchoices is a private company. It is classified as corporate owned and is currently operating.
When was broadbandchoices founded?
broadbandchoices was founded in 2012. It employs 11 to 50 people.
Where is broadbandchoices based?
broadbandchoices is headquartered in London, United Kingdom, in the Europe region.
How does broadbandchoices make money?
Two revenue lines are on record. Affiliate/Referral Fees are the primary driver. The others are featured/Sponsored Deals.
Who are broadbandchoices's main competitors?
Direct peers on record are Uswitch, MoneySupermarket, Compare the Market, Cable.co.uk, Broadband Genie and Simplifydigital. Selectra is listed as an emerging player. Decision Tech is listed as an others. Broad incumbents are Confused.com and GoCompare.
Does broadbandchoices have an API?
No public API is recorded for broadbandchoices.
What industry is broadbandchoices in?
broadbandchoices's product category is Telecom Price Comparison. Its primary akta.pro industry code is BPAMAGAH, Price Comparison, Deals, Cashback & Loyalty Shopping Platforms. Its NAICS code is 518 and its SIC code is 7370.