Leadferno
Leadferno is a SaaS conversion platform that helps small and mid-sized businesses capture website leads via two-way SMS, a web-to-text widget (Leadbox), SMS contact forms, and a multi-channel shared inbox, sold on a self-serve subscription model and through an agency partner program.
- Company typePrivate
- Founded2020
- HeadquartersMinneapolis, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Leadferno does
Leadferno is a privately held SaaS company founded in 2020 and headquartered in Buffalo, Minnesota, that operates a web-to-text conversion platform designed to help small and mid-sized businesses convert website visitors into leads via two-way SMS messaging. The platform is anchored by three proprietary product components: Leadbox, a customizable website widget that places always-visible text, call-request, click-to-call, and form CTAs on every page; Leadform, an SMS-powered contact form with auto-reply and push notification; and a Shared Inbox that consolidates SMS, MMS, Facebook Messenger, and Google Business Messages with team routing, shortcuts, reminders, tags, and scheduled messages. Supporting features include auto-replies, call requests, scheduled messages, lightweight CRM/contacts, custom fields, reporting, and a public API (Premium/Enterprise), with integrations through Zapier (6,000+ apps), native connectors to Google Analytics 4, and CRM connections to HubSpot, Salesforce, Pipedrive, and JobNimbus.
The business is monetized through a three-tier recurring subscription (Pro at $150/month, Premium at $225/month, Enterprise at $395/month, each with an 11% annual discount) plus usage-based SMS credit overages. Go-to-market is primarily product-led: a 14-day free trial, self-serve web signup, and a public pricing page, supplemented by an Agency Partner Program through which digital marketing agencies, SEO consultants, and web designers resell Leadferno to their clients for lifetime recurring commissions. Target verticals are home services, real estate, law firms, moving companies, construction/contractors, and the agency channel itself. Recent product additions include Summary AI (April 2025) for conversation summarization and SMS Keywords (February 2025) for automated engagement. The company is founder-owned, with no disclosed external funding, and operates with a small leadership team led by co-founder/CEO Aaron Weiche.
Leadferno firmographics
Firmographics- Name
- Leadferno
- Legal name
- Leadferno, LLC
- Website
- https://leadferno.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Leadferno is a SaaS conversion platform that helps small and mid-sized businesses capture website leads via two-way SMS, a web-to-text widget (Leadbox), SMS contact forms, and a multi-channel shared inbox, sold on a self-serve subscription model and through an agency partner program.
- Ownership category
- akta.pro rank
Leadferno industry classification
Industry- Product category
- Business Messaging Software
- NAICS
- Other Services Related to Advertising (54189)
- akta.pro primary industry
- Inbound Lead Qualification & Routing (MQL/SQL) (BPAAADAC)
- akta.pro secondary industries
- Lead Distribution, CRM/MarTech Integration & Sync (THAHAGAM), Lead Qualification & Inside Sales Support Services (BPAFAKAK)
Keywords
Where Leadferno is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Leadferno business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans (SaaS): Three-tier SaaS subscription model (Pro, Premium, Enterprise) with monthly or annual billing. Annual plans receive 11% discount. Includes SMS credits, user seats, contacts, and domain allocations per tier.
- SMS Credits (Usage-based): Usage-based SMS credits included in all plans. Pro includes 1,000 SMS credits, Premium 5,000, Enterprise 12,500. Additional credits may be purchased separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pro Plan - $150/month ($135/month annual) |
| Subscription | Annual | Pro Plan Annual - $135/month (11% off) |
| Subscription | Monthly | Premium Plan - $225/month ($200/month annual) |
| Subscription | Annual | Premium Plan Annual - $200/month (11% off) |
| Subscription | Monthly | Enterprise Plan - $395/month ($350/month annual) |
| Subscription | Annual | Enterprise Plan Annual - $350/month (11% off) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Leadferno product offering
Product offeringCore offering
Leadferno is a SaaS conversion platform that combines two-way SMS/text messaging with website conversion widgets to help businesses capture and close more leads from their websites. The core product centers on a Shared Inbox for managing SMS, MMS, Facebook Messenger, and Google Business Messages, supported by conversion tools including the Leadbox web-to-text widget, Leadform SMS-powered contact form, Call Request feature, auto-replies, and lead management functionality.
Product overview
Leadferno is a conversion platform that combines 2-way text messaging with website conversion tools. The core platform centers on a Shared Inbox for managing SMS, MMS, Facebook Messenger, and other messaging channels. Key products include Leadbox (a customizable web-to-text widget with CTA buttons, Highlights, and multiple conversion modes), Leadform (an SMS-powered contact form), and Call Request (callback scheduling feature). Supporting features include Auto Replies, Shortcuts, Reminders, Scheduled Messages, Reports & Analytics, and Contacts Management. The platform integrates with Zapier, CRMs (HubSpot, Salesforce, Pipedrive, JobNimbus), Google Analytics 4, Facebook Messenger, and various scheduling/form tools. Available in three pricing tiers (Pro, Premium, Enterprise) with a separate Agency Partner Program. Recently added AI features including Summary AI for conversation summarization and SMS Keywords for automated engagement.
Differentiator
Problem solved
Functional benefit
Brands
- Leadbox: A web-to-text widget that enables website visitors to text businesses directly, featuring customizable CTAs, conversion modes, and multi-location support.
- Leadform
- Conversion Cast
Products and services
- Leadferno Platform
Quantifiable outcome
- 240% increase in website leads for real estate team
- +7 more outcomes
Companies that use Leadferno
Customer profileNamed customers11 records
Segments7 records
Ideal customer profiles2 records
Leadferno technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability2 records
Feature9 records
Leadferno partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, major and minor.
- ZapiercoreLeadferno integrates with Zapier enabling automation workflows connecting to over 6,000 apps. Allows sharing of contacts, messages, text threads, statuses, and Leadform submissions to CRMs like HubSpot, Salesforce, Pipedrive, JobNimbus, Slack, Mailchimp, Google Sheets, and Gravity Forms.
- Facebook MessengercoreFacebook Messenger integration allows businesses to send and receive messages in Leadferno's shared inbox alongside SMS, enabling consolidated messaging management.
- Google Analytics 4coreGoogle Analytics 4 integration enables event and conversion tracking for text messaging leads and Leadbox CTA actions. Allows marking events as key events (conversions) for full GA4 reporting.
- HubSpotmajorCRM integration via Zapier for lead and contact data synchronization, enabling automated lead management workflows.
- SalesforcemajorCRM integration via Zapier for lead and contact data synchronization, enabling automated lead management workflows.
- Juris DigitalminorDigital marketing agency partner that created new case intake automation for their law firm client Ottinger Law using Leadferno and Zapier.
Scale indicators18 records
Recent moves6 records
Expansion highlights5 records
Leadferno competitors and assessment
Company assessmentDirect peers
- Podium: Podium is a leading customer communication and lead conversion platform focused on the same SMB verticals Leadferno targets (home services, automotive, real estate, legal). Both companies compete on web-to-text widgets, shared inbox, reviews, and AI-powered lead response, though Podium operates at a much larger scale with bundled payments and a $3B+ valuation.
- Textline: Textline provides business texting software with shared inbox, scheduled messages, auto-replies, and CRM integrations — overlapping nearly all of Leadferno's core feature surface. Both target SMB and mid-market customer support and sales teams looking to centralize SMS workflows.
- Salesmsg: Salesmsg is a two-way SMS and calling platform for sales and customer teams, offering shared inbox, automation, web-to-text widgets, and texting-enable-your-business-number features. Their SMB/agency messaging focus and tiered pricing directly overlap Leadferno's wedge.
- Quiq: Quiq is an enterprise messaging and AI assistant platform that combines SMS, webchat, and social messaging with shared inbox and conversational AI. Leadferno's Summary AI and SMS Keywords features increasingly overlap Quiq's enterprise-leaning messaging stack.
Broad incumbents
- Birdeye: Birdeye is a customer experience platform for multi-location businesses with reviews, listings, messaging, and survey products — a broad incumbents serving the same home-services and real-estate verticals Leadferno targets, with a much larger enterprise sales motion and integrated payments.
- Zipwhip (Twilio): Zipwhip, acquired by Twilio, offers texting-for-business software including toll-free texting-enablement and shared inbox for SMBs. As a Twilio product, it benefits from carrier-scale infrastructure and competes with Leadferno's Hosted Messaging and text-enabled landline capability.
- Klaviyo: Klaviyo is a dominant B2C CRM and marketing automation platform increasingly adding SMS as a core channel alongside email — overlapping Leadferno's Contacts + Segmented Messaging and Mailchimp-style owned-audience capabilities at a much larger scale.
Emerging players
- Click-to-text by Smith.ai: Smith.ai blends AI chatbots and live receptionists with web-to-text widgets to capture and qualify SMB leads. Their hybrid human/AI answering service competes directly with Leadferno's Leadbox + Auto Replies combination for home services and small business clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Leadferno social profiles
Digital presenceLeadferno financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leadferno leadership team
Management profileNumber of profiles
Profiles5 records
Leadferno funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leadferno M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leadferno
What does Leadferno do?
Leadferno is a SaaS conversion platform that combines two-way SMS/text messaging with website conversion widgets to help businesses capture and close more leads from their websites. The core product centers on a Shared Inbox for managing SMS, MMS, Facebook Messenger, and Google Business Messages, supported by conversion tools including the Leadbox web-to-text widget, Leadform SMS-powered contact form, Call Request feature, auto-replies, and lead management functionality.
Is Leadferno a public or private company?
Leadferno is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Leadferno founded?
Leadferno was founded in 2020. It employs 1 to 10 people.
Where is Leadferno based?
Leadferno is headquartered in Minneapolis, United States, in the North America region.
How does Leadferno make money?
Two revenue lines are on record. Subscription Plans (SaaS) is the primary driver. The others are SMS Credits (Usage-based).
Who are Leadferno's main competitors?
Direct peers on record are Podium, Textline, Salesmsg and Quiq. Broad incumbents are Birdeye, Zipwhip (Twilio) and Klaviyo. Click-to-text by Smith.ai is listed as an emerging player.
Does Leadferno have an API?
Yes. Leadferno offers a public API (available on Premium Plan and above) that allows developers to build on the Leadferno platform to create great messaging experiences. The API enables sharing of customer contacts, messages, text threads, statuses and more. API integration is included with the Premium and Enterprise plans. Developer documentation is at help.leadferno.com/help/leadferno-api.
What industry is Leadferno in?
Leadferno's product category is Business Messaging Software. Its primary akta.pro industry code is BPAAADAC, Inbound Lead Qualification & Routing (MQL/SQL), with a secondary code of THAHAGAM, Lead Distribution, CRM/MarTech Integration & Sync. Its NAICS code is 54189.