WP Charitable
WP Charitable is a WordPress donation plugin by WP Charitable LLC (an Awesome Motive subsidiary) that enables nonprofits, churches, schools, and grassroots campaigns to accept one-time, recurring, and peer-to-peer donations on their own WordPress sites via a freemium Lite and tiered Pro subscription model.
- Company typePrivate
- Founded2015
- HeadquartersDarwin, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What WP Charitable does
WP Charitable is a WordPress donation and fundraising plugin developed by WP Charitable LLC, a subsidiary of the WordPress-focused company Awesome Motive. The product enables nonprofits, churches, schools, sports teams, and grassroots campaigns to accept donations directly on their own WordPress websites without external platforms, offering features such as a drag-and-drop visual campaign builder, peer-to-peer fundraising, recurring donations, donor management, PDF/annual receipts, fee relief, and dozens of integrations. It is distributed via a freemium model: Charitable Lite is free in the WordPress Plugin Directory with a 3% per-transaction fee, while Charitable Pro is sold through four annual subscription tiers (Basic, Plus, Pro, Elite) with a 50% promotional discount, removing transaction fees and unlocking advanced features and payment gateway add-ons (Stripe, PayPal, Square, Authorize.Net, Razorpay, GoCardless, Mollie, Payfast, Paystack, Payrexx, Braintree, Windcave, PayUMoney). The company operates with a small 1-10 employee team, has bootstrapped without external venture capital, and reports 10,000+ customer organizations and 1+ million plugin downloads across the WordPress ecosystem. Its go-to-market is product-led and community-led, leveraging WordPress marketplace distribution, content marketing, an affiliate/agency channel, and partnerships with email platforms (Mailchimp, AWeber, ActiveCampaign, Constant Contact), automation tools (Zapier, PushEngage), and analytics services (Google Analytics, Microsoft Clarity). Recent strategic priorities visible in 2026 include direct competitive conversion from GiveWP via a White Glove Migration Service, geographic expansion into India through Razorpay, and security/workflow enhancements such as DonationGuard bot detection and Automation Connect 2.0.
WP Charitable firmographics
Firmographics- Name
- WP Charitable
- Legal name
- WP Charitable LLC
- Website
- https://wpcharitable.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WP Charitable is a WordPress donation plugin by WP Charitable LLC (an Awesome Motive subsidiary) that enables nonprofits, churches, schools, and grassroots campaigns to accept one-time, recurring, and peer-to-peer donations on their own WordPress sites via a freemium Lite and tiered Pro subscription model.
- Ownership category
- akta.pro rank
WP Charitable industry classification
Industry- Product category
- WordPress Donation and Fundraising Plugin
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based) (MPACAFAJ)
- akta.pro secondary industries
- Capacity Building & Nonprofit Infrastructure Funders (BPAGAKAO), Public Media Fundraising & Membership (Pledge Drives, Major Gifts) (MPABADAJ)
Keywords
Where WP Charitable is headquartered
LocationHeadquarters
- HQ city
- Darwin
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
WP Charitable business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Freemium - Lite Version: Free Lite version available in WordPress Plugin Directory with 3% transaction fee on donations. Generates revenue through per-transaction fees while providing entry point for user acquisition.
- Pro Subscription Plans: Four-tier subscription model (Basic, Plus, Pro, Elite) providing advanced features, premium support, and removes transaction fees. Annual billing with promotional 50% discount available.
- Transaction Fees - Lite Version: 3% transaction fee applied to all donations processed through the free Lite version, representing usage-based revenue for the company.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Lite - Free WordPress Plugin |
| Subscription | Annual | Basic - Entry Pro Plan |
| Subscription | Annual | Plus - Mid-Tier Pro Plan |
| Subscription | Annual | Pro - Advanced Pro Plan |
| Subscription | Annual | Elite - Enterprise Pro Plan |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
WP Charitable product offering
Product offeringCore offering
WP Charitable builds and sells the Charitable WordPress donation plugin, enabling non-profit organizations, churches, schools, sports teams, and grassroots campaigns to accept one-time and recurring donations directly on their WordPress websites. The product is offered as a free Lite version in the WordPress Plugin Directory (with a 3% transaction fee) and a paid Pro version with annual subscription tiers that unlock recurring donations, peer-to-peer fundraising, donor management, PDF/annual receipts, multi-gateway payment processing, and marketing automation integrations.
Product overview
WP Charitable offers a WordPress-based fundraising platform with two core product tiers: Charitable Lite (free) and Charitable Pro (premium). The platform operates on a platform-plus-modules architecture where the core donation plugin provides essential features including campaign creation, donor management, and payment processing, while premium add-ons extend functionality for specific use cases. Charitable Pro tiers (Basic, Plus, Pro, Elite) unlock advanced capabilities including recurring donations, peer-to-peer fundraising, PDF receipts, donor dashboards, and premium payment gateway extensions (Razorpay, Authorize.Net, Braintree, Mollie, GoCardless, Payfast, Payrexx, Paystack, PayUMoney, Windcave). The platform integrates natively with Stripe, PayPal, and Square, while offering additional integrations via Zapier (5000+ apps), Mailchimp, AWeber, ActiveCampaign, PushEngage, Google Analytics, and Microsoft Clarity. Version 1.8.16 introduced DonationGuard security features and PushEngage push notifications. The Elite plan targets agencies and organizations with multiple websites.
Differentiator
Problem solved
Functional benefit
Brands
- Charitable Lite: Free version of the WordPress donation plugin with basic features including unlimited donation campaigns, donation records, and built-in Stripe integration.
- Charitable Pro
Products and services
- Charitable WordPress Donation Plugin WordPress donation and fundraising plugin that enables non-profit organizations, churches, schools, and grassroots campaigns to create donation campaigns, accept one-time and recurring donations, manage donors, and automate fundraising workflows directly within their WordPress websites. Trusted by 10,000+ organizations with 1+ million total downloads.
- Charitable Lite Free version of the WordPress donation plugin distributed via the WordPress Plugin Directory. Provides unlimited donation campaigns, donation records, built-in Stripe integration, and automated donation receipt emails, with a 3% transaction fee applied to donations processed.
- Charitable Pro Premium paid version of the WordPress donation plugin offered via annual subscription across four tiers (Basic, Plus, Pro, Elite). Removes Lite's 3% transaction fee and unlocks recurring donations, peer-to-peer fundraising, donor management, donor portal, PDF receipts, annual receipts, premium payment gateway addons, and priority support.
- White Glove GiveWP Migration Service Professional migration service for switching from GiveWP to Charitable. Includes donor mapping, complete financial history transfer, seamless recurring giving migration, zero gateway disruptions, and expert technical setup; offered free to qualifying users who also receive a full year of Charitable Pro.
Quantifiable outcome
- Organizations can receive 100% of donations when donors opt to cover fees via fee relief feature
- +1 more outcomes
Companies that use WP Charitable
Customer profileNamed customers6 records
Segments8 records
Ideal customer profiles4 records
WP Charitable technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
Feature7 records
WP Charitable partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and regional.
- StripecorePrimary payment gateway integration enabling credit/debit card donations; Core to plugin functionality for most users
- PayPalcoreMajor payment gateway for PayPal-based donations; Widely used alternative payment method for donors
- SquarecorePayment gateway integration for Square-based transactions; Supports in-person and online donations
- Authorize.NetcorePayment gateway for credit card processing; Enterprise-grade payment option for nonprofits
- RazorpayregionalIndia-focused payment gateway for Indian nonprofits and international donations to Indian causes
- GoCardlesscoreDirect debit payment gateway supporting recurring donations; Ideal for subscription-based donor giving
- MolliecoreEuropean payment gateway for donations across EU countries; Simplifies cross-border nonprofit donations
- PaystackregionalAfrican payment gateway for donations across Nigeria and other African markets
- PayfastregionalSouth African payment gateway for local nonprofit donations in South Africa
- MailchimpcoreEmail marketing integration for donor communications and newsletter automation; Enables donor list management and automated campaigns
- AWebercoreEmail marketing platform integration for nonprofit donor email communications; Alternative to Mailchimp for donor outreach
- ActiveCampaigncoreMarketing automation and CRM integration for advanced donor segmentation, automation, and relationship management
- ZapiercoreAutomation platform enabling Charitable to connect with 5,000+ apps for workflow automation, data sync, and extended functionality
- WordPresscorePlatform foundation - plugin is built as native WordPress integration; Distributed via WordPress Plugin Directory; Leverages WordPress ecosystem
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
WP Charitable competitors and assessment
Company assessmentDirect peers
- GiveWP: GiveWP is the most-installed WordPress donation plugin and the closest direct competitor to WP Charitable. Both target nonprofits needing WordPress-native fundraising tools with donation forms, recurring giving, and gateway integrations, and WP Charitable actively runs a free migration service to switch GiveWP users over.
- Donorbox: Donorbox is a SaaS donation platform for nonprofits, churches, and schools offering embeddable forms, recurring giving, and peer-to-peer campaigns, mirroring Charitable's core feature set. It competes head-to-head for the same SMB and faith-based nonprofit customer segment that Charitable targets with its WordPress plugin.
- Givebutter: Givebutter is a modern fundraising platform with donation forms, peer-to-peer campaigns, events, and auctions aimed at SMB nonprofits and charities. While it is SaaS-delivered rather than WordPress-native, it competes for the same donor acquisition and event fundraising use cases that Charitable addresses.
- Funraise: Funraise is a fundraising platform for mid-market and enterprise nonprofits, offering donation forms, peer-to-peer, CRM, and analytics. It serves a slightly larger customer tier than Charitable but competes directly for nonprofit donors and includes a WordPress embed path that overlaps with Charitable's plugin model.
Broad incumbents
- Classy: Classy is an established nonprofit fundraising platform (now part of Bonterra) serving large nonprofits with peer-to-peer campaigns, events, and donor CRM. It is a broad incumbent with deeper enterprise features and a longer customer track record than Charitable in the same donation software category.
- Bloomerang: Bloomerang is a donor management CRM and fundraising platform for nonprofits, with a strong focus on donor retention and stewardship. It overlaps with Charitable's donor database and giving functionality but typically serves a more established nonprofit segment with higher donor lifetime value focus.
- Network for Good: Network for Good is a long-standing nonprofit fundraising and donor management platform serving SMB charities with donation forms, CRM, and coaching. It is a broad incumbent in the same donation software category as Charitable, particularly for US-based small nonprofits and faith-based organizations.
- Bonterra: Bonterra is a suite of nonprofit software (including Classy, Network for Good, and others) covering fundraising, CRM, grants management, and case management. As a broad incumbent operating across multiple nonprofit software verticals, it offers overlapping donation capabilities with WP Charitable at a much larger scale.
Others
- Stripe: Stripe is the primary payment processor integrated into Charitable and provides the underlying donation processing infrastructure for most customers. Stripe's own Stripe Checkout and Giving products, plus its enterprise relationships with large nonprofits, position it as both an enabler and an indirect competitor for donation volume that Charitable routes through it.
- PayPal Giving Fund: PayPal Giving Fund is PayPal's nonprofit donation program, providing donor-facing donation experiences and processing flows that compete with Charitable for nonprofit donation volume. Charitable integrates PayPal as a payment gateway but PayPal's hosted giving experience offers an alternative donor acquisition path.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
WP Charitable social profiles
Digital presenceWP Charitable financial estimates
Financial estimateRevenue estimate
Valuation estimate
WP Charitable leadership team
Management profileNumber of profiles
Profiles2 records
WP Charitable funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WP Charitable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WP Charitable
What does WP Charitable do?
WP Charitable builds and sells the Charitable WordPress donation plugin, enabling non-profit organizations, churches, schools, sports teams, and grassroots campaigns to accept one-time and recurring donations directly on their WordPress websites. The product is offered as a free Lite version in the WordPress Plugin Directory (with a 3% transaction fee) and a paid Pro version with annual subscription tiers that unlock recurring donations, peer-to-peer fundraising, donor management, PDF/annual receipts, multi-gateway payment processing, and marketing automation integrations.
Is WP Charitable a public or private company?
WP Charitable is a private company. It is classified as corporate owned and is currently operating.
When was WP Charitable founded?
WP Charitable was founded in 2015. It employs 1 to 10 people.
Where is WP Charitable based?
WP Charitable is headquartered in Darwin, Australia, in the Oceania region.
How does WP Charitable make money?
Three revenue lines are on record. Freemium - Lite Version is the primary driver. The others are pro Subscription Plans and transaction Fees - Lite Version.
Who are WP Charitable's main competitors?
Direct peers on record are GiveWP, Donorbox, Givebutter and Funraise. Broad incumbents are Classy, Bloomerang, Network for Good and Bonterra. Others are Stripe and PayPal Giving Fund.
Does WP Charitable have an API?
No public API is recorded for WP Charitable.
What industry is WP Charitable in?
WP Charitable's product category is WordPress Donation and Fundraising Plugin. Its primary akta.pro industry code is MPACAFAJ, Creator Fundraising & Crowdfunding Platforms (Recurring/Project-Based), with a secondary code of BPAGAKAO, Capacity Building & Nonprofit Infrastructure Funders. Its NAICS code is 813 and its SIC code is 7372.