Ajoomal Asociados

What Ajoomal Asociados does

Ajoomal Asociados, S.L. is a privately held Spanish value-added distributor (VAR) of IT security and infrastructure solutions, headquartered in Madrid at C/ Julián Camarillo 29 and founded in 1993. The company distributes products from 24 technology manufacturers — including Bluecat, Check Point, Kaseya, Sangfor, Lookout, Netwrix, Logpoint, ORIZON, Xopero, and Peplink — covering on-premise and cloud security, Wi-Fi, data protection, mobile device management, network visibility, hyperconverged infrastructure, backup and disaster recovery, NAC, IRM, DLP, SIEM/SOAR, and VPN. Solutions are organized around functional categories (cloud security, web security, anti-ransomware, network monitoring and visibility, Wi-Fi, backup, DLP, GDPR compliance, MDM, hyperconvergence, load balancing) rather than proprietary product lines, with the portfolio serving as the company's core asset.

The business operates as a channel-only go-to-market: Ajoomal does not sell directly to end users but serves a network of IT resellers and value-added resellers across Spain and, via the parent Technorizon Group, the United Arab Emirates and India (with four Indian offices operated through RoundRobin Tech Services Private Limited). Revenue is generated primarily through hardware/software distribution margins (resale of vendor licenses and appliances) supplemented by professional services including implementation, official manufacturer training, and premium support offered under hourly or annual contracts. Pricing is quote-based and not publicly disclosed. Differentiation rests on a technical staffing model in which one-third of the workforce consists of pre-sales engineers providing specialized pre- and post-sale technical support to channel partners — a structure that distinguishes the firm from logistics-only distributors.

Ajoomal is part of the Technorizon Group, a diversified group with headquarters in the UAE and India, which provides the structural basis for the company's four-country footprint. The company is privately held with no disclosed external venture or private equity investment, no public listing, and no revenue disclosure. Operations are active as of 2025–2026 with ongoing newsletter publications, event programs, and continued expansion of the distributed vendor catalog.

Name

Ajoomal Asociados

Legal name

Ajoomal Asociados, S.L.

Website

https://ajoomal.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Ajoomal Asociados is a Spain-based value-added distributor, founded in 1993, that distributes IT security and infrastructure solutions from 24 vendors to IT resellers and channel partners across Spain, the UAE, and India, differentiating through technical pre-sales engineering support.

Ownership category

akta.pro rank

Product category

IT Security Distribution

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343), Management, Scientific, and Technical Consulting Services (5416)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Management Services (8741)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

Keywords

• IT security distribution
• Value-added distributor
• Cybersecurity solutions
• Channel partner services
• IT infrastructure distribution

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Distribution: Ajoomal acts as a value-added distributor (VAR) of IT security and infrastructure solutions, earning margins through distribution of products from multiple technology manufacturers to their channel partner network.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Ajoomal Asociados is a value-added distributor (VAR/VAD) of IT security and infrastructure solutions, distributing products from 23+ manufacturers (including Check Point, Kaseya, Sangfor, Netwrix, Bluecat, Peplink and others) to a network of IT resellers and channel partners in Spain and across 4 countries. Its offering combines multi-vendor product distribution with dedicated professional services — implementation, official and custom training, and premium technical support — backed by a pre-sales engineering team that constitutes one-third of its staff.

Product overview

Ajoomal Asociados is a value-added distributor (VAD) of IT security and infrastructure solutions founded in 1993, serving distribution channel partners across 4 countries. Rather than a single unified product, the company operates a multi-vendor portfolio structured around two pillars: (1) Solutions & Services categories — including cloud security, web security, anti-ransomware, network security and visibility (NDR), Wi-Fi, backup, DLP, GDPR compliance, mobile device management (MDM), hyperconvergence, and load balancing — delivered through a range of sub-vendors and manufacturers; and (2) a catalog of 24 distributed brands covering endpoint security, network security, SIEM/SOAR, messaging, MDM/UEM, backup/DR, hyperconvergence, NAC, IRM, messaging security, load balancing, pentesting, network management (DDI), and VPN. Professional services (implementations, training, premium support) complement the product catalog. The company differentiates through a technical focus, with one-third of its staff in presales engineering roles.

Differentiator

Problem solved

Functional benefit

Products and services

• Check Point
• Kaseya
• Netwrix
• Logpoint
• Lookout
• Opswat
• ORIZON
• Threema
• Peplink
• Xopero
• Portnox
• Prot-On
• Rackmount
• Sangfor
• Scalefusion

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

24 partnerships are on record, tiered core and minor.

• BluecatcoreChannel Partner/ Reseller/ DistributorBluecat provides DDI solutions (DNS, DHCP, IPAM) for network operations. Ajoomal distributes Bluecat products including Micetro IPAM platform for centralized network control.
• Check PointcoreChannel Partner/ Reseller/ DistributorCheck Point is a leading global cybersecurity provider offering unified security platform for networks, users, devices and cloud workloads. Ajoomal distributes their hybrid mesh security, workspace security, and AI security solutions.
• EnGeniusminorChannel Partner/ Reseller/ DistributorEnGenius provides enterprise connectivity solutions including cloud-managed Wi-Fi, switches, and network management. Ajoomal distributes EnGenius Cloud and EnSky product lines.
• ExcemminorChannel Partner/ Reseller/ DistributorExcem Technologies specializes in cybersecurity and critical infrastructure protection, offering pentesting and web audit services. Ajoomal distributes their cybersecurity pack including automated pentesting and employee training.
• GFI SoftwareminorChannel Partner/ Reseller/ DistributorGFI Software provides IT solutions for SMEs and MSPs including network security, email protection, and communication tools. Ajoomal distributes KerioControl, LanGuard, MailEssentials, and other GFI products.
• KaseyacoreChannel Partner/ Reseller/ DistributorKaseya offers comprehensive IT management and security solutions including endpoint management, backup, and cybersecurity. Ajoomal distributes Kaseya 365 and Datto product lines for MSPs.
• LogpointminorChannel Partner/ Reseller/ DistributorLogpoint is a global SIEM + SOAR platform provider for threat detection and response. Ajoomal distributes their integrated security platform with automation and compliance reporting.
• LookoutminorChannel Partner/ Reseller/ DistributorLookout provides mobile endpoint security and SSE solutions powered by AI. Ajoomal distributes their mobile security, CASB, SWG, and Zero Trust access solutions.
• NCPminorChannel Partner/ Reseller/ DistributorNCP is a leader in secure remote access VPN solutions for SD-WAN, SASE, and SSE. Ajoomal distributes their software-based VPN solutions including NATO RESTRICTED certified variants.
• NetwrixminorChannel Partner/ Reseller/ DistributorNetwrix provides data security and identity-focused solutions including DLP, auditing, and data classification. Ajoomal distributes their Endpoint Protector and Access Analyzer products.
• OpswatminorChannel Partner/ Reseller/ DistributorOpswat specializes in IT/OT cybersecurity and industrial protection. Ajoomal distributes their MetaDefender platform with CDR technology and MetaAccess for infrastructure protection.
• ORIZONminorChannel Partner/ Reseller/ DistributorORIZON provides EASM (External Attack Surface Management) and CAVAR solutions for MSPs. Ajoomal distributes their Recon and Oversight platforms for security operations.
• PeplinkcoreChannel Partner/ Reseller/ DistributorPeplink is a leader in mobile connectivity and SD-WAN solutions since 2006. Ajoomal has partnered with Peplink since 2010, distributing their SpeedFusion VPN bonding, WAN balancers, and mobile routers.
• PortnoxminorChannel Partner/ Reseller/ DistributorPortnox provides cloud-based NAC (Network Access Control) solutions. Ajoomal distributes their unified access control platform for IT asset protection.
• Prot-OnminorChannel Partner/ Reseller/ DistributorProt-On provides IRM (Information Rights Management) for secure information exchange with encryption and access control. Ajoomal distributes their file protection and DLP solutions.
• RackmountminorChannel Partner/ Reseller/ DistributorRackmount.IT specializes in rack mounting kits for desktop equipment including firewalls from vendors like Barracuda, Check Point, Fortinet, and Palo Alto.
• SangforcoreChannel Partner/ Reseller/ DistributorSangfor provides HCI (Hyper-Converged Infrastructure) solutions with integrated security. Ajoomal distributes their third-generation HCI architecture reducing TCO by over 70%.
• ScalefusionminorChannel Partner/ Reseller/ DistributorScalefusion provides UEM (Unified Endpoint Management) and MDM solutions. Ajoomal distributes their endpoint management with Zero Trust access capabilities.
• SecureAgeminorChannel Partner/ Reseller/ DistributorSecureAge provides advanced file encryption and endpoint protection using PKI technology. Ajoomal distributes their transparent file encryption and multi-engine antivirus solutions.
• SynetominorChannel Partner/ Reseller/ DistributorSyneto provides modern IT data management and infrastructure solutions with AI-enabled hybrid cloud ecosystem. Ajoomal distributes their all-in-one IT infrastructure with ransomware protection.
• TeramindminorChannel Partner/ Reseller/ DistributorTeramind is a global leader in DLP, employee monitoring, and productivity solutions. Ajoomal distributes their insider risk management and behavior analysis platforms.
• ThreemaminorChannel Partner/ Reseller/ DistributorThreema provides secure enterprise messaging with end-to-end encryption. Ajoomal distributes Threema Work for secure business communication on mobile and PC.
• XoperominorChannel Partner/ Reseller/ DistributorXopero provides enterprise backup, disaster recovery, and cyber resilience solutions. Ajoomal distributes their SphereCyberX platform with Zero Trust architecture.
• Technorizon GroupcoreOthersAjoomal Asociados is part of Technorizon Group which has offices in UAE and India. This parent group structure enables their presence across 4 countries.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Exclusive Networks: Pan-European value-added distributor specialized in cybersecurity and cloud infrastructure. Closest direct comparable to Ajoomal in terms of cybersecurity VAD model, multi-vendor portfolio, and channel-first GTM across EMEA.
• Esprinet: Major Spanish/Italian IT distributor with security and infrastructure lines. Comparable as a regional Iberian VAD serving resellers with overlapping vendor categories including networking, security, and cloud.
• ALSO Group: European IT distribution group headquartered in Switzerland with strong Iberian (ALSO Spain) presence. Overlapping multi-vendor IT security and infrastructure distribution to resellers across EMEA.
• Infinigate Group: European cybersecurity-focused value-added distributor (incorporating former Nuvias). Direct peer in cyber-only VAD positioning with multi-country European coverage.
• GTI Software y Redes: Spanish IT software and networking distributor with overlapping cybersecurity and infrastructure vendors. Comparable Iberian VAD serving resellers with similar solution categories.
• MCR Info Electrónica: Spanish IT distributor (Madrid-headquartered) carrying security, networking, and infrastructure solutions. Direct competitor in the Iberian channel with overlapping vendor and reseller profile.

Broad incumbents

• Ingram Micro: Global broadline IT distributor with very large security and infrastructure SKU coverage. Overlaps with Ajoomal's distribution activity but operates at vastly larger scale across all of EMEA.
• TD SYNNEX: Global IT distribution major formed from the Tech Data and SYNNEX merger. Competes broadly with Ajoomal in security and infrastructure distribution across Europe but with much wider portfolio and reach.
• Arrow ECS: Enterprise computing solutions distribution arm of Arrow Electronics, with strong security vendor portfolio across EMEA. Broader incumbent with overlapping cybersecurity VAD motion.

Regional players

• Westcoast: UK-headquartered IT distributor with growing European presence and security/infrastructure lines. Comparable VAD model but primarily UK-focused rather than Iberian like Ajoomal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AjoomalSpain
• LinkedInlinkedin.com/company/ajoomal-asociados

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ajoomal Asociados