Entergate
Entergate AB is a privately held Swedish software company founded in 1998 that develops esMaker, esTracer, pointSurvey, and esMedic, serving 180+ municipalities and enterprises including Volvo Cars and Atlas Copco with Swedish-hosted, GDPR-compliant survey, e-learning, and data collection platforms on a subscription basis.
- Company typePrivate
- Founded1998
- HeadquartersHalmstad, Sweden
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Entergate does
Entergate AB is a privately held Swedish software company founded in 1998 in Halmstad, operating four Swedish-developed platforms: esMaker (survey and analysis), esTracer (e-learning and LMS), pointSurvey (geographic survey for school routes and crime prevention), and esMedic/Entermedic (research data collection). The company has built a 25-year domain presence in Sweden's public sector, serving 180+ municipalities, 12+ regions, and 30+ government agencies, alongside enterprise customers including Volvo Cars, Atlas Copco, AMF, and Securitas. Its core technology is Swedish-developed and operates entirely on servers located in Sweden, with GDPR compliance, WCAG 2.1 AA accessibility, and integrations for SSO, Active Directory, Power BI, BankID, Swish, Swedbank Pay, and SCORM-compliant content import. AI capabilities were layered into the platforms in 2024, including AI-powered free-text analysis in esMaker (June 2024) and generative course creation in esTracer AI (December 2024).
Entergate operates a sales-led go-to-market anchored on free 30-minute product demonstrations bookable via the website, targeting both public sector and private enterprise buyers. Revenue is generated through annual subscription licenses sold organization-wide, with all features, unlimited users, unlimited surveys, and unlimited respondents included in a single license; there are no per-seat, per-feature, or per-survey add-on charges. The pricing model is quote-based and not publicly listed. Distribution is direct only, with no channel partners, resellers, or marketplace presence, and customer support is delivered in Swedish at no additional cost. The company has no disclosed external funding, no parent company, and has been self-sustaining since founding.
The product portfolio is modular: esMaker extends into employee surveys, NPS, feedback widgets, web polls, registration forms, and newsletters; esTracer extends into delegation testing, nano/micro-learning, blended learning, gamification, and certification. esTracer Community enables municipalities to share training content and question banks, creating a collaborative content ecosystem among public sector customers. The company has received the Nordic Growth Certificate from UC for two consecutive years and the Halmstad Municipality Accessibility and Treatment Award, and maintains a collective bargaining agreement as an employer.
Entergate firmographics
Firmographics- Name
- Entergate
- Legal name
- Entergate AB
- Website
- https://entergate.se
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Entergate AB is a privately held Swedish software company founded in 1998 that develops esMaker, esTracer, pointSurvey, and esMedic, serving 180+ municipalities and enterprises including Volvo Cars and Atlas Copco with Swedish-hosted, GDPR-compliant survey, e-learning, and data collection platforms on a subscription basis.
- Ownership category
- akta.pro rank
Entergate industry classification
Industry- Product category
- Survey and E-Learning Software Platforms
- NAICS
- Other Computer Related Services (541519)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- LMS Commerce, Licensing & Monetization (eCommerce, Subscriptions, Seat Management) (EDAFAAAK)
Keywords
Where Entergate is headquartered
LocationHeadquarters
- HQ city
- Halmstad
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Entergate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Platform Licenses (esMaker, esTracer, pointSurvey, esMedic): Entergate sells subscription-based licenses for its multiple platforms. The license model is organization-wide, providing unlimited users, unlimited surveys/forms, unlimited respondents, and access to all platform features within a single license. No per-seat, per-feature, or per-survey add-on charges apply.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Single organization license – all features included |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Entergate product offering
Product offeringCore offering
Entergate develops and sells Swedish-built SaaS platforms: esMaker (survey and analysis with AI-powered free-text analysis), esTracer (e-learning/LMS with AI-driven course generation), pointSurvey (geographic surveys for safe school routes and crime prevention), and Entermedic (research data collection). All products are licensed on an organization-wide subscription basis with unlimited users, surveys, and respondents, with all data stored exclusively on Swedish servers.
Product overview
Entergate operates as a multi-platform software company offering four distinct core products: esMaker (survey and analysis platform), esTracer (e-learning/LMS platform), pointSurvey (geographic survey tool), and Entermedic (research platform). These platforms share common infrastructure including Swedish data storage, GDPR compliance, and SSO/API integration capabilities. The portfolio includes modular add-ons such as Webbpoll, Feedback Widget, NPS measurement, Medarbetarundersökning (employee surveys), Anmälningsformulär (registration forms), and Nyhetsbrev (newsletter) that extend the core esMaker platform. All platforms feature AI capabilities for content generation and data analysis.
Differentiator
Problem solved
Functional benefit
Brands
- esMaker: A Swedish-developed survey and analysis platform for creating surveys, collecting feedback in real-time, with AI-powered text analysis. Also includes features for forms, newsletters, and NPS measurements.
- esTracer
- pointSurvey
- Entermedic
Products and services
- esMaker esMaker is a Swedish-developed survey and analysis platform that enables organizations to create, distribute, and analyze surveys, questionnaires, feedback forms, NPS measurements, employee pulse surveys, registration forms, newsletters, and website feedback widgets in real time. It includes AI-powered free-text analysis and AI-assisted survey generation. It is for organizations (primarily Swedish public sector and enterprises) needing a unified feedback platform.
- esTracer esTracer is a next-generation e-learning and LMS platform supporting nano-learning, micro-learning, blended learning, gamification, quizzes, certification, and competency registration. It features AI-driven course generation (esTracer AI), supports SCORM content import, and is used by municipalities, care organizations, and enterprises for onboarding, preboarding, delegation testing, and compliance training.
- pointSurvey pointSurvey is Sweden's first geographic survey tool that allows organizations to run location-based surveys and maps. It is primarily used by municipalities for safe school route mapping and crime prevention mapping.
- Entermedic Entermedic is a research and data collection platform designed for efficient collection, management, and analysis of research data. It is used by research organizations and academic customers for specialized data collection needs.
Quantifiable outcome
- Lunds kommun has produced nearly 500 digital trainings in esTracer since 2020, recognized by SKR (Swedish Association of Local Authorities and Regions).
- +2 more outcomes
Companies that use Entergate
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Entergate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability5 records
Feature10 records
Entergate partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Power BI (Microsoft)coreesMaker offers integration with Power BI, enabling users to connect survey and feedback data to Microsoft Power BI dashboards for advanced visualization and cross-platform reporting.
- BankID (Sverige)coreesMaker integrates with BankID for secure electronic identification, enabling Swedish organizations to use BankID authentication for survey and form submissions.
- SwishcoreesMaker supports Swish payment integration for registration forms and event management, enabling participants to pay via the Swish mobile payment platform popular in Sweden.
- Swedbank PaycoreesMaker supports Swedbank Pay integration for payment processing within registration forms and event management workflows.
- SCORM (International E-Learning Standard)coreesTracer (Entergate's e-learning platform) fully supports the SCORM standard, allowing users to import SCORM-compliant training packages. This enables interoperability with other SCORM-compatible LMS platforms.
- Single Sign-On (SSO)coreesMaker and esTracer support Single Sign-On (SSO) integration, allowing users to access multiple platforms with a single set of credentials, simplifying enterprise IT environments.
- Active Directory (AD)coreesMaker and esTracer support Active Directory integration for enterprise environments, enabling automated user synchronization, role management, and organizational unit configuration via API.
- esTracer CommunitycoreesTracer Community is Entergate's own platform feature enabling municipalities and organizations to share delegation tests, training materials, and question banks with each other. This creates a collaborative ecosystem among public sector customers.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Entergate competitors and assessment
Company assessmentDirect peers
- Netigate: Swedish-headquartered employee and customer feedback platform selling survey, pulse, and eNPS solutions to Nordic enterprises and the public sector. Direct overlap with Entergate's esMaker survey and feedback business in the same home market and customer verticals.
- Mentimeter: Swedish-built interactive presentation and polling platform used for real-time audience feedback, surveys, and quizzes. Comparable in product surface (survey/polling), home market (Sweden), and growing public-sector/enterprise footprint, with a much larger global user base.
- Typeform: Consumer and SMB-focused form, survey, and conversational data collection platform. Comparable in product (form/survey, embeddable widgets like esMaker's Webbpoll and Feedback Widget), with broader consumer adoption and AI-driven form generation.
- Easygenerator: Dutch-headquartered e-learning authoring and LMS platform used by enterprises to create, distribute, and track training. Direct overlap with esTracer in course creation, LMS, and compliance training, including AI-assisted authoring.
- TalentLMS: Cloud-based LMS targeting SMBs and mid-market with SCORM support, course authoring, and compliance training. Functionally comparable to esTracer for organizations needing an out-of-the-box LMS without a custom build.
Regional players
- Webropol: Nordic-origin (Finland) survey, feedback, and e-learning platform serving enterprises, municipalities, and healthcare organizations across Scandinavia. Closest geographic peer in the survey + e-learning combined category, with overlapping public-sector and regulated-industry use cases.
Broad incumbents
- SurveyMonkey: Global incumbent in online survey and form-building, with enterprise and public-sector offerings. Overlaps with Entergate's esMaker across employee, customer, and market research surveys, and competes for the same RFPs at a much larger scale.
- Qualtrics: SAP-owned experience management platform covering employee, customer, brand, and product experience. Directly competes with esMaker in enterprise and public-sector feedback, with far greater R&D, AI, and international reach.
- Docebo: Public, global AI-native learning management system and learning suite for enterprises. Competes with esTracer in the LMS and corporate training category with materially larger scale, AI investments, and international coverage.
- Kahoot: Norwegian-founded learning engagement and corporate training platform with strong gamification, microlearning, and assessment capabilities. Overlaps with esTracer's gamification, microlearning, and competency modules, and is a credible Nordic-origin incumbent in the adjacent learning engagement space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Entergate social profiles
Digital presenceEntergate compliance and trust
Trust signalCompliance3 records
Entergate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Entergate leadership team
Management profileNumber of profiles
Profiles1 record
Entergate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Entergate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Entergate
What does Entergate do?
Entergate develops and sells Swedish-built SaaS platforms: esMaker (survey and analysis with AI-powered free-text analysis), esTracer (e-learning/LMS with AI-driven course generation), pointSurvey (geographic surveys for safe school routes and crime prevention), and Entermedic (research data collection). All products are licensed on an organization-wide subscription basis with unlimited users, surveys, and respondents, with all data stored exclusively on Swedish servers.
Is Entergate a public or private company?
Entergate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Entergate founded?
Entergate was founded in 1998. It employs 11 to 50 people.
Where is Entergate based?
Entergate is headquartered in Halmstad, Sweden, in the Europe region.
How does Entergate make money?
One revenue line is on record: saaS Platform Licenses (esMaker, esTracer, pointSurvey, esMedic).
Who are Entergate's main competitors?
Direct peers on record are Netigate, Mentimeter, Typeform, Easygenerator and TalentLMS. Webropol is listed as a regional player. Broad incumbents are SurveyMonkey, Qualtrics, Docebo and Kahoot.
Does Entergate have an API?
Yes. Entergate offers an API for integrating internal platforms and automating workflows. The API enables connection to HR systems, business systems, SSO, and other IT environments. It supports dynamic management of roles, tags, and organizational units. The API allows for automated respondent lists, dispatch flows, and data synchronization. Developer documentation is at www.entergate.se/integrationer.
What industry is Entergate in?
Entergate's product category is Survey and E-Learning Software Platforms. Its primary akta.pro industry code is EDAFAAAK, LMS Commerce, Licensing & Monetization (eCommerce, Subscriptions, Seat Management). Its NAICS code is 541519 and its SIC code is 7372.