Ubivox
Ubivox Technologies ApS is a Danish SaaS provider of a GDPR-compliant email marketing and newsletter platform, serving 1,000+ customers including Danish government institutions, enterprises, and NGOs with tiered subscriptions starting at EUR 45/month.
- Company typePrivate
- Founded2003
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Ubivox does
Ubivox Technologies ApS is a Danish email marketing and newsletter platform founded in 2003 and headquartered in Odense, serving more than 1,000 customers across Denmark and Europe. Its core product is a GDPR-compliant, SaaS-based platform for building, designing, and sending newsletters, marketing campaigns, drip/automation sequences, and transactional emails, with features including flexible templates, multiple language options, customizable tracking, unlimited users, and dedicated DKIM/SPF/domain setup for high-volume senders. The platform exposes an API, webhooks, and data feeds and integrates with over 1,000 external systems via Zapier and direct connectors to Magento, Shopify, WooCommerce, WordPress, Drupal, and Umbraco.
Ubivox generates revenue through tiered monthly subscriptions denominated in euros: a Private Companies tier starting at EUR 45/month for 1,000 contacts and 10,000 emails, a High Volume Media Houses tier starting at EUR 245/month with 50,000 emails and custom infrastructure setup, and a Corporations and Franchises tier starting at EUR 354/month with multiple account management. The go-to-market is sales-led, with demo booking through Calendly, direct call requests via web forms, and quote-based pricing — particularly for government institutions, which receive tailored multi-department solutions. Customer concentration skews toward Danish public-sector buyers (multiple ministries, agencies, and municipalities) alongside named enterprise accounts such as TDC, Danske Bank, Home, and Billetlugen, and NGOs including WWF.
The company operates as a bootstrapped private limited company (ApS) with 1–10 employees, no disclosed external funding, no parent company, and no recorded M&A activity. It holds no disclosed patents, awards, or AI/ML capabilities, and its competitive position rests on regulatory compliance, two decades of email deliverability expertise, and an established presence in Danish government procurement rather than technology differentiation.
Ubivox firmographics
Firmographics- Name
- Ubivox
- Legal name
- Ubivox Technologies ApS
- Website
- https://ubivox.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ubivox Technologies ApS is a Danish SaaS provider of a GDPR-compliant email marketing and newsletter platform, serving 1,000+ customers including Danish government institutions, enterprises, and NGOs with tiered subscriptions starting at EUR 45/month.
- Ownership category
- akta.pro rank
Ubivox industry classification
Industry- Product category
- Email Marketing Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Ubivox is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Ubivox business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription - Contact-based Pricing: Monthly subscription fees based on number of contacts, with tiered plans starting at 45 EUR for 1,000 contacts. Higher tiers include more email volume and additional features like strategic advice and custom DKIM/SPF setup.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Private Companies - From 45 EUR/month |
| Subscription | Monthly | Corporations and Franchises - From 354 EUR/month |
| Subscription | Monthly | High Volume Media Houses - From 245 EUR/month |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Ubivox product offering
Product offeringCore offering
Ubivox builds and sells a GDPR-compliant email marketing and newsletter platform that lets organizations manage contacts, design emails, run drip and newsletter campaigns, automate email sequences, and deliver transactional messages such as order confirmations and invoices via SMTP. The offering is delivered as a SaaS solution with tiered, contact-based monthly subscriptions (starting at €45/month), an API with webhooks and data feeds, custom DKIM/SPF/domain setup, and integrations to more than 1,000 third-party systems. Target customers include private companies, corporations and franchises, high-volume media houses, and Danish government institutions and NGOs.
Product overview
Ubivox is a unified email marketing and newsletter platform designed for companies, webshops, and government institutions. The core platform provides tools to manage contacts, design emails, send newsletters and campaigns, automate email sequences (drip campaigns), and deliver transactional emails. Users can choose from flexible standard email templates, set up drip campaigns for product knowledge-sharing or time-limited online courses, and utilize transactional email delivery with SMTP integration for order confirmations and invoices. The platform integrates with over 1,000 external systems including e-commerce platforms (Magento, Shopify, WooCommerce), CMS platforms (WordPress, Drupal, Umbraco), and automation tools (Zapier). Pricing tiers include Private Companies (from €45/month for 1,000 contacts), Corporations and Franchises (from €354/month), and High Volume Media Houses (from €245/month).
Differentiator
Problem solved
Functional benefit
Products and services
- Ubivox Newsletter Platform GDPR-compliant email marketing and newsletter SaaS platform that enables private companies, corporations and franchises, high-volume media houses, webshops, and government institutions to manage contacts, design emails, run newsletters and drip campaigns, automate email sequences, and deliver transactional and 1-on-1 emails via SMTP, with API access, webhooks, data feeds, custom DKIM/SPF/domain setup, and integrations to 1,000+ external systems.
Quantifiable outcome
- GDPR compliant email communication without legal worries
Companies that use Ubivox
Customer profileNamed customers16 records
Segments4 records
Ideal customer profiles4 records
Ubivox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature6 records
Ubivox partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- ZapiercoreNative integration with Zapier for connecting Ubivox with over 1,000 external applications and services
- MagentocoreIntegration with Magento e-commerce platform for e-commerce email automation and transactional emails
- ShopifycoreIntegration with Shopify e-commerce platform for automated email marketing and order notifications
- WordPresscoreIntegration with WordPress content management system for newsletter subscriptions and email campaigns
- WooCommercecoreIntegration with WooCommerce WordPress e-commerce plugin for transactional and marketing emails
- UmbracocoreIntegration with Umbraco CMS platform for content-driven email communication
- DrupalcoreIntegration with Drupal CMS for email marketing and newsletter functionality
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Ubivox competitors and assessment
Company assessmentDirect peers
- Mailchimp: Leading global email marketing and automation platform serving SMBs and enterprises. Directly comparable as a subscription-based newsletter/email SaaS targeting similar B2B use cases; competes with Ubivox on features, pricing, and integrations, though at much larger scale.
- Brevo (formerly Sendinblue): European-headquartered email marketing, automation, and transactional messaging platform. Directly comparable on GDPR-aware positioning, multi-channel email, and SMB-to-enterprise subscription tiers that overlap Ubivox's offering.
- ActiveCampaign: Email marketing and CRM/automation platform with tiered subscription pricing. Comparable as a feature-rich alternative competing for the same SMB and mid-market newsletter/campaign customers.
- GetResponse: Email marketing, automation, and landing-page platform with tiered subscription plans. Comparable as a long-standing ESP with feature set overlapping Ubivox's newsletters, automations, and transactional use cases.
- Klaviyo: Email and SMS marketing platform focused on e-commerce and B2C brands with deep Shopify, Magento, and WooCommerce integrations. Overlaps Ubivox's e-commerce integration and transactional email capabilities.
- Campaign Monitor: Email marketing platform for newsletters, automations, and transactional emails with tiered subscription pricing. Direct competitor at the SMB and mid-market newsletter tier.
- MailerLite: User-friendly email marketing platform popular with SMBs and creators, offering newsletters, automation, and websites. Comparable as an affordable, usability-focused ESP competing in the same space as Ubivox.
- Constant Contact: Long-standing email marketing and digital marketing platform for SMBs and nonprofits. Comparable product/customer overlap, including NGOs (Ubivox serves WWF) and small organizations needing simple newsletter tools.
- Mailjet: Email and transactional messaging API/UI platform with SMTP and API access for marketing and application emails. Directly mirrors Ubivox's transactional + newsletter dual capability.
Broad incumbents
- HubSpot Marketing Hub: All-in-one marketing, CRM, and email automation suite serving SMBs and enterprises. Broader incumbent that competes at the high end of Ubivox's corporate tier with a much wider product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Ubivox social profiles
Digital presenceUbivox compliance and trust
Trust signalCompliance1 record
Ubivox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ubivox leadership team
Management profileNumber of profiles
Ubivox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ubivox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ubivox
What does Ubivox do?
Ubivox builds and sells a GDPR-compliant email marketing and newsletter platform that lets organizations manage contacts, design emails, run drip and newsletter campaigns, automate email sequences, and deliver transactional messages such as order confirmations and invoices via SMTP. The offering is delivered as a SaaS solution with tiered, contact-based monthly subscriptions (starting at €45/month), an API with webhooks and data feeds, custom DKIM/SPF/domain setup, and integrations to more than 1,000 third-party systems. Target customers include private companies, corporations and franchises, high-volume media houses, and Danish government institutions and NGOs.
Is Ubivox a public or private company?
Ubivox is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ubivox founded?
Ubivox was founded in 2003. It employs 1 to 10 people.
Where is Ubivox based?
Ubivox is headquartered in Copenhagen, Denmark, in the Europe region.
How does Ubivox make money?
One revenue line is on record: subscription - Contact-based Pricing.
Who are Ubivox's main competitors?
Direct peers on record are Mailchimp, Brevo (formerly Sendinblue), ActiveCampaign, GetResponse, Klaviyo, Campaign Monitor, MailerLite, Constant Contact and Mailjet. HubSpot Marketing Hub is listed as a broad incumbent.
Does Ubivox have an API?
Yes. Ubivox offers an API for integrating with their email platform, along with webhooks and data feeds. The platform supports integrations to over 1,000 external services. SMTP integration is available for transactional and 1-on-1 emails including order confirmations, invoices, and personal emails. Developer documentation is at support.ubivox.dk.
What industry is Ubivox in?
Ubivox's product category is Email Marketing Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 5182 and its SIC code is 7372.