PMR
Manufacturer representative firm representing over 40 foodservice equipment brands across the Southeast US, serving foodservice operators in schools, restaurants, chains, healthcare, and bar and beverage segments through three regional divisions and demonstration kitchens.
- Company typePrivate
- Founded1970
- HeadquartersLawrenceville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PMR does
PMR is a privately held foodservice equipment manufacturer representative firm founded in 1970 and headquartered in Lawrenceville, Georgia, with a secondary state-of-the-art test kitchen facility in Memphis, Tennessee. The company operates as an intermediary sales organization representing more than 40 commercial foodservice equipment manufacturers — including Wolf, Vulcan, Hobart, Rational, Traulsen, Hatco, Hussmann, Berkel, Panasonic, Scotsman, and Perlick — across the Southeast United States. PMR is organized into three regional divisions (PMR East covering MAFSI Region 12, PMR West covering MAFSI Region 14, and PMR Carolinas covering MAFSI Region 11) and targets end-customer segments including schools, restaurants, restaurant chains, healthcare facilities, and bar and beverage operators across Georgia, Alabama, Tennessee, the Florida Panhandle, Arkansas, Louisiana, Mississippi, North Carolina, and South Carolina.
The business model is commission-based: PMR does not manufacture equipment or develop proprietary technology, but instead earns commissions on the sale of its represented manufacturers' products. Distribution is conducted through direct field sales by an experienced manufacturer representative team, supplemented by in-person and virtual product demonstrations at the company's test kitchens led by Chef Will and Chef Kim. Pricing is not publicly disclosed; equipment pricing is set by individual manufacturers and negotiated through PMR's sales team in a B2B professional services motion. The company supports its manufacturer partners with sales coverage, customer consultation, and demo capabilities rather than inventory or logistics.
PMR has accumulated more than 50 years of operating history and brands itself on long-tenured manufacturer relationships, defined territorial coverage, and the combined industry expertise of its team. Recent line additions visible on its product pages during 2025 (Scotsman, Mercer Culinary, Barfly, KOLD-DRAFT, Styleline, Araven, and a refreshed Hatco page) suggest ongoing portfolio broadening, though no disclosed financials, funding events, M&A activity, or leadership changes are available in the public source data to corroborate revenue or growth signals.
PMR firmographics
Firmographics- Name
- PMR
- Legal name
- PMR
- Website
- https://pmreps.com
- Company type
- Private
- Founded year
- 1970
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Manufacturer representative firm representing over 40 foodservice equipment brands across the Southeast US, serving foodservice operators in schools, restaurants, chains, healthcare, and bar and beverage segments through three regional divisions and demonstration kitchens.
- Ownership category
- akta.pro rank
PMR industry classification
Industry- Product category
- Commercial Foodservice Equipment Sales Representation
- SIC
- Wholesale-Machinery, Equipment & Supplies (5080)
- akta.pro primary industry
- Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)
- akta.pro secondary industry
- Food Preparation Equipment & Smallwares Wholesale (AFAIALAK)
Keywords
Where PMR is headquartered
LocationHeadquarters
- HQ city
- Lawrenceville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PMR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Manufacturer Representative Commissions: PMR generates revenue as a manufacturer representative firm, earning commissions on foodservice equipment sales across their represented manufacturer lines. They serve as the sales and customer service interface between equipment manufacturers and foodservice operators in the Southeast US.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
PMR product offering
Product offeringCore offering
PMR is a foodservice equipment manufacturer representative firm that connects commercial kitchen equipment manufacturers with foodservice operators across the Southeast United States. The company represents over 40 leading equipment brands across categories including cooking equipment, refrigeration, warewashing, food preparation, smallwares, ice machines, ventilation, and disposal systems, earning commissions on equipment sales facilitated through its consultative sales team.
Product overview
PMR is a manufacturer representative company for foodservice equipment, not a product developer. The company represents over 40+ manufacturers of commercial foodservice equipment across the Southeast US. Their portfolio includes major equipment categories (cooking equipment, refrigeration, warewashing, food preparation), smallwares (cutlery, serving ware, kitchen tools), and specialized equipment (ice machines, ventilation, disposal systems). PMR does not manufacture products but serves as the sales representative connecting these equipment manufacturers with foodservice operators in schools, restaurants, healthcare facilities, and chain operations. They operate test kitchens for demonstrations and provide product consultation services.
Differentiator
Problem solved
Functional benefit
Products and services
- Rational Combi Ovens
Companies that use PMR
Customer profileSegments5 records
Ideal customer profiles5 records
PMR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PMR partnerships and signals
Strategic signalPartnerships
51 partnerships are on record, tiered core.
- WolfcorePMR represents Wolf charbroilers and griddles in the Southeast US market. Wolf is a leading manufacturer of commercial cooking equipment.
- VulcancorePMR represents Vulcan range ovens in their territories. Vulcan is a premier manufacturer of commercial cooking equipment.
- HobartcorePMR represents Hobart warewash and food prep equipment. Hobart is a leading brand in commercial dishwashing and food preparation equipment.
- RationalcorePMR represents Rational combi ovens. Rational is a premium manufacturer of combination oven technology.
- TraulsencorePMR represents Traulsen reach-ins and blast chillers. Traulsen is known for refrigeration equipment.
- Waring CommercialcorePMR represents Waring Commercial products including blend, prep, cook & brew equipment. Waring is a recognized brand in commercial food preparation.
- HatcocorePMR represents Hatco food warming and holding equipment. Hatco specializes in food holding and warming solutions.
- HussmanncorePMR represents Hussmann display cases and merchandisers. Hussmann is a leading manufacturer of refrigeration display equipment.
- BerkelcorePMR represents Berkel slicers and vacuum packaging equipment. Berkel has over 100 years of experience in foodservice equipment.
- PanasoniccorePMR represents Panasonic commercial microwaves in their territories.
- ScotsmancorePMR represents Scotsman ice machines and ice makers in Georgia.
- PerlickcorePMR represents Perlick bar and beer systems. Perlick specializes in beverage dispensing equipment.
- BaxtercorePMR represents Baxter ovens, proofers, and specialty products for baking and cooking.
- Thermo-KoolcorePMR represents Thermo-Kool walk-in and blast chillers.
- AerowerkscorePMR represents Aerowerks tray systems and conveyor systems for foodservice operations.
- SterocorePMR represents Stero warewashing equipment.
- Mercer CulinarycorePMR represents Mercer Culinary cutlery and kitchen tools.
- GaylordcorePMR represents Gaylord ventilation systems.
- Silver KingcorePMR represents Silver King food prep and refrigeration equipment.
- Prince CastlecorePMR represents Prince Castle food prep and refrigeration equipment.
- CarlislecorePMR represents Carlisle foodservice, smallwares and meal delivery systems.
- San JamarcorePMR represents San Jamar foodservice and smallwares products.
- DinexcorePMR represents Dinex foodservice, smallwares and meal delivery systems.
- WincocorePMR represents Winco foodservice supplies.
- AyrKingcorePMR represents AyrKing food prep and breading equipment. AyrKing has been innovating food prep solutions since 1972.
- InsinkeratorcorePMR represents Insinkerator disposal equipment.
- Master DisposerscorePMR represents Master Disposers disposal equipment.
- Red Goat DisposerscorePMR represents Red Goat Disposers disposal equipment.
- SomatcorePMR represents Somat pulpers for waste management.
- San AirecorePMR represents San Aire dryers for foodservice operations.
- FWEcorePMR represents FWE heated, banquet and transport carts.
- DukecorePMR represents Duke serving lines and food warming equipment.
- FishercorePMR represents Fisher plumbing products.
- OventioncorePMR represents Ovention high speed ovens.
- KOLD-DRAFTcorePMR represents KOLD-DRAFT ice machines and ice storage in Georgia.
- Titan StainlesscorePMR represents Titan Stainless custom stainless equipment.
- StylelinecorePMR represents Styleline glass door solutions.
- CenterlinecorePMR represents Centerline food prep, refrigeration and dishwashers.
- Choice EquipmentcorePMR represents Choice Equipment racks, shelving and material handling equipment.
- PMGcorePMR represents PMG sneeze guards and display cases.
- SpacemancorePMR represents Spaceman soft serve, frozen drink, and milkshake machines.
- AravencorePMR represents Araven catering solutions and food safety products.
- BarflycorePMR represents Barfly mixology gear for professional beverage environments.
- Elite Global SolutionscorePMR represents Elite Global Solutions dinnerware, drinkware, and serveware.
- GET (Global Equipment and Trading)corePMR represents GET serveware, drinkware, and displayware.
- MarkocorePMR represents Marko fabric, vinyl, and specialty products.
- Snap DrapecorePMR represents Snap Drape table linens and skirting.
- SpartacorePMR represents Sparta brushes for foodservice cleaning.
- Sani StationcorePMR represents Sani Station sanitation bins.
- WipesPluscorePMR represents WipesPlus wet wipes and dispensing solutions.
- IBEXcorePMR represents IBEX foodservice equipment.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
PMR competitors and assessment
Company assessmentDirect peers
- Singer Equipment Company: Singer Equipment is a foodservice equipment and supplies distributor serving restaurants, schools, and institutions across the Mid-Atlantic and Southeast, overlapping directly with PMR's institutional and restaurant customer base.
- TriMark Corporation: TriMark is one of the largest foodservice equipment design, distribution, and construction services providers in North America, with both a rep-style sales motion and broader integration capabilities — directly comparable to PMR's foodservice equipment representation model but at greater scale and geographic reach.
- Boelter Companies: Boelter is a foodservice equipment, supplies, and design services provider serving restaurants, hospitality, and institutional customers, comparable to PMR in its consultative sales approach and customer mix.
- Hubert Company: Hubert is a national foodservice supplies and smallwares distributor serving operators and institutions, overlapping with PMR's smallwares and supplies categories (Carlisle, San Jamar, Mercer Culinary, etc.).
- The Wasserstrom Company: Wasserstrom is a long-standing foodservice equipment and supplies distributor with deep institutional and chain restaurant relationships, comparable in customer mix and equipment breadth to PMR's institutional and chain focus.
- Stafford-Smith Inc. Stafford-Smith is a foodservice equipment and supplies representative/distributor serving the Mid-Atlantic and Southeast, with a manufacturer-rep and consultative sales motion closely mirroring PMR's model.
Broad incumbents
- Edward Don & Company: Edward Don is one of the largest broadline foodservice equipment and supplies distributors in the U.S., serving operators across all 50 states. It competes with PMR for the same operator customers, but at national scale and across a far broader catalog.
Others
- BirchStreet Foodservices Technology: BirchStreet provides procurement technology to foodservice operators, including many of the same institutional customers PMR serves. It is an adjacent enabling technology rather than a direct sales competitor, but increasingly influences how equipment reps transact with operators.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
PMR social profiles
Digital presencePMR financial estimates
Financial estimateRevenue estimate
Valuation estimate
PMR leadership team
Management profileNumber of profiles
Profiles2 records
PMR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PMR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PMR
What does PMR do?
PMR is a foodservice equipment manufacturer representative firm that connects commercial kitchen equipment manufacturers with foodservice operators across the Southeast United States. The company represents over 40 leading equipment brands across categories including cooking equipment, refrigeration, warewashing, food preparation, smallwares, ice machines, ventilation, and disposal systems, earning commissions on equipment sales facilitated through its consultative sales team.
Is PMR a public or private company?
PMR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PMR founded?
PMR was founded in 1970. It employs 11 to 50 people.
Where is PMR based?
PMR is headquartered in Lawrenceville, United States, in the North America region.
How does PMR make money?
One revenue line is on record: manufacturer Representative Commissions.
Who are PMR's main competitors?
Direct peers on record are Singer Equipment Company, TriMark Corporation, Boelter Companies, Hubert Company, The Wasserstrom Company and Stafford-Smith Inc.. Edward Don & Company is listed as a broad incumbent. BirchStreet Foodservices Technology is listed as an others.
Does PMR have an API?
No public API is recorded for PMR.
What industry is PMR in?
PMR's product category is Commercial Foodservice Equipment Sales Representation. Its primary akta.pro industry code is AFAIALAB, Restaurant & Commercial Kitchen Equipment Wholesale, with a secondary code of AFAIALAK, Food Preparation Equipment & Smallwares Wholesale. Its SIC code is 5080.