Straube Associates
Straube Associates is a family-owned manufacturer's representative firm founded in 1960, representing 13 electronic and electro-mechanical component manufacturers across 8 product categories to design engineers and buyers in Northern California, Northern Nevada, and Hawaii, earning commissions through a 25+ distributor channel network.
- Company typePrivate
- Founded1960
- HeadquartersSunnyvale, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Straube Associates does
Straube Associates is a privately held, family-owned manufacturer's representative firm founded in 1960 and headquartered in Sunnyvale, California. The company represents 13 electronic and electro-mechanical component manufacturers across eight product categories — interconnects, EMI filtering and circuit protection, power supplies, fans and thermal management, RF and wireless, motors, PCB-level passive components, and programmable controllers. Its stated value proposition is a "One Stop" multi-line sourcing resource supported by field application engineers and territory-dedicated account managers, with the "synergism" of its product lines positioned as the primary differentiator against single-line competitors.
The company's go-to-market is purely sales-led and channel-mediated: Straube's account managers engage design engineers and procurement teams directly across Northern California, Northern Nevada, and Hawaii, while order fulfillment is handled through a network of 25+ authorized stocking distributors including Arrow Electronics, Digi-Key, Avnet, Mouser, TTI, Heilind Electronics, PEI-Genesis, and Sager Electronics. The underlying technology is conventional — personal relationships, territory-based account management, and FAE-led design support — with no proprietary software, digital platform, or AI capabilities. Revenue is generated exclusively through commissions on manufacturer product sales routed through these channel partners; there is no disclosed pricing, no direct e-commerce, and no SaaS or subscription component.
Straube operates as a lean lifestyle business with 6-10 personnel, including a President who doubles as Key Accounts lead and FAE, a Vice President who is also an Account Manager, three additional territory Account Managers, and one Inside Sales Support/Accounting staff member. The company has remained under Straube family ownership since founding, with no external capital raised, no M&A activity, and no disclosed expansion beyond its original three-region territory. Customer concentration is not publicly disclosed, and there is no app, API, or digital product surface.
Straube Associates firmographics
Firmographics- Name
- Straube Associates
- Legal name
- Straube Associates, Inc.
- Website
- https://straubeassoc.com
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Straube Associates is a family-owned manufacturer's representative firm founded in 1960, representing 13 electronic and electro-mechanical component manufacturers across 8 product categories to design engineers and buyers in Northern California, Northern Nevada, and Hawaii, earning commissions through a 25+ distributor channel network.
- Ownership category
- akta.pro rank
Where Straube Associates is headquartered
LocationHeadquarters
- HQ city
- Sunnyvale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Straube Associates business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Manufacturer's Representative Commissions: Earn commissions on sales of represented manufacturers' products to customers. Revenue generated through synergistic multi-product line sales across interconnects, EMI filtering, power, thermal, RF/wireless, motors, and PCB components.
Go-to-market motion2 records
Distribution channels13 records
Marketing channels1 record
Straube Associates product offering
Product offeringCore offering
Straube Associates is an electronic component and electro-mechanical manufacturer's representative that sells and supports 13 synergistic manufacturer lines across interconnects, EMI filtering and circuit protection, power supplies, fans and thermal materials, RF and wireless components, motors, PCB-level components, and programmable controllers. Revenue is generated via commissions on sales routed through both direct field sales engineering and a network of 30+ stocking distributors including Arrow, Digi-Key, Avnet, and Mouser.
Product overview
Straube Associates is a manufacturer's representative firm for electronic and electro-mechanical products, established in 1960. They represent an array of synergistic product lines organized into eight main categories: Interconnects (including Amphenol RF, Eaton-Souriau-Sunbank, Harwin), EMI Filtering/Shielding & Circuit Protection (Altran Magnetics, E-T-A, World Products), Power (MEGA Electronics, Selec Controls, Vox Power), Fans & Thermal Interface Materials (Mechatronics, Kang Yang), RF & Wireless (Amphenol RF, World Products), Motors, Resistors/Capacitors & PCB Components (KOA Speer, Knowles/Cornell Dubilier), and Programmable Controllers (Selec Controls). The 'synergism' of their multi-product line offering provides customers with a 'One Stop' shopping resource. Their product portfolio spans from DC to light applications, serving Northern California, Northern Nevada, and Hawaii.
Differentiator
Problem solved
Functional benefit
Products and services
- Altran Magnetics
Companies that use Straube Associates
Customer profileSegments1 record
Ideal customer profiles1 record
Straube Associates technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Straube Associates partnerships and signals
Strategic signalPartnerships
36 partnerships are on record, tiered core and minor.
- Arrow ElectronicscoreArrow Electronics stocks and distributes Straube Associates represented products including Altran Magnetics, Amphenol RF, and Vox Power. Arrow provides regional coverage with multiple California locations.
- Digi-KeycoreDigi-Key stocks and distributes products including Altran Magnetics, Mechatronics fans, Knowles, and Vox Power. Global e-commerce fulfillment distributor.
- AvnetcoreAvnet stocks Amphenol RF products as authorized distributor with multiple California locations.
- Heilind ElectronicscoreHeilind Electronics specializes in interconnect products and stocks Amphenol RF and Eaton-Souriau-Sunbank products with California locations.
- TTI Inc.coreTTI Inc. is an authorized distributor for Amphenol RF products serving the California market.
- Mouser ElectronicscoreMouser Electronics stocks E-T-A Circuit Breakers as authorized distributor.
- PEI-GenesiscorePEI-Genesis specializes in connectors and stocks Amphenol RF and E-T-A products with California locations.
- Sager ElectronicscoreSager Electronics is a power and connector specialist distributor stocking E-T-A Circuit Breakers and Vox Power products.
- Steven EngineeringminorSteven Engineering is a regional distributor for E-T-A Circuit Breakers serving California customers.
- NewarkcoreNewark distributes Harwin HI-Rel connectors and MEGA Electronics products in the California region.
- Master ElectronicscoreMaster Electronics stocks Altran Magnetics and Knowles products for California customers.
- Future ElectronicsminorFuture Electronics stocks Altran Magnetics products with California locations.
- RS AmericasminorRS Americas distributes E-T-A Circuit Breakers serving the Americas market.
- Applied SpecialtiesminorApplied Specialties stocks Amphenol RF products serving California customers.
- Richardson RFPDminorRichardson RFPD stocks Amphenol RF products serving the RF and wireless market.
- Online ComponentsminorOnline Components stocks Altran Magnetics products for e-commerce fulfillment.
- PUIminorPUI stocks Knowles and World Products components for audio and power applications.
- RFMWminorRFMW is a specialist distributor for Knowles RF components serving the RF market.
- Beyond ComponentsminorBeyond Components stocks MEGA Electronics power products for California customers.
- TRCminorTRC stocks Vox Power products serving the power supply market.
- PIK PowerminorPIK Power stocks World Products components serving the power electronics market.
- Prime ElectrominorPrime Electro distributes World Products power and relay components in California.
- WPG AmericaminorWPG America stocks World Products components serving the electronics manufacturing market.
- Altran MagneticscoreManufacturer represented by Straube Associates producing EMI/RFI Filters and DC/IEC Contactors. Products stocked through Arrow, Digi-Key, Master Electronics, Future Electronics, and Online Components.
- Amphenol RFcoreManufacturer represented by Straube Associates producing RF Connectors & Cables. Products stocked through Arrow, Avnet, Heilind, TTI, PEI-Genesis, Richardson RFPD, and Applied Specialties.
- E-T-AcoreManufacturer represented by Straube Associates producing Circuit Breakers, Circuit Protection, CAN Controllers & Custom Power Distribution. Products stocked through RS Americas, Mouser, PEI-Genesis, Sager, and Steven Engineering.
- HarwincoreManufacturer represented by Straube Associates producing HI-Rel Connectors, Cable Assemblies, PCB BoardWare. Products stocked through Newark.
- Knowles/Cornell DubiliercoreManufacturer represented by Straube Associates producing KPD Capacitors (MLCC, Hi-Voltage, Hi-Q, Trimmers) and CDE Capacitors (Film, Aluminum Electrolytic, Supercaps). Products stocked through Master Electronics, PUI, and RFMW.
- Kang YangminorManufacturer represented by Straube Associates producing Electronic Hardware, Cable Management, PCB & Enclosure Accessories, HFC Thermal TIM & Shielding.
- KOA Speer ElectronicscoreManufacturer represented by Straube Associates producing Automotive-Grade Resistors, Current Sense, HI-Voltage components.
- MechatronicscoreManufacturer represented by Straube Associates producing DC Fans & Blowers, AC Fans & Impellers, Fan Trays, Value-Added Assembly. Products stocked through Digi-Key.
- MEGA ElectronicscoreManufacturer represented by Straube Associates producing Wall Mount, Desktop Power Supplies, Power Cords, DC/DC converters. Products stocked through Newark and Beyond Components.
- Selec ControlscoreManufacturer represented by Straube Associates producing AC/DC Open Frame (25-350W) and DIN Rail (15-480W) Power Supplies, PLC Controllers, Counters, Timers.
- Eaton-Souriau-SunbankcoreManufacturer represented by Straube Associates producing Harsh Environment Interconnects (38999 Circular, Trim Trio Push-Pull), Sunbank Backshells. Products stocked through Heilind Electronics.
- Vox PowercoreManufacturer represented by Straube Associates producing AC/DC, DC/DC and Modular Supplies (300-1200W), Medical, Conduction-Cooled Modules. Products stocked through Arrow, Digi-Key, Sager, and TRC.
- World Products Inc.coreManufacturer represented by Straube Associates producing Wireless Antennas, Miniature Signal & Power Relays, Over-Voltage & Over-Current Surge Protection Devices. Products stocked through PIK Power, Prime Electro, PUI, and WPG America.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Straube Associates competitors and assessment
Company assessmentDirect peers
- Jaco Electronics: Independent electronic component manufacturer's representative covering multiple US regions with a multi-line card including connectors, passives, and electromechanical products. Directly comparable business model and customer base to Straube Associates.
- RFMW: Specialty RF component sales and distribution organization with a comparable rep/distributor hybrid model. Stocks and represents RF-focused manufacturers (including Knowles RF) that overlap with Straube's Amphenol RF and World Products wireless antenna lines.
- Hughes-Peters: Electronic component manufacturer's representative and distributor serving the OEM market with a multi-line card. Operates a sales-rep model in similar component categories with territory coverage overlapping Straube's Northern California footprint.
- Sager Electronics: Power and connector specialist distributor/representative with a comparable specialty line card that includes several of the same manufacturers represented by Straube (e.g., E-T-A, Vox Power). Competes directly for the same OEM design-in opportunities.
- Powell Electronics: Specialty manufacturer's representative and distributor focused on connectors, relays, and electromechanical components. Comparable line-card breadth and design-in sales motion targeting OEM customers in similar verticals.
- Component Resources: Independent electronic component manufacturer's representative covering the Western US. Operates a multi-line card with design-in focus comparable to Straube, targeting the same OEM and contract manufacturer customer profile.
- Cain-Sweet Company: Electronic component manufacturer's representative covering the Western US with a multi-line card of connectors, passives, and electromechanical products. Directly comparable territory-based rep model serving OEM design engineers.
Emerging players
- Richardson RFPD: Specialty RF and wireless component distributor serving the same customer base as Straube's RF/Wireless category. Stocks Amphenol RF products alongside competing lines, providing an alternative sourcing channel that can bypass the rep.
- Symmetry Electronics: Technical sales and distribution organization focused on semiconductors and embedded modules. While narrower in scope than Straube, it competes for design-in influence at the same OEM engineering customers in Northern California.
Broad incumbents
- Heilind Electronics: Specialty interconnect distributor and channel partner for several of Straube's represented manufacturers (Amphenol RF, Souriau). Larger national footprint and inventory depth position it as both a channel partner and indirect competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Straube Associates social profiles
Digital presenceStraube Associates financial estimates
Financial estimateRevenue estimate
Valuation estimate
Straube Associates leadership team
Management profileNumber of profiles
Profiles6 records
Straube Associates funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Straube Associates M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Straube Associates
What does Straube Associates do?
Straube Associates is an electronic component and electro-mechanical manufacturer's representative that sells and supports 13 synergistic manufacturer lines across interconnects, EMI filtering and circuit protection, power supplies, fans and thermal materials, RF and wireless components, motors, PCB-level components, and programmable controllers. Revenue is generated via commissions on sales routed through both direct field sales engineering and a network of 30+ stocking distributors including Arrow, Digi-Key, Avnet, and Mouser.
Is Straube Associates a public or private company?
Straube Associates is a private company. It is classified as family owned and is currently operating.
When was Straube Associates founded?
Straube Associates was founded in 1960. It employs 11 to 50 people.
Where is Straube Associates based?
Straube Associates is headquartered in Sunnyvale, United States, in the North America region.
How does Straube Associates make money?
One revenue line is on record: manufacturer's Representative Commissions.
Who are Straube Associates's main competitors?
Direct peers on record are Jaco Electronics, RFMW, Hughes-Peters, Sager Electronics, Powell Electronics, Component Resources and Cain-Sweet Company. Emerging players are Richardson RFPD and Symmetry Electronics. Heilind Electronics is listed as a broad incumbent.
Does Straube Associates have an API?
No public API is recorded for Straube Associates.