Red Egg
Red Egg is a woman-owned, handcrafted furniture company founded in 1997 that designs and produces Asian-inspired rattan (Philippines) and wood (North Carolina) collections, selling exclusively to U.S. interior designers, architects, and boutique retail partners.
- Company typePrivate
- Founded1997
- HeadquartersHigh Point, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Red Egg does
Red Egg is a privately held, woman-owned furniture company founded in 1997 by Carol Gregg (known internally as the "Chief Hen"), specializing in handcrafted, Asian-inspired home furnishings sold primarily through the U.S. interior design trade. The company operates two distinct production streams: rattan collections (Indochine, Indochine Modern, Moderne Maru, Kaigan) handcrafted by artisans in the Philippines from sustainable rattan vine, and wood collections (Double Happiness, Shanghai Loft) plus the Chang'e lamp line, bench-made and finished to order at a North Carolina facility. All products are finished in signature low-gloss lacquer colors and stains, with optional hand-applied dragon tattoo patterns and extensive made-to-order customization covering finishes, sizing, cushion construction (including COM), and bespoke piece design.
The business runs on a trade-led, channel-partner go-to-market. A flagship showroom at 415 W. High Avenue in High Point, NC serves registered interior designers and architects, while additional distribution flows through roughly a dozen regional boutique retailers across Florida, Georgia, Louisiana, Maine, Massachusetts, Minnesota, and South Carolina, plus online partners such as Cottage and Bungalow, Dashing Trappings, Dixie and Grace, Scout and Nimble, and Kathy Kuo. Marketing is concentrated on High Point Market and 313.Space exhibitions, the HPxD Summer Sizzle sample-sale event, an active @redeggfurniture Instagram feed, and a password-protected trade resource portal that delivers finish charts, spec sheets, tear sheets, and promotional mailings. Pricing is intentionally not public — it is gated behind a trade-registration workflow.
The company has no disclosed institutional funding, no public ticker, no subsidiaries, and no M&A activity on record; it appears to remain bootstrapped and founder-controlled after nearly three decades. Reported competitive positioning rests on a distinctive Chinoiserie design language, durable hand-woven cane construction with longevity reinforcements, made-to-order customization, recurring editorial coverage in publications including Elle Decor, Architectural Digest, Veranda, Coastal Living, and Country Living, and co-development partnerships such as the Shanghai Loft Vanity collaboration with Thompson's copper sinks.
Red Egg firmographics
Firmographics- Name
- Red Egg
- Legal name
- Red Egg
- Website
- https://redegg.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Red Egg is a woman-owned, handcrafted furniture company founded in 1997 that designs and produces Asian-inspired rattan (Philippines) and wood (North Carolina) collections, selling exclusively to U.S. interior designers, architects, and boutique retail partners.
- Ownership category
- akta.pro rank
Red Egg industry classification
Industry- Product category
- Handcrafted Asian-Inspired Home Furniture
- NAICS
- Nonupholstered Wood Household Furniture Manufacturing (337122), Furniture and Related Product Manufacturing (337), Custom Architectural Woodwork and Millwork Manufacturing (337212)
- SIC
- Wood Household Furniture, (No Upholstered) (2511), Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)
Keywords
Where Red Egg is headquartered
LocationHeadquarters
- HQ city
- High Point
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Red Egg business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Furniture Product Sales: Red Egg sells handcrafted furniture products through trade channels (interior designers, architects) and retail channels (boutique retailers, online). Products include rattan seating, wood casegoods, tables, and accessories. All products are finished to order with customization options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Trade-only pricing available to registered designers, architects, and retailers |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Red Egg product offering
Product offeringCore offering
Red Egg designs and sells handcrafted, sustainable furniture with an Asian-inspired Chinoiserie aesthetic, organized into rattan collections (Indochine, Indochine Modern, Moderne Maru, Kaigan) handcrafted in the Philippines and wood collections (Double Happiness, Shanghai Loft, Chang'e Lamps) bench-made in North Carolina. All pieces are finished to order in signature low-gloss lacquer colors and stains, with options for custom finishes, sizes, materials, dragon-pattern tattoo finishes, and fully bespoke designs.
Product overview
Red Egg is a woman-owned furniture company specializing in sustainable, handcrafted furniture with Asian-inspired design aesthetics. The company operates two distinct manufacturing streams: rattan collections (Indochine, Indochine Modern, Moderne Maru, and Kaigan) handcrafted in the Philippines, and wood collections (Double Happiness, Shanghai Loft, and Chang'e Lamps) bench-made in North Carolina. All products are finished to order in signature low gloss lacquer colors and stains. The product portfolio includes seating (chairs, settees, benches, stools, ottomans), tables (dining, cocktail, side, game, console, desks), storage (dressers, etageres, filing cabinets, bookcases, media consoles), bedroom pieces (daybeds, headboards, nightstands), lighting (pagoda lamps, floor lamps), accessories (rugs, artwork, mirrors, hat racks), and custom finishing/cushion services. The company sells through interior designers, architects, boutique retailers (trade-only), and select online partners, with flagship showroom in High Point, North Carolina.
Differentiator
Problem solved
Functional benefit
Brands
- Indochine: Rattan collection handcrafted in Philippines
- Indochine Moderne
- Moderne Maru
- Kaigan
- Double Happiness
- Shanghai Loft
- Chang'e Lamps
Products and services
- Indochine Rattan Collection Handcrafted rattan collection made in the Philippines featuring chairs, settees, daybeds, benches, stools, ottomans, console tables, desks, end tables, cocktail tables, nesting tables, dining tables, étagères, nightstands, bedside tables, hall stands, wall mirrors, and hat racks, all with hand-woven reinforced cane seats.
- Indochine Modern Rattan Collection
Quantifiable outcome
- Handcrafted furniture designed to bring joy and serve as heirloom pieces to treasure and enjoy
Companies that use Red Egg
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Red Egg technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Red Egg partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor and core.
- Mac Fabrics and DesignminorRetail partner located in West Palm Beach, Florida. Sells Red Egg furniture products to end consumers in the Florida market.
- Pineapples, Palms ToominorRetail partner located in Jupiter, Florida. Carries Red Egg furniture products.
- James Michael HowardminorDesign showroom in Atlanta, Georgia featuring Red Egg furniture collections.
- Turner's Fine FurnitureminorFine furniture retailer featuring Red Egg products in Georgia.
- Eclectic HomeminorDesign-focused home furnishings retailer in New Orleans, Louisiana.
- Anthony Catalfano HomeminorHome furnishings retailer in Wells, Maine.
- FloraminorHome and lifestyle retailer in Dartmouth, Massachusetts.
- Tapis DecorminorDesign-focused home furnishings retailer in Minneapolis, Minnesota.
- deGuise InteriorsminorInterior design firm and showroom in Mt. Pleasant, South Carolina offering Red Egg products.
- Cottage and BungalowminorOnline retailer offering Red Egg furniture products to consumers.
- Dashing TrappingsminorOnline marketplace retailer featuring Red Egg furniture.
- Dixie and GraceminorOnline retailer offering Red Egg products.
- Scout and NimbleminorOnline design platform and retailer featuring Red Egg furniture.
- Kathy KuominorDesign-focused online home furnishings retailer featuring Red Egg brand products.
- 313.SpacecoreDesign showroom space in High Point. Red Egg exhibits new products at 313.Space during market events (April 22-28). Featured new Indochine Canopy Bed at 313.Space, space 209.
- Thompson'scoreCollaboration on Shanghai Loft Vanity design. Thompson's produces copper vanity sinks that pair with Red Egg's wood vanity bases. Custom double vanity options available through this partnership.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
Red Egg competitors and assessment
Company assessmentDirect peers
- Serena & Lily: Premium home furnishings brand with a coastal-meets-Asian-inspired aesthetic, custom finishes, and a strong trade/designer program. Closely aligned with Red Egg on target customer (affluent designers and design-aware consumers) and made-to-order customization model.
- Selamat Designs: Design-forward furniture and home accessories manufacturer emphasizing sustainable natural materials, including rattan and woven pieces. Comparable to Red Egg on material sourcing story, trade distribution, and Asian-influenced aesthetic.
- Made Goods: Designer furniture and home accessories brand offering custom finishes and artisanal production for the trade. Comparable to Red Egg on made-to-order philosophy, custom finishes, and designer-focused distribution.
- Jamie Young: Designer home furnishings company offering globally inspired, artisanal furniture and lighting to the trade. Comparable on designer distribution, eclectic aesthetic, and made-in-Asia sourcing model.
- Roost: Asian-inspired and globally sourced designer furniture brand with natural materials and artisanal construction. Closely aligned with Red Egg on aesthetic direction and wholesale-to-designer model.
- Palecek: Artisanal furniture maker specializing in natural materials (rattan, wicker, wood) with strong to-the-trade distribution. Directly comparable on product mix, materials, and trade-only go-to-market approach.
- Bunny Williams Home: Designer-driven home furnishings line founded by interior designer Bunny Williams offering artisanal furniture and accessories through the trade. Comparable on designer-led brand origin, trade distribution, and heirloom-quality positioning.
- Gabby Home: Trade-focused designer furniture and lighting brand with eclectic, globally inspired collections. Comparable to Red Egg on trade-only pricing, designer registration, and eclectic Asian-influenced product mix.
Broad incumbents
- Arteriors: Larger design-forward home furnishings manufacturer offering furniture, lighting, and accessories to the trade. Comparable product breadth and trade channel, but operates at significantly larger scale with broader portfolio.
- Currey & Company: Established designer of furniture, lighting, and home accessories with strong trade distribution. Comparable on designer go-to-market and craftsmanship positioning, though at much larger scale and broader category mix.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Red Egg social profiles
Digital presenceRed Egg financial estimates
Financial estimateRevenue estimate
Valuation estimate
Red Egg leadership team
Management profileNumber of profiles
Profiles1 record
Red Egg funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Red Egg M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Red Egg
What does Red Egg do?
Red Egg designs and sells handcrafted, sustainable furniture with an Asian-inspired Chinoiserie aesthetic, organized into rattan collections (Indochine, Indochine Modern, Moderne Maru, Kaigan) handcrafted in the Philippines and wood collections (Double Happiness, Shanghai Loft, Chang'e Lamps) bench-made in North Carolina. All pieces are finished to order in signature low-gloss lacquer colors and stains, with options for custom finishes, sizes, materials, dragon-pattern tattoo finishes, and fully bespoke designs.
Is Red Egg a public or private company?
Red Egg is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Red Egg founded?
Red Egg was founded in 1997. It employs 1 to 10 people.
Where is Red Egg based?
Red Egg is headquartered in High Point, United States, in the North America region.
How does Red Egg make money?
One revenue line is on record: furniture Product Sales.
Who are Red Egg's main competitors?
Direct peers on record are Serena & Lily, Selamat Designs, Made Goods, Jamie Young, Roost, Palecek, Bunny Williams Home and Gabby Home. Broad incumbents are Arteriors and Currey & Company.
Does Red Egg have an API?
No public API is recorded for Red Egg.
What industry is Red Egg in?
Red Egg's product category is Handcrafted Asian-Inspired Home Furniture. Its primary akta.pro industry code is CRAIACAB, Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays). Its NAICS code is 337122 and its SIC code is 2511.